• AI

Well, as anyone with previous experience who’s actually brought Ai into their campaigns knows, it’s not automatically better.

Once the AI/ML/LLM hype has settled down a bit, we’re going to find ourselves having undergone a step change in the way we work.

The results of a new study on optimisation strategies for search adverts are interesting, and we agree with them.

In niche market sectors, alt text is a fantastic opportunity to highlight what makes an image possibly unique on the entire web.

Could I be illustrating more messages, now that I can create images of anything so easily?

For now, AI’s performance in generating a finished product is at best adequate. What it’s great at doing is acting like a research assistant.

But how do we maximise the response from marketing emails? Are there techniques which have been proven by testing?

If we need to create a ‘generic case study’ (how somebody might use the techniques or ideas we’re describing), AI can be very helpful.

Whether the ‘GEO’ acronym takes off or not, I think we will be discussing the concept a lot more in the future.

I asked ChatGPT to read one of my articles and to describe the writing style in a format to use as a prompt for further articles.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

If we ask ChatGPT where it got its data from, this should give us immediate insights into how to influence the results in future.

Google is transcribing YouTube videos to train its AI systems. The relative quality of the words in YouTube videos may be at an all-time high.

I’m fast coming round to the view that the best use of current AI tools is already analytical rather than generative.

ChatGPT can offer a detached view on marketing content, such as our website, if we ask it to think like a real customer.

If anyone internally or externally suggests that ‘AI’ content creation is the way ahead, please remain skeptical.

With our new AI helper to hand, the focus turns to how we might structure our new content. Let’s illustrate this SEO technique.

The ‘answer engine’ genie is out of the bottle, and it will completely change the web, in many cases for the worse.

Conquering Google Search should still be the priority for most of us. But keeping our horizons broad is also worth some time and resource.

Frequently-asked questions pages are an open goal, and coming up with questions is the sort of thing that AI is stunningly good at.

It’s 35 years since I’ve had such a good editor sitting next to me, and I like it. Ands this one never makes me edit his stuff in return.

I’ve taken a ChatGPT-generated outline and have now written the article in my own words. Under 10 minutes, and I rather like the results.

Using generative AI to help with the first two steps in the traditional writing process, including the one we often skip but know we shouldn’t.

A piece about how we might use Generative AI to get our thoughts in order, rather than expecting it to create a finished item.

Google’s ‘Search Generative Experience’ presents users with “AI-powered overviews” and will transform the Google search experience.

A couple of the biggest names in the online world, Amazon and Google, have come up with some free training courses around AI.

AI means we might eventually see the end of the same generic photos appearing on hundreds of websites, illustrating ‘having a meeting’.

If any of us here present don’t think an instant analysis like this of our sales copy will improve it, then truly, I take my hat off to you.

Wat if there’s no decent list of suppliers in our sector for the search engines to steal? Could we make one?

Microsoft launched the enhanced Dall-E 3.0 image creation function for its Bing AI users at the weekend. It’s well worth trying out.

Perhaps those of us who commission freelance writers can learn from the effort needed to point generative AI in the right direction.

I wanted to look at how AI could improve an article’s title, then write a great description meta tag which stood a good chance of being used.

If we use a royalty-free stock image as the basis for an AI-generated original alternative, we may be able to get exactly what we want.

I fully expect conventional search results to relegated to the sidebar in future. How will search engines integrate the adverts with this?

Can we create an artificial ‘persona’ representing a customer type, which can then be interrogated to examine and develop our marketing?

For many of us, over the next few years, smarter assistance might be expected from the products or services that we sell.

Disguising the source of written content is actually made easier by the poor quality of what humans churn out

Even for the most unexciting piece of industrial hardware, AI comes at things from such an unusual angle it can be brilliant.

While I can paste some text into ChatGPT and tell it to improve the grammar, it does require a good ‘prompt’ as to what I require.