An Article A Day: Complete Archive

Choosing a domain name 25 November 2021 - From time to time we might want a new website for a specific initiative, and it's worth knowing the best practice for when that happens.
Towards a virtual meeting you’d actually prefer 24 November 2021 - Available for a while now, selectable modes on Teams and Zoom make it look like everyone is in the same room, and I like the approach a lot.
Who’s actually going to be reading this? 23 November 2021 - There's quite a lot of profiling data available in media that we might be targeting which could be useful in creating specific buyer personas
Marketing is part of sales 22 November 2021 - We need to see marketing as an engine driving business, rather than just another necessary expense to be borne
Aiming to target other countries with your website? 21 November 2021 - It's hard to convince search engines that our sites are more relevant than similar ones thousands of miles closer to the search engine user.
Things change. Does your website? 18 November 2021 - I cannot understand business websites that have a home page that stays the same for years on end. And there are plenty of them.
The actor, the narrative and the goal 17 November 2021 - Think of different customers. Answer these three questions. And use these answers to write pages for your website.
Your website is not an advert, or your company’s file store 16 November 2021 - Companies can be reluctant to delete stuff from their website but will happily add more which isn't part of the sales or support narrative.
Captions and why you need them 15 November 2021 - Many of your YouTube viewers will always have the closed captions button switched on. What are they seeing?
Why publicise a little-used social media account? 14 November 2021 - Limit the social media links to accounts you frequently update, and only link to them on pages where people will be looking for them.
Looking good in dark mode 11 November 2021 - Dark Mode is appearing across operating systems and websites, and we need to consider the way our web properties display.
Clean web design: everybody wins 10 November 2021 - Cleaning up our own website has given us a degree of simplicity that I'd never have expected. I can't see any downside to this.
Email looking good in its 50s 9 November 2021 - In terms of marketing, email is very much alive and kicking. Indeed, after 50 years its effectiveness may be greater than ever.
It might seem like an effort, but… 8 November 2021 - Even if we can't influence what we sell, we should get a better idea of the needs of people who could and should benefit from it.
Will we soon see a growth in freelance marketing? 7 November 2021 - I think we will see a move to more freelance talent in many job roles, such as accounting, sales and marketing.
More iPhone challenges 4 November 2021 - I see this as the end of a bit of a 'free ride' for those of us in marketing; we're going to have to act a bit smarter.
iPhone mail recipients go under cover 3 November 2021 - iPhone users who use the standard Mail app will now not send back information from your emails such as whether they've opened it or not.
Fancy some marketing consultancy? 2 November 2021 - Our friends at marketing consultancy Walker Riley are running a prize draw competition called 'Is Your Business “Marketing Ready” For 2022?'
Vague concepts feed the machine 1 November 2021 - It makes sense to think hard about what those words expertise, authoritativeness, and trustworthiness mean.
ICYMI – All the blog posts from October 2021 31 October 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
The psychological button 28 October 2021 - Leaving the "Request a quote" message in the website visitor's peripheral vision drives home that this is the logical next step to take.
The most effective sales support material you can provide 27 October 2021 - It's easy to make claims, and when you know them to be true, it's just as easy to forget to prove that's the case.
Google updates guidelines for page titles 26 October 2021 - None of us will need to go back to the drawing board, but the tips are certainly worth bearing in mind. There's also a link to give feedback
A great ‘thumbnail image’ is essential 25 October 2021 - Letting YouTube pick a still frame from our video and using that as the thumbnail is not an option to get any clicks from casual viewers
The kids know what they’re doing 24 October 2021 - If you create standalone documents with a standalone application on your computer, you're dating yourself as coming from an earlier generation.
Another Google My Business opportunity 21 October 2021 - If you visit the Google My Business dashboard, and there's an item in the left menu for 'products', it's really worth taking advantage of.
A nice problem to have 20 October 2021 - It's easy to think a rush of visitors will never happen, but ensuring there's a contingency plan in place if it did shouldn't cost you much.
Make yourself an expert in what helps Google ranking 19 October 2021 - "Is it a ranking factor?" Is there any more contested topic in the industry of SEO? Find out what is and isn't in with this huge new guide.
Will advertisers FLoC to a new system? 18 October 2021 - FLoC aims to group users with similar interests, so advertisers can target them without needing to track information about individual users.
Moving on from third party cookies 17 October 2021 - A reminder of what third-party cookies are, as they're more than first-party cookies, which only track user movements on a particular site.
The art of follow-up emails 14 October 2021 - Recipients might not have taken action simply because the email was received in the wrong place or at the wrong time.
Internet Explorer. Time to Die. 13 October 2021 - Windows 11 will be the first time Microsoft has not bundled Internet Explorer with a new version of Windows for more than 20 years.
Outbound links: I’d still include them 12 October 2021 - Surely having good references to reliable sources makes a page stand up? And if something makes a page better, wouldn't Google like it more?
The importance of quality anchor text 11 October 2021 - It turns out to be almost certainly the case that having quality outbound links with good anchor text will help the page hosting those links
The Analysis Arsenal 10 October 2021 - What online tools do search engine optimisation experts use on a day to day basis? You will, I'm sure, have your own favourites.
Does bounce rate affect search engine ranking? 7 October 2021 - If your goal is to make your site more 'sticky', it's a good thing to monitor. Otherwise, I never include it in analytics reports.
Eggs and baskets 6 October 2021 - With most marketing channels, if they fail, it's probably not critical. But have you considered what would happen if they do?
Selling an outcome 5 October 2021 - Why we should ask the prospects where they want to go, and frame our products as being the outcome that they desire.
New e-commerce tips from Google 4 October 2021 - A new 'Best practices for ecommerce' guide from Google makes points equally relevant to sites that list products not available online.
More headaches in Google Ads management 3 October 2021 - Google has made a big announcement regarding the way it handles keyword matching in Google Search Ads, which is another chore for us all.
ICYMI – All the blog posts from September 2021 30 September 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Forget the obvious keywords 29 September 2021 - SEO has changed over the years, and pages now need to be targeted at 'search intent' rather than 'keywords'.
Every content idea you’ve never thought of 28 September 2021 - Whatever market you're in, I'd bet AnswerThe Public can come up with ideas for articles that you hadn't thought of.
Getting a new product launch right 27 September 2021 - Many companies undermine their product launches by making it all about them, rather than the benefits to the customer.
Too many choices destroy the sale 26 September 2021 - If we have separate products or services which overlap, it's important to choose between them on the customer's behalf as early as possible.
Why we should avoid using extensive reversed-out type 23 September 2021 - The types of websites we manage are more likely to be looked at in an everyday office, so we should opt for black text on a white background.
Converting a long article into something more accessible 22 September 2021 - If you've got a long and important document to publicise, one of the best ways is to create an intermediate-length article. Here's how.
A new shape for the customer journey 21 September 2021 - The influence of referrals in B2B marketing can be greater than many marketers think. The article is worth a read.
Local directories for national businesses 20 September 2021 - Sure, the amount of 'link equity' we're going to get from a local business directory isn't great, but it's something.
Why videos need a real focus 19 September 2021 - Whether your video is a product demo, a how-to, an interview or a case study, focus entirely on that, both in the content and the presentation.
Why is one of my pages not being indexed? 16 September 2021 - My suggestion for pages which Google doesn't seem to be acknowledging is to get some decent external links to them.
A new layout format for Sitelinks in Google results and Ads 15 September 2021 - Google seems to be playing around with a new format when the first result has ‘sitelinks’ under the main heading. These sitelinks are usually seen on company name results and the like, and are intended to provide quick links to what Google sees as the most important pages on the site. Here’s an example of… Read More »A new layout format for Sitelinks in Google results and Ads
Twitter Communities: could they be useful? 14 September 2021 - In certain markets, where products and applications provoke a level of discussion from users, Twitter Communities may be worth keeping an eye on.
Don’t let brand names dominate SEO analysis 13 September 2021 - A proper analysis of SEO effectiveness should be separating search terms related to our own brands from more general searches.
Content marketing is not PR 12 September 2021 - If you divide up your time or budget between different activities, PR and Content Marketing need to be separate items.
Do you need a style guide? 9 September 2021 - Start with a few notes, for sure, but a good style guide is probably something best created by growing it over months and even years.
Is our mobile site navigation hurting our SEO? 8 September 2021 - Take a look at your site in its desktop and mobile versions, and see if the path is less obvious on the mobile version.
Making a point with data 7 September 2021 - Numbers jump out of a page anyway, but numbers in a graphic even more so. What's more, it only takes seconds.
Google takes more control away from adverts 6 September 2021 - In another move towards full search advert automation, Google is moving advertisers completely to 'responsive' ads next year.
QR codes are not a versatile marketing solution 5 September 2021 - For QR codes in magazines to work in predominantly desktop-based exercises, we'll need a way to scan them using a desktop device.
More people involved in decision making 2 September 2021 - A new report has found an increase in the number of team members involved in the buying process over the past 12 months.
Google’s Titlepocalypse 1 September 2021 - It seems that Google now reckons that it can also work out a more helpful title for a page than the one specified by the site owner.
ICYMI – All the blog posts from August 2021 31 August 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Putting the action in calls to action 30 August 2021 - I think the tip which most experts agree on is to include a strong action word such as "Buy", "Read", "Watch" or "Download"
The website-first advantage 26 August 2021 - One of the big giveaways that a website is neglected is the 'latest news' page which seems to have stopped dead in 2018.
Marketing methods that don’t cost anything 25 August 2021 - This article has managed to find 22, if you've got time but no budget. There's also another interesting angle...
Overcoming the price list conundrum 24 August 2021 - We need to give prospects all the data they need, including prices, but what if services are too complex or specialist to list these?
Don’t make it hard for Google on new sites 23 August 2021 - Always get any new site evaluated professionally from an SEO point of view before exposing it to the world.
Fixing disapproving nods from Google 22 August 2021 - Don't be afraid to follow up whatever channels of communication Google is offering, and to be forceful in getting positive response.
Overcoming the paper-to-web barrier 19 August 2021 - Paper is awful for getting online response, so if you have no alternative, then at least make it as easy as possible for the reader.
Making those images work harder for SEO 18 August 2021 - Google has a string of suggestions for website images in addition to just ensuring the image needs to be there in the first place.
Do those images need to be there? 17 August 2021 - The suggestion that we display images "only where they add original value to the page" is something to take on board.
Understanding what our customers’ customers want 16 August 2021 - 'Customer-focused' has become one of those marketing phrases which has lost all meaning, and is just part of a sentence on an 'About Us' page.
Beware of telling readers what they already know 15 August 2021 - While it's good to give readers something they can relate to, we need to get it out of the way as quickly as possible.
Better writing …with zombies 12 August 2021 - The passive voice is something we should usually try to avoid in marketing. But it's easy to slip back into it.
Do we need a media or press page? 11 August 2021 - Media sections on websites are useful resources for journalists, so they work for everyone. They're also a good place to host images.
Landing pages: not exactly rocket science 10 August 2021 - Landing page experts Unbounce reckon there are at least four common landing page mistakes, and have outlined how they would fix them.
Getting product pages to rank highly in search 9 August 2021 - Just about the only marker of importance is links to the pages. We should generate some externally, but also create them internally.
A slow and effective introduction to your business 8 August 2021 - Introductory autoresponders are great – I've had many over the years which really got me engaged with a business.
Stopping your emails from being wasted 5 August 2021 - A useful guide on the Content Marketing Institute blog gives a series of steps to lower spam scores and improve email deliverability
Diagnosing falls in search traffic 4 August 2021 - A useful article from Google suggests starting to analyse falls in search traffic by eliminating forces outside of the site itself
Following website users with Google Analytics 3 August 2021 - The 'User Explorer' report tells you when individual users visited, where they came from, what pages they looked at and what else they did.
Adding images to your Google search ads 2 August 2021 - Google Ads users are now able to provide images to go alongside their ads. Here are the details and some of the suggested best practices.
How are your various content marketing teams doing? 1 August 2021 - We should all be reading around what we do for a living, even when most of what's published is a long way from the world we inhabit.
ICYMI – All the blog posts from July 2021 29 July 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Error codes on your website 28 July 2021 - Nobody wants error codes on their websites. So if you ever see one on your own site, what does it mean, and what should you do?
Different is what we do best 27 July 2021 - Gratisography is a free stock image website which is worth noting if you're looking for images which are more eye-catching than normal.
A better thing to advertise than the product 26 July 2021 - 'Lead magnets' should have the same focus on benefits as the products themselves. They can even be a better thing to advertise.
Video conference amateur hour: here we go again 25 July 2021 - I was on a video conference call the other day with 6–8 people, and every single person on the call looked unnecessarily unprofessional.
Online technical support is now a must 22 July 2021 - An FAQ page, with video and whatever else is necessary, can not only save time and resources at your end, but also keep customers happier.
The ‘low rise office block’ link-building technique 21 July 2021 - The skyscraper technique, which is based on having the biggest and best piece of content on a topic, can be applied to niche subjects too.
Sell more. Don’t lower the price. 20 July 2021 - Customers know what they want, and it's seldom the best price or even the best value – it's what's perceived to be the lowest risk.
Some good copywriting rules to remember 19 July 2021 - Here's a well-illustrated set of recommendations for web page and email content creation, which puts clarity and effectiveness to the fore.
Don’t let pride make things hard for yourself 18 July 2021 - Creating material that might be of usefulness, or value, to the reader is a different thing to creating something of genuine quality.
Is link building still worth it? 15 July 2021 - TL;DR: Yes. But concentrate on the professional approaches of PR, targeted outreach, and content designed to get links.
When to say sorry 14 July 2021 - People don't always want compensation; contrition is fine if they can be assured it won't happen again. Sincerity and empathy are everything
Questions to ask to create a great landing page 13 July 2021 - An effective landing page - or 'conversion page' - can slash your cost-per-enquiry just by not letting so many people get away.
Ensuring your website login is secure 12 July 2021 - The default (and only) user name when a Wordpress site is created is 'admin', and it's the first thing a hacker is going to try!
Has someone planted links on your website? 11 July 2021 - I've been to many business websites where you click on a link to a datasheet and end up on an obscure Chinese site.
7 things to measure on your website each month 8 July 2021 - Here's a core list of things you might like to track, perhaps in a spreadsheet or whatever you're comfortable using to keep records.
The benefits of adding links to our own sites 7 July 2021 - Updating and creating links across our sites is a simple exercise, and a good use of anyone's time with decent SEO benefits.
The future of Google Search? 6 July 2021 - One thing we've learned in the history of 'tech' is that seemingly monopolistic players are often brought back to earth unexpectedly.
Google’s ‘AMP’ format loses advantages 5 July 2021 - Few sites have probably gone into the world of AMP, but you might like to compare the Core Web Vitals score with and without the technology.
Tracking emails is about to become harder 4 July 2021 - To prepare for this, I'd start by ensuring you're concentrating on tracking the interactions in your emails.
Google tackles fast-changing results 1 July 2021 - A notice like this might remind more people that just because someone published it first doesn't mean it's the best take.
ICYMI – All the blog posts from June 2021 30 June 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Different search engine results on different devices 29 June 2021 - The ranking process is quite separate from the indexing one, and it appears that results can be different on mobile and desktop screens.
What is HTTPS/2 and does it matter for SEO? 28 June 2021 - I won't even attempt to explain HTTPS/2 here, but your server can support the new protocol, it may automatically serve content using it.
How to get a long article to rank highly in Google 27 June 2021 - If you're not going to get to the point until the 10,000th word, you're not going to get the attention of visitors or search engines.
Google Core Update swings into play 24 June 2021 - It seems that not getting to the point and answering the question isn't going down as well as it did with Google. That's a shame.
Bringing video to product pages 23 June 2021 - The idea of a video presentation on every product page doesn't seem to be something that many companies have considered.
Questions can be the answer 22 June 2021 - It's worth experimenting with questions in the headlines for articles or PPC adverts. The questions themselves can be significant keywords.
Something which might need updating… 21 June 2021 - Copywriting and social media specialist Sookio has produced a concise but illuminating three-page Copywriting Checklist.
Impress with an emailed video message 20 June 2021 - Sending prospects a video that they can watch in their own time may be an impressive way to contact (or respond to) prospects.
Will SEO ever keep up with search engines? 17 June 2021 - A current Google project is a new technology is an answering engine trained in 75 different languages and many different tasks at once.
Let your home page make a difference 16 June 2021 - The home page is the landing page for the majority of our visitors to most sites, and it needs to work ...instantly. Here's how.
Personalising those search ads further 15 June 2021 - Ad customisers allow a search ad which meets a certain location criterion to be rewritten to make a special offer for that location.
First steps with Google Analytics 4 14 June 2021 - Set up Google Analytics 4 to run alongside your existing analytics so you'll have data to work with once you get into learning more about it.
It’s the perception which people buy into 13 June 2021 - The association of a brand with a particular attribute might not be a deserved one. But it can tip the balance anyway.
The ‘Performance Max’ campaign: where it’s going 10 June 2021 - I suspect that this is the future, but it's a way off being the normal way of running ads on Google sites, so for now treat it as a curiosity.
“Posts on Google” joins the discarded products pile 9 June 2021 - The Posts on Google feature is being withdrawn as apparently "it did not prove to be as helpful for users as we had hoped", says Google.
Free checklist for SEO introduced by Moz 8 June 2021 - It's presented in the form of a Google Sheet with over 70 items that may need checking on your website, with a link explaining each one.
Justifying your online marketing budget 7 June 2021 - It's quite possible for a complete sales journey to be made without touching on our online presence. But it's also highly unlikely.
Handholding the prospect at every stage 6 June 2021 - Does your marketing material (especially that available to prospects you have no knowledge of) cover every stages of the buying process?
Tips on more successful online marketing presentations 3 June 2021 - Coming up with 'compelling experiences' for our online audience and providing clear expectations has proved to be critical.
Helping visitors get to the stuff at the bottom 2 June 2021 - It's amazing how many websites follow the linear format of a paper catalogue, wasting the flexibility that a website offers.
How to add captions to your YouTube videos 1 June 2021 - Videos with captions have increased watch time than videos which don't have them, and a new video from YouTube, with captions, shows how.
ICYMI – All the blog posts from May 2021 31 May 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
How to stop emailed Google Analytics reports 27 May 2021 - I saw somebody struggling with switching off a regular emailed report from Google Analytics, so I thought I'd document how to do it.
Get yourself a faster website 26 May 2021 - We're all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it's the hosting.
Influencing the narrative in a sector through email 25 May 2021 - Are we about to see the rise of the simple email newsletter, cutting through the online noise and reaching an eager, specialist audience?
Buyer personas? Make it so. 24 May 2021 - Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.
Why and how to keep your website slim 23 May 2021 - Lots of content on a website is good, if it's relevant and gets visitors. Lots of content which nobody ever looks at does no good.
Don’t steal photos 20 May 2021 - There are plenty of sites which offer images which can be used - even on commercial sites - for free, so use them!
More accurate traffic data from Google Analytics 19 May 2021 - An article from Search Engine Journal outlines a number of tweaks which will lead to more accurate traffic data
A sure winner to get attendees or viewers 18 May 2021 - If you get the chance, try to answer the "What's in it for me?" question in the name of any event that you might be organising.
Creating written content if you don’t fancy it yourself 17 May 2021 - If there's not been enough added to your website and if that's largely down to you, there could be ways to crack the problem.
Where do industrial website redesigns go wrong? 16 May 2021 - If better conversion rates or an increase in traffic are wanted, it's the inner workings that need to be upgraded.
Preparing a document you can have confidence in 13 May 2021 - It's traditional to have editing followed by proofreading, but if you have to do both it's still wise to keep them as individual tasks.
Three SEO tasks you could set as a project 12 May 2021 - These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.
Websites not scoring well on ‘Core Web Vitals’ 11 May 2021 - This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.
Don’t finish by repeating yourself 10 May 2021 - The conclusion to any piece of marketing collateral should explain that if you found that interesting, here's what we're going to do now.
Obvious. Boring. Unforgivable. 9 May 2021 - The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.
Talking to our audience like people 6 May 2021 - When writing more targeted communications, knowing who the recipients are, it's important to ensure we write at an appropriate level
A reminder to EAT well 5 May 2021 - Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.
Apple’s privacy push will be a big deal for some 4 May 2021 - The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data
Treat video sales calls like a face to face meeting 3 May 2021 - Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.
ICYMI – All the blog posts from April 2021 29 April 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
It turns out that ‘Zoom fatigue’ is a real thing 28 April 2021 - In video meetings, we try to sit still to look interested. This isn't easy for a long period. One suggestion is to move away from the camera.
It’s time to ensure your website is its slickest ever 27 April 2021 - I'd recommend reading up on 'Core Web Vitals' if you're not already familiar with them, and assessing your website's performance.
More opportunity to exploit Google’s user knowledge 26 April 2021 - Custom audiences enable us to show ads to prospects based on their interests and behaviour, the types of websites they've browsed.
Why we must report illegal/copycat sites 25 April 2021 - If you come across a page which is harmful to your business, such as copied content or illegal use of your trademarks, you must report it.
Is over-hyping your product an act of self harm? 22 April 2021 - Throwing around terms like 'market leader' has become second nature to some businesses. But is it a sensible strategy?
The impacts on work of a year like no other 21 April 2021 - If you're interested in the short- and potential long-term impacts on work of this past year, I'd very much recommend this Microsoft research
A better thank-you for first enquiries 20 April 2021 - Any request made online needs to be met with some instant sales messaging. A "thank, your stuff is on its way" message is not enough.
Resolve to expand your marketing vocabulary 19 April 2021 - I'm sure every one of us could find a dozen or so new words which would be effective and which we don't use at the moment.
Segmenting for a more engaged audience 18 April 2021 - All of our customer bases can be subdivided into groups which can then be addressed specifically with relevant material.
Roll back the years with Google Earth 15 April 2021 - In what's said to be the biggest update to Google Earth since 2017, you can now see everywhere in a new dimension — time.
Google answers at a glance 14 April 2021 - People are getting more used to getting what they want from Google at a glance, whether it involves a click or not.
What natural salespeople know instinctively 13 April 2021 - Why we should follow what natural sales people do and create content which is Relevant, Interesting, Timely, and Entertaining.
Making online meetings more efficient 12 April 2021 - We've all got the hang of muting ourselves when we're not contributing, but how can meeting organisers avoid problems?
Looking beyond Zoom and Teams 11 April 2021 - There are other services, several of which offer some interesting features that might make them worth trying.
How to design an effective leaflet 8 April 2021 - More than almost any other promotional medium I can think of, the main function of a leaflet is to make the reader do something simple.
The offline to online conundrum 7 April 2021 - Smart companies know that if they run an advert offline, it will merely cause potential buyers to type their name into Google.
Another reason to make websites customer first 6 April 2021 - If you are faced with the 'I think we need a whole new website' scenario, it's key to get the buy-in of whoever signs off the funding.
The four Ps still can’t be beaten 5 April 2021 - If marketing does not include having an input to price, development and distribution, you're probably really in marketing communications.
ICYMI – All the blog posts from March 2021 31 March 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Changes in technical B2B marketing over the last year 30 March 2021 - Have there been any systemic changes in the last year to the marketing in our sectors of activity ...and are these likely to be permanent?
Emailing pre-filled Google Forms to a Mailchimp audience 29 March 2021 - How to send an email via the Mailchimp email application, directing them to a Google Form, pre-filled with the responders' personal details.
Build your forms properly. Please. 28 March 2021 - For those who just want to generate a quick form, sending a Microsoft Word document to be completed might be tempting. Please don't do this.
Do jump links help with SEO? 25 March 2021 - Jump links – or anchor links – can help readers, and certainly don't do any harm with SEO, so why not use them?
Useful tips for getting noticed on LinkedIn 24 March 2021 - LinkedIn is an excellent network for business and personal promotion, but there are a number of good practices which it helps to know about.
Easy video ads with YouTube’s video builder 23 March 2021 - YouTube describes it as: "An easy, fast and free way to turn your images and marketing messages into compelling, high impact video ads."
9 recommendations to successfully influence buying decisions 22 March 2021 - "Uncovering the full set of buyer needs" was cited by 71% of buyers as being highly influential in their purchase decisions.
Making the most of Google Ads while we can 21 March 2021 - No tech brands and services ever see off the competition entirely, and often fall back into the pack or disappear.
Using Reddit to promote your business 18 March 2021 - It can, but you'll need to play carefully by the users' rules, which is no bad thing. Here's a good introduction to the site.
The Census: a model of clear design 17 March 2021 - There is absolutely no reason why any business cannot model their website forms on what the government does.
Keeping your domain name secure 16 March 2021 - It's critical that we're all completely on top of where our domain names are registered, and when they should be renewed.
How to make your writing more conversational 15 March 2021 - For a lot of marketing communications, a more conversational voice is not only desirable, it's much underused.
Embrace good graphic design 14 March 2021 - Good corporate branding is not a frothy nice-to-have extra – it's a real asset. And be prepared to pay for it to be done properly.
Better integration for Google Search Console 11 March 2021 - There shouldn't be any action to take, as existing links between the products should be carried over, but I'd recommend checking.
Making the customer the hero …with biscuits 10 March 2021 - It's still quite possible to send small consumable gifts which are effective and don't hammer the marketing budget either.
• Put Bullet Points here 9 March 2021 - Five types of bullet point were outlined by Brian Clark in a blog from 2008. These are examples of where they're always effective.
We need to up our game 8 March 2021 - Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.
We’ll be right behind you 7 March 2021 - Ads should show how if prospects buy our product, they'll be the hero. And they can be confident in that because we'll be right behind them.
Quality over quantity 4 March 2021 - One link from a respectable, established and relevant site will be worth many links from low-quality ones.
More machine-based help for marketing 3 March 2021 - GPT-3 is only one of many smart tools which are coming on the market that could transform the way we go about online marketing
The machines take over the copywriting 2 March 2021 - The first time I used copy.ai, the results were a 'drop your bacon sandwich' moment. In certain setups, it could save hours.
Using parked domains can cause indexing delays 1 March 2021 - It seems that if you making a previously parked domain 'live' with new content, don't expect an instant appearance in the Google results.
ICYMI – All the blog posts from February 2021 28 February 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Who should be concerned about losing phrase match? 25 February 2021 - 'Phrase match' is being killed off from search advertising on Google, but who should be concerned about this?
Will dark mode users switch off your emails? 24 February 2021 - Have you thought of what Dark Mode might mean for your emails? For some, it can make them look terrible. Test them now.
Emails: never surprise the recipient 23 February 2021 - If you send out emails at predictable times, there's less chance of irritating the recipient. 'Daily', 'weekly' or 'monthly' are all good.
Search advertising: what is it good for? 22 February 2021 - Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I'd suspect that would make it a decent investment.
The advantages of designing for accessibility 21 February 2021 - Don't be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.
Cheap music for videos 18 February 2021 - Here's a recent article which can point you in the direction of some music that won't have the lawyers at your door.
Things to look for in a web design company 17 February 2021 - If you're taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.
How long does it take to get new pages in Google? 16 February 2021 - Sadly, there's no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.
Google Ads recommendations: not unless I say so, thanks 15 February 2021 - The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts
SEO when a company renames 14 February 2021 - If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?
Shared negative experiences 11 February 2021 - To be honest, I've never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.
All about Google Analytics 4 10 February 2021 - Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.
A farewell to ‘broad match modified’ search ads 9 February 2021 - Here at BMON, we're not very impressed with yet another move by Google to take away the control we have on our search advertising.
Online meetings need more purpose 8 February 2021 - Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.
Numbers can make us lazy 7 February 2021 - Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.
Image captions in web design 4 February 2021 - If you're not making use of image captions on your website, have a look at the content management system and see if it allows them.
Email signature management: worth the cost? 3 February 2021 - If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.
Why brand identity matters 2 February 2021 - A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.
What does a business marketing department do? 1 February 2021 - After ten years, it's time to update my Activities of a Marketing Department article. What might we have missed out?
ICYMI – All the blog posts from January 2021 31 January 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Learning from the source 28 January 2021 - There are so many tools available to investigate opportunities that it's easy to forget the best one: looking at the search results.
Get a good start with LinkedIn advertising 27 January 2021 - A series of videos is available from LinkedIn, some of which are specific to setting up ads, but others which are of more general interest
Personal branding online 26 January 2021 - Does it matter what our 'digital profile' is? In other words, what will people find if they search for us online, and does it matter?
Optimising YouTube videos for search engines 25 January 2021 - Beat the competition by thinking about the questions your YouTube video is answering, researching the tags, and writing great descriptions.
How to look more professional on a Zoom or Teams call 24 January 2021 - If you're video calling customers or prospects, you really should have something better than a laptop's camera and microphone. But what?
You don’t have to write the Wikipedia article 21 January 2021 - We need to increase the amount of useful information we provide about a subject, but what are the ways in which we can do this?
We’re trying to market to real people 20 January 2021 - The key to success is to make a connection with the person listening to or reading your piece, without knowing who they are.
Clarity for Bing Webmaster Tools 19 January 2021 - Although Clarity's features are not new, their implementation is really simple, and everyone can learn a lot from them.
Social media video: make it snappy 18 January 2021 - A short message works best because people want to scan through the latest material, not devote their entire session to a single post.
Get to the point. 17 January 2021 - Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth thinking about.
We need great human copywriters, not ‘SEO specialists’ 14 January 2021 - Readers and search engines are looking for the same things, so the 2020s will be a third generation of website copywriting.
Organising meetings in a remote working world 13 January 2021 - Apart from not wanting to be dragged into meetings in the first place, I dislike the way so many people think they can just announce them.
Do top-level domains help SEO? 12 January 2021 - The widgets.shopping website will not have any advantages over widgets.shopping when it comes to shopping for widgets.
Google had an update at the start of last month 11 January 2021 - Google had a major 'core' update at the start of last month, and it affected some businesses quite heavily.
Why don’t we tell prospects that they should trust us? 10 January 2021 - The most successful sales approach is to ignore the product and focus on why customers should trust you.
How to be the most popular commenter on documents 7 January 2021 - Are you ever on a circulation list to approve or comment on documents? We could all make ourselves very popular by doing three simple things.
Let’s kill off the one-size-fits-all signup page 6 January 2021 - Make sure your website doesn't have a single, isolated response page headed 'Contact Us', requiring the prospect to fill in what they want.
After 20 years of abuse, Flash is dead 5 January 2021 - It had a good innings, and it's unlikely that you have content which requires it any longer, but this tool can provide a quick check.
‘People Also Ask’ – a content strategy for 2021 4 January 2021 - Google's 'People Also Ask' section is a fantastic resource when setting up a content creation schedule for the new year.
ICYMI – All the blog posts from December 2020 23 December 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
A few things to think about over the break 22 December 2020 - If at all possible, force yourself to set some goals for the year and devise a plan to achieve them, even though it's hard to do.
Ready for some massive changes in white collar employment? 21 December 2020 - Home-workers may be trickier to manage, but they're also able to knock off when the work is done, and work longer when required.
The ‘virtual trade show’ is too unimaginative to work 20 December 2020 - What's worked online have been new ways of doing things that take advantage of the technology. Stick to those.
Time to call in BMON? 17 December 2020 - We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.
Have another go at a content plan 16 December 2020 - Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.
Getting subscribers for your YouTube channel 15 December 2020 - Very few people are likely to subscribe to a YouTube channel if it's just a miscellaneous collection of stuff.
Justifying SEO with hard data 14 December 2020 - If we're looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.
Finding new prospects through LinkedIn 13 December 2020 - While many companies identify prospects very efficiently using LinkedIn, I suspect even more ignore this potential lead source completely.
Google makes finding data a lot easier 10 December 2020 - Google's Dataset Search indexes online data that is freely available for use, and has over 25 million datasets to use.
Maximising event attendance through online registration 9 December 2020 - Like any landing page, your event's web page should be focused on a single call to action, in this case registration.
Which pages on your site can help the others with SEO? 8 December 2020 - Could we find a relevant excuse on these pages to add a link to our target page, using the search term as the anchor text for the link?
Take advantage of Google My Business Posts 7 December 2020 - Putting announcements on Google's results pages, with images ...what's not to like? See if you can schedule it in weekly!
Does Safari block Google Analytics? 6 December 2020 - While some cookie control systems do restrict what it can do, don't expect Safari visits to disappear from your Google Analytics reports yet.
2% tax? We’re too big for that, says Google 3 December 2020 - Google Ads users may have spotted that the search giant slapped a 2% surcharge on their ads from last month.
What should I do about Google’s ‘Page Experience Update’? 2 December 2020 - Ignoring Google's forthcoming 'Page Experience Update' will be a risk too far for most of us. So what is it, and what should we do about it?
Is the ‘Page Experience Update’ going to be important? 1 December 2020 - You won't be surprised to read that nobody knows, but for those of us who rely on Google search rankings, ignoring it is too big a risk.
ICYMI – All the blog posts from November 2020 30 November 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Keeping your personal pronouns consistent 29 November 2020 - English is a lovely language in that we can mess around and things usually work out fine, but consistency requires some sort of style book.
Have you got the LinkedIn Insight Tag on your website? 26 November 2020 - Although we can track any source of traffic using visitor analytics, the advantages begin when you reverse back into LinkedIn.
Are you providing something extra for existing customers? 25 November 2020 - There are many things we can offer existing customers which are morally and professionally acceptable, and can be very good investments.
An online presentation deserves as much preparation as an in-person one 24 November 2020 - I’ve sat through so many terrible online presentations in the past few months and thought: “Why are these people doing this so badly?”
Do we need a website redesign? 23 November 2020 - It's a great idea to have annual audits, with budget to sort out SEO, structural or aesthetic issues that may have come up during the year.
Drawing Google’s attention to spammy reviews 22 November 2020 - There’s not much you can do about bad reviews, but at least Google has now made it possible to put in a complaint about spammy ones.
Don’t use press releases for SEO 19 November 2020 - The objectives from the 'announcement' point of view and that of SEO should be the same: to persuade a third party site to report the story.
Google set to delve further into our articles 18 November 2020 - If two pages have similarly good answers, the passages of text answering the query will be what are compared, rather than the overall pages.
How to do our own SEO audit 17 November 2020 - If an SEO audit pulls up enough opportunities to add hundreds or thousands of visitors a year, it can be a very sound investment.
4 steps to identifying great articles to write 16 November 2020 - A huge win in content marketing is to find the intersection of questions that people are answering and questions that we want to answer.
Can social media fill that hole professionally? 15 November 2020 - It’ll be different to normal interaction, but potentially just as useful. We just need to identify what’s going to work for us.
Email newsletters: it’s never too late 12 November 2020 - Even in this venerable medium, new publications launch every day. The best time to start an email newsletter is as soon as you can.
Does your LinkedIn profile reflect why you’re on it? 11 November 2020 - Think about how your headline might reflect the aims of your LinkedIn profile. Can you align these in just a few words?
A one-page elevator pitch for the whole business 10 November 2020 - A really useful piece of marketing collateral which could be used to direct other things, from the website to printed brochures.
Why gated content has become more acceptable 9 November 2020 - One deciding question I once heard was: “Would I want my competitors to see this?”. It’s not an unreasonable place to start.
How to write a ‘best practice’ headline 8 November 2020 - I’ve mentioned a few headline advisory tools over the years, but Headline Studio from CoSchedule may be the best yet.
Don’t panic over emails from Google 5 November 2020 - If you get an email from Google Search Console, do read it carefully - often it won't be a serious problem.
Are you asking your audience to read PDFs on mobiles? 4 November 2020 - If a document is unreadable to the recipient (as an A4 PDF document often is, on a mobile screen), whether they click on it is immaterial.
I’m still learning about email newsletters 3 November 2020 - Our email newsletters can be as effective today as 20 years ago, but only if we take on board the simple lessons learned along the way.
Hashtags vs conventional tags on YouTube 2 November 2020 - Twitter and Instagram have been using 'hashtags' for many years, but fewer people use them on YouTube, where they can be just as effective.
Understand what your website visitors do with Clarity 1 November 2020 - Microsoft's visitor behaviour analytics product, Clarity, offer several useful capabilities including heatmaps and session-replay.
ICYMI – All the blog posts from October 2020 29 October 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
How working from home could affect every business 28 October 2020 - I can see a lot of changes happening in sectors where some companies move heavily to remote working and others go back to the office fully.
Hiding your products is a worse strategy than ever 27 October 2020 - Saying that products need to be bought through a sales representative is fine. But should products and prices still be laid out on a website?
Being clever with search ads on your company name 26 October 2020 - Your company name’s results page is valuable one, seen by some important people. Don’t miss out on the opportunity to impress them.
Avoiding the overenthusiastic response email 25 October 2020 - There’s always going to be some sort of ‘buying journey’ going on, and a smart flow of email information can aid this.
Enquiry response: it really matters 22 October 2020 - Recently I narrowed down a choice of supplier based on the efficiency and friendliness of their response. What did they actually do though?
More ideas for keywords are close at hand 21 October 2020 - It's well worth looking at as many data sources as possible, because even the Google Ads Keyword Planner may not have that many suggestions.
Keeping email recipients engaged with images 20 October 2020 - Images won't get you a higher open-rate but they can pique the recipients' interest or keep them engaged as they scroll down a long message.
Updating addresses when your business moves premises 19 October 2020 - A quick web search on your old address will give you a long list of websites which need to be contacted and the address changed.
Should you care about the legal stuff? 18 October 2020 - Even just an improved layout for what you've already got will say to the very few website visitors who get that far: "We've got nothing to hide".
Giving a corporate blog some focus 15 October 2020 - Company blogs can be really effective, but it does seem difficult for many businesses to get their heads around making them work.
Description meta tags: still a huge open goal in SEO 14 October 2020 - Description meta tags get seen a lot more than most marketing collateral we write. They also guide Google’s contextualisation of the page.
Don’t let YouTube advertise on your website 13 October 2020 - YouTube is ubiquitous, but it may not be the best place to host videos for other purposes, including embedding them on our own websites
Yes, the look of a website can cause SEO issues 12 October 2020 - You should assume that the relationship between web page layout and search engine performance will not have come into a designer's thinking.
You have to admit, this is great 11 October 2020 - Live View in Google Maps helps you keep your bearings so you can find your way around. Now there are new ways to use Live View.
Why we could see Microsoft Bing become more important 8 October 2020 - Microsoft could use its ubiquitous Office environment to persuade more people to search through that rather than ‘Googling it’.
Should we continue to trust Google? 7 October 2020 - If Google wants to prove its credentials, then it needs to provide us with more open and transparent data, not less, as is happening.
Keeping the date fresh on your articles 6 October 2020 - It's a great idea to legitimately a page with new or expanded information, and to ensure that the new date is on the page and in the sitemap.
Identifying why some video calls are so good 5 October 2020 - Looking and sounding good is half the battle. Then it’s a question of having the right agenda and the right support material.
Why “Web Stories” may be worth a look 4 October 2020 - The “stories’ idea is becoming commonplace on social media: in essence they’re just full-screen slideshow presentations.
Top tips for your YouTube channel 1 October 2020 - From playlists to trailers, banners to thumbnails, here are the essential components of a YouTube channel that you may have neglected.
ICYMI – All the blog posts from September 2020 30 September 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Unboxing videos: not so daft 29 September 2020 - There are so many products where you’re not quite sure what you’re going to get. An unboxing video literally lays it all out in front of you.
Creating PDF documents that work online 28 September 2020 - There’s much more to making PDF documents work online than SEO considerations. Think of this next time you’re saving a document as a PDF.
Why you need to have Google Reviews 27 September 2020 - Don’t pretend they’re not there, or that people will ignore them. And since they exist, you want them to reflect well on you.
The upside down web page 24 September 2020 - On a landing page, that big call to action button needs to be at the very top – hence the upside down web page concept.
Quick hints on better headlines 23 September 2020 - Some of the suggestions I’ve had from this useful little tool have been very sensible and were worth acting on.
Keeping the focus of an email in mind 22 September 2020 - Every email needs to do its job and get out of the recipient’s life as quickly as possible. So what should the focus of an email be?
Remember that Google people are not from our world 21 September 2020 - Google is obsessed with data-driven technology, which is fine so long as it doesn’t ignore the needs of the little guy
Filling in the Wikipedia gaps 20 September 2020 - To build links on Wikipedia, you need two things: a knowledge of how to edit Wikipedia, and a list of 'opportunities' there.
Don’t make a crisis worse than it has to be 17 September 2020 - An organisation is defined by the behaviours it tolerates. Reputational recovery can hinge on doing the honourable thing.
Online advertising leaps ahead in 2020 16 September 2020 - While total ad spending is down 8% on a year ago, so-called ‘digital’ advertising is up 6% and ‘traditional’ advertising down a huge 30%.
The start at the end approach to writing 15 September 2020 - Starting at the end means summarising what you’re trying to say before you begin. That short one-sentence summary can really focus the mind.
Do you want a link from that site? 14 September 2020 - Links to your website are still critical, and it continues to be the case that some links are more important than others.
What is B2B marketing, these days? 13 September 2020 - In B2B marketing, the aim is to get noticed and establish credibility, rather than closing the sale in a single hit.
Webinar software: is Zoom enough? 10 September 2020 - It helps to be clear about what you want to do before settling on a product, which could have a substantial learning curve.
SEO is more expensive than you think 9 September 2020 - If you're going to outsource SEO work - and it can be a really good investment - the budget required is as substantial as ever.
Search advertising in changing times 8 September 2020 - For most of the businesses I work with (although not all), searches have been at a reduced level for the past 6 months.
Sitting or standing? Try both! 7 September 2020 - If you do use a standing desk, don’t use it for more than two hours even if you’re used to it. Alternate between sitting and standing.
If trade shows return, how will they look? 6 September 2020 - At the time of writing, the NEC in Birmingham has trade shows listed as still going ahead physically as soon as November
New features on LinkedIn company pages 3 September 2020 - The prospect of permanent home working is very real for some people. LinkedIn hopes to play a small role in a company’s online presence.
A call for more content 2 September 2020 - Great content is one of the few things that improves our websites and should get us more visitors. Don't ease up on the content.
Google Data Studio: a useful timesaver 1 September 2020 - This free tool from Google takes data from Ads, Analytics and Search Console, as well as databases, social media and even flat data files.
ICYMI – All the blog posts from August 2020 31 August 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Getting to the point on a landing page 27 August 2020 - Some of these good ideas on landing page design show how to combine simple benefit messaging with a strong call to action.
Voicemail messages that work 26 August 2020 - Many people don't use voicemail effectively in business – we can all confirm that from the messages we get. How do we do better?
What is Account Based Marketing? 25 August 2020 - It's well worth researching the principles and lessons of Account Based Marketing – why not try implementing the best of both worlds?
Passing or failing Core Web Vitals 24 August 2020 - Google's Core Web Vitals report is a measurement that will be part of a new ranking signal currently in the early stages of development.
Don’t stand for just sitting 23 August 2020 - If you want to try it, it's easy to make a standing desk just by raising your computer screen and keyboard using a couple of boxes.
Refining your title tags 20 August 2020 - People often ask for easy wins in the search engines; writing better title tags is one of the easiest. Make it a regular exercise.
Don’t look dated 19 August 2020 - When visitors see a 5-year-old date on an article, it's quite possible that they'll hit the back button and try something else.
How long should that article be? 18 August 2020 - The question to ask yourself is will carrying on any further going to help the reader, or might it make them switch off?
Is it your product the customer really needs? 17 August 2020 - A problem common to a lot of industrial marketing is that, well, our products aren't really that much different to the competition, are they?
Don’t give prospects any unpleasant surprises 16 August 2020 - Most of us don't like to think about how much data we're giving away online, and hate to be reminded of it.
Weekend watching: Judith Lewis on SEO (video) 13 August 2020 - Unfortunately there aren't that many examples of Judith Lewis' talks online, but here's one from last year's Learn Inbound event.
A better place to look than Google 12 August 2020 - I think we'd agree that if you search for a name, you want a listing like the one you get on LinkedIn, a directory of people with that name.
Google organises giant webmaster meeting 11 August 2020 - Google's first 'Virtual UnConference' will be a giant Google Meet call where you can expect to actively participate.
A slicker online demo 10 August 2020 - If the meat of the presentation is pre-recorded, it can be guaranteed to go smoothly, and can presumably have better production values.
An exclusive preview of our latest product 9 August 2020 - If we've got an announcement as prosaic as an improved new blue widget, we need to extract everything we can from it.
A picture of your audience 6 August 2020 - There are many questions which can be asked, but if you don't ask the questions, you'll never really know who you're talking to.
Faster sites for happier visitors 5 August 2020 - If you're really keen, keep a spreadsheet of test results so you can check over time that things aren't getting worse.
Time to ditch the lazy email header 4 August 2020 - A consistent, branded header image on promotional emails is reassuring for regular readers, but shouldn't it be saying something too?
Don’t ditch the old stuff just because it’s in the way 3 August 2020 - Data pages on old products could be combined into a historical page which doesn't get in the way of current products.
Mobile first indexing? Not quite yet. 2 August 2020 - The chances are that your site is already being indexed 'mobile first' – the majority of the web is being indexed this way by Google.
ICYMI – All the blog posts from July 2020 30 July 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Priming emails 29 July 2020 - Priming your recipients is rarely a bad idea. If what you're doing is going to be useful, why not warm up first with a little expectation?
The value of a good YouTube channel 28 July 2020 - A new section on YouTube called simply How YouTube Works has some interesting insights for users of the almost ubiquitous video site.
Farewell to the telephone conference call 27 July 2020 - In business, the telephone conference call may be a casualty of the events this year. I don't know about you, but I won't miss it.
How many Google users click on the top result? 26 July 2020 - How many Google search users end up clicking on the first free ('natural' or 'organic') result? A new study has the answer.
The self-confident web page 23 July 2020 - A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?
Ideas to make a Case Study worth writing 22 July 2020 - Case studies are as relevant today as they ever were, even if there aren't anything like the same number of third-party places to publish them.
Running an effective in-house meeting 21 July 2020 - A great technique is to replace any plain item headings on the agenda with a statement as to why that item is being discussed.
Genuinely useful, free marketing courses 20 July 2020 - A range of courses covering content writing, computing, email marketing, infographics, PPC advertising, and search engine optimisation.
Rationalising your Google Ads keywords 19 July 2020 - Over the years, Google has given itself permission to be much more liberal in interpreting what advertisers really want
Backlink checking without the financial outlay 16 July 2020 - Justifying the cost of 'backlink checkers' can be hard for smaller companies, but there are free tools which can do at least part of the job.
Should I advertise against my own brand names? 15 July 2020 - The cost shouldn't put you off, because for just a few pounds you can test out an advert and judge whether it's worth it.
3 ways to smooth the video production process 14 July 2020 - If you want to smooth the production process, it's worth considering the most common problems in-house videographers face.
Our sales story is a real asset 13 July 2020 - Most people in the consumer space would love to have the fact-driven narratives we're able to develop in industrial and scientific marketing
How to identify ‘story arcs’ in your narratives 12 July 2020 - "If you’re struggling with your own story", the author says, "it might be because you’re trying to do two of them at the same time".
Doing a lot more business over video 9 July 2020 - I suspect that it's going to become a valuable skill to be able to make sales presentations on a range of platforms.
Photoshop alternatives for the occasional user 8 July 2020 - Adobe Photoshop itself is an amazing application, but it's not for the occasional user as it's only available on a subscription plan.
6 ways to kill a landing page 7 July 2020 - Here are some of the things which stop a landing page from working – and perhaps stop any page from working.
Social media banners are a great opportunity 6 July 2020 - There’s space to put in a bold slogan, or just tie in neatly with any strong graphic presence you’re trying to create across all sites.
What is this page doing that no other page is doing? 5 July 2020 - View it from the other end of the telescope: if the page didn’t appear in the search engine results, would the world mourn its omission?
Get those giveaway pages converting 2 July 2020 - If you're running a campaign to get people to a page where they can request a document of some sort, that page needs to 'convert', and hard.
RSS: still the best way to keep up with the news 1 July 2020 - RSS is a technology which is working quietly for millions of people. It's worth a look if you're not on board already.
ICYMI – All the blog posts from June 2020 30 June 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Teach, don’t lecture 29 June 2020 - Demonstrating expertise can easily lead you to write in an unrelatable manner, skimming over the basics as if talking to another expert.
Free Rating Tool will assess your email subject line 28 June 2020 - This email scored 82, with suggested improvements being to reduce the character count for mobile devices and to add some 'subtle urgency'.
Get inside those searches with free browser extension 25 June 2020 - WMS Everywhere is a Chrome extension that provides information about a search, from the search volume to the CPC and related keywords.
25 billion web spam pages every day 24 June 2020 - In its latest annual 'Webspam report', it's revealed that Google discovers 25 billion pages every day to be filtered out of the index.
The video call tech race hots up 23 June 2020 - Google is introducing AI-powered noise cancellation to its video calls. Here's an impressive video demonstration.
The best thing about Wikipedia links 22 June 2020 - The best way to add links that will stay on Wikipedia is to provide much-needed content and links where that information is lacking.
Could Edge chip away at Chrome? 21 June 2020 - From the earliest days of the web, the dominant browser has looked to be heading towards a monopoly, only to fall away again.
An inverted pyramid needs to sit on something 18 June 2020 - Rather than being an inverted pyramid fading away to the least important points, a technical article should have a conclusion
Being clear up front that the data may not be there 17 June 2020 - It’s important to understand that there may not be data, and that could be a problem if you’re constantly required to do provide exactly that.
Decent new video content on a budget 16 June 2020 - Make video from existing footage you might have from other projects. Not only is this cheap, it may be the only option for many businesses.
Major update to Google ranking flagged well in advance 15 June 2020 - If you were dragging your heels on a long-overdue website redesign for better usability, it could be time to start working on that.
Looking even better in video calls 14 June 2020 - This might not matter for a Zoom pub quiz, but it’s really worth making the effort for calls which involve customers or prospects.
SEO tactics you can forget about 11 June 2020 - Someone will probably say: "But Chris, you recommended this back in 2011", or something like that. However, this rather makes my point.
Better lists than using a spreadsheet 10 June 2020 - Microsoft Lists looks like an interesting new app, especially if you’re a user of the Microsoft 365 (formerly Office 365) set of products.
Freeing yourself from the slavery of the screen 9 June 2020 - Go cold turkey and hide your phone away well before bedtime, not to be even thought about before the next day.
Google Alerts: as useful as ever 8 June 2020 - I assume everyone has a Google Alert set up for their name, their company name, senior management, main products, names of competitors, etc.
Tips for making video sales calls 7 June 2020 - Fortunately a few organisations have been making video sales calls for years, so there’s a reasonable amount of advice out there.
Does SEO convert as well as paid ads? 4 June 2020 - For many businesses, sending paid visitors to dedicated ad campaign landing pages is taken for granted. Should you be doing the same?
Search Console looks at your vitals 3 June 2020 - Elements such as these form the small but critical differences between neighbouring search positions. It’s worth getting to know them.
Scheduled tweets on Twitter 2 June 2020 - If you’re responsible for your company’s Twitter presence, a new feature – scheduled tweets – could make life a lot easier.
ICYMI – All the blog posts from May 2020 31 May 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
What’s not going to change in the next 10 years? 28 May 2020 - Much will change beyond recognition, but some things are unlikely to. Are we paying them enough attention or taking them for granted?
Remember your competitor with only one product 27 May 2020 - Experts don’t generally leave the final choice to whoever they’re advising. Does your website have the conviction to avoid this?
Investigating page URL errors with Google Analytics 26 May 2020 - If you like Google Analytics, there’s an exercise you can undertake with that can reveal possible broken links and information about them.
A new opportunity for smart speakers? 25 May 2020 - While the public have come to love these devices, the marketing opportunities they’ve provided have been next to zero.
Google is now suggesting personalised searches 21 May 2020 - I’m not sure if it’s something we can take advantage of in marketing, but it might account for more complex searches bringing in visitors.
Online marketing basics at a nice price 20 May 2020 - Hubspot Academy has dozens of topics in marketing, sales and design, all freely available as a series of bite-sized videos.
Treat every Powerpoint slide like a billboard 19 May 2020 - If you saw it on the side of a building, it should make sense, either as a statement inviting further enquiry, or as a complete message.
Will this be the death of the trade show? 18 May 2020 - Online trade shows are rubbish. Until we get unimaginable steps forward in virtual reality, the trade show may have been dealt a fatal blow.
The dangers of having as much foresight as ever 17 May 2020 - If the common perception of a particular word’s meaning is wrong, it’s not clever to use it correctly – it’s sowing confusion.
Promoting that new industry data 14 May 2020 - Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don't forget to link to them though.
Back to the future 13 May 2020 - Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.
Should content marketing have its own promotion? 12 May 2020 - Although probably only a small financial outlay, an email campaign to draw attention to new valuable content is a must.
Removing a page from search engines 11 May 2020 - Google's Removals Tool 'hides' the result quickly, but on the assumption that you're going to take more decisive action.
A significant update to the Google index 10 May 2020 - Some SEO experts are claiming that low quality ‘thin’ content has suffered in this update, others that branded content has been given a boost.
How to undertake keyword research 6 May 2020 - A new guide is well worth an hour or two, and you may well consider the processes it outlines to be worth a lot more time after that.
Keeping things positive 5 May 2020 - If our social media output is positive and addresses the needs and interests of our customers, they'll continue to want to hear from us
Where now for the trade show? 4 May 2020 - The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.
Google takes on Zoom with free ‘Meet’ 3 May 2020 - There are many security features which will appeal to users, although I don't know whether this enough to get users to switch from Zoom.
ICYMI – All the blog posts from April 2020 30 April 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
A perfect set of meta descriptions 29 April 2020 - Millions of web pages have meta descriptions which are unusable, so the meta description we provide may not be what’s used in search results.
Do we need to use heading tags in our web pages? 28 April 2020 - Nowadays, the search engines seem to want to rank pages based on user experience, rather than beautiful coding, right?
Rethinking the requirements of the job 27 April 2020 - The only occasional difficulty with writing these articles can be motivation – and that's something everyone gets with repetitive tasks.
Your online presence is more important than ever 26 April 2020 - If there's even a possibility that some of your best customers may be twiddling their thumbs, your online presence has never been important.
Is there more to using numbers in headlines? 23 April 2020 - Yes, but don't forget that including numbers is not an alternative or substitute for including your key search terms and benefits.
Putting your research to work 22 April 2020 - If you've done the research for a particular topic, could you use that to produce content in a different format?
Five things we’ve learned this month about videoconferencing 21 April 2020 - Everyone's videoconferencing, from tech-phobic grandparents to broadcast correspondents who really ought to know how to do it well already.
Keep calm and carry on marketing 20 April 2020 - For most of us, one or more competitors will have used this unprecedented period to strengthen their websites and improve their SEO/PPC game
Always go with the data 19 April 2020 - I know this is all pretty basic stuff, but it's surprising how often we see people making the same mistakes.
Nobody said advertising in other countries was easy 16 April 2020 - Many of our clients ask us to run search advertising overseas, and we always try to get the involvement of their local representatives.
So what about the benefits? 15 April 2020 - Here's my favourite technique for ensuring I'm getting to the root of what I'm trying to get over in a piece of marketing copy.
Marketing actions to consider during this crisis (and more!) 14 April 2020 - Last month I mentioned an A-Z of Marketing Terms article, and you might also like to look at three other online guides from the same authors
A Window of Opportunity? 13 April 2020 - Wthe current crisis stops dominating the news agenda, journalists will be looking for recovery stories. Prepare for that moment.
An appeal 8 April 2020 - An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.
How to look good on video calls 7 April 2020 - Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.
Keeping your Zoom meetings under control 6 April 2020 - There have been reports of people gatecrashing (or 'Zoombombing') meetings, sometimes in an offensive way, so it's wise to bear in mind these guidelines.
A typical crisis contingency message 5 April 2020 - One approach in marketing to keeping things on message and simple is the "Message House". It works in crisis communications too.
Critical communications in a crisis 2 April 2020 - If you haven't got communications plans in place for the current potential eventualities, you need to create them in the next few days.
We need some constants in our lives 1 April 2020 - The 'open rate' for these emails has actually risen slightly in the past fortnight, so maybe they're a welcome distraction.
ICYMI – All the blog posts from March 2020 31 March 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
A useful guide to Marketing Terms 30 March 2020 - 26 topics from the AIDA Marketing Model to the Zero Moment of Truth, visiting Content Marketing, KPIs and User Generated Content on the way.
An exhibition hall as a temporary hospital? 29 March 2020 - I shall never look at trade show modular booths in the same way again, and nor will you, I expect.
Beyond maintaining a dialogue 26 March 2020 - Online communication tools keep discussions going. They do have limitations when it comes to other business needs however.
The video star and the press briefing 25 March 2020 - I'm sure videoconferencing will be part of the future of First Friday Club, so let’s clink a virtual glass and carry on in the coronavirus-free internet world.
Coming out of this stronger 24 March 2020 - Only bother your customers with news if it's to explain how you can make their life easier in these uncertain times.
Online hoaxes: not so funny 23 March 2020 - Call out whoever sent you the message, and tell them not to propagate this rubbish, no matter how well intentioned they may be.
Helping fight COVID-19 through better comms 22 March 2020 - In this unprecedented situation, good communications will save lives, and those of you who have marketing responsibilities in your working life may be able to use them socially.
Tools for keyword research: an update for 2020 19 March 2020 - There are many, many online tools for keyword (search term) research, and the first thing to think about is what you actually want to do.
Four ways to keep your website safe 18 March 2020 - These things are easy to leave low down on the to-do list. They need to be brought to the top and ticked off.
Keeping your mailing list clean 17 March 2020 - Low quality email addresses need to go. Pretend every email costs £10 to send out. Concentrate on people who want to hear from you.
What is Google Analytics 360? 16 March 2020 - It's really something just for companies that have more than a million website visits per month, and have run into data sampling and freshness issues.
Change your marketing strategy but don’t panic 15 March 2020 - This difficult period for business may present new challenges and opportunities, so it's a good time to show some intelligent thinking.
What videoconferencing system are you using? 12 March 2020 - This is becoming a pressing issue for many businesses needing to connect staff temporarily working from home, and for event organisers
Getting less prescriptive with search advertising 11 March 2020 - Audiences can provide some interesting results, especially in combination with another targeting option: 'broad match' keywords.
Speed: does it make any difference to Google rankings? 10 March 2020 - Tests have varied results, but I suspect it may make more of a difference when you're lower down and small changes have greater impact.
Mobile presentation now critical 9 March 2020 - Having websites which display as effectively on mobile devices as they do on desktop PCs is going to be crucial in the next few months.
Making that ‘useful tools’ page work harder 8 March 2020 - Conversion tools, calculators and reference charts get links from other sites. For those who already have these resources, here's a tip.
Working from home productively 5 March 2020 - I thought I'd add my own experience to all those articles advising on the best way to Be Productive At Home. It's one thing I do know about.
Easier digging into search information 4 March 2020 - Google Search Console has expanded the data download capabilities so that the big download button now gives you all the data in one hit.
What’s TikTok all about? 3 March 2020 - The TikTok app reached a billion downloads a whole year ago, so we should all know what it is by now, right?
What is an ‘Answer Engine’? 2 March 2020 - Here's a tip: for all new content you add to your website, ask what questions it's answering, and consider including those in the text.
Excluding inappropriate sites from the Display Network 1 March 2020 - Managing ads on the Display Network requires a lot of care. There are all sorts of sites where you wouldn't want your advert to appear.
ICYMI – All the blog posts from February 2020 27 February 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Product reviews: an open goal in B2B marketing 26 February 2020 - The sort of customers we deal with probably search for 'reviews' just like consumers do, but what they're really after is a demonstration.
What would Tom Hanks say? 25 February 2020 - If you think about nothing else, consider setting a 'brand tone' for your business. Most other things will cascade down from this.
Content writing as advertising 24 February 2020 - To balance your budget between short- and a long-term investment, splitting it between Google Ads and content writing could be smart.
Making unglamorous products exciting to the unexcitable 23 February 2020 - The product may not generate much of a thrill, but what it can do for the customer could be a different matter.
The best time to make social media posts 20 February 2020 - This is not something where you can segment your audience to run tests, so we might be more dependent on research.
Tips for tracking campaigns in Google Analytics 19 February 2020 - Think carefully about how you set up the UTM codes. These can be anything you like, but you'll want them consistent and grouped.
Using LinkedIn to market ourselves 18 February 2020 - Think of LinkedIn as an evolving, public CV showing your authority and expertise, and you might put more effort into adding content there.
The best time to send marketing emails 17 February 2020 - If our emails are monthly, or irregular, we have a choice of day (and time!), and it's important to get it right.
Keeping keywords out of the ellipsis bin 16 February 2020 - The titles of pages in Google Search results will be cut off in different places, so getting the important words at the start is important.
Do we use surveys and polls enough? 13 February 2020 - Most of us make a stream of decisions based on hunches, when a customers' or colleagues' actual opinions are just a quick survey away.
Effective emails make it easy for the recipient 12 February 2020 - If you're just putting over one straightforward message, more than ever I'd try to put the whole thing in the email
The long tail is the real target 11 February 2020 - That long tail, in total, could easily account for far more traffic than the few headline terms at the top.
What are a new website’s chances in Google? 10 February 2020 - Google uses the word 'estimate' regarding how highly a new site could be ranked, so it's likely that a new site wouldn't start from zero.
Featured snippets pushing results to page 2 9 February 2020 - If a web page listing is elevated into the featured snippet position, Google no longer repeats the listing in the search results.
‘Dwell time’ and SEO 6 February 2020 - Of course, we don't know how long people spend before trying another result, but it's obvious that it's an important metric.
Yes, WordPress is a good CMS for SEO 5 February 2020 - As you'd expect, it's pretty good at just about everything, although you will need to add 'plug-ins' to ensure you get the most out of it.
Using an email to sell your value proposition 4 February 2020 - Weigh up the commitment you're asking them to make and the value they're going to get from it. Then sell that value.
The problem of KPIs without OKRs 3 February 2020 - I still come across businesses which don't define goals and the associated results required, yet measure performance regardless
More changes in Google search results presentation 2 February 2020 - Google claims the change makes ads more distinguishable, even if every normal human I've spoken to thinks otherwise.
ICYMI – All the blog posts from January 2020 30 January 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Did you get my email? 29 January 2020 - Whenever I get an important email, I add the sender's address to a filter ensuring their emails never get sent to the spam folder in future
Avoiding the duplication of information 28 January 2020 - As time passes, it becomes more difficult to consolidate different versions of documents or even to work out which is the official one.
Just the Fax, Ma’am 27 January 2020 - If you're in a situation where a fax needs to be sent or received, and you don't have a fax machine, what are your options?
Putting Voice Recognition to Work 26 January 2020 - Where 'a whole new way of working' comes in is to have discussions recorded and the transcriptions used primarily as a searchable index.
What to wear for a video presentation 23 January 2020 - One tip to in-house company video directors: ensure that the interviewee knows the day before that they'll be taking part in a video.
Create your own ‘Content Shock’ 22 January 2020 - If you can identify an unfilled niche, you can create your own 'Content Shock' within a sector of your industry.
Are page URLs important? 21 January 2020 - For product pages, it may make sense to strip back the URL to the important stuff (the product name) while adding some helpful descriptors.
Understanding what your prospects want to know 20 January 2020 - Why what we should be doing is writing great explanatory content, answering the questions that prospects are probably asking.
SEO in summary for 2020 19 January 2020 - The best strategy is to measure the site's performance, create a smoother experience for your users and optimise for mobile-first indexing.
Spring-cleaning your company LinkedIn page 16 January 2020 - It makes sense to ensure your company page is set up well, because that's where readers are likely to turn after reading your content.
A video for every customer 15 January 2020 - If you're not personalising your marketing more in 2020, just remember that your competitors may well be. Video is just another outlet.
This is not just any landing page 14 January 2020 - Hmm... not many enquiries and an inability to knock up tailored landing pages? I suspect most readers will identify themselves here.
A touch more convenience please 13 January 2020 - How convenient is responding to your advertising? Or finding out a crucial technical specification about one of your products?
Start advertising with the individual 12 January 2020 - It's becoming increasingly clear that the direction in which we're heading inexorably is one where the marketer needs to be more empathetic.
Learn how to convert from online stores 9 January 2020 - We all need to get a message over, and convert potentially interested parties into enquiries or sales. These examples show how it's done.
Don’t forget those tags on YouTube 8 January 2020 - If your keywords make sense as tags, use them, but also investigate what existing highly-performing videos are using as their tags.
Advertising against competitors’ company names 7 January 2020 - Search adverts against your competitors' brand names are not a good idea, as it can be expensive and have unintended consequences.
Who’s watching our videos? 6 January 2020 - If a video is embedded into a page on our website, we need to know how often it's getting watched there, and where any viewers came from.
Get your physical mail and email working together 5 January 2020 - We don't have scope for experimenting with direct mail; it needs to be right first time ...and here's where our online capabilities come in.
A slimline website for the new year 2 January 2020 - It could well be a good investment of time or money to take a serious look at a whole range of speed-related aspects.
Thinking about the bigger picture 1 January 2020 - A nice walk in your lunch hour to think about things wouldn't go amiss once a year. Or once a decade.
ICYMI – All the blog posts from December 2019 22 December 2019 - The index of everything that's been in our 'An Article A Day' blog in the last month.
Mobile traffic continues to rise in 2019 19 December 2019 - My sample of clients' websites is showing a doubling of mobile traffic share in the last three years, typically from 10–20% to 25–40%.
Caption and Description: more website image meta data 18 December 2019 - I've mentioned the 'title' attribute for web page elements, and the 'alt' attribute. Now we need to talk about 'caption' and 'description'.
Should I use the ‘title’ attribute on images and links? 17 December 2019 - Should I use the 'title' attribute on images and links? No.
How much should we spend on marketing? 16 December 2019 - This may cover different things at different companies; many don't include the salaries of the marketing team in this, for example.
How to use Q&A sites properly 15 December 2019 - The key is to be somebody who answers questions regularly. Join in the sites as a community member, and be respectful as well as helpful.
Passing the relevancy test 12 December 2019 - Great salespeople get prospects to identify their situation and offer material to demonstrate credibility. Can we do this on a website? Yes we can.
We’re not the subject of the conversation 11 December 2019 - Politicians know what resonates with people. They need to communicate relevance, and they do this by showing how they'll improve our lot.
You need more than press release links 10 December 2019 - If links to a page are to be an indication of the page's relevancy, what should these links be? Not in press releases, unfortunately.
Driving customer retention through remarketing 9 December 2019 - If you sell online, you have a thank-you page which is only seen by customers. Tag this, and you have an ad campaign for those people alone.
Keep working over Christmas 8 December 2019 - If your adverts are aimed at getting prospects to call you now and talk to an expert, you may be wasting your money if your company is closed.
Using Slack, more than three years on 5 December 2019 - If you're still not using Slack or Teams at work, and indeed not using it anywhere, I'd recommend giving it a try.
Making the media work harder for you 4 December 2019 - The potential of independent industry publications and websites may be even more valuable to manufacturers than it was in the past.
Getting a website’s home page right 3 December 2019 - So many websites get this wrong because what the designers fail to do is to put themselves in the shoes of the visitor.
Getting your news on to the Google search home page 2 December 2019 - The traditional search box still sits top and centre, but it's now followed by a string of articles in panels.
Can we use Emojis in business? 1 December 2019 - I like to use emojis to add emphasis to a message, but I think it's dangerous to make the meaning of the message dependent on them.
ICYMI – All the blog posts from November 2019 28 November 2019 - Our monthly listing of everything which has been in the blog in the last month...
Making sure they get your documents 27 November 2019 - I often discourage people from 'gating' content, but when you do, it's important to ensure the content actually arrives.
One for the WordPress users 26 November 2019 - Google's WordPress plugin is an excellent time-saver, which brings Search Console, Analytics and PageSpeed Insights to your Dashboard.
How to promote a video by email 25 November 2019 - It's not a good idea to embed videos in emails, because many email apps won't support them, and some services will classify them as spam.
Laying it out for all to see 24 November 2019 - People visit sites to find out things. They are becoming less patient. We need to understand this, like Amazon does.
My three favourite ways to get links 21 November 2019 - If you're a typical small B2B company, you probably put little or no resources into this, because it's hard. That's a mistake.
Repetition in advertising works 20 November 2019 - Repetition in advertising works, particularly when purchases are by necessity and only occasional
A reminder to use ‘alt’ text 19 November 2019 - Using 'alt' text to describe images is as important today as ever, and not just because of SEO. It's a simple thing, but often forgotten.
Read that to me one more time 18 November 2019 - After writing something, we read it back. Get someone else to read it out loud though; almost every PC or phone has the ability to do this.
Bringing it all together in a ‘content hub’ 17 November 2019 - A content hub is a top level index of resources around a particular topic, which could, for example, be a product category or an application.
Gratitude is not a sign of weakness 14 November 2019 - We think that by providing a great product or service, we're the only ones doing the helping. But it's a two-way thing.
All about “People Also Ask” in the Google results 13 November 2019 - The "People Also Ask" list can have different numbers of questions and may appear in different positions on the page.
A direct route from advert to CRM 12 November 2019 - We're being offered the chance to have a pop-up form generated directly by the advert, where the prospect can enter basic contact details.
Keep on keeping on with emails 11 November 2019 - There are many reasons why an email might only be read on a second attempt, such as initially receiving it at an inconvenient time of day.
Slave to the Algorithms 10 November 2019 - I've noticed a lot of individual page performance changes recently. This wouldn't be apparent just by looking at overall site traffic totals.
Some easy ideas for videos 7 November 2019 - I've shot loads of really good videos in the last year. Once you've done a few practice ones, it really becomes second nature.
Have I earned those contact details? 6 November 2019 - People accept that there's a quid-pro-quo, but your website visitors came hoping to get a question answered, not to get on your database.
Spring Cleaning your website 5 November 2019 - I have seen anecdotes of sites removing half or more of their content, stretching back many years, and seeing a substantial SEO benefit from doing so.
Using segmentation by enthusiasms in search advertising 4 November 2019 - Although 'affinity audiences' are hobby- or general-interest-based, they still present some possibilities for technical business marketing
Got anything new to link to? 3 November 2019 - You'll soon be able to register the ".new" top-level domain for shortcuts to online services. Details are - predictably - at whats.new
ICYMI – All the blog posts from October 2019 31 October 2019 - Our monthly listing of everything which has been in the blog in the last month...
New domain SEO analysis tool looks good 30 October 2019 - There are loads of tools for analysing the SEO strength of domains, but a new one from SEO tool provider Moz.com looks straightforward
Getting started with live webinars 29 October 2019 - A live webinar needs to be right first time - you can't edit out the mistakes or start again. But I don't think an audience expects perfection
8 Unexpected Uses for Blue Widgets 28 October 2019 - This tool is a bit trivial, but it doesn't hurt to give it a try if you're writing an article about something and don't know where to begin.
Storytelling is winning over technical quality 27 October 2019 - Instead of slick production values, a successful video is all about the content. A lower budget approach can do the job perfectly.
A sitemap for website users 24 October 2019 - This is sometimes known as an 'HTML sitemap' and can be useful for visitors who like to use the 'search' facility in their browser!
Time for a new web host? 23 October 2019 - Many web hosts nowadays offer a managed site transfer service, so for a small business, a new web host needn't be a daunting prospect.
Why us? 22 October 2019 - With more people getting involved in the buying decision, a consistent overarching marketing message is more important than ever.
Spring-cleaning your PPC advertising 21 October 2019 - Because PPC search advertising works well, many companies just gradually improve what they do, rather than make strategic changes.
Not ghoulish, just good business sense 20 October 2019 - There's nothing wrong with having pages which list your alternatives to competitors' product range names or even part numbers.
Advertising on sites without advertising 17 October 2019 - If the top-ranking page is a non-commercial site, offering to buy your way on to that page with a one-off advert ought to be a no-brainer.
Reverse engineering the competition 16 October 2019 - Don't just look to upgrade your page to something similar: see if you can spot weaknesses in competitor pages and gain a real advantage
The key to successful pop-up use 15 October 2019 - Smart marketers have pop-ups that don't appear on first arriving; they wait until the visitor is more likely to be receptive to an offer.
Can they call you with one press? 14 October 2019 - Take a look at a page on your website where the call to action is to contact you. Are you forcing mobile users to fill in a form?
Should we use ‘next generation’ image formats? 13 October 2019 - Faster loading websites are something we should all be looking to provide, but next generation image formats may not be a good strategy
Introducing the new data-nosnippet HTML attribute 10 October 2019 - Some new methods allow "more fine-grained configuration of the preview content shown for your pages... through two types of new settings".
Data: the little-discussed nightmare of a “no-deal Brexit” 9 October 2019 - Most businesses are doing very little. Your company will have to make up its own mind as to the risk it's prepared to take.
Multiple websites: still a bad idea, usually 8 October 2019 - Try to minimise the number of websites you run, with just one, if possible, being the easiest, cheapest and most effective of all
And then there were the PR agencies 7 October 2019 - If BMON had been set up as an SEO consultancy, we'd probably have ended up as a PR agency – if we'd survived the intervening period
Your ads on YouTube on the TV 6 October 2019 - This is a big advert which will autoplay on the YouTube home screen on TVs – and can be purchased on a cost-per-thousand (CPM) basis.
Is breadcrumb markup important? 3 October 2019 - With respect to SEO, I've not heard anyone show that it provides a ranking advantage, so there's certainly no panic
‘Breadcrumbs’ replacing URLs in Google search results 2 October 2019 - You might notice in the Google results that the green URL under each result has now changed from the actual URL to a 'breadcrumb' link.
ICYMI – All the blog posts from September 2019 1 October 2019 - Our monthly listing of everything which has been in the blog in the last month...
Stopping buyers kicking the can down the road 30 September 2019 - Why a bigger task for sales now is not to advocate our particular product, but to encourage the buyer to get on with deciding to buy something.
Using FAQ and How-to structured data on Google Search 29 September 2019 - If you have an FAQs or how-to page (and you should), then getting it marked up in this way is probably a good idea.
New link attributes announced by Google 26 September 2019 - Google now treats the nofollow attribute as a "hint" for ranking, rather than a rule, and will do the same for crawling and indexing.
Make your forms mobile-first 25 September 2019 - Much more than in desktop browser forms, it's important to keep mobile forms simple. Here are a few design tips.
Check the links on your web page with a click 24 September 2019 - Publish a web page, click on the browser toolbar button, and all the links on your page are instantly checked. Simple as that.
Tracking down email addresses in a click 23 September 2019 - Continuing my look at useful browser add-ons for website marketing, here's one that lets you find email addresses related to a website.
Keywords Everywhere: easy access to keywords planning data 22 September 2019 - What this does is to bring keyword data into everyday applications; I use it with Google Search, Google Analytics and Google Search Console.
Making that landing page look just right 19 September 2019 - In addition to compelling headers and language, as well as the product's benefits, you also want your page to be beautiful and helpful.
Landing pages for adverts: you know they make sense 18 September 2019 - There are so many reasons to go the extra mile I don't know where to start, but tying in the advert headline with the landing page is one.
Getting ready for a recession 17 September 2019 - The knee-jerk response at many businesses is to slash activities including advertising, so marketing needs to market itself better internally.
Make it easy for people to say goodbye 16 September 2019 - There are several sets of people who might be leaving your list who you really don't want to annoy. Irritate these people at your peril.
Making small websites punch above their weight 15 September 2019 - Ten years ago a small site could do well in the search engine results accidentally. Today you'll need a smart, targeted strategy.
A checklist to create a brand to go to market with 12 September 2019 - An excellent overview article on the Marketing Insider Group blog lists 19 B2B Marketing Strategies That Are Still Important for 2019
Getting control of email signatures company-wide 11 September 2019 - Sigstr allows you to control the email signatures across a company where employees are using Office 365, Exchange, Gsuite,etc.
“More Information”? You can do better than that 10 September 2019 - Your efforts are wasted if people don't do something. And your instructions on what to do need to be simple.
Better keyword ideas from Ubersuggest 9 September 2019 - One of the most intriguing keyword research tools around, Ubersuggest, now has an expanded database, which makes it well worth a look.
SEO around a new product launch 8 September 2019 - When you send out the first announcements, there may not be a finished landing page on your website for people to quote.
Make those bullet points work harder 5 September 2019 - Bullet points are a list of specific, important items. As such, they deserve to be crafted well. They also need to be kept simple
Is Google exploiting its position or losing its way? 4 September 2019 - Far from being an index or contents page for the web, Google is successfully turning itself into a destination
How far do people read down the page? 3 September 2019 - It'd be interesting to know if people were reading to the end, and to do this, you need to be measuring what's called 'scroll depth'.
Google marks up our web pages without asking 2 September 2019 - As a website owner, I'm not sure I like it – why does Google think it's OK to start marking up my website in this way?
ICYMI – All the blog posts from August 2019 1 September 2019 - Our monthly listing of everything which has been in the blog in the last month...
Why marketing content writing is different 29 August 2019 - Storytelling and journalism have to be accessible to a wide audience. Technical marketing content needs to target customers.
The correct place for those social media icons 28 August 2019 - The sensible place for links to your social media accounts is at the end of every piece of content. It's what the 'footer' was designed for.
A couple of quick tips to speed up your site 27 August 2019 - But what can you do if your page speed score leaves something to be desired? Here are a couple of quick tips.
How slow is a ‘slow’ website? 26 August 2019 - These things are relative, so take a look at the scores for the competitors who are doing best for key searches. That's a target to aim for.
What does improving the user experience mean? 22 August 2019 - This is how Google judges your page as having provided a good user experience, and there's little that beats that in the SEO stakes nowadays.
Analysing 20 questions on SEO from Google 21 August 2019 - Google recently released 20 questions we might ask about our content. Reading it might give us a new view on what our content might contain.
Broader matching for search ads: be careful 20 August 2019 - If the move opens up a lot of 'long tail' keywords that had a search volume too low to show previously, we're cautiously optimistic about it.
Minimise the chance of your website being compromised 19 August 2019 - There are a lot of things you can do to protect your site, and they're well worth the time and/or financial investment involved
Have a plan for when your website gets hacked 18 August 2019 - Two of our clients have had this experience in the last year. I've had a site hacked as well. It's been a learning exercise for all of us.
We need to care for all linked pages in emails 15 August 2019 - Have a look at yours and ensure any standard landing pages or forms are updated to be as good as your main offer pages
How many people should check our writing? 14 August 2019 - Even if you're a confident writer and an authority on the subject, I'd suggest that 'none' would be asking for trouble
When’s the best time for email or social media? 13 August 2019 - It's one of those decisions that a bit of testing might help with, but we may also have to rely on some intuition
5 ways to make your website more credible 12 August 2019 - I always recommend adding a constant stream of authoritative background articles and FAQs. What else can we put on the website?
Noindex command needs to be removed from robots.txt 11 August 2019 - Google soon won't be supporting the command 'noindex'. So if your robots.txt contains any lines with that in it, you may want to change it.
Asking customers the right questions 8 August 2019 - I've known businesses change their marketing message for a product to something far more effective, based on this sort of customer feedback
What Google’s mobile-first index means 7 August 2019 - Google has said it will soon only use what it sees on our websites using the equivalent of a mobile device.
As much quality on your website as you can EAT 6 August 2019 - Expertise, authority and trust: as usual, Google is only trying to quantify and specify what prospects probably look for without thinking.
How-To Videos: easy to justify 5 August 2019 - As I've mentioned many times before, a how-to video is one of the most cost-effective pieces of content any company can produce.
The problem with responsive search ads 4 August 2019 - What worries me a little is the many businesses who could be getting ads showing that don't make much sense.
Check you’ve got canonical tags on your website 1 August 2019 - The 'canonical' tag should be generated automatically by your content management system. But do make sure it is.
ICYMI – All the blog posts from July 2019 31 July 2019 - Our monthly listing of everything which has been in the blog in the last month...
Why WordPress is the first choice for most websites 30 July 2019 - Wordpress is free, and there are so many people who know how to maintain it that your installation will be pretty well future-proof.
Response codes from 200 to 404, via 301 and 302 29 July 2019 - The codes '301' and '302' tell browsers that the URL requested is understood, but the server is going to send them somewhere else instead.
Giving your articles some structure 28 July 2019 - The traditional 'three-act structure' is an easy approach that can be as applicable to a technical article as it can to a novel
Inspiration for your next image advert 25 July 2019 - A fun resource which could give you some competitor intelligence or provide inspiration for your next image advert.
When is the best time of day for your search advertising? 24 July 2019 - It's not unusual to discover that the best time of day for your advertising is not when you'd expect it to be.
How much should we spend on search advertising? 23 July 2019 - PPC search advertising is great value for money, but it's important to be realistic about how thinly you may be spreading things
What does your LinkedIn page say about your company? 22 July 2019 - There are so many ways in which prospects might pass by your LinkedIn page during any deliberations.
Breaking free of email slavery 21 July 2019 - Your customers do not expect an instant reply from you, so don't use that as an excuse for checking emails every five minutes
Articles need depth, not length 18 July 2019 - Whether the length of an article is 200 words or 2000 isn't nearly as important as answering the question in depth.
Why is audio transcription so underused? 17 July 2019 - There are so many corporate presentations being made every day which just disappear into history. It's a big waste.
Keep writing 16 July 2019 - Make your website an increasingly useful repository of information in your area of technology, and the results will follow.
Quickly smartening up your email signature 15 July 2019 - If you need a professional-looking email signature block created, the folks at Hubspot have created a free online tool to do just that
Targeting your advertising at the customer’s location 14 July 2019 - Search advertising is fantastic at tailoring the sales message and enquiry experience to the location of the prospect.
Being on top of your inbound links 11 July 2019 - What links are helping you with specific product searches, and what ones are just telling the search engines what they already know?
Don’t forget to jazz up your social media posts 10 July 2019 - Please don't make the mistake on social media that so many companies do, of just pasting in the headline as the message.
Consider what people see when they don’t click in Google 9 July 2019 - Figures from the USA (and I've no reason to think things are different here) suggest just under half of all searches don't result in a click.
Get a reminder to renew your SSL Certificate 8 July 2019 - Don't just take a look now, feel happy that renewal isn't for another year, and promptly forget the issue. Make sure you'll get a reminder.
The case for automated bidding in PPC advertising 7 July 2019 - Like driving a car with an automatic gearbox, automated bidding has been seen by professionals as somehow beneath them.
Don’t be lazy. Put the message up front. 4 July 2019 - If you have just one sentence to summarise the message the page is trying to convey, is it what's in the headline?
Leaving the gate half-open 3 July 2019 - When you 'gate' content, you hide it from the search engines, and can any of us afford to do that? I think there's a compromise.
Respect Wikipedia to make the most of it 2 July 2019 - Wikipedia is not some opportunity to be exploited in a dubious way. It's a terrific source of quality traffic. Just treat it with respect.
First impression, first opportunity 1 July 2019 - The very first email you send someone by request is more likely to be read than any other, so don't waste the opportunity to offer something!
ICYMI – All the blog posts from June 2019 30 June 2019 - Our monthly listing of everything which has been in the blog in the last month...
Why you need online display adverts in the mix 27 June 2019 - Google's 'Display Network', and it may be the company's least well promoted service
How to advertise to vertical market sectors 26 June 2019 - We suggest letting the prospects point to their industry once they've got to the site.
Point your customers to leave a review 25 June 2019 - A Google Business listing means prompting satisfied customers to add their review, and here's how
June’s Google update more significant than usual 24 June 2019 - It might be worth seeing if your traffic has been affected in the past week or so.
Three genuinely useful guides to business marketing 23 June 2019 - Here are some nice freebies for you: my former colleague Andrew Leon Walker has written three genuinely useful guides
Google reduces duplicate site listings 20 June 2019 - It's previously been possible for a single site to grab three or four of the spots in the search results.
Breaking up articles into bite-sized pieces 19 June 2019 - If you have the facility to do so, at least ensure you have a sub-heading every two to three paragraphs.
Tips on writing good title tags 18 June 2019 - How long should the title tag be? The consensus among SEO experts though is that 50 to 60 characters is just fine.
Why writing really good title tags for our web pages is essential 17 June 2019 - An easy trap to fall into is to just let a content management system take the page headline and dump it into the title tag field.
Getting new pages into Google quickly 16 June 2019 - How do we get in the natural, free results as quickly as possible?
When to add Bing Ads 13 June 2019 - At what point is it worth looking at the number two search engine?
Three minutes spent very usefully 12 June 2019 - SEO Analyzer will spend three minutes and then present you with an action plan.
Learning from the best favicons 11 June 2019 - Take a look at any search results on a mobile device and you'll see that some sites' favicons look much better than others.
How to give your sales document a lift 10 June 2019 - Instead of this piece just fading away, I could end it by posing a question, and then a call-to-action.
If you’re not advertising, you’re not in the game 9 June 2019 - What does Google understand the intent to be, in the face of a search for 'blue widgets'?
An excellent guide to website form design 6 June 2019 - Examine the forms on your website on different devices, and ask the question: "Is this easy to complete?"
Special characters in description meta data tags 5 June 2019 - I'm sure that from time to time you've noticed Google results featuring odd characters such as ticks, stars and even smiley faces.
The need to cover every ranking factor in search 4 June 2019 - Fail on one factor and it could make everything else irrelevant.
Tips for promoting a customer event 3 June 2019 - What are some of the ways in which we can maximise the number of people who turn up?
What’s the purpose of the page? 2 June 2019 - Your page may be 'about' blue widgets, but what's the purpose of the page?
ICYMI – All the blog posts from May 2019 30 May 2019 - Our monthly listing of everything which has been in the blog in the last month...
How many alternative domain names do I need to hold? 29 May 2019 - In general, I'd say don't bother investing in any variations on your main domain name.
Last chance to get your .uk domain 28 May 2019 - I'd have thought it natural then to redirect requests for the .uk domain to the .co.uk version
Favicons catapulted to front and centre in Google 27 May 2019 - Google has been rolling out a slightly new look to its mobile search results; the green URL line is being moved up above the headline, and alongside it you'll see the site's 'favicon'.
How many types of marketing are there? 23 May 2019 - The Hubspot blog has found no fewer than 40 different types of marketing that it claims are all around today.
Six elements of on-page SEO 22 May 2019 - 'On-page SEO' is the stuff we can just do ourselves, right now
Don’t be anxious about conversion rates: improve them 21 May 2019 - If you're going to follow up their catalogue request with some sales emails, be honest about it
Beyond Reach 20 May 2019 - The challenge is to find the pages on the search engines viewed by the most people who might want to buy our stuff.
No.1 and 10 in Google aren’t what they used to be 19 May 2019 - The 'number one in Google' ranking doesn't have anything like the prominence it used to have
What should go in a call-to-action link? 16 May 2019 - Think how your call-to-action exhortation might be misinterpreted.
DIY SEO in a few hours each week 15 May 2019 - SEO is not something that can be done externally on a budget
Is ‘Live Chat’ turning out to be a good thing? 14 May 2019 - It's the best of both worlds for a section of the potential customer base
The Value Proposition: the reason people should buy your product 13 May 2019 - It's a critical element which is so often missing
Useful tools to test the speed of your website 12 May 2019 - A comprehensive list, and I'd recommend making a note of it
New ideas for searches to target in plain sight 9 May 2019 - Google's giving you massive clues as to what people are looking for
Advert expectation management 8 May 2019 - There are only a certain number of enquiries to be had
Why we’re giving ‘responsive search ads’ a miss 7 May 2019 - Google has shown a total inability to understand the requirements of professional businesses
Are your Favicons a little unloved? 6 May 2019 - They may have been set up years ago and might look a little stale
Not everyone’s one of the good guys 2 May 2019 - Be careful if you're approached with some hard sell for a service that you didn't know you needed
Videos: just get on with it 1 May 2019 - Some studies suggest that business videos should be about 2 minutes long
ICYMI – All the blog posts from April 2019 30 April 2019 - Our monthly listing of everything which has been in the blog in the last month...
Google’s Disavow Tool: only use when necessary 29 April 2019 - If you're not an SEO geek, this may not be the most exciting two minutes of your working life.
The hed, the dek, the lede and the nut graf 28 April 2019 - An understanding of these traditional terms can still help everyone's writing
Creating Google Analytics reports the way you like them 25 April 2019 - There's so much available, and a whole world of data to explore.
Fewer adjectives, more evidence 24 April 2019 - The market needs to be informed, not persuaded
“Questions & Answers” – yet more stuff to monitor on Google 23 April 2019 - Anyone can answer, so you'll want to be first to do so
Links point the way for Google 22 April 2019 - The link on the home page may be just what's needed
What if Google’s sending people to your home page? 17 April 2019 - Take a look at your home page as a first-time visitor would
Mobile traffic: not as important for us …yet 16 April 2019 - In all these examples the traffic is still dominated by desktop users
Four different types of blog content 15 April 2019 - It's good discipline to check that you're covering all of these
Marketing ideas on the go 14 April 2019 - One that I think you may want to try is the Marketing Scoop podcast
Editing video in YouTube 11 April 2019 - You can make some footage presentable, quickly and easily
Ways to spend less time on email 10 April 2019 - Here are a few that I find work for me
Quarterly reviews for your SEO 9 April 2019 - Quite a few jobs are never quite important enough to get to the top of the to-do list.
Speed is of the essence 8 April 2019 - If your website developer can't get clearly measurable results, maybe find someone who can
The definitive guide to SEO 7 April 2019 - The Beginner's Guide to SEO has been completely rewritten, and I recommend it unreservedly.
Making the most of email preheaders 4 April 2019 - It's a feature we should all be using.
Creating content to match the customer’s buying journey 3 April 2019 - The model is a three-stage one: information, decision and buying.
Let’s hear it for low quality photography 2 April 2019 - Embarrassed about the staff shots on your 'About Us' page? You really shouldn't be.
How to make a technical presentation interesting 1 April 2019 - It's hard to make a technical presentation interesting, even if the audience ought to be interested
ICYMI – All the blog posts from March 2019 31 March 2019 - Our monthly listing of everything which has been in the blog in the last month...
Helping machines understand things in their own way 28 March 2019 - Think quality newspaper article, not James Joyce novel or scientific PhD
Blackmail emails: change those passwords! 27 March 2019 - Ensure that your email password is unique and not used for anything else.
It’s not just content, it’s the right content 26 March 2019 - We should focus on writing content that is relevant
Another generalisation trap for the unwary 25 March 2019 - It sounds how marketing ought to sound, right?
1 magic tip for online content writers 24 March 2019 - Always, always describe things in full and never generalise
The most basic tip for Search Advertising 21 March 2019 - Too many companies select products or services that nobody will be searching for
How to see changed position rankings on Google Search Console 20 March 2019 - Google Search Console is making a lot more people aware of how their site is doing in search.
A reminder and how to add a ‘Post’ on Google My Business 19 March 2019 - You may not be using on Google My Business to its full extent
Google gives us better page speed information 18 March 2019 - "Milliseconds can earn millions", according to Google.
Knowing when to get personal 17 March 2019 - It worked for someone else. Could it work for you?
Tidying up those Google Search Console domains 14 March 2019 - A useful new feature enables you to monitor all of the variations of your domain
Positioning a brand when it doesn’t seem relevant 13 March 2019 - It needn't cost a lot to associate yourself with a desired niche
Let’s all improve our CTR in Google, shall we? 12 March 2019 - That means writing a better page title and description meta tag
More reflections on ‘authority pages’ 11 March 2019 - You only have to beat the opposition in front of you
Selling to experts? Sell using experts 10 March 2019 - Big, non-specialist agency? Great 3D pie charts, but nothing of substance
A simple sequence for a sales page 7 March 2019 - If we fail to put the call-to-action in our readers' minds at the start, they could well bail out
How many words is enough? 6 March 2019 - Research shows that top-ranking articles tend to have around 1,500 to 2,000 words
Real people at the other end of the line 5 March 2019 - Even on business to business websites, showing real people can only be a good thing.
Identifying the perfect search 4 March 2019 - Oh, the potential quality of that visit if you can get it!
ICYMI – All the blog posts from February 2019 3 March 2019 - Our monthly listing of everything which has been in the blog in the last month...
How does your website compare in search? 28 February 2019 - What's needed would be to select a number of specific searches
The problem with most blogs 27 February 2019 - If you give them second-class status like this, the search engines may well do the same
How many pages are there on your website? 26 February 2019 - It's worth auditing what you've got, and what's accessible.
Capitalising on losing a competitor 25 February 2019 - If a competitor disappears, you'll want to set up a search advertising campaign to let people know
Your site is not there for you 24 February 2019 - Obvious, right? Well, you wouldn't know it from most business sites.
“Dynamic Email”: We don’t need no complication 21 February 2019 - Do we want emails that have changed every time we refer back to them?
Do you need dedicated landing pages? 20 February 2019 - A normal product page has to also cope with existing users
Don’t neglect Bing Webmaster Tools 19 February 2019 - It's well worth setting up, and adding to your regular site management checklist.
How to get your company LinkedIn page working 18 February 2019 - LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it
What would your customers miss if you weren’t here? 17 February 2019 - Next time you have a marketing meeting, put a five-minute brainstorm on the agenda
Will you be advertising on TV soon? 14 February 2019 - This is surely going to be the future ...ultra-niche, targeted advertising on regular TV
Is personalisation of Google results now history? 13 February 2019 - If you see differences in the results, it's more likely they've been caused by localisation
Is that a Google+ link I spy on your website? 12 February 2019 - Google+ was never needed and failed to take off. Now it's going away.
Your customers know quite a lot already 11 February 2019 - Does your website copy treat your prospects with respect?
When and where should you link out from your site? 10 February 2019 - To me, the obvious time to do it is when visitors are at a research stage
Organising a properly defensive search advertising strategy 7 February 2019 - A 'defensive' search advertising campaign runs more broadly than just the company name.
How badly targeted is your online advertising? 6 February 2019 - If you discover something horrible has been going on, it's not unusual
Case studies in the world of search 5 February 2019 - Here are two things which will bring even your existing case studies back to life
This is where the ‘how to’ article comes in 4 February 2019 - Nobody will be searching for something they didn't know about
An internet security checklist 3 February 2019 - It's unlikely that we can genuinely escape surveillance, but we can make an effort
ICYMI – All the blog posts from January 2019 31 January 2019 - Our monthly listing of everything which has been in the blog in the last month...
GMail advertising: certainly worth a try 30 January 2019 - As with any no-click, no-fee advertising, it can be worth testing
Alms given openly will be rewarded in secret 29 January 2019 - Many of the practices suggested to help the visually impaired also assist machine intelligence
Tracking the actual searches where your ad appeared 28 January 2019 - Remember the long, long tail of searches which got you nothing
Don’t hide your content away by design 27 January 2019 - These design techniques annoy me when they're used badly
Google Forms vs SurveyMonkey overkill 24 January 2019 - Google Forms is one of those useful things that it's always useful to have up your sleeve.
Where to get free images that are legal to use 23 January 2019 - There are a surprisingly large number of online resources for anyone needing a photo
The Art of Broken Link Building 22 January 2019 - It sounds daunting, but it can generate amazing results.
Quick Q&As for a quick SEO win 21 January 2019 - Add some copy about the technology and your offerings, and then add your list of questions and answers
The potential importance of ‘content hubs’ 20 January 2019 - This could be a big hit with the search engines
Are your enquiry forms still rubbish? 17 January 2019 - Many times I've been told by a website that I'm some sort of a technological imbecile
Free book on B2B Revenue Growth 16 January 2019 - I just came across an interesting free book which you might like to read
Learning from the SEO winners 15 January 2019 - What have the top results in your target Google results got that you haven't?
People still search for old technology 14 January 2019 - Why not leave the page on the site, with a message?
Tips from Google on better SEO 13 January 2019 - The company may create the rules, but it also has to abide by them
How to make a good interview video 10 January 2019 - Here are some of the things to consider when making a corporate talking head video
Why Smart Goals are a lot better than no measurement at all 9 January 2019 - Having Smart Goals set up is a lot better than just hoping your advertising is only hitting the right people.
Yes, your site can show in Google results for YouTube videos 8 January 2019 - I'm more inclined to think it was simply because I was searching for the company name
Does an embedded YouTube video help SEO? 7 January 2019 - In terms of SEO, embedding a YouTube video on your website probably doesn't make much difference
Should you run infographics offered by strangers? 6 January 2019 - If including the item improves your site, that's a win-win, surely?
Will you miss the links from that directory? Probably not. 3 January 2019 - You need to get an idea of how important the search engines think the directory is
Which are my priority search terms to work on? 2 January 2019 - We're going to see where we might get some possible wins
Designing for increasingly human-like search engines 1 January 2019 - Improving the user experience should be an absolute priority for your marketing in 2019

ICYMI – All the blog posts from December 2018 20 December 2018
How quickly are your benefits communicated? 19 December 2018
Reveal those titles and tags at a glance 18 December 2018
Skip the video interruptions and get a bargain 17 December 2018
Why we should chart the traffic that matters 16 December 2018
Only send out the really good stuff 13 December 2018
Should I bid on my competitors’ brand names? 12 December 2018
Why you should set up some ‘audiences’ today 11 December 2018
You haven’t missed the boat with content marketing 10 December 2018
When the description meta tag comes to our rescue 9 December 2018
In search ranking, context is everything 6 December 2018
Analyse your website for best practices with Google 5 December 2018
Making a YouTube video ‘thumbnail’ that gets noticed 4 December 2018
Descriptions: a way to make your videos work harder 3 December 2018
ICYMI – All the blog posts from November 2018 2 December 2018
They have your best interests at heart 29 November 2018
Does a mention without a link still have SEO value? 28 November 2018
Why advertising your videos is great value 27 November 2018
Link building the local way 26 November 2018
New website? Create a brief but make it brief 25 November 2018
Why SEO should cost serious money 22 November 2018
How to create great content with how-to content 21 November 2018
The daily grind of changes to Google Ads 20 November 2018
Has anyone copied your content online? 19 November 2018
Domain name registration: 1 year or forever? 18 November 2018
Time for an early Christmas present 15 November 2018
In SEO as in so much else, size isn’t everything 14 November 2018
How pay-per-click advertising has revolutionised the industry 13 November 2018
Make sure you have an up-to-date Google My Business account 12 November 2018
What does your business look like on Google Maps? 11 November 2018
Revealing the SEO secrets of websites 8 November 2018
How do we improve Quality Score for a keyword? 7 November 2018
Don’t forget the object in your subject lines 6 November 2018
Enabling a persistent ‘Reader View’ on an iPhone 5 November 2018
Are Business Directories still relevant in 2018-19? 4 November 2018
Why did my advertising get more expensive in the autumn? 1 November 2018
ICYMI – All the blog posts from October 2018 31 October 2018
Your Google results have to work really hard 30 October 2018
Don’t send your best advert responders to ordinary pages 29 October 2018
Does your home page tell the whole story? 28 October 2018
The increasing need for both quantity and quality 25 October 2018
SEO: don’t get too granular 24 October 2018
Subject lines are more important than ever 23 October 2018
Don’t get carried away with ad extensions 22 October 2018
How to brief a writer for your website 21 October 2018
All you need to know about Search Console 18 October 2018
A more interesting comparison with your competitors 17 October 2018
Should I drop the ‘www’ from my website? 16 October 2018
All about redirects and deleting pages 15 October 2018
Spotting your Google results which aren’t delivering 14 October 2018
Let Google record your incoming calls? No thanks! 11 October 2018
Getting prospects the answers they need (2) 10 October 2018
Getting prospects the answers they need (1) 9 October 2018
Google favours pages which change with the times 8 October 2018
Picking a social media winner 7 October 2018
What should an FAQ page look like? 4 October 2018
Should I have an online store? 3 October 2018
Get your search right or don’t have it at all 2 October 2018
Why it’s good to get in character 1 October 2018
ICYMI – All the blog posts from September 2018 30 September 2018
Let’s see if your website really does its job 27 September 2018
The critical signal to the visitor 26 September 2018
The only thing that matters in advertising 25 September 2018
No takers to write an article? No problem. 24 September 2018
Having the courage to look at the numbers that matter 23 September 2018
Should we stop creating content around keywords? 20 September 2018
SEO: how it all adds up 19 September 2018
What else can you get out of those case studies? 18 September 2018
Improve your forms and watch your enquiry rate rise 17 September 2018
The long tail of exact match search advertising 16 September 2018
Don’t compromise the design of your landing pages 13 September 2018
What we all need to understand about SEO 12 September 2018
Learning from scammers 11 September 2018
What I like about a password manager 10 September 2018
Contact Who? 9 September 2018
Why we avoid the Display Network and apps on mobile devices 6 September 2018
A keyword in a domain name is not an SEO advantage 5 September 2018
More on those new Responsive Search Ads 4 September 2018
Description meta tags – do make some effort 3 September 2018
New search ad format may provide better matching 2 September 2018
ICYMI – All the blog posts from August 2018 30 August 2018
Put in the effort for best search quality 29 August 2018
Why you should set up a Slack group 28 August 2018
Create an instant impression with background video 27 August 2018
It’s the content which matters 23 August 2018
Image formats continue to evolve 22 August 2018
Branding and SEO start to merge 21 August 2018
How to stop advertisers from wasting their money 20 August 2018
Buying an email list is a terrible idea 19 August 2018
Talking about Google My Business 16 August 2018
If anyone ever tells you they know how Google works… 15 August 2018
Don’t be pressured into neglecting results 14 August 2018
Why you should renew your efforts to get ‘featured snippets’ 13 August 2018
How are searches on your company name looking? 12 August 2018
Inspiration to get better conversion rates 9 August 2018
Useful insights from Google My Business 8 August 2018
Guidelines for giving a good presentation 7 August 2018
The drawbacks of your ‘hamburger menu’ 6 August 2018
Have a think about reorganising your navigation 5 August 2018
Branding is about what people associate with your name 2 August 2018
Can you inherit content from other sites? 1 August 2018
ICYMI – All the blog posts from July 2018 31 July 2018
How long is long enough? 30 July 2018
Could you do more with personalisation? 29 July 2018
Do you offer a callback service? 26 July 2018
Is your content in relevant languages? 25 July 2018
HTML5 is the way to go 24 July 2018
Fine-tuning where search engine traffic arrives 23 July 2018
Are you missing out from the start? 22 July 2018
It’s time to set any remaining gated content free 19 July 2018
Getting that video to work for you in search 18 July 2018
Poor forms are poor form 17 July 2018
What sort of question makes people want to click? 16 July 2018
Pre-header text: a quick win on marketing emails 15 July 2018
An easy link from a quick case study 12 July 2018
Letting Google know your site is the original 11 July 2018
Don’t take your best features for granted 10 July 2018
Manufacturing sector sticks to its PCs for email 9 July 2018
How do I remove a page from the Google results? 8 July 2018
Internal links do matter 5 July 2018
A literal snapshot of Google results 4 July 2018
Is your logo designed for today’s media? 3 July 2018
Cheap SEO is simply throwing away money 2 July 2018
ICYMI – All the blog posts from June 2018 1 July 2018
Google AdWords is becoming Google Ads 28 June 2018
Online articles aren’t fixed in time 27 June 2018
Why great content is a great strategy for the future 26 June 2018
Who’s sending your emails? 25 June 2018
What does your site look like in the Nintendo browser? 24 June 2018
In an Internet Minute… 21 June 2018
LinkedIn – a neglected free marketing opportunity 20 June 2018
Google Sites – a real time-saver for something temporary 19 June 2018
Google’s ‘Display Network’ needn’t be overwhelming 18 June 2018
Time to have a spring-clean of your page titles 17 June 2018
Don’t be put off online display advertising 14 June 2018
Country-specific sites or a single global one? 13 June 2018
Google descriptions drop back to two lines (aargh!) 12 June 2018
Are you measuring views of PDF documents? 11 June 2018
How many links should my marketing emails have? 10 June 2018
Staying on trend 7 June 2018
Don’t worry about duplicating your own content 6 June 2018
Make sure it’s the right person 5 June 2018
Keeping in touch via surveys 4 June 2018
Ubersuggest: there is such a thing as a free lunch 3 June 2018
ICYMI – All the blog posts from May 2018 31 May 2018
How your website looks on mobile devices 30 May 2018
PDF documents and the mobile experience 29 May 2018
Get the message about trust over quickly 28 May 2018
Make your shoppers feel at home 24 May 2018
Should I be doing search advertising on Bing? 23 May 2018
Put anything that interests you into a Google Alert 22 May 2018
People do love their KPIs 21 May 2018
What’s making that web page actually work? 20 May 2018
Mobile-first indexing has been enabled… 17 May 2018
Why shortform URLs can sometimes be essential 16 May 2018
Getting hourly visit data from Google Analytics 15 May 2018
Is your website’s styling working against you? 14 May 2018
Why are they reading this page in the first place? 13 May 2018
GDPR: Think about whether you actually need to refresh consent 10 May 2018
Use Google’s knowledge to your advantage 9 May 2018
Finding keywords to prioritise for improvement 8 May 2018
Individual, non-customer contacts: the key to GDPR compliance 7 May 2018
Powering up your web browser 3 May 2018
Branching Out. 2 May 2018
ICYMI – All the blog posts from April 2018 1 May 2018
How much does agency AdWords management cost? 30 April 2018
A plea for more simplicity in web design 29 April 2018
GDPR complaints may not only come from customers 26 April 2018
Why a ‘PR agency’ is still worth employing 25 April 2018
About the GDPR Balancing Test for Legitimate Interest 24 April 2018
What to do about data retention in Google Analytics 23 April 2018
Can we continue to email everyone in our database? 22 April 2018
What is a sitemap and do I need one? 19 April 2018
When subtitles are just what we need 18 April 2018
Help – I can’t put anything on my own website 17 April 2018
The power of demonstration 16 April 2018
They call them …what? 15 April 2018
The danger of Small Data 12 April 2018
Ensuring ‘About Us’ is ‘Why Us’ 11 April 2018
Beautiful graphs. You can do it. 10 April 2018
Making opening that email seem like a good deal 9 April 2018
What’s Google actually evaluating your site on? 8 April 2018
Road To Nowhere 5 April 2018
Will access to ‘Dot EU’ domain names be taken away? 4 April 2018
Generally Doing Privacy Right 3 April 2018
ICYMI – All the blog posts from March 2018 2 April 2018
Writing A Great SEO Headline – An Expert Explains 28 March 2018
If you need to get a page indexed in Google quickly 27 March 2018
Is Google a portal or a destination? 26 March 2018
Being smart enough to learn from the winners 25 March 2018
The call to action which gets people to your site 22 March 2018
Delivering what they’re looking for 21 March 2018
Your sophisticated audience 20 March 2018
How many links should a company’s home page have? 19 March 2018
The most cost effective marketing you can do at the moment 18 March 2018
Borrowing pictures can be costly 15 March 2018
Advertising to get previously interested visitors back 14 March 2018
Email: the best way to flag up website changes 13 March 2018
There’s nothing wrong with a good roundup article 12 March 2018
Tidying up the Pages Viewed reports in Google Analytics 11 March 2018
Chrome to flag up http sites from this July 8 March 2018
Should we worry about Chrome browser ad blocking? 7 March 2018
Don’t panic over Google Search Console messages 6 March 2018
Google Search Console’s new Performance Status Report 5 March 2018
People also search for… an opportunity? 4 March 2018
Another tedious reminder to focus on the prospect 1 March 2018
ICYMI – All the blog posts from February 2018 28 February 2018
Using the canonical link smartly 27 February 2018
Email: measures are called for 26 February 2018
Don’t be scared of linking out 25 February 2018
Live page SEO auditing available from Google 22 February 2018
The best number of words in an email subject line 21 February 2018
Don’t lose your best inbound links 20 February 2018
Google gives the official line on ‘featured snippets’ 19 February 2018
Responsive logo design 18 February 2018
A Complete Guide To Creating Engineering Data Sheets 15 February 2018
All about deducing the searcher’s intent 14 February 2018
Ranking the links to you and your competitors 13 February 2018
What CTR will I get from a Google results page? 12 February 2018
The next step from stating the benefits 11 February 2018
SEO: your successors will thank you 8 February 2018
Don’t waste what you know about your prospects 7 February 2018
Videos for better product photography 6 February 2018
AdWords refocuses attention on budgets 5 February 2018
Why aren’t we all recording web traffic from emails? 4 February 2018
Could LinkedIn make Bing more interesting? 1 February 2018
ICYMI – All the blog posts from January 2018 31 January 2018
Why Google My Business is really important 30 January 2018
Sorry AdWords, you do things the wrong way around 29 January 2018
Why you need HTML versions of PDF documents 28 January 2018
Rules for a great web page title 25 January 2018
Making the ‘About Us’ page more dynamic 24 January 2018
AdWords ads get decluttered …a little 23 January 2018
Don’t overpay for your website hosting 22 January 2018
How to generate a quick logo 21 January 2018
Monitoring PPC advertising beyond the keyword 18 January 2018
Underestimating the impact of a single video view 17 January 2018
Why aren’t you photographing everything? 16 January 2018
New longer descriptions in Google: what should we do? 15 January 2018
Crying foul on Google’s new extended descriptions 14 January 2018
It’s all about content 11 January 2018
New longer descriptions in Google: should we do anything? 10 January 2018
What do you want to know about your visitors? 9 January 2018
What would you do if your site was hacked? 8 January 2018
Tracking how individual visitors use your website 7 January 2018
Careful with that text, Eugene 4 January 2018
Don’t give Google search credit where it’s not due 3 January 2018
Why we should view Google search as just another website 2 January 2018
ICYMI – All the blog posts from December 2017 1 January 2018
Happy Christmas 21 December 2017
Amazon is not just for Christmas 20 December 2017
Why you need to be firm with website stylists 19 December 2017
Why I dislike standalone websites more than ever 18 December 2017
Your site needs an RSS feed. Does it have one? 17 December 2017
What do search results look like in other places? 14 December 2017
Why and how to transcribe audio or video recordings 13 December 2017
Emailing that contact without the email address 12 December 2017
Put Twitter to work for your website 11 December 2017
Who’s been looking at your website stats? 10 December 2017
Promotion Extensions add to AdWords options 7 December 2017
The adverts that cost you nothing 6 December 2017
Working hard in SEO, just to stand still 5 December 2017
Think about the downstream chain of links 4 December 2017
Solving the https to http referrer problem in Google Analytics 3 December 2017
ICYMI – All the blog posts from November 2017 30 November 2017
Just why are you so good? 29 November 2017
What are your competitors up to? 28 November 2017
How to write a great LinkedIn profile 27 November 2017
Can we make sure we’re on the first page of Google? 26 November 2017
Tracking your competitors’ important search terms 23 November 2017
Why colour is important in website design 22 November 2017
HTML improvements straight from Google 21 November 2017
Leapfrogging to postion 0 on Google 20 November 2017
Is it time for a Marketing Health Check? 19 November 2017
It’s about customer interaction, not the brand 16 November 2017
Quora for brand awareness 15 November 2017
Pay-per-click advertising on Quora 14 November 2017
Explaining AdWords Quality Score – an update 13 November 2017
The benefit of Single Keyword Ad Groups 12 November 2017
Tools to help you reduce the size of your images 9 November 2017
In praise of the good old banner ad 8 November 2017
Should I comment on blogs to get links? 7 November 2017
Are all links created equal? 6 November 2017
Hands up who’s got a company Facebook page? 5 November 2017
AdWords budget changes: make sure you’re not caught out 2 November 2017
Increase sales by making your writing easier to read 1 November 2017
ICYMI – All the blog posts from October 2017 31 October 2017
Recording the real actions on your website 30 October 2017
The figure you really need to track in emails 29 October 2017
Should I write articles for my site or for others? 26 October 2017
The best headline for case studies 25 October 2017
Keywords Everywhere – a very useful free tool 24 October 2017
Wording things better 23 October 2017
How to ask Google to index a new page 22 October 2017
What are ‘canonical’ tags and should I have them? 19 October 2017
Google supports ‘preload’ list of HTTPS sites 18 October 2017
That’s how I want it to look 17 October 2017
It’s all about writing content aimed at getting links 16 October 2017
The key to better search engine ranking 15 October 2017
Why Vivaldi is a web browser worth trying out 12 October 2017
How you can make your marketing emails work harder 11 October 2017
A quick font change for an easy site upgrade 10 October 2017
Refresh your website with a more logical header panel 9 October 2017
More on contact forms versus email addresses 8 October 2017
Tidying up https and Google Analytics and Search Console 5 October 2017
Keep the customer satisfied 4 October 2017
Don’t use video as a gimmick 3 October 2017
We should not be afraid to question website designers 2 October 2017
ICYMI – All the blog posts from September 2017 1 October 2017
More quick link building wins 28 September 2017
On the future of advertising 27 September 2017
A button means ‘do something’ 26 September 2017
Make online image adverts prove their worth 25 September 2017
I’d love to work with this business 24 September 2017
A page can’t rank if it doesn’t exist 21 September 2017
Get with the conversation 20 September 2017
Making your video a star of the Google results 19 September 2017
Sites to fill up the search results for your company name 18 September 2017
How to make promotional video interviews easily 17 September 2017
Title tags for better clickthrough rates 14 September 2017
Nearly every website visitor comes from the same place 13 September 2017
Making working from home work 12 September 2017
Oh no, here comes another ‘microsite’ 11 September 2017
What terms need to be in your AdWords campaigns? 10 September 2017
We can all learn from testing in search advertising 7 September 2017
It’s all about the customer, not the competition 6 September 2017
What’s on your company’s Facebook page? 5 September 2017
Ironing out the wrinkles in changing to HTTPS 4 September 2017
Forget the rules of writing and be flexible 3 September 2017
ICYMI: All the blog posts from August 2017 31 August 2017
You too can be a magazine publisher 30 August 2017
Keeping better control of when your search ads appear 29 August 2017
You only need to outrun your competitors 28 August 2017
Does my site need HTTPS? 24 August 2017
PDF documents: did you consider mobile users? 23 August 2017
What would you ask for? 22 August 2017
Easy backlinks, very little persuasion required 21 August 2017
Overcoming the increasing “(direct)/none” traffic source 20 August 2017
Get more from your smartphone with these mobile apps 17 August 2017
Putting sales emails to the ultimate test 16 August 2017
Why you need Google Tag Manager and how to get it 15 August 2017
Link shortening is a great thing 14 August 2017
Changes in GMail advertising 13 August 2017
What SEO tools do the experts use? 10 August 2017
What searches are sending people to my home page? 9 August 2017
When the wrong page shows up in Google 8 August 2017
My brain hurts, and it’s your fault 7 August 2017
Warning: Information Overload 6 August 2017
SEO boosts you may not have considered (3) 3 August 2017
SEO boosts you may not have considered (2) 2 August 2017
SEO boosts you may not have considered (1) 1 August 2017
ICYMI: All the blog posts from July 2017 31 July 2017
Keep your logos and banners professional 30 July 2017
Smart, informative email signoffs 27 July 2017
Getting your URLs right 26 July 2017
Encouraging Google to love visiting our websites 25 July 2017
But… but… but… 24 July 2017
Language should be a facilitator 23 July 2017
Branding is more than just your logo and strapline 20 July 2017
Sorting out your Google My Business listing 19 July 2017
Google and their ‘snippets’ 18 July 2017
It’s all in the images 17 July 2017
Three ways to get more responses. Probably. 16 July 2017
People will not type complicated URLs into their computers 13 July 2017
The HTML headline tag, and why not to abuse it 12 July 2017
How to see the HTML behind a web page 11 July 2017
Just say no to churned-out ‘articles’ 10 July 2017
Internal linking: you need to be clever with it 9 July 2017
How much should search advertising management cost? 6 July 2017
Focus on customer needs, not their classification 5 July 2017
Simply the Best 4 July 2017
Not just for books 3 July 2017
ICYMI: All the blog posts from June 2017 2 July 2017
When it’s acceptable to barge in with an email 29 June 2017
Time to get your .uk even if you don’t need it 28 June 2017
Who owns your website domain registrations? 27 June 2017
Put announcements on the search results page with Google Posts 26 June 2017
If the user likes the page, Google probably will too 25 June 2017
How to make an attractive YouTube thumbnail image 22 June 2017
What is Native Advertising? 21 June 2017
Browser size is not screen resolution 20 June 2017
Online considerations for sales event organising 19 June 2017
A few things to remember about Google Search 18 June 2017
Are you squeezing your content for all it’s worth? 15 June 2017
Why titles should be more than just a label 14 June 2017
Ignoring website traffic from your own offices 13 June 2017
Try not to be too clever with your emails 12 June 2017
The home page is no place for a slideshow 11 June 2017
It’s not the same old searches which should concern us 8 June 2017
We need to get cleverer with Google 7 June 2017
Start – and finish – with the reader 6 June 2017
What’s actually driving our sales? 5 June 2017
Here’s a new idea: press coverage! 4 June 2017
Retrofitting a smarter hierarchy 1 June 2017
ICYMI: All the blog posts from May 2017 31 May 2017
Turning your ‘page not found’ page into an asset 30 May 2017
Spot the difference 29 May 2017
Attracting Google’s attention 25 May 2017
SEO-savvy website designers do exist 24 May 2017
100 ways to improve your emails 23 May 2017
Designing your emails for mobile: a critical task 22 May 2017
‘Carousel results’ in Google creep into technical products 21 May 2017
How to improve your marketing effectiveness 18 May 2017
How website structure should reflect customer thinking 17 May 2017
Designing in SEO – your job, not a designer’s 16 May 2017
Considerations for your online store 15 May 2017
Time to consider an online store? 14 May 2017
We’re the marketing assistant sitting quietly in your office 11 May 2017
Interruptions only get in the way if you let them 10 May 2017
Stop trying to make it less boring 9 May 2017
You could be fined for even asking about email marketing 8 May 2017
Learn from the best 7 May 2017
Intriguing tools for online marketers 4 May 2017
Image is everything 3 May 2017
Monitoring what really matters 2 May 2017
ICYMI: All the blog posts from April 2017 1 May 2017
Just make your point 27 April 2017
Conservatively does it with your page titles 26 April 2017
Bring out your dead 25 April 2017
Getting creative with video ideas 24 April 2017
What is RSS and how do I use it? 23 April 2017
At the end of the day it’s ALL marketing 20 April 2017
Showing your name to prospects for 1p a time 19 April 2017
Giving your video some context 18 April 2017
Why you need to associate your company name with product terms 17 April 2017
Are you shooting yourself in the foot with your footer? 12 April 2017
It’s just a matter of time 11 April 2017
Some rules for a landing page …or any page, really 10 April 2017
Who’s using social media successfully in your industry? 9 April 2017
Changes on YouTube as annotations phased out 6 April 2017
Using your advertising to test out website design ideas 5 April 2017
They can easily get a coffee somewhere else 4 April 2017
The real impact of useful website content 3 April 2017
The DIY approach to search engine optimisation 2 April 2017
ICYMI: The Best of the Blog in March 2017 30 March 2017
What counts as a high-quality page? 29 March 2017
Another reason to think ‘mobile first’ 28 March 2017
It’s what you say, not where you say it 27 March 2017
Don’t shoot the messenger 26 March 2017
The danger of not thinking about what bounce rate means 23 March 2017
The logo tagline: an unmissable opportunity 22 March 2017
Online display advertising: target with care 21 March 2017
The best way to get people to watch your videos 20 March 2017
Google Analytics for Beginners – the online course 19 March 2017
Why your business needs a voice (and how to get one) 16 March 2017
Are you driven by guesswork? 15 March 2017
Are you missing out on the intent of searchers? 14 March 2017
Checking for duplicate content on your website 13 March 2017
If only Google was allowed to see that content 12 March 2017
Choosing the right TLD for your new website domain 9 March 2017
What is a TLD? 8 March 2017
Microsites: we have quite enough domains already, thanks 7 March 2017
Start answering your public better 6 March 2017
Google wants answers. You should give them. 5 March 2017
Getting creative to get round unwanted Google results 2 March 2017
If you’re a people business, show people! 1 March 2017
ICYMI: The Best of the Blog in February 2017 28 February 2017
Getting full impact from your PR 27 February 2017
Unwanted emails do not come without cost 26 February 2017
Clean your data to improve your lead generation opportunities 23 February 2017
The fascination of the “In-Page Analytics” report 22 February 2017
Speed equals time to destination 21 February 2017
Google Suggest autocompletion: a friend for keyword research 20 February 2017
How to compile a list of terms to target for SEO 19 February 2017
How understanding SEO means understanding the machines 16 February 2017
It’s time to bring case studies into the 21st century 15 February 2017
‘Best Regards’? ‘Cheers’? Or ‘Yours Sincerely’? 14 February 2017
How to create an ‘online cuttings book’ 13 February 2017
Google Alerts: your trusty link-building tool 12 February 2017
Avoiding the meaningless AdWords target 9 February 2017
Two steps to a web page which converts 8 February 2017
What’s been eating up more of your time recently? 7 February 2017
Being able to close a sale does not make a great salesperson 6 February 2017
At last: poor-value online advertising starts to decline 5 February 2017
“Ads Added by AdWords” – an awful, awful idea 2 February 2017
Pop-ups are annoying, right? 1 February 2017
ICYMI: The Best of the Blog in January 2017 31 January 2017
“How To Choose” is an answer, not a question 30 January 2017
How to… get a quick top spot in Google 29 January 2017
The rise of video background images 26 January 2017
Something you can do right now to get some links 25 January 2017
How to link your YouTube channel to your website 24 January 2017
You need a good, up-to-date LinkedIn profile 23 January 2017
You’re in the Google results. But with what pages? 22 January 2017
Focusing on traffic can be an expensive mistake 19 January 2017
Copywriting for the heart as well as the head 18 January 2017
Why and how to switch from http to https 17 January 2017
Tools to get under the skin of your website 16 January 2017
Error 404: You’re Welcome 15 January 2017
Why you should bother to write to your best customers 12 January 2017
What are Ad Rank and Quality Score? 11 January 2017
Who’s been looking deep into your website? 10 January 2017
No comments 9 January 2017
How much are you paying your website? 8 January 2017
Making this the year when PPC advertising really works 5 January 2017
Make 2017 the year of more video 4 January 2017
Investing in website speed: something we can all do 3 January 2017
Happy New Year 2 January 2017
Best of the Blog in December 2016 22 December 2016
Why Slack is my business application of 2016 21 December 2016
More than a feeling 20 December 2016
Very nice looking design. But why did you do that? 19 December 2016
Business is about people, and so is advertising 18 December 2016
Refocusing your efforts where they really count 15 December 2016
Reaching those hard-to-reach verticals 14 December 2016
Enquiries by text message: why not? 13 December 2016
How will pay-per-click advertising change next year? 12 December 2016
All about SEO and advertising on the DuckDuckGo search engine 11 December 2016
Putting some numbers on your website’s SEO 8 December 2016
Should we chip in for Wikipedia? 7 December 2016
AdWords ‘Responsive Ads’: we like them 6 December 2016
Just keep plugging away 5 December 2016
Video as content: don’t limit yourself to the written word 4 December 2016
Avoiding an unpleasant situation 1 December 2016
Best of the Blog in November 2016 30 November 2016
Setting a KPI for every advert 29 November 2016
Are hamburgers the best thing on the menu? 28 November 2016
Is your site search losing you business? 27 November 2016
Decluttering your website without replacing it 24 November 2016
Invest in the IT guys for some real returns 23 November 2016
What browsers and operating systems are your website visitors using? 22 November 2016
Button up for better response 21 November 2016
10 things to check before launching a new website 20 November 2016
Are you just seeing part of the big picture? 17 November 2016
Is your offer as compelling as this one? 16 November 2016
Mobile Web Speed Testing made easy 15 November 2016
Branding has never been so important 14 November 2016
What searches is my website appearing for in Google? 13 November 2016
Introducing the audio-centric web 10 November 2016
Let’s create the best page on the web 9 November 2016
Generating sales enquiries by having an online store 8 November 2016
Would you like us to work for you in the background? 7 November 2016
Headlines: why they should be clear and front-loaded 6 November 2016
Using Google Analytics to keep an eye on your website 3 November 2016
Why click-through rate shouldn’t be in search advertising reports 2 November 2016
How to explain your choice of search advertising keywords 1 November 2016
Best of the Blog in October 2016 31 October 2016
Clues that your website might have been hacked 30 October 2016
Key takeaways from a recent E-commerce conference 27 October 2016
Getting the terminology right 26 October 2016
If it sounds boring, it is boring. 25 October 2016
Where do your marketing emails come from? 24 October 2016
Is search engine optimisation worth it? 23 October 2016
Google’s not there to support your new website launch 20 October 2016
Never neglect the people who already know you 19 October 2016
Mobile websites get more important than ever 18 October 2016
Some random thoughts about emails for you 17 October 2016
Live chat services for business: what do you think? 16 October 2016
Don’t waste that expensively-won opportunity 13 October 2016
To new tab or not to new tab? 12 October 2016
Renaming images: an easy win 11 October 2016
How to write good title tags and description meta tags 10 October 2016
Search engine optimisation you can do yourself. Really. 9 October 2016
Visual Hunt: a great resource for free photographs 6 October 2016
Who’s been visiting your website from large organisations? 5 October 2016
The Perils of Content Management Systems 4 October 2016
How to get better ranking in Google for complex searches 3 October 2016
Best of the Blog in September 2016 2 October 2016
Keep things linear and predictable 29 September 2016
Why you need to write like the country’s best editors 28 September 2016
What does your company look like on Bing? 27 September 2016
Why your next website should be designed for mobile phones 26 September 2016
New updates for Twitter users 25 September 2016
Have you caught up with the changing behaviour of your audience? 22 September 2016
My 6 Tips for Google AdWords Search Marketing Campaigns 21 September 2016
Liberating your Google Analytics accounts from the agency 20 September 2016
How advertising and promotion is – or isn’t – changing 19 September 2016
Just because they’re not on your sales team’s radar 18 September 2016
Using company names and trademarks in search advertising 15 September 2016
Thinking up product or brand names 14 September 2016
Buyer behaviour isn’t always rational 13 September 2016
Improving the easiest website analytics figure of all 12 September 2016
Brilliant free guide to search engine optimisation 11 September 2016
Are the new Google AdWords ‘Expanded Text Ads’ working? 8 September 2016
How long does it take to get results in Google? 7 September 2016
What to check if your Google rank drops 6 September 2016
How’s your website logo looking? 5 September 2016
Keeping your search marketing options broad 4 September 2016
How do I… come up with a good article idea? 1 September 2016
Best of the Blog in August 2016 31 August 2016
Pricing: we’re not stupid. Just susceptible. 30 August 2016
Not all advertising is traditional advertising 29 August 2016
Why I’d start with inbound marketing 25 August 2016
Getting the balance right in search advertising 24 August 2016
One web page cannot fill every role 23 August 2016
Are you giving products the online support they need? 22 August 2016
Monitoring searches to spot the easy wins 21 August 2016
Why Product Managers need to invest in Content Marketing 18 August 2016
Ask yourself what Google is doing for you 17 August 2016
Don’t let a prospect be the one who got away 16 August 2016
You’ve got to sell yourself as a supplier 15 August 2016
Time to retire unnecessary Flash 14 August 2016
6 design features which every business website needs 11 August 2016
More encouragement to get off the carousel 10 August 2016
Here, now and at a competitive price 9 August 2016
Advert? Editorial? Nobody cares – they never did. 8 August 2016
Three new ways to use Google AdWords 7 August 2016
Style guides: useful, not pretentious 4 August 2016
Why do PDF documents appear in the Google results? 3 August 2016
The easy way to get your proposition over 2 August 2016
Hey Siri, Who Gets My Business? 1 August 2016
Best of the Blog in July 2016 31 July 2016
Website page footers are not a wastebin 28 July 2016
Where are your notification bars? 27 July 2016
Always stick to what they expect to hear 26 July 2016
RLSA: showing different search adverts to different people 25 July 2016
What does this company do? Let’s find out. 24 July 2016
Why you need to plan for success 21 July 2016
Bad web design – we are the problem 20 July 2016
Why you shouldn’t drown your visitors in data 19 July 2016
Need a website redesign? Stop right there. 18 July 2016
Table output to Excel in Google Analytics 17 July 2016
How do we get our Google Search traffic graph to trend upwards? 14 July 2016
Measuring your Google search performance through analytics 13 July 2016
What’s in this for the prospect? 12 July 2016
Google still wants its own home page for your business 11 July 2016
Reach out. I’ll be there. 10 July 2016
Video emails: saying more in less time 7 July 2016
Card-based web design and how you can use it 6 July 2016
Case studies: who’s the real hero here? 5 July 2016
Rise above any economic downturn, if it comes 4 July 2016
The Future for EU and UK Laws on Cookies after ‘Brexit’ 3 July 2016
Best of the Blog in June 2016 30 June 2016
What we can do with Search Console data in Google Analytics 29 June 2016
Getting search terms in Google Analytics 28 June 2016
The right way to set up an advertising campaign 27 June 2016
Viewing your advertising the wrong way round 26 June 2016
Your passwords are rubbish. Change them now. 23 June 2016
New top-level domains – are there any advantages? 22 June 2016
How much of your content remains unloved until it dies? 21 June 2016
Landing pages we can all learn from 20 June 2016
Another AdWords change in appearance 19 June 2016
Why your business needs to adopt an inbound marketing approach 16 June 2016
The good old three act sales letter 15 June 2016
How welcoming is your company doormat? 14 June 2016
It’s never too late to start emailing 13 June 2016
Do you actually have a page for that? 12 June 2016
Bringing any exhibition stand to life with video 9 June 2016
Three more things about pay-per-click search advertising 8 June 2016
Why we don’t expect clients to care about keywords 7 June 2016
How to explain pay-per-click search advertising 6 June 2016
Who’s still spending their advertising budget on print? 5 June 2016
No wonder so many advertising agencies run a mile 2 June 2016
Video emails offer a number of interesting benefits 1 June 2016
Best of the Blog in May 2016 31 May 2016
Defending your position as the first Google result 30 May 2016
Content marketing with a touch of ‘outbound’ 26 May 2016
How much is marketing collateral worth? 25 May 2016
Google announces big changes to AdWords 24 May 2016
When Google messes around with your page titles 23 May 2016
Should you add your company name to your page title? 22 May 2016
A breadcrumb trail is not a page title 19 May 2016
Are GMail Ads worth a go? 18 May 2016
Telling the world about your new website content 17 May 2016
Will Google become an encyclopedia? 16 May 2016
The song remains the same 15 May 2016
Google AdWords campaigns are not so hard to set up 12 May 2016
New keyword research tool from Moz looks useful 11 May 2016
It’s not that meetings can’t be useful 10 May 2016
Guidelines for a successful image advert 9 May 2016
Remarketing reboots the banner ad 8 May 2016
Making an effective request for a favour 5 May 2016
Why you need page titles which work, and how to write them 4 May 2016
It’s never too late to get on board with RSS 3 May 2016
Best of the Blog in April 2016 2 May 2016
How to get a secure boost in Google ranking 28 April 2016
Automated emails: a cheap marketing opportunity 27 April 2016
What impact should we expect from links on search engine ranking? 26 April 2016
Don’t be dazzled by keyword research tools 25 April 2016
Search advertising: don’t be held back by keywords 24 April 2016
Caring about the client 21 April 2016
Is AdWords advertising on mobile devices worth it? 20 April 2016
Find out how to improve your marketing copywriting 19 April 2016
Should we advertise at weekends? 18 April 2016
AMP: Can we make the web fast again? 17 April 2016
You’ve probably got 5 seconds at most 14 April 2016
The legitimate way to buy links 13 April 2016
Selling one thing and doing another 12 April 2016
How are your emails looking? 11 April 2016
How your readers read your emails 10 April 2016
10 Misconceptions About Search Engines 7 April 2016
SEO and document structure 6 April 2016
Beware advertising agencies reporting nonsense 5 April 2016
RankBrain: Artificial Intelligence at Google 4 April 2016
Exact Match Domains: a 2016 update 3 April 2016
Best of the Blog in March 2016 31 March 2016
If what you want is reassurance… 30 March 2016
Slack: a new way of working for business? 29 March 2016
Too many options are worse than none 28 March 2016
How to see the sort of thing which Google sees 23 March 2016
One reason why your ranking in Google might be declining 22 March 2016
Cheap SEO damages your marketing budget, not your website 21 March 2016
Ideas for getting links to unexciting websites 20 March 2016
Slideshows: not new, but working as well as ever 17 March 2016
What is “Impressum” and what can we learn from it? 16 March 2016
A 12-month contract? Ask yourself why. 15 March 2016
More detail on the effects of Google’s ad changes 14 March 2016
The inevitable death of the classic AdWords ad 13 March 2016
Can we have whatever it is that makes big brands great? 10 March 2016
There’s nothing wrong with old content 9 March 2016
Stick to the spoilers 8 March 2016
The links that don’t mean anything 7 March 2016
Do you own a hotel with no corridors? 6 March 2016
The moment you know you know you can write 3 March 2016
Does your site appear almost instantly? 2 March 2016
Yes please, don’t mind if I do 1 March 2016
Best of the Blog in February 2016 29 February 2016
Encouraging the best type of enquiry: the phone call 28 February 2016
Do 20% of your customers need different treatment? 25 February 2016
Are you neglecting existing customers? 24 February 2016
Should you keep advertising to people who know you? 23 February 2016
The best place to improve your brand recognition 22 February 2016
Google free listings get relegated even further 21 February 2016
Recommendations for Google Analytics courses 18 February 2016
Who is visiting this website? 17 February 2016
It’s an easy mistake to make 16 February 2016
Don’t leave it just on the home page 15 February 2016
Why use experienced technical writers? 14 February 2016
How to ignore website visits from overseas 11 February 2016
Link building: why and how you should do it 10 February 2016
Maybe there’s nothing you can learn from us 9 February 2016
Don’t keep throwing your website away 8 February 2016
Keywords: not the place for the AdWords dabblers to start 7 February 2016
White Papers: beware the cynical prospect 4 February 2016
Google’s new Webmasters website 3 February 2016
Evaluating the value proposition 2 February 2016
Make sure they know what to do 1 February 2016
Best of the Blog in January 2016 31 January 2016
Social media in B2B marketing in 2016 28 January 2016
What is a conversion? 27 January 2016
DIY SEO in 2016 26 January 2016
What is your SEO budget doing for you? 25 January 2016
The easy way to increase the amount of words on your website 24 January 2016
Don’t make it hard for people to telephone you too 21 January 2016
Don’t fight the power of the ‘back’ button 20 January 2016
The elements of our product landing page 19 January 2016
A Product Landing Page Template for you 18 January 2016
Thrusting a data sheet into their hands and walking away 17 January 2016
Putting some numbers on the importance of mobile devices 14 January 2016
Should conventional product pages be consigned to history? 13 January 2016
The state of engineering and scientific B2B websites 2016 (3) 12 January 2016
The state of engineering and scientific B2B websites 2016 (2) 11 January 2016
The state of engineering and scientific B2B websites 2016 (1) 10 January 2016
It’s all about making the customer look good 7 January 2016
How to tag your advertising to see if it’s working 6 January 2016
Resolve to measure advertising results this year 5 January 2016
The win-win call to action 4 January 2016
Best of the Blog in December 2015 3 January 2016
Happy Christmas! 22 December 2015
Why ‘mobile first’ works even for primarily desktop websites 21 December 2015
Google Analytics ‘Views’ – providing the data you really want 20 December 2015
Lost in Translation 17 December 2015
Leading the market in lazy adjectives 16 December 2015
Social media buttons on a technical specifications page? 15 December 2015
A very long list of email tips 14 December 2015
Does the word ‘solutions’ put up barriers? 13 December 2015
Why your value proposition is a valuable thing 10 December 2015
How an effective headline formula will transform your content 9 December 2015
What Google results look like in Antarctica 8 December 2015
Global advertising: it’s a big commitment 7 December 2015
The potential of search advertising – in pictures 6 December 2015
At least create a mobile-friendly landing page 3 December 2015
Google’s “Rich Media Text Ads”: an unfortunate experiment 2 December 2015
Best of the Blog in November 2015 1 December 2015
Not as boring as your “About Us” page 30 November 2015
You don’t need to be 50 to know the truth 29 November 2015
If I’ve learned nothing else about email, it’s this 26 November 2015
The scourge of the almost endless email thread 25 November 2015
Why we should make our email subject lines informative 24 November 2015
Why lazy email replies drive me mad 23 November 2015
Inbox zero, productivity 1. 22 November 2015
How do you find out where to start in SEO? 19 November 2015
The responsibilities of an online marketing manager 18 November 2015
That’s relevance …or lack of it. 17 November 2015
How to set up Google Analytics Custom Alerts 16 November 2015
Google Maps goes off-grid 15 November 2015
Don’t let your video viewers get away 12 November 2015
Don’t be told what to do by a CMS 11 November 2015
10 clever things which Google can do for you 10 November 2015
Don’t be the boring one at the social media party 9 November 2015
How to improve your own promotional emails. Guaranteed. 8 November 2015
Here’s where we like advertising online. What about you? 5 November 2015
Uh-oh. Another Google update. 4 November 2015
How do your email subject lines stack up? 3 November 2015
Branding advertising at a time when it’s most crucial 2 November 2015
Best of the Blog in October 2015 1 November 2015
There’s no escape from the self-proclaimed experts 29 October 2015
Maybe we should get straight to the point? 28 October 2015
Can you buy in content for your site? 27 October 2015
Defining some fundamentals to get better Google results 26 October 2015
Don’t give in to desperate sales pitches 25 October 2015
Helping search engines on multi-national websites 22 October 2015
Just who has your website been designed for? 21 October 2015
Why you need to write – and highlight – cornerstone content 20 October 2015
Published prices: peace of mind 19 October 2015
Websites to avoid on the Google advertising Display Network 18 October 2015
Here’s the enquiry form you should have on your website 15 October 2015
JPEG and GIF: Image file formats and their uses 14 October 2015
The importance of correctly-sized images 13 October 2015
Fight your competition in private, not in public 12 October 2015
9 reasons to advertise against searches on your name 11 October 2015
Has Powerpoint made us blind to lists? 8 October 2015
What will your next website need to do? 7 October 2015
The structure of your website is all wrong (probably) 6 October 2015
Don’t expect the builder to be the architect too 5 October 2015
Best of the Blog in September 2015 4 October 2015
Are you brave enough to switch to plain text? 1 October 2015
Who sent all those people to my web page? 30 September 2015
The great PDF mistake 29 September 2015
All that matters is the result 28 September 2015
Predicting the unpredictable 27 September 2015
Actually… (you’re an idiot) 24 September 2015
Are ad blockers hurting my online advertising? 23 September 2015
Get that idea out of your head 22 September 2015
We need to get to the point in our emails 21 September 2015
Not all PC monitors are like yours 20 September 2015
Three ways to get links for free 17 September 2015
No website visitors are unwanted, right? 16 September 2015
Getting words on your website, efficiently 15 September 2015
What does your website look like on an iPad? 14 September 2015
There’s no need to put everything on every page 13 September 2015
Ongoing SEO: just web design agency subterfuge? 10 September 2015
The perfect freebie for customers 9 September 2015
Justifying the concept of search advertising 8 September 2015
Sales presentations can make great content 7 September 2015
Which pages on your site keep visitors interested? 6 September 2015
A beautiful landing page …from the government 3 September 2015
Why you must use “alt text” in your email images 2 September 2015
The Google results aren’t a popularity contest any more 1 September 2015
Best of the Blog in August 2015 31 August 2015
What to do when Google throws out your website 27 August 2015
Storytelling to bring the sales story alive 26 August 2015
How to make your website search engine friendly 25 August 2015
Gently explaining that marketing isn’t obvious 24 August 2015
How’s your mobile traffic going? 23 August 2015
What’s happening on that old Twitter account? 20 August 2015
How to let prospects get the better of the deal 19 August 2015
Deal or no deal 18 August 2015
More on the supposed death of Google+ 17 August 2015
Net Promoter Score: customer feedback you can use 16 August 2015
For the tiny-fingered only 13 August 2015
Behavioural psychology in the real world 12 August 2015
Bottom feeders in the media pond 11 August 2015
How to go beyond your product’s benefits 10 August 2015
Dare you see how your website scores? (Part 593) 9 August 2015
Support Wikipedia 6 August 2015
Stop putting up the barriers to response 5 August 2015
An effective landing page really isn’t hard 4 August 2015
Getting keywords into your URLs 3 August 2015
Best of the blog in July 2015 2 August 2015
What to do about the “Googlebot cannot access CSS and JS files” warning 30 July 2015
Design your landing pages on a clean sheet of paper 29 July 2015
Making the most of surveys 28 July 2015
The (latest) guide to beating Google Analytics spambots 27 July 2015
Time for a farewell to Flash 26 July 2015
Stick this on a post-it note for future use 23 July 2015
How do we get inside our reader’s head? 22 July 2015
How to use email as your main customer source 21 July 2015
Mixed media 20 July 2015
What’s a good response to an email? 19 July 2015
What’s on a Google results page nowadays? 16 July 2015
About us? Well, we look a bit tedious, don’t we? 15 July 2015
Remarketing ads: better than ever (if done right) 14 July 2015
Sitemaps and Contents Pages 13 July 2015
Content Marketing at its simplest 12 July 2015
How do people ask questions? 9 July 2015
Measuring your advertising traffic properly 8 July 2015
Stripped back to basics 7 July 2015
Why is the home page the most neglected on the site? 6 July 2015
Real-time SEO testing – a neat tool for us all 5 July 2015
Just checking my office emails, dear 2 July 2015
You’re customer focused? Who’d have guessed? 1 July 2015
Best of the blog in June 2015 30 June 2015
Using LinkedIn as a contact book 29 June 2015
Defining the priority search terms for your website 28 June 2015
So… what do our emails look like actually? 25 June 2015
Ad blockers: are they costing you money? 24 June 2015
Video: people are starting to expect it 23 June 2015
Targeting your best pages for the Google treatment 22 June 2015
What do our emails look like? 21 June 2015
Google business pages: still not for the faint-hearted 18 June 2015
What SEO software do the experts use? 17 June 2015
Get the data on your website visitors that you really want 16 June 2015
Don’t forget AdWords for a product launch 15 June 2015
Taking advantage of the web with “Hypotext” 14 June 2015
Writing something your audience looks forward to 11 June 2015
Choosing the right emailing system 10 June 2015
Here’s to simple search marketing 9 June 2015
Don’t take those website visitor numbers at face value 8 June 2015
A win-win way of writing an article 7 June 2015
A neat way to get some quick links to your website 4 June 2015
Branding your Google search results 3 June 2015
Just what are you trying to be? 2 June 2015
Best of the blog in May 2015 1 June 2015
Learn the language of your web designer 31 May 2015
What you can learn from your own site search 28 May 2015
Don’t neglect the workhorses of publishing 27 May 2015
Don’t let bad website designers hide all the good stuff 26 May 2015
Your task is to communicate, not to broadcast 25 May 2015
Be smarter with your SEO targets 21 May 2015
Introducing “Google Search Console” 20 May 2015
Referrer spam still ruining your Google Analytics? 19 May 2015
Improving on the competition, not yourself 18 May 2015
Covering all the customers’ options 17 May 2015
23 ways in which Google can detect a quality article 14 May 2015
3 principles for an effective web page 13 May 2015
What do home page visitors actually want? 12 May 2015
Not a duplicate page, it’s aimed at a different country 11 May 2015
Don’t buy domain names out of fear or ignorance 10 May 2015
How a web marketing assistant could transform your site 7 May 2015
New website on the way? Ask us for some free advice 6 May 2015
There are helpful links and unhelpful ones 5 May 2015
Are you real people? 4 May 2015
Best of the blog in April 2015 30 April 2015
Humans are very good at reading lists 29 April 2015
Spare us the printed newsletter sent out by email 28 April 2015
A process for writing a technical marketing article 27 April 2015
5 questions to answer before writing an article 26 April 2015
Bringing neglected website content to life 23 April 2015
Great website content, hidden away 22 April 2015
Would your customers miss you? 21 April 2015
Happy #mobilegeddon Day 20 April 2015
Website URLs continue to fade away slowly 19 April 2015
Where will my AdWords advert appear on the page? 16 April 2015
Starting with the call to action 15 April 2015
A unified corporate style at last 14 April 2015
Are our compliments enough to show we care? 13 April 2015
Does Periscope have business and marketing potential? 12 April 2015
Monitoring the searches where your ads appear 9 April 2015
A quick view of your website on mobiles 8 April 2015
An easier overview of your website traffic 7 April 2015
Don’t mess with convention 6 April 2015
More news about our friends from Semalt (and co.) 1 April 2015
Giving that existing web page an extra push 31 March 2015
How to credit your site as the original 30 March 2015
Why monitoring position in Google is not a good KPI 29 March 2015
Don’t be a slave to someone with no imagination 26 March 2015
This article tells you the best way to put over a message 25 March 2015
Your customers didn’t all grow up in the 1970s 24 March 2015
I don’t look like that any more 23 March 2015
Your future self will thank you for this 22 March 2015
Why we should separate the content from the navigation 19 March 2015
The web really is the great leveller 18 March 2015
Whisper it: your competitors are quite good, actually 17 March 2015
Making SEO part of your routine 16 March 2015
4 reasons why you need to work on your SEO now 15 March 2015
Don’t ever get taken for granted 12 March 2015
Making your web content more readable 11 March 2015
Is your website looking for a commitment? 10 March 2015
How do we measure SEO success? 9 March 2015
Got the facts? Get the ranking 8 March 2015
Don’t let a single template govern your whole website 5 March 2015
Who still pays money for “advert impressions”? 4 March 2015
Having a mobile-friendly site has just become critical 3 March 2015
Is Google going to label slow websites? 2 March 2015
Analyse your own website for SEO opportunities 1 March 2015
In a case study, you’re telling a story 26 February 2015
What’s new on your website? 25 February 2015
Getting the message through 24 February 2015
It’s all about the domain name 23 February 2015
A little SEO knowledge can be a dangerous thing 22 February 2015
Responsive site design now the preferred choice 19 February 2015
“About Us” is about giving them confidence 18 February 2015
The importance of a publication plan 17 February 2015
It’s your press release, don’t give its benefits away 16 February 2015
“But we think we’re a very important vendor” isn’t enough 15 February 2015
Twitter just became a lot more important in B2B 12 February 2015
What’s in it for me? Not what you might think. 11 February 2015
Using remarketing to build an email circulation: the numbers 10 February 2015
Using remarketing to build your email list. It’s easy. 9 February 2015
How many website visitors are slipping through your fingers? 8 February 2015
You are the mainstream media now 5 February 2015
Is mobile-first design sneaking back the “splash page”? 4 February 2015
Mobile: the No.1 reason why simple emails work better 3 February 2015
Dealing with alternative terminology 2 February 2015
Is that really a KPI? 1 February 2015
Can you recommend a training course please? 29 January 2015
What to check in your sitemap 28 January 2015
New Google Analytics accounts – some setup tips 27 January 2015
You need to own your Google Analytics account 26 January 2015
Staying ahead in the password game 25 January 2015
What can you do with a case study? 22 January 2015
What should a case study look like nowadays? 21 January 2015
Case studies: is it all about the quantity? 20 January 2015
Creating marketing content for every type of prospect 19 January 2015
The role of “personas” in industrial marketing 18 January 2015
Getting away from email tyranny 15 January 2015
An alternative approach to data tables 14 January 2015
Re-wording the features list 13 January 2015
How to create unique content – the easy way 12 January 2015
The problem of non-unique content 11 January 2015
5 tasks for online marketing in 2015: Our own websites 8 January 2015
5 tasks for online marketing in 2015: Email Marketing 7 January 2015
5 tasks for online marketing in 2015: Social Media 6 January 2015
5 tasks for online marketing in 2015 – Online Advertising 5 January 2015
5 tasks for online marketing in 2015 – Other websites 4 January 2015
Happy Christmas everyone! 23 December 2014
The odds aren’t coming up on your screen now 22 December 2014
Drilling down in Google Webmaster Tools 21 December 2014
Advertise your products, not your marketing activities 18 December 2014
Why you should focus on the big picture 17 December 2014
Are popular pages on your site giving the wrong message? 16 December 2014
Using giveaways to build a prospect list 15 December 2014
Press releases go back their traditional role 14 December 2014
Description meta tags are important 11 December 2014
Does your website sell like you would in person? 10 December 2014
The best thing you’ll click on today 9 December 2014
Questions you need to answer 8 December 2014
Emails being ignored? Try this. 7 December 2014
Making your confirmation pages work harder 4 December 2014
What impression are your thank-yous giving? 3 December 2014
5 types of content: where does yours fit? 2 December 2014
How to put a value on the traffic sent by other websites 1 December 2014
Are you missing out on free banner ads? 30 November 2014
The great banner ad con trick 27 November 2014
The neglected core of your website 26 November 2014
Why do people buy from you? 25 November 2014
Have a guess. No, on second thoughts, don’t. 24 November 2014
Mobile-friendly means customer-friendly 23 November 2014
How to plan new content for a business website 20 November 2014
Email newsletter design inspiration 19 November 2014
How to get rid of referrer spam from your analytics 18 November 2014
Video streaming on the web? Really? 17 November 2014
Don’t forget the benefit of familiarity 16 November 2014
Everyone knows how to share email – so make them! 13 November 2014
Finding any open goals in Wikipedia 12 November 2014
Anyone can add to Wikipedia, what’s stopping you? 11 November 2014
Website design – a clarity of vision 10 November 2014
Time for a quick website checkup 9 November 2014
Ensuring your third-party article works hard for you 6 November 2014
Can your home page Powerpoint presentation actually convert? 5 November 2014
Something to stick on the office wall 4 November 2014
About your website’s “about us” page 3 November 2014
Being big enough to learn 2 November 2014
It’s only two words. 30 October 2014
3 ways to get people to your website 29 October 2014
How to measure the trend of how well you’re doing in Google 28 October 2014
One great way to get links to your website 27 October 2014
Building a new website in 2015 26 October 2014
Naming inspiration 23 October 2014
Marketing emails: why more means more 22 October 2014
A quick and easy TV presentation for your next exhibition 21 October 2014
Social media doesn’t appear to be business media 20 October 2014
The warm-up before the clickthrough 19 October 2014
The most exciting time ever to be in marketing 16 October 2014
When illustrations are worth a thousand photos 15 October 2014
Why remarketing has become an unmissable opportunity 14 October 2014
Case studies: it’s all in the presentation 13 October 2014
To go along with Google’s latest “thing” …or not? 12 October 2014
Great websites start with the sales team 9 October 2014
Google rankings? Start with your own website 8 October 2014
Signs of life from Bing at last? 7 October 2014
Don’t agonise over the English language 6 October 2014
Link building: vital, but not a black art 5 October 2014
Must-read: How to get your free Google services code up to date 2 October 2014
Possibilities with remarketing you may not even know about 1 October 2014
Remarketing – so much more than you might think 30 September 2014
What’s missing from your email signature? 29 September 2014
Beware the danger in the search box 28 September 2014
Ensuring you have a strategy for your home page 25 September 2014
Taglines: more than just slogans 24 September 2014
Too many sheep 23 September 2014
Confusing your visitors from the outset 22 September 2014
The benefits of a content calendar 21 September 2014
Keeping the web alive 18 September 2014
AdWords tip: get a longer headline message 17 September 2014
Being paranoid is not a competitive advantage 16 September 2014
Whoopee. It’s renew your directory subscription time. 15 September 2014
Content Marketing is for the consumer market, right? 14 September 2014
When’s the best time to send out a marketing email? 11 September 2014
How to tell if an agency understands your market 10 September 2014
Overexposure and overwork 9 September 2014
Redirecting your old website: what to tell your designer 8 September 2014
Redirecting your old website: not Somebody Else’s Problem, sadly 7 September 2014
What is “Native Advertising” and should we care? 4 September 2014
What tasks do your users need to accomplish? 3 September 2014
Continuous improvement 2 September 2014
Do you know what your website’s error page looks like? 1 September 2014
Freelance writers for content generation 31 August 2014
Are you throwing away what Google’s giving you? 28 August 2014
Identifying what individual email readers do next 27 August 2014
Measuring more than the visitors from other websites 26 August 2014
Gated content: getting the best of both worlds 25 August 2014
What to do if you don’t consider yourself a writer 21 August 2014
The “exit intent popup” 20 August 2014
How Wikipedia’s on-page SEO is almost perfect by default 19 August 2014
A landing page should be the welcoming committee 18 August 2014
A prospect won’t sign up while they’re still taking off their coat 17 August 2014
4 easy-to-use elements which combine to make a great headline 14 August 2014
It’s the ideas which are at a premium 13 August 2014
The importance of maintaining your LinkedIn profile page 12 August 2014
Speedier sites mean more visitors 11 August 2014
A new way of filtering out robots from Google Analytics 10 August 2014
Changing to secure “https” – a major nudge from Google 7 August 2014
1 Quick Way To Create More Compelling Headlines 6 August 2014
In praise of animated GIFs 5 August 2014
Is your SEO being done right? Or done at all? 4 August 2014
Dynamically matching pages to your visitors 3 August 2014
And it’s not just the telephone response 31 July 2014
Hands up who’s rung their own company recently? 30 July 2014
Does call-tracking software work for you? 29 July 2014
Why I still think you should ignore “bounce rate” 28 July 2014
What do my emails look like? 27 July 2014
Introducing the Google Analytics iPhone app 24 July 2014
An easy, quality article you can write, every year 23 July 2014
Auto-fill: another reason to get keywords into page URLs 22 July 2014
Trying to identify our traffic better 21 July 2014
Data sheets: some frequently-made errors and omissions 20 July 2014
Have you forgotten the benefits of your company? 17 July 2014
Intelligent mailmerging 16 July 2014
Are your web pages actually worth Google linking to? 15 July 2014
This is what we get in return for Shakespeare 14 July 2014
Images and illustrations on your data sheets 13 July 2014
When social media is all too much 10 July 2014
Talk to your customers up at their level 9 July 2014
SEO for videos in 2014 8 July 2014
How to tell Google your sites are targeting different countries 7 July 2014
Data sheets: the importance of graphic design 6 July 2014
We love you, even if advertising agencies don’t 3 July 2014
No more nice photos in the Google results 2 July 2014
An “out of office” reply with personality 1 July 2014
Trying to please everyone, but succeeding for nobody 30 June 2014
Useful and unusual additions to your data sheets 29 June 2014
Make them an offer 26 June 2014
Using LinkedIn discussions as inspiration 25 June 2014
What do you already know will be happening next year? 24 June 2014
Should I buy the “.uk” version of my domain name now? 23 June 2014
What content should a data sheet contain? 22 June 2014
Applying the Ansoff Matrix to your business 19 June 2014
Using pay-per-click advertising more creatively 18 June 2014
There may be a lot more business out there than you’re addressing 17 June 2014
Advertisers’ Hashtags at the 2014 World Cup #terribleidea 16 June 2014
Data sheets: what are they for? 15 June 2014
The evolution of your search advertising 12 June 2014
Retrieving the situation with non-redirected websites 11 June 2014
Keeping Google onside when launching a new website 10 June 2014
Why a sales presentation shouldn’t be a lazy narrative 9 June 2014
What is a data sheet? 8 June 2014
Can you make your website faster still? 5 June 2014
Easy ways to improve your email open rates 4 June 2014
A new format for the Google AdWords Display Network 3 June 2014
See ourselves as others see us 2 June 2014
Have your web designers done their job properly? 1 June 2014
SEO is not dead. Here’s how to take control. 29 May 2014
SEO is not dead. Here’s what it involves in 2014. 28 May 2014
SEO is not dead. But look past the “glamour” searches! 27 May 2014
SEO is not dead. Is it what you think though? 26 May 2014
Still making excuses about social media? 22 May 2014
A way to ensure you write better description meta tags 21 May 2014
1 way to improve your copywriting 20 May 2014
Steps along the way 19 May 2014
Why what we want from SEO and PR has merged 18 May 2014
A new way to think about your website 15 May 2014
“Just get us lots of names of people who might buy our stuff” 14 May 2014
Google Analytics “SEO Report” – an absolutely essential report 13 May 2014
Why your non-sales content should be the core of your website 12 May 2014
Introducing LinkedIn Showcase Pages 11 May 2014
“The web is a lousy version of television” 8 May 2014
Is it worth being in a directory just for the link value? 7 May 2014
Where I think remarketing can be brilliant for B2B companies 6 May 2014
Creating page URLs which search engines like 5 May 2014
All about the .uk (“dotuk”) domain launching in June 2014 1 May 2014
The advantage of being a relatively small player 30 April 2014
So you just came back from an exhibition… 29 April 2014
Formatting an email with multiple items 28 April 2014
The horror of a corporate newsletter 27 April 2014
How to change to the new Google Universal Analytics 24 April 2014
Check if you’re returning a 404 response code 23 April 2014
What’s your video setting out to achieve? 22 April 2014
Searches triggering your AdWords ads: the data’s still there 21 April 2014
Agonise over your web page titles. This is important! 16 April 2014
How a Content Marketing strategy brings everything into focus 15 April 2014
How to demonstrate the benefit of real SEO 14 April 2014
So what the heck is SEO nowadays? 13 April 2014
Why you should keep a store of original artwork 10 April 2014
Spend some time on the presentation of your videos 9 April 2014
Don’t get sniffy about the idea of a “blog” 8 April 2014
Get the message out there – and keep it out there 7 April 2014
How to count the website visitors from your magazine adverts 6 April 2014
Look beyond the words 3 April 2014
Here’s a nice introduction to “SEO” for you 2 April 2014
Getting a handle on your website with A1 Website Analyzer 1 April 2014
You don’t need that domain name they’re offering 31 March 2014
It’s all kicking off in the SEO world 30 March 2014
Why video continues to be a must-have in B2B marketing 27 March 2014
5 questions you need to ask about your company email newsletter 26 March 2014
Using Google Analytics to help with your “online cuttings” file 25 March 2014
Who’s still got access to your web services? 24 March 2014
Even sophisticated systems can have problems 23 March 2014
You know that tiny bit of text at the top of your emails…? 20 March 2014
Reinforcing your brand around the web 19 March 2014
Using Google AdWords for branding on Google search 18 March 2014
Online advertising performance claims: are they a scandal? 17 March 2014
Google results: are you being cut off in your prime? 16 March 2014
Getting that semalt.com referrer out of Google Analytics 13 March 2014
New Google results design, March 2014 – old and new compared 12 March 2014
Where does your advert actually send people? 11 March 2014
A clickthrough experiment to prove you know better 10 March 2014
“Visits” to your website or “unique visitors”? 9 March 2014
What PR do Industrial SMEs need to get on page 1 organic listings? 6 March 2014
Monitoring those “Page Not Found” errors on your website 5 March 2014
Page not found? Well, help them find one. 4 March 2014
The “Zero Moment Of Truth” in the technical B2B arena 3 March 2014
Just what is the “Zero Moment Of Truth”? 2 March 2014
Would you like to see all your marketing data in one place? 27 February 2014
More sophisticated analysis of third-party website visits 26 February 2014
Don’t make a decision based on nothing more than gut feeling 25 February 2014
How to set up free Google services on a new website 24 February 2014
Who’s your imaginary friend? 23 February 2014
You don’t have to be a journalist to create great content 20 February 2014
How important is mobile traffic to our websites? 19 February 2014
Remarketing continues to mature 18 February 2014
What is the customer actually needing to buy? 17 February 2014
What should be in my email signature? 16 February 2014
A guide to using PDF documents on business websites (Part 5) 13 February 2014
A guide to using PDF documents on business websites (Part 4) 12 February 2014
A guide to using PDF documents on business websites (Part 3) 11 February 2014
A guide to using PDF documents on business websites (Part 2) 10 February 2014
A guide to using PDF documents on business websites (Part 1) 9 February 2014
Playing catch-up can be your trump card 6 February 2014
Your website, at a glance. 5 February 2014
How to help the search engines to help you 4 February 2014
Grouping your Google Analytics data more meaningfully 3 February 2014
A 7-point checklist for editing your own writing 2 February 2014
You can’t force the conversation 30 January 2014
Web advertising options: an update for 2014 29 January 2014
Some email marketing food for thought 28 January 2014
Another victim of manipulating the Google results 27 January 2014
You can’t Tweet your way to Google success. Yet. 26 January 2014
Thanks for nothing. 23 January 2014
How to get loads of case studies without the grief 22 January 2014
You need to take a whole new approach to case studies 21 January 2014
Dominating the Google results: it can still be done. 20 January 2014
Are you selling yourself rather than box-shifting? Do it properly then. 19 January 2014
What do you know about that nobody else does? 16 January 2014
Why are you hiding your telephone number from me? Why? 15 January 2014
Do you respond to enquiries within days? Or microseconds? 14 January 2014
How well are you doing in Google for the really important stuff? 13 January 2014
The argument for linking out from your site 12 January 2014
LinkedIn: sell yourself. Don’t hold back. 9 January 2014
You can’t measure the traffic from our site. Yeah, right. 8 January 2014
What happens after I fill in your web form? 7 January 2014
Go and look at some great slideshows and be inspired. 6 January 2014
If You Take This Attitude, Your Readers Will Too. Unfortunately. 5 January 2014
The 2013 Roundup – Part 5 19 December 2013
The 2013 Roundup – Part 4 18 December 2013
The 2013 Roundup – Part 3 17 December 2013
The 2013 Roundup – Part 2 16 December 2013
The 2013 Roundup – Part 1 15 December 2013
Google AdWords’ Display Network – “caveat emptor” 12 December 2013
Search engine optimisation – another warning 11 December 2013
Questions to ask in a case study 10 December 2013
Is your “About Us” page efficient and effective? 9 December 2013
Smartphones are important to your company’s marketing 8 December 2013
It’s not all about the home page 5 December 2013
Start at the top 4 December 2013
Doing it all online? It’s second nature to us here 3 December 2013
Make your copywriting as interesting as your conversation 2 December 2013
They don’t want to know everything you know 1 December 2013
Using a good marketing service? Let us know about it. 28 November 2013
A unique description meta tag for each page, or none at all 27 November 2013
A landing page for every advert 26 November 2013
Put a human face on your email marketing 25 November 2013
Stop wasting your advertising money on sites with no guarantees 24 November 2013
What do you want from a survey? Ideas or charts? 21 November 2013
Now with added support from Google 20 November 2013
Used dodgy “SEO” in the past? There may be trouble ahead. 19 November 2013
The onward march of Google 18 November 2013
Twitter advertising now a real option 17 November 2013
Treat your website with the investment it deserves 14 November 2013
What clickthrough rate is Google giving you? 13 November 2013
I admit it. I still don’t know what Google+ is all about. 12 November 2013
Bringing your press releases into the 21st century 11 November 2013
Patching over your website’s failings 10 November 2013
Naming inspiration 7 November 2013
Appropriate Communication 6 November 2013
Publisher and advertiser are on the same side at last 5 November 2013
Google leans on you to do more with your AdWords 4 November 2013
SEO and the web designer 3 November 2013
An idea for a regular blog post 31 October 2013
Digital is not an afterthought 30 October 2013
The name of the game 29 October 2013
How to get into the ‘Shop’ panel of the Google results 28 October 2013
Why making companies buy their way to the top is right 27 October 2013
Getting onto the first page of Google results with video 24 October 2013
Image search – a shortcut onto the first page of Google results? 23 October 2013
The impact of the page URL on great SEO 22 October 2013
How to write a web page description meta tag for great SEO 21 October 2013
How to write a web page title tag for great SEO 20 October 2013
RIP those crazy searches 17 October 2013
Considerations in launching a new product 16 October 2013
How ads are sneaking ever more neatly into the Google results 15 October 2013
Taking your website analytics into your own hands 14 October 2013
Free training in the fundamental marketing skill of Google Analytics 13 October 2013
Time to move your site to a new web host? 10 October 2013
Relevant marketing: you already have what’s needed 9 October 2013
How can we learn from the best online stores? 8 October 2013
You are measuring the response from your ads, aren’t you? 7 October 2013
How to set up my favourite Google traffic KPI report 6 October 2013
A better way of measuring your success in Google 3 October 2013
Doubling up in the Google results 2 October 2013
The impact of Google’s Hummingbird update demonstrated 1 October 2013
Outbound marketing to promote inbound marketing 30 September 2013
Another Google update: should we do anything? 29 September 2013
It’s bye-bye to monitoring which search terms sent you traffic 26 September 2013
Have you got time for online advertising? 25 September 2013
Personalisation in emails 24 September 2013
Following up on your initial fulfilment 23 September 2013
Get a better idea of who links to you 22 September 2013
3 ways to use Google more effectively 19 September 2013
Have you checked how your emails look? 18 September 2013
4 ways to work from home productively 17 September 2013
Why would anyone want to read this? 16 September 2013
Promoting a niche technical product online 15 September 2013
Be careful with that data 12 September 2013
Don’t be afraid to link out from your website 11 September 2013
Link Building Strategies - the best guide ever 10 September 2013
Coping with the seven answers to every sales question 9 September 2013
Please don’t waste your money on bought-in email lists 8 September 2013
The most common website problems for users 5 September 2013
Focus your email lists for greater engagement 4 September 2013
Keep looking at original websites 3 September 2013
Visitors from Google aren’t necessarily what you think they are 2 September 2013
Why you need to have Google Webmaster Tools running 1 September 2013
Will we all be buying new domain names soon? 29 August 2013
Do you know who you’re writing for? 28 August 2013
It’s not “About Us”. Who are “Us”? 27 August 2013
A plan to start proper “content marketing” 26 August 2013
The importance of keeping hold of search engine users 25 August 2013
The power of a testimonial 22 August 2013
The truth revealed by online stores 21 August 2013
Making your videos jump out of the search results 20 August 2013
What reporting are you getting on your “SEO investment”? 19 August 2013
Keep an eye on LinkedIn advertising 18 August 2013
Letting visitors go without a fight 15 August 2013
Clear the decks 14 August 2013
Just concentrate on the simple things 13 August 2013
How to implement “Follow” and “Share” buttons 12 August 2013
Person or persons of unspecified gender 11 August 2013
Positioning yourself for company logos in search results 8 August 2013
Free stock photography with no restrictions 7 August 2013
The information which your landing page needs to offer 6 August 2013
Don’t rush your prospects 5 August 2013
Reassure prospects that you’re a safe bet 4 August 2013
The cost of poor Quality Score 1 August 2013
So what does affect your site’s performance in the Google results? 31 July 2013
You only have to beat the opposition, not the system 30 July 2013
Create content that’s interesting and the results will follow 29 July 2013
Learning Lessons From Trade Magazines 28 July 2013
Dominating the search results for your company name 25 July 2013
Crafting your calls to action 24 July 2013
What are the considerations for a good landing page? 23 July 2013
Your product pages should be your best salesperson 22 July 2013
Glass half-full marketing 21 July 2013
SEO over the Summer: a Social Media Programme 18 July 2013
SEO over the Summer: Getting More Links 17 July 2013
SEO over the Summer: Adding More Content 16 July 2013
SEO over the Summer: Getting your tags right 15 July 2013
4 ways you can tackle SEO over the summer 14 July 2013
5 Things Every MD Needs To Understand About Online Marketing (Part 5) 11 July 2013
5 Things Every MD Needs To Understand About Online Marketing (Part 4) 10 July 2013
5 Things Every MD Needs To Understand About Online Marketing (Part 3) 9 July 2013
5 Things Every MD Needs To Understand About Online Marketing (Part 2) 8 July 2013
5 Things Every MD Needs To Understand About Online Marketing (Part 1) 7 July 2013
Interview videos done affordably in-house 4 July 2013
Using a blog to build relationships with magazines 3 July 2013
Don’t waste any of your customers’ time 2 July 2013
It’s always worth finding out what your market wants 1 July 2013
Planning a style of article structure 30 June 2013
Why the web doesn’t cause the phone to ring as much as you’d think 27 June 2013
It’s not that advertising agencies don’t care… 26 June 2013
Prepare to lose some readers if you have a company blog 25 June 2013
The mindset required for search engine marketing 24 June 2013
Your CV gets you business, not just a job 23 June 2013
Web maintenance on tap: it makes a lot of sense 20 June 2013
Don’t worry. Be happy. 19 June 2013
Google adds its weight to getting mobile right 18 June 2013
Mobile visitors get more important by the day 17 June 2013
Oh good. Now the ads in Google are getting pictures. 16 June 2013
The return of press releases 13 June 2013
The fine art of proof reading 12 June 2013
Finding out more about your mailing list 11 June 2013
Overcoming the “simmering resentment” of unwanted email 10 June 2013
Don’t add people to your mailing lists without asking 9 June 2013
Where BMON is coming from 6 June 2013
Standing up for designing by committee 5 June 2013
10 Facebook Pages to aspire to 4 June 2013
Launching a company blog: it’s this easy 3 June 2013
No blog? What’s your excuse? 2 June 2013
Websites are not for life 30 May 2013
Moving on from Web 1.0 in 2013 29 May 2013
The genius of asymmetric dominance 28 May 2013
Who gets on board a spinning carousel? 27 May 2013
Why “so what” is so useful 23 May 2013
Google – just providing what its users want 22 May 2013
Google is not putting logos next to your company’s results 21 May 2013
Making the path to enquiry straightforward (2) 20 May 2013
Making the path to enquiry straightforward (1) 19 May 2013
Identifying the four routes to enquiry 16 May 2013
Tracking the “enquiry journey” 15 May 2013
These guys must know what they’re doing 14 May 2013
Don’t undersell your promotional material 13 May 2013
The 200 factors which contribute to your Google ranking 12 May 2013
Twitter keyword advertising: maybe, one day… 9 May 2013
Breaking up your advertising on a geographical basis 8 May 2013
Am I in the right place? 7 May 2013
Every table tells a story 6 May 2013
Here’s an opportunity for you 2 May 2013
Treat others as you’d like to be treated yourself 1 May 2013
Bad Mission Statements: worse than none at all 30 April 2013
LinkedIn advertising: the equivalent to advertising in trade magazines 29 April 2013
The PPC alternatives to Google AdWords 28 April 2013
Low cost implanted dream advertisements: coming soon. 25 April 2013
It’s time to give yourself a more grown-up password strategy 24 April 2013
“I read about us online the other day – what do you think?” 23 April 2013
The Beauty of Short, Predictable URLs 22 April 2013
I’ve seen the future, and it’s cheap 21 April 2013
Do your emails get to the point from the start? 18 April 2013
The only reason to have a meeting 17 April 2013
How many websites are genuinely useful to your own? 16 April 2013
Why you need to spend more time on your email subject lines 15 April 2013
The Best Sales Books Of All Time 14 April 2013
Where on the page should you close the deal? 11 April 2013
Why you shouldn’t throw money at outsourced SEO 10 April 2013
Identifying website visitors coming from magazine advertisements 9 April 2013
Let’s start identifying your website traffic better 8 April 2013
What does “direct” mean in your website analytics? 7 April 2013
Hundreds of Tools for Marketers 4 April 2013
The best search engine optimisation you can do 3 April 2013
Using filenames for everyone’s benefit 2 April 2013
Hanging on to what you’ve got 1 April 2013
Naming files to avoid problems (Part 3) 27 March 2013
Naming files to avoid problems (Part 2) 26 March 2013
Naming files to avoid problems (Part 1) 25 March 2013
The increasing problem of brand “confusion” 24 March 2013
Google Shopping For Suppliers: this will be huge 21 March 2013
Bringing the Hannover Fair to the press 20 March 2013
Poor product photography: why make yourself look bad? 19 March 2013
Getting through to the prospects which other outlets fail to reach 18 March 2013
Don’t shoot the messenger 17 March 2013
The knock-on effects of Google Reader being closed 14 March 2013
The problem with printing web pages 13 March 2013
How many ads do you get on a Google results page? 12 March 2013
Search term “(not provided)” – what does it mean? 11 March 2013
Facebook’s new News Feed explained 10 March 2013
The future of Google results pages 7 March 2013
Conservative website design: don’t make me think 6 March 2013
A great analytics report which everyone should have 5 March 2013
More useful features of LinkedIn 4 March 2013
You are the hero of your own story 3 March 2013
Why your next site needs to be “Responsive” 28 February 2013
It’s “when” should I choose a website design agency? …not “how” 27 February 2013
Are more people using Bing than Google? (Er – no) 26 February 2013
Who’s in control of your company website? It might not be you. 25 February 2013
The rise of “social signals” 24 February 2013
Making the most of similar product pages 21 February 2013
Why you need to target Google with your branded advertising 20 February 2013
Making your product pages into a great sales presentation 19 February 2013
Are your product pages the worst sales presentation ever? 18 February 2013
The next step for prospects: survey results 17 February 2013
Why the cards are stacked in Google’s favour – for now 14 February 2013
Why your “personal brand” matters 13 February 2013
Broken links: rank higher in Google, for a few minutes’ work 12 February 2013
[Survey] What offers are you making to your customers? 11 February 2013
Is gut feeling good enough? Was it ever? 10 February 2013
Remarketing: fun, but not often suitable for us 7 February 2013
An idea for a compelling early-stage marketing document 6 February 2013
Are you trying to get sales leads …or just enquiries? 5 February 2013
Don’t take existing customers for granted 4 February 2013
Giving people the option 3 February 2013
Advertising on LinkedIn: worth investigating? 31 January 2013
Too many fields is just bad form 30 January 2013
When a picture beats any number of words 29 January 2013
The easy way to get colleagues to contribute to your website 28 January 2013
What are we actually selling here? 27 January 2013
Website real-time reports: very, er, cool. 24 January 2013
What are your mobile device visitors seeing? 23 January 2013
Mobile device visits to your website head towards 10% 22 January 2013
Dear dear, what a quandary 21 January 2013
What are other companies offering their prospects? 20 January 2013
Treading water takes more effort than you might think 17 January 2013
How many worthwhile visitors is Google really sending you? 16 January 2013
A checklist for writing a great web page 15 January 2013
The importance of clean data 14 January 2013
Personalisation means writing to the individual 13 January 2013
How to ensure you look at your website traffic analysis regularly 10 January 2013
The real insight into your website traffic which you can set up today 9 January 2013
How to analyse your website visits which might actually lead to sales 8 January 2013
Can companies with outdated terms of business prosper? 7 January 2013
Why my company and not the others? 6 January 2013
If you keep doing the same thing …what happens? 3 January 2013
A goal or a resolution? It doesn’t matter really. 2 January 2013
One way to make yours a more efficient, lower stress new year 1 January 2013
Best of 2012: November/December 23 December 2012
Best of 2012: October 20 December 2012
Best of 2012: September 19 December 2012
Best of 2012: August 18 December 2012
Best of 2012: July 17 December 2012
Best of 2012: June 16 December 2012
Best of 2012: May 13 December 2012
Best of 2012: April 12 December 2012
Best of 2012: March 11 December 2012
Best of 2012: February 10 December 2012
Best of 2012: January 9 December 2012
Now you’ve got your press release, what are you going to do with it? 6 December 2012
Do your photos make – or break – your press releases? 5 December 2012
What should go in your press release? 4 December 2012
What else should we research before writing our press release? 3 December 2012
What should your press releases say to your prospects? 2 December 2012
Do you still equate content marketing with writing a blog? 29 November 2012
What matters most: the deliverable, the offer or the audience? 28 November 2012
Might we be comparing apples to oranges in our visitor analysis? 27 November 2012
What’s the best practice for including videos in emails? 26 November 2012
We’ve made a video about making videos 25 November 2012
What can we learn from websites like Coca-Cola’s? 22 November 2012
Have you stolen any images recently? 21 November 2012
Seen this little trick with Google’s Image Search? 20 November 2012
Still buying banner adverts at fixed rates? Time to stop. 19 November 2012
Seen the improvements to in-page analytics? 18 November 2012
Are you putting on a show for your visitors? 15 November 2012
What can Google+ do for your SEO efforts? 14 November 2012
The web is not a marketing tool. What is it then? 13 November 2012
Is the content of your emails as cheap as the distribution method? 12 November 2012
A little bit of everything: are you falling into a trap? 11 November 2012
How do we search engine optimise a press release? 8 November 2012
Are you wasting your search engine advertising spend? 7 November 2012
Are you underestimating your customers’ intelligence? 6 November 2012
Are you offended when people don’t want to hear from you? 5 November 2012
Are you over-rating the power of email? 4 November 2012
Does your “About Us” just say “We Don’t Care About You”? 1 November 2012
Why are you holding back on your best sales presentations? 31 October 2012
How do you find out which searches you should be targeting? 30 October 2012
Are you building your lists in advance? 29 October 2012
Can you keep the MD happy and promote the company effectively too? 28 October 2012
Are you expecting Sales to conjure business out of thin air? 25 October 2012
Are you using Google Alerts effectively? (Or at all?) 24 October 2012
Can we possibly save the printed magazine? 23 October 2012
What does your site look like on an iPad or iPhone? 22 October 2012
Can you erase your bad SEO tracks? 21 October 2012
What’s the best practice for building an exact match domain website? 18 October 2012
Should I set up an exact match domain site? 17 October 2012
How do you get found for terms you don’t use? 16 October 2012
Who’s making the most of their top places in Google? (Part 2) 15 October 2012
Who’s making the most of their top places in Google? (Part 1) 14 October 2012
Did your website designer remember your “favicon”? 11 October 2012
Still keyword stuffing, and stuffing those keywords? 10 October 2012
Hands tied? You’re not alone. 9 October 2012
Looking for something better than a corporate video? 8 October 2012
Do your prospects have something in common? 7 October 2012
Is your company relying on just a single lonely domain name? 4 October 2012
Should your email subject lines be a specific length? 3 October 2012
Do you ensure your customers appreciate you? 2 October 2012
Are you covering the essentials on LinkedIn? 1 October 2012
Can I give you one tip, as a former editor? 30 September 2012
What does social media say about your company? 27 September 2012
Do you come across as a trustworthy operation? 26 September 2012
Still advertising to impress your own managing director and board? 25 September 2012
Is sticky navigation the next must-have for your website? 24 September 2012
Why haven’t PR agencies taken over from SEOs? 23 September 2012
Are you bored with your website’s design? 20 September 2012
Is your content spread too thinly? 19 September 2012
How do you combat a competitor who’s trying to annoy you in AdWords? 18 September 2012
Is the top spot on Google even more favoured than we thought? 17 September 2012
Can we help with an AdWords campaign for you? 16 September 2012
Has this one ever occurred to you? 13 September 2012
Is it worth getting to the top of the Google results? 12 September 2012
So what did I mean by spending money where it gets results? 11 September 2012
Is ongoing outsourced SEO work a waste of money? 10 September 2012
How hard do you find it to tell the world who’s using your product? 9 September 2012
Are your product pages letting prospects just walk away? 6 September 2012
Are you failing to present more than “just the facts”? 5 September 2012
Are you letting prospects know they can buy with confidence? 4 September 2012
Are you proud of what you sell? Then show it! 3 September 2012
Are your product pages just poor summaries? 2 September 2012
Is the term “downloads” the right one to use any more? 30 August 2012
Are your PDF documents inconvenient, bloated giants? 29 August 2012
Do your PDF documents look poor in Google results? [SEO Wednesdays] 28 August 2012
Are PDF documents always appropriate? 27 August 2012
Are you committing these 3 fatal errors in AdWords? 23 August 2012
Looking for a broader understanding of online marketing? 22 August 2012
Are you analysing the competition? [SEO Wednesdays] 21 August 2012
How many recipients should be opening your emails? 20 August 2012
What would you do if your website was deleted? 19 August 2012
Could voice recognition improve your marketing material? 16 August 2012
Will the phrase “take a memo” be returning soon? 15 August 2012
Do you have an XML Sitemap? [SEO Wednesdays] 14 August 2012
Is Google indexing pages from your website? 13 August 2012
Do you know how many people see your online adverts? 12 August 2012
Are banner ads still worth doing? 9 August 2012
Are you measuring worthwhile visits to your website? 8 August 2012
How should you present contributed articles? [SEO Wednesdays] 7 August 2012
Ever thought you could produce an eBook in-house? 6 August 2012
Does your website suffer from Templatitis? 5 August 2012
Are you making the most of LinkedIn? 2 August 2012
How do your emails look to everyone else? 1 August 2012
How do you get other websites to run your content? [SEO Wednesdays] 31 July 2012
Do you know how the AdWords auction works? 30 July 2012
Are you making responding attractive enough? 29 July 2012
Are you making the most of Twitter? 26 July 2012
What are you doing for your existing customers? 25 July 2012
Are you making the most of your friends and family? [SEO Wednesdays] 24 July 2012
Why hold back on telling people about your success? 23 July 2012
What are your marketing priorities for 2013? 22 July 2012
Why might people hate your blog? 19 July 2012
Are you measuring your promotional success over the appropriate period? 18 July 2012
What is Negative SEO? [SEO Wednesdays] 17 July 2012
Is your website working at the moment? Do you know? 16 July 2012
Will you miss your copy of The Engineer magazine? 15 July 2012
Are you putting the advertising cart before the horse? 12 July 2012
Are you killing your marketing at the final hurdle? 11 July 2012
What does writing for the search engines mean? [SEO Wednesdays] 10 July 2012
Do you think people should “pay” for your sales material? 9 July 2012
Need to move your telephone system into the 21st century? 8 July 2012
Is it time to pay more attention to Facebook? 5 July 2012
Do you need your prospect’s contact information? 4 July 2012
Do your page titles suddenly need shortening? [SEO Wednesdays] 3 July 2012
Need a workbook for a Content Marketing strategy? 2 July 2012
How does your company measure up on the phone? 1 July 2012
Do you know how many internal links are on your home page? 28 June 2012
Are you making the most of In-Page Analytics? 27 June 2012
Is your website quick enough …and does it matter? [SEO Wednesdays] 26 June 2012
Do your emails get what you want? 25 June 2012
Would you like us to set you up with special domain names? 24 June 2012
Need to know how to set up a special-use domain name? 21 June 2012
Isn’t it time to start counting the responders from your adverts? 20 June 2012
Are you using the potential of video? [SEO Wednesdays] 19 June 2012
Would your best salesman talk like this to a regular customer? 18 June 2012
Do you need to apologise for yourself? 17 June 2012
Are you struggling with website tables? 14 June 2012
What does your prospect really need? 13 June 2012
Is that link to your site worth having? [SEO Wednesdays] 12 June 2012
Why aren’t they encouraging you to track response? 11 June 2012
Are you delivering on your promises? 7 June 2012
Could you encourage your customers to write for you? 6 June 2012
Need to get a different page showing in Google? [SEO Wednesdays] 5 June 2012
What does your website look like in different browsers? 31 May 2012
Why do you need to know what browsers your visitors use? 30 May 2012
Want a great guide to Search Engine Optimization? [SEO Wednesdays] 29 May 2012
Do you know what your emails are going to look like? 28 May 2012
Is your copywriting, well, a bit half-hearted? 27 May 2012
Why do so many Google visitors have the search term “not provided”? 24 May 2012
Do you know if your traffic from Google is improving? 23 May 2012
Do you know what you should be optimising for? [SEO Wednesdays] 22 May 2012
Can you make your website visitors quickly feel at home? 21 May 2012
Are you killing your chances in the first two seconds? 20 May 2012
How should you write your White Papers? 17 May 2012
Why do you need to reconsider White Papers? 16 May 2012
Have you avoided offending the Penguin? [SEO Wednesdays] 15 May 2012
Done anything about the EU Privacy Law yet? 14 May 2012
Still wasting time and money on directories? 13 May 2012
Want to see what your site could look like, mobile-style? 10 May 2012
How easily could I get a true picture of your company? 9 May 2012
Is your website indexed properly in Google? [SEO Wednesdays] 8 May 2012
Can you be too polite with your emails? 7 May 2012
Feel like taking a chance? 6 May 2012
How do you move your company into online video affordably? 3 May 2012
How many marketing videos have you got in you? 2 May 2012
What do our customers want from marketing videos? 1 May 2012
Where could your marketing videos be used? 30 April 2012
Why do we all need to be video producers now? 29 April 2012
Has your website been running OK today? 26 April 2012
Is Search Advertising miraculous, or just cost-effective? 25 April 2012
What elements of SEO should I look at next? (2) [SEO Wednesdays] 24 April 2012
What opportunities does a press release distributed online give you? 23 April 2012
Do your press releases still look like it’s 1999? 22 April 2012
How much of your advertising results would you have got anyway? 19 April 2012
Do you have to be quite so stuffy? 18 April 2012
What elements of SEO should I look at next? [SEO Wednesdays] 17 April 2012
How can I run a press conference where the press actually turns up? 16 April 2012
Is Google the only game in town? 15 April 2012
Are you differentiating yourself? 12 April 2012
Need a quick way to check your site’s health? 11 April 2012
So what are the most important things to concentrate on? [SEO Wednesdays] 10 April 2012
Are you risking being thrown out of Google? 9 April 2012
Did your website redesign kill your visitor numbers? 4 April 2012
Time to give your pages relevant filenames? [SEO Wednesdays] 3 April 2012
Why make cold calls when real prospects are available? 2 April 2012
How easy is it to give your website a new coat of paint? 1 April 2012
Could you use video to bring your website to life? 29 March 2012
Does it make sense to defend your top spot in Google? 28 March 2012
Do your images need optimising for search engines? [SEO Wednesdays] 27 March 2012
Are your email subject lines being given enough thought? 26 March 2012
Who’s keeping up with appearances? 25 March 2012
Need to generate a quick chart? 22 March 2012
Is link bait relevant to technical companies? 21 March 2012
Are you about to get more local business? [SEO Wednesdays] 20 March 2012
Are you squeezing contact details from your visitors? 19 March 2012
If it’s enough for one, is it enough for everyone? 18 March 2012
Do you still regard emails as having no downside because they’re free? 15 March 2012
Are you taking advantage of the editorial talent out there? 14 March 2012
What’s the role of description meta tags? [SEO Wednesdays] 13 March 2012
Are you showing visitors to the right page? 12 March 2012
Still think QR Codes might be a good idea? 11 March 2012
Are your AdWords showing inappropriately? 8 March 2012
Why use still images as illustrative material? 7 March 2012
Got any duplicate titles? [SEO Wednesdays] 6 March 2012
Will The Quo go on forever? You bet. 5 March 2012
Want to know the 2012 way to get on the first page of Google? 4 March 2012
Are you covering every stage of the buying cycle? 1 March 2012
So… what business is your company in? 29 February 2012
How do I fix the titles on my whole site? [SEO Wednesdays] 28 February 2012
How do you get someone to add you to their directory? 27 February 2012
How do you find sites which might link to you? 26 February 2012
Do you really only employ glamour models? 23 February 2012
Are you just counting any old bums on seats? 22 February 2012
To www or not to www? [SEO Wednesdays] 21 February 2012
How do you produce something as good as a journalist? 20 February 2012
Are you making your visitors do the work? 19 February 2012
A history of marketing in 10,893 pixels 16 February 2012
Is your website missing out on a growing market? 15 February 2012
What’s your robots.txt up to? [SEO Wednesdays] 14 February 2012
How many of the aspects of a website’s design need updating on your site? 13 February 2012
How critical is the anchor text of a link? 12 February 2012
Do your press releases stand out? 9 February 2012
Does your website care about your customer at all? 8 February 2012
How’s your About Us page looking? 7 February 2012
How many times a day do you feature in the Google results? 6 February 2012
Emails: Are you letting your PC’s brain take the strain? 5 February 2012
Are you making the most of your visitor analysis? 2 February 2012
Is February 2012 the time to make changes to your advertising? 1 February 2012
Can we learn something from the village idiot? 31 January 2012
Have you asked the one question your prospects will ask? 30 January 2012
Are you introducing yourself properly? 29 January 2012
Have you written off the description meta tag? 26 January 2012
How do you measure the success of free distribution? 25 January 2012
Can your best prospects actually be self-selecting? 24 January 2012
Would you like magazines to be more honest? 23 January 2012
Ever thought of advertising on your own website? 22 January 2012
Has your website lost some of its focus? 19 January 2012
Looking forward to being able to Search Plus Your World? 18 January 2012
Would you like to meet the whole trade press in one day? 17 January 2012
Is it really acceptable to call me ‘Dear Customer’ in an email? 16 January 2012
Are you using labels, or calls to action? 15 January 2012
Worried that high bounce rates might hurt your SEO? 13 January 2012
Need a way of conforming to the EU “Cookie Directive”? (continued) 11 January 2012
Need a quick, free report on your online marketing? 10 January 2012
Are you confusing your prospects with too many options? 9 January 2012
Need a way of conforming to the EU “Cookie Directive”? 8 January 2012
Time to prove you know what you’re talking about 5 January 2012
A simple way to set some achievable goals 4 January 2012
Love at first sight 3 January 2012
Nobody has ever gone out to look for a measurement solution 2 January 2012
10 from 11: Still spending more with printers than website designers? 22 December 2011
10 from 11: Ensure your PDF files have machine-readable content in them 21 December 2011
10 from 11: Are B2B business directories worth the money? 20 December 2011
10 from 11: Using Google as your Media Buyer 19 December 2011
10 from 11: Don’t fill your emails with legal jargon 18 December 2011
10 from 11: The legal profession shows the internet who’s boss 15 December 2011
10 from 11: Putting your PDFs to work in the Google results 14 December 2011
10 from 11: Reading these articles will help you to do your job better 13 December 2011
10 from 11: All the things which marketing departments get up to 12 December 2011
10 from 11: What others see in Google is different from what you see 11 December 2011
Leave ’em, they’re not worth it… 8 December 2011
How to find out which promotional buttons to press 7 December 2011
It doesn’t send me any visitors, but is it still worth having a link from? 6 December 2011
The old “our site doesn’t show up in Google Analytics” routine 5 December 2011
Optimising your calls to action 4 December 2011
Press relations: is your consultancy just going through the motions? 1 December 2011
What were they searching for? We’ll never know. 30 November 2011
Why SEO will need to make changes to your website 29 November 2011
Will search finally kill off the URL? 28 November 2011
Weeding out the salespeople from your statistics 27 November 2011
A couple of essential directories for your company 24 November 2011
Google moves to keep up to the minute 23 November 2011
The best links come from relationships 22 November 2011
Now you can see what Google thinks of your server speed 21 November 2011
The reassurance every company needs 20 November 2011
Time for some marketing laxative 17 November 2011
10 Bullet Points for a successful company website 16 November 2011
Getting into your prospects’ mindsets 15 November 2011
Make your movies. And make them work. 14 November 2011
The country selector advanced – at last 13 November 2011
He looks nice, I’ll click on that result 10 November 2011
All change on Google Analytics 9 November 2011
Drop-down? Please die. 8 November 2011
Passwords: are you making it easy for them? 7 November 2011
Why outsourcing is an opportunity, not a threat 6 November 2011
We’ve got the search results surrounded 3 November 2011
3 reasons why your landing page might not work 2 November 2011
Just when it had seemed like a really good week 1 November 2011
Improve your site and make your bounce rate worse 31 October 2011
This looks like a good product. But where can I get one? 30 October 2011
Better web forms 27 October 2011
Do your products have to be so dull? 26 October 2011
How many social media followers is enough? 25 October 2011
The difference between writing for customers and writing for editors 24 October 2011
Press coverage? Seriously? Is it really going to happen? 23 October 2011
If it was this easy, anyone could do it 20 October 2011
Has your literature designer thought the process right through? 19 October 2011
A six step copywriting technique which improves over four 18 October 2011
Does your website allow the visitor to close the conversation? 17 October 2011
Beating presentational boredom with big labels 16 October 2011
DIY SEO Part 4: Proving the relevance of your page to Google 13 October 2011
DIY SEO Part 3: Focusing pages on specific search terms 12 October 2011
DIY SEO Part 2: Assigning search terms to pages 11 October 2011
DIY SEO Part 1: Understanding what you’ve got on your website 10 October 2011
The tools you’ll need for some DIY SEO 9 October 2011
Is your cover an afterthought? 6 October 2011
Here you go: a plan for improving your SEO for nothing 5 October 2011
Please don’t fall for the SEO scammers 4 October 2011
Promotional pages which work quietly in the background 3 October 2011
Real-time website analytics from Google – is it any use? 2 October 2011
Presenting PDF documents to the web: a summary 29 September 2011
The key to link-building 28 September 2011
Why AdWords advertisers get better Google Search rankings 27 September 2011
Making the most of Google’s page previews 26 September 2011
Google previews pages in the right sidebar 25 September 2011
Clear the ads off those searches for your trademarks 22 September 2011
How to ensure your banner ad actually works 21 September 2011
Google AdWords ads aren’t just three lines of text 20 September 2011
Don’t take shortcuts on your internal links 19 September 2011
The best time to send an email? Any time. 18 September 2011
?8 questions to ask a website (re-)design consultancy 15 September 2011
5 reasons why you might need to rebuild your company website 14 September 2011
Copywriters (will) love this tip 13 September 2011
Make that magazine coverage get you some results 12 September 2011
The Path to Enlightenment 11 September 2011
How do you promote your company events? 8 September 2011
Define your objective, then measure it 7 September 2011
Open Rate: just an indication that your emails arrived 6 September 2011
How much do you pay your most important salesman? 5 September 2011
How to… write some easy, effective articles for your site 4 September 2011
URL Parameter Handling in Google’s Webmaster Tools 1 September 2011
Keep your website clean 31 August 2011
A couple of free tools for making AdWords campaign management easier 30 August 2011
Evolution – or even revolution – for the Pro-Talk websites 29 August 2011
To www or not to www? 25 August 2011
A quick analysis of who’s sending you quality website visitors 24 August 2011
Setting some boundaries on LinkedIn 23 August 2011
Crafting your Google Sitelinks 22 August 2011
What every product page should end with 21 August 2011
Livening up your LinkedIn profile with video …and more 18 August 2011
It’s not all about getting links 17 August 2011
Spreading your marketing bets 16 August 2011
Don’t tie your website designers’ hands behind their backs 15 August 2011
Why does nobody help us quantify our marketing RoI? 14 August 2011
Making the most of your RSS feed 11 August 2011
A Google result I’d like to have 10 August 2011
SEO you can do better than any external expert 9 August 2011
Why you shouldn’t use external search engine optimisation services 8 August 2011
Get things done, don’t just generate correspondence 7 August 2011
When you should buy a bigger and better ad than your competitors 4 August 2011
Introducing Google’s “Display Network” ads 3 August 2011
A Frequently Missed Opportunity 2 August 2011
Ensuring your great new story isn’t wasted 1 August 2011
Emails that encourage the recipient to do what you’re asking 31 July 2011
Put a Google AdWords ad by your company name for branding 28 July 2011
The clear case for using a P.S. 27 July 2011
Looking good on mobile devices 26 July 2011
Keep it simple for effective emails 25 July 2011
A company I’d rather have as a supplier 24 July 2011
What to do when your parent company beats you in Google 21 July 2011
Different advertising messages for different locations 20 July 2011
A faster-loading site may be more important than you think 19 July 2011
Never let your prospects go 18 July 2011
Mapping out every stage of the marketing and sales process 17 July 2011
When you’re not the top Google result for your company name 14 July 2011
Don’t hold back on getting sales enquiries 13 July 2011
Everything you’ve ever known has changed 12 July 2011
Laying your cards on the table 11 July 2011
Celebrate unsubscriptions 10 July 2011
What to do when a search on your company name looks rubbish 7 July 2011
Nothing new under the sun really 6 July 2011
Don’t lose those expensively-acquired visitors 5 July 2011
Tell me more about yourself 4 July 2011
Changing times at Google: this is the Big One 3 July 2011
How to upgrade your Google Analytics code 30 June 2011
Another reason to get some decent photos done 29 June 2011
The role of traditional storytelling in B2B marketing 28 June 2011
A plan for creating a new website successfully 27 June 2011
Advertising on Google: our aim is to make you look good 26 June 2011
Yahoo! Answers: show you know 23 June 2011
How to start sharing your knowledge today 22 June 2011
If you know your stuff …let people know 21 June 2011
If the question isn’t right, answer a different one instead 20 June 2011
Don’t over-promise: open rates aren’t everything 19 June 2011
How to get an early warning that people aren’t finding your pages 16 June 2011
An easy way to get some new links: fix the bad ones! 15 June 2011
Search engine success: what the experts think 14 June 2011
One thing you could do this summer 13 June 2011
Before Clicking, Consider 12 June 2011
3 ways your web page can shoot itself in the foot 9 June 2011
4 things to do with every image you put on your website 8 June 2011
Stripping down your images to the bare essentials 7 June 2011
Excluding your own company from Google Analytics – an update 6 June 2011
Why you should imagine you have an online store 5 June 2011
Why your Google AdWords ads need to change …constantly 2 June 2011
Best position for a Google +1 button? 1 June 2011
The Googler: an increasing sales challenge 31 May 2011
Google Scribe points the way ahead 30 May 2011
Seriously: get on Twitter before you miss the bus again 29 May 2011
Make your Twitter account work harder 26 May 2011
A year’s grace on the Cookie Directive 25 May 2011
Quality search terms for quality visitors 24 May 2011
The different approach required by a Facebook page 23 May 2011
On not being ruled by other people’s priorities… 22 May 2011
Here comes the EU Cookie Monster 19 May 2011
Oops, I didn’t mean to make that public 18 May 2011
We’ve never heard a customer use that phrase 17 May 2011
Be brave: ignore the most obvious search terms 16 May 2011
74 Activities of a Marketing Department: a List 15 May 2011
Google Site Speed Report gives you a critical insight 12 May 2011
A quick way of seeing how you’ve been doing in Google 11 May 2011
Why we do what we do 10 May 2011
How to build a real audience for your news 9 May 2011
Rewriting the Form Book 8 May 2011
Are you on top of your 404s? 5 May 2011
Two steps forward, one step back 4 May 2011
What are the questions which my visitors will be asking? 3 May 2011
And who’s going to be your +1? 2 May 2011
A new interface for Google Analytics 27 April 2011
10 questions about PR for technical companies …and 10 answers 26 April 2011
Make time to spring clean your website 25 April 2011
Introducing BMON’s “Google Competitor Performance Report” 21 April 2011
Don’t distract your reader from the message and actions 20 April 2011
This email is only intended for the recipient 19 April 2011
3 More Rules for Better Email 18 April 2011
Winners and losers in the UK from Google’s “Panda” update 17 April 2011
10 Rules For Better Email 14 April 2011
Oh, didn’t we tell you about that? 13 April 2011
Four great things you could do with a blog on your site 12 April 2011
No.1 on Google for your company name? Really? 11 April 2011
Conversion Goals meet Events in Google Analytics 10 April 2011
Image Alt tags: how long is a string? 7 April 2011
What do the Google results look like in your Australian office? 6 April 2011
Why you should think like your top salesman when writing 5 April 2011
Why you should ignore the “Bounce Rate” column 4 April 2011
Converting giveaways to enquiries: a third way 3 April 2011
It’s a giant diagram. About online marketing. 31 March 2011
Your Google results get that little bit less prominence 30 March 2011
If the Panda can’t hurt me, why should I care? 29 March 2011
Real people receive emails 28 March 2011
The Panda’s not coming to get you 27 March 2011
Do you switch the kitchen light out with your chin? 24 March 2011
Don’t fill that extra space with junk 23 March 2011
5 reasons to add more general content to your B2B website 22 March 2011
A practical plan to invest in your website 21 March 2011
Schedule investment in your website: it’s the only way 20 March 2011
LinkedIn joins the news personalisation trend 17 March 2011
Make your PDF documents appear how you’d want them to 16 March 2011
Why an abstract can help your PDF documents 15 March 2011
How to find out if Google can get the text from your PDF documents 15 March 2011
PDF documents: handle with loving care 14 March 2011
Three interesting case studies: well worth a read 13 March 2011
And now I’m going to take you to the data sheet 10 March 2011
Helping you to help yourself 9 March 2011
SEO: do it properly, or do it yourself. 8 March 2011
So what makes a good link? 7 March 2011
Tonight we’re gonna email like it’s 1999 6 March 2011
TGI First Friday 3 March 2011
Planning ahead for a new website 2 March 2011
15 good points about Search Engine Optimisation 1 March 2011
Win a copy of our favourite online marketing book ever 28 February 2011
Misleading anyone in your marketing communications? 27 February 2011
Expect to see changes in the traffic sent by Google 27 February 2011
Not everything you thought about email writing may be true 24 February 2011
Leading your visitors by the hand 23 February 2011
Advertising in customers’ inboxes 22 February 2011
Why Tweet? 21 February 2011
I wrote this with no distractions, sitting in a bar 20 February 2011
Possibly-not-so-long-tail search terms 17 February 2011
Have you checked out how your website looks lately? 16 February 2011
Might Google become completely paid for? 15 February 2011
A PDF document is for life 14 February 2011
Short term rewards, long term consequences 13 February 2011
SEO is more important, but PPC may hold the key 10 February 2011
Could QR Codes be a useful tool in industrial marketing? 9 February 2011
Putting Google into overdrive 8 February 2011
What would you do if your website vanished? 7 February 2011
Channelling the link energy 6 February 2011
Search engine advertising for the wrong reasons 3 February 2011
Strangers in the night 2 February 2011
Channelling the link energy 1 February 2011
Social media: what is it good for? 31 January 2011
Making time to do your job properly 30 January 2011
What happens if nobody’s looking for you? 27 January 2011
Google: still quite important then 26 January 2011
I’ve got the data sheet, but who sells the product? 25 January 2011
How to make your PDFs look smarter in the Google results 24 January 2011
AdWords: the time has come to get things rolling 23 January 2011
The ads that chase you around the web 20 January 2011
Who are you and what do you do? 19 January 2011
Google search for just one site 18 January 2011
Pointing everyone in the right direction 17 January 2011
If only this solution was more scalable… 16 January 2011
Careful of that bounce 13 January 2011
Paid-for web directories: are they worth it? 12 January 2011
To beat the competition, you need to catch up first 11 January 2011
Don’t be influenced too heavily by Sales 10 January 2011
Credit where it’s due 9 January 2011
Putting your email performance under the microscope 6 January 2011
Get into the habit of monitoring your traffic 5 January 2011
Why do you count the website visitors who don’t count? 4 January 2011
A New Year’s Resolution (of course!) 3 January 2011
As easy as booking an ad in a magazine 23 December 2010
A new (old) face at BMON in 2011 22 December 2010
Why does one page do better than others? 21 December 2010
Evergreen content: the gift which keeps on giving 20 December 2010
Why aren’t you blogging? 19 December 2010
Better voicemail, one culprit at a time 16 December 2010
Who actually reads your email newsletters? 15 December 2010
Buyer’s personas: your helpful imaginary friends 14 December 2010
Should I renew that website advertising? 13 December 2010
The results of our “Where are you advertising next year?” poll 12 December 2010
Things you can do to help your site visitors 9 December 2010
Over and above 8 December 2010
All publicity can be good publicity 7 December 2010
Advertising: are we all on the same page? 6 December 2010
Where to next? 5 December 2010
Domain names with the product in. Any good? 2 December 2010
Are your reports something you can learn from? 1 December 2010
Time to stop playing with this tag 30 November 2010
Does anybody worthwhile read product press releases? 29 November 2010
Nice reading for when you next get snowed in 28 November 2010
The Return Of The Mag 25 November 2010
Is your website like your best salesman? 24 November 2010
How to measure the website traffic from print ads 23 November 2010
How to get a news release into Google News 22 November 2010
Dominate your own Google results 21 November 2010
Just get your foot in the door 18 November 2010
No contest 17 November 2010
Still think you don’t need a blog? 16 November 2010
Play the numbers 15 November 2010
What does your site look like in miniature? 14 November 2010
Effortless display advertising: because you’re worth it 11 November 2010
White Papers and Case Studies work best 10 November 2010
Schedule some consistent article generation for 2011 9 November 2010
Your competitors are only human 8 November 2010
How to put your PDF brochure library on an iPad 7 November 2010
Why a product overview is critical 4 November 2010
Keep your Social Media profiles up to date 2 November 2010
Email-generated traffic can be measured too, you know 1 November 2010
Never advertise without being able to measure the results 31 October 2010
Why a sales presentation needs an iPad 28 October 2010
Is direct mail a waste of money nowadays? 27 October 2010
Google Analytics doesn’t understand your business 26 October 2010
Writing a sector-specific landing page 25 October 2010
Would you like my waist measurement too? 24 October 2010
Historical data on Google Webmaster Tools 21 October 2010
Do up your buttons 20 October 2010
Do you have a universal company description? 19 October 2010
Protect your private parts 18 October 2010
UK advertising continues to move online 17 October 2010
Straight from the horse’s mouth 14 October 2010
In Lynne we Truss 13 October 2010
We’re here to provide advice 12 October 2010
Use alt text to improve HTML emails 11 October 2010
Spend your time where it produces sales 10 October 2010
Get those press releases working 7 October 2010
Not here and don’t care 6 October 2010
Great photos can make the difference 5 October 2010
Google’s Keyword Tool continues to improve 4 October 2010
Don’t abuse voicemail. Seriously: don’t. 3 October 2010
Keeping up appearances 30 September 2010
Are your tags out there working hard for you? 29 September 2010
Will Google Instant eat the long tail? 28 September 2010
From Marketing to Sales 27 September 2010
Conversion rate and why it’s worth the investment 26 September 2010
Simply irresistible 23 September 2010
We put our customers first. After ourselves. 22 September 2010
Express yourself 21 September 2010
Insist on useability 20 September 2010
Your website is not a corporate plaything 19 September 2010
Are you in your prospects’ email inboxes? 16 September 2010
Vertical navigation: a symptom of poor planning? 15 September 2010
Making LinkedIn work for your company 14 September 2010
AdWords on unrelated terms? You bet! 13 September 2010
Instant increase in AdWords impressions 12 September 2010
Google Instant whips up a storm 9 September 2010
How does your site look in miniature? 8 September 2010
This one’s a bit technical 7 September 2010
Back to marketing basics for your website 6 September 2010
The inexorable rise in the cost of Google AdWords 5 September 2010
So… do you need a company Facebook page or not? 2 September 2010
How to make a great product page 1 September 2010
There are no rules to follow 31 August 2010
It’s not all about search 30 August 2010
Are you an icon of the web? 29 August 2010
If you don’t want to know, look away now 26 August 2010
Talk to people who talk your language 25 August 2010
Why cloud-based office applications are the future 24 August 2010
So easy 23 August 2010
Why just being the best isn’t good enough 22 August 2010
Giving Google a gentle nudge 19 August 2010
How to join in the discussion 18 August 2010
Sorting out the quality sites 17 August 2010
Finding the blogs where you can join in the conversation 16 August 2010
4 steps to getting links from blogs 15 August 2010
Test those subject lines 12 August 2010
Content marketing needs a budget 11 August 2010
Why Analytics won’t tell you the important search terms 10 August 2010
Encourage a little attribution for your efforts 9 August 2010
A Frequently Omitted Feature 8 August 2010
The dramatic tension in business problems 5 August 2010
Why you should have different headlines and title tags on your web pages 4 August 2010
Link shortening? Life shortening, more like. 3 August 2010
Don’t be tempted to mislead your prospects 2 August 2010
Wrong. Wrong. Wrong. 1 August 2010
Time for a bit more honesty 29 July 2010
What you’re up to and why it’s of interest 28 July 2010
Are you experts in your field? Well don’t hide it! 27 July 2010
4 ways to make your company appear more human 26 July 2010
What does an effective inbound link look like? 22 July 2010
Are you number 1 on Google today? Do you have any idea? 21 July 2010
What are the most important search terms for your company? 20 July 2010
Excluding your own company from Google Analytics 19 July 2010
Why it’s essential to have White Papers and eBooks 18 July 2010
Google AdWords: free seminars for readers 15 July 2010
Who’s that on my website? 14 July 2010
Keeping up with the chat 13 July 2010
Can stuff please Just Work? 12 July 2010
Product photos: could you do better? 11 July 2010
Turning your work colleagues into friends 8 July 2010
Let’s stop this “log in” nonsense 7 July 2010
Ready to roll with that new website? 6 July 2010
Is your website actually yours? 5 July 2010
3 tips for a successful landing page 4 July 2010
Don’t risk losing that hard-won client 1 July 2010
Make those links work harder 30 June 2010
Time to bag yourself another useless bargain 29 June 2010
What do you mean, there’s another supplier next door? 28 June 2010
Government websites get the chop 27 June 2010
Advertising: it’s still all about the conversions 24 June 2010
And as you can see from these bullet points… 23 June 2010
10 Tips for Choosing a Domain Name 22 June 2010
How to keep a blog entertaining 21 June 2010
10 things search engine ‘experts’ argue about 20 June 2010
How much easier can video get? 17 June 2010
No, I don’t want to talk to your sales team 16 June 2010
Free guide to writing that works in Google 15 June 2010
An achievable list of tweaks to your website 14 June 2010
An added bonus from AdWords 13 June 2010
Everything your website should be 10 June 2010
Make your browser work for you 9 June 2010
Is it your job to be a librarian? 8 June 2010
You’ve got the traffic, now make it work 7 June 2010
Saving money with negative matches 6 June 2010
How well will your web page “convert” those visitors? 3 June 2010
The joy of an empty inbox 2 June 2010
Follow this 1 weird old tip 1 June 2010
Analysing your website’s usability 31 May 2010
It’s a link. It’s supposed to link to something. 30 May 2010
The business on your doorstep 27 May 2010
So how much is a top spot on Google worth? 26 May 2010
How are your emails looking? 25 May 2010
How to make your website look great on a mobile 24 May 2010
Are you as mobile as your customers? 23 May 2010
Getting more from your next exhibition 20 May 2010
Start with the call to action at the end 19 May 2010
How Google brings you a whole new set of competitors 18 May 2010
Advertising in your competitors’ emails 17 May 2010
How Google AdWords puts your adverts all over the web 16 May 2010
Is the “new” .co domain name extension worth it? 13 May 2010
Why LinkedIn profiles are important 12 May 2010
Who’s missed you off their listings? 11 May 2010
Some quick links through some quick admin 10 May 2010
Wake up and smell the Caffeine 9 May 2010
Simple, elegant and effective 6 May 2010
Directories: Just Say, er …Why? 5 May 2010
There’s a whole new world out there 4 May 2010
Want to join in an interesting experiment? 3 May 2010
I hope you can see the difference 2 May 2010
Using Webmaster Tools to find what’s not indexed 29 April 2010
Does your writing get people excited? 28 April 2010
Presenting a case study for the greatest effectiveness 27 April 2010
3 tips for producing great case studies 26 April 2010
The elements of a successful blog launch 25 April 2010
More trade magazines become history 22 April 2010
You can’t talk about it if you can’t say it 21 April 2010
Answering a question with a question 20 April 2010
How the B2B buying cycle has changed 19 April 2010
What do you stand for? 18 April 2010
The importance of complex search terms 15 April 2010
Creating the content to satisfy your prospects 14 April 2010
Is your website stuck on the sales starting grid? 13 April 2010
Sometimes you need to push your message out 12 April 2010
How branding can be achieved online 11 April 2010
Here’s the data sheet you wanted last week 8 April 2010
Long boozy nights in the Metropole 7 April 2010
Use your colleagues to take link-building to the next level 6 April 2010
10 reasons why blogs are taking off in industrial and scientific companies 5 April 2010
I can see where you live 31 March 2010
And another thing… 30 March 2010
Here’s my card. Sorry you can’t read it. 29 March 2010
How to set up our Google Search Phrase Position Reports 28 March 2010
Getting more comprehensive coverage on Google 25 March 2010
Twitter steadily gets more interesting 24 March 2010
Aren’t these the goals of marketing? 23 March 2010
To see oursels as ithers see us! 22 March 2010
Encore? 21 March 2010
I really don’t care about your company’s worldwide sales structure 18 March 2010
How do we make our readers think we’re smart? 17 March 2010
You want to sell it to me? Well, what does it cost? 16 March 2010
Now it’s time to write how you talk 15 March 2010
Filenames aren’t just for computers 14 March 2010
Will you read this if I make the title a question? 11 March 2010
Tracking your promotions properly 10 March 2010
Seeing through the figures 9 March 2010
Show them just enough 8 March 2010
Er… sorry. 7 March 2010
Why the iPad is the key to the future (but not the future) 4 March 2010
The future of computing is app-shaped 3 March 2010
Why an app is better than an application 2 March 2010
A PC interface which just does what it says 1 March 2010
It’s the end of the web as we know it 28 February 2010
You can’t have it all ways 25 February 2010
Why we need B2B publishers to wake up 24 February 2010
A little bit of lateral thinking 23 February 2010
Where do visitors look on your pages? 22 February 2010
Google PageRank, Rest In Peace 21 February 2010
How healthy is your website? 18 February 2010
Make it easy for the world to beat a path to your door 17 February 2010
Should we care about Internet Explorer 6? 16 February 2010
Opening up your sales presentations to the world 15 February 2010
Don’t be lazy: go that extra mile with your emails 14 February 2010
Slow, slow, quick-quick, slow 11 February 2010
You don’t need to worry about everything 10 February 2010
Tweak, by all means, but don’t go overboard 9 February 2010
7 places you need to include your key search phrase 8 February 2010
Think before you write 7 February 2010
It’s only an electronic gadget. 4 February 2010
The Effortless Blog. 3 February 2010
Don’t overlook Wikipedia 2 February 2010
Evergreen renewals: a modern hazard 1 February 2010
Two free seminars for marketing managers 31 January 2010
Which of your pages are underappreciated by Google? 28 January 2010
Writing. The great comeback story. 27 January 2010
The dangers of email you never see 26 January 2010
Is your ad being seen, rather than “shown”? 25 January 2010
Are you keeping your message under wraps? 24 January 2010
Lots of things you didn’t know about your website 21 January 2010
The onward march of WordPress 20 January 2010
Answering the unasked questions 19 January 2010
Don’t annoy them. Help them. 18 January 2010
Standing out from the crowd 17 January 2010
Why don’t banner ads work? 14 January 2010
Speak as you are spoken to 13 January 2010
Double the value from surveys 12 January 2010
Keeping customers off your website with AdWords 11 January 2010
Making your name synonymous with your product 10 January 2010
Data tables aren’t just for data sheets 7 January 2010
The birth of New Marketers 6 January 2010
The most-read articles of 2009. Probably. 5 January 2010
So who’s reading the stuff we all write? 4 January 2010
7 marketing activities to review every New Year 3 January 2010
Changes we saw in this decade on the internet 30 December 2009
Some trends to think about next year 29 December 2009
SEO is not dead. It’s not even resting. 28 December 2009
Search Will Eat Itself in 2010 23 December 2009
A little light holiday reading 22 December 2009
We can’t be idle while they chatter 21 December 2009
A sparkly new email list for the new year 20 December 2009
How much of your web pages do people see? 17 December 2009
Getting your key search terms organised 16 December 2009
Get those email calls-to-action right 15 December 2009
Why multinationals are losing the marketing war 14 December 2009
How to get into Google’s results in 30 seconds 13 December 2009
Why your “Aardvark” model gets more enquiries than the “Zebra” 10 December 2009
The return of the case study 9 December 2009
Your market will listen, if you just tell them 8 December 2009
Oh, get to the point… 7 December 2009
Your numbers are the correct numbers 6 December 2009
Speed is of the essence 3 December 2009
Faster website! Load! Load! 2 December 2009
“Comment spam”. They’ve already thought of that. 1 December 2009
Your marketing in 2010: three things you should do 30 November 2009
Your marketing in 2010: three things you shouldn’t do 29 November 2009
Mind the Gap 26 November 2009
Your quiet marketing revolution 25 November 2009
Don’t wait to ask your customer out again 24 November 2009
So can trade magazines survive? 23 November 2009
Another trade mag goes? Who cares? 22 November 2009
Delete everything on your Google Analytics dashboard. Now. 19 November 2009
The most important page on your website 18 November 2009
Big changes at Google soon? Well, maybe. 17 November 2009
Setting up Google AdWords in just 1 minute 16 November 2009
Persuading website visitors to do what you want 15 November 2009
Making product pages work in the search engines 12 November 2009
The power of getting to the point 11 November 2009
You can’t stop customers comparing, you know! 10 November 2009
Will we soon be waving instead of emailing? 9 November 2009
Thinking beyond disruptive advertising 6 November 2009
Don’t feed the lawyers’ self-importance, please 5 November 2009
Does spending less on a trade show provide better RoI? 4 November 2009
Stop, Look and Listen 3 November 2009
The considered approach to link-building 2 November 2009
A training day for you, as promised 1 November 2009
A Free Keyword Tool for a Friday 29 October 2009
How competent, approachable and trustworthy are you? 28 October 2009
Are we human? Or are we marketer? 27 October 2009
Sales is not Customer Service 26 October 2009
The BMON step-by-step guide to Twitter 25 October 2009
The Online Bargain Wizard 22 October 2009
Twitter: will you let it pass you by? 21 October 2009
A reading and writing revolution 20 October 2009
Bloggers: handle with care 19 October 2009
Quickly find out where you are in Google for anything 18 October 2009
Email newsletters which engage the reader 15 October 2009
Could you install a new company network? No? Well then… 14 October 2009
Drag your PR company into your online marketing 13 October 2009
“About Us”? Well, for a start, we’re boring. 12 October 2009
Why make it difficult for me to buy your stuff? 11 October 2009
3 ways you can spend your marketing budget more ambitiously in 2010 8 October 2009
Writing copy which lives up to the headline 7 October 2009
Answer their questions by asking them first 6 October 2009
Rebuilding your website around usability 5 October 2009
Best of “An Article A Day”, September 2009 4 October 2009
How you can break the news and reap the benefit 1 October 2009
How to get an original, 1000-word article for £10 30 September 2009
B2B buyers: not as well informed as they used to be? 29 September 2009
How to have the sales leads cake …and eat it 28 September 2009
Exactly what qualifies as a quality lead? 27 September 2009
Avoiding the “Stunningly Awful Demo” 24 September 2009
Lyris vs Feedblitz vs Feedburner vs Mailchimp (etc) 24 September 2009
The Product Launch: skirmish or campaign? 23 September 2009
Emailing engineers: could do better 22 September 2009
The only bit they’ve got wrong is the title 21 September 2009
Are you selling your sales process? 20 September 2009
Your chance to help Google, and help yourself 17 September 2009
How to find interesting, relevant search terms cheaply 16 September 2009
Which important marketing prospects never buy your stuff? 15 September 2009
How you can write a headline like the professionals 14 September 2009
5 things whoever rebuilds your website needs to understand 13 September 2009
“Companies which blog” …now 55% better 10 September 2009
Frequently Unanswered Questions 9 September 2009
2 Ways Not To Do Keyword Research 8 September 2009
Getting past the Junk Mail folder 7 September 2009
Faster! Faster! You need to be faster! 6 September 2009
Tips for your small (or medium sized!) business 3 September 2009
Put your own site first and avoid duplicate content 2 September 2009
Don’t just settle for keeping up with your competitors 1 September 2009
Best of “An Article A Day”, August 2009 31 August 2009
Tough love 30 August 2009
How genuine is that email address? 27 August 2009
Help your prospects remember you – by email 26 August 2009
Ask and ye shall receive. Or chase them away. 25 August 2009
Hands up who has to write marketing copy for engineers? 24 August 2009
1 thing you need to know about SEO 23 August 2009
Video: easier and more effective than you may think 20 August 2009
How to design an email newsletter 19 August 2009
Number one on Google doesn’t just happen 18 August 2009
A chill wind blows through trade shows 17 August 2009
The internet is social 16 August 2009
Does your website move with the times? 13 August 2009
Keywords: they’re that important 12 August 2009
How much do you care about your words? 11 August 2009
Put some content generation at the heart of your marketing 10 August 2009
Your competitive advantage is you 9 August 2009
Google Analytics on your desktop 6 August 2009
It makes sense to have URLs which make sense 5 August 2009
LinkedIn continues to get stronger 4 August 2009
Give your emails a fighting chance 3 August 2009
How Google keeps us on our toes 2 August 2009
We-We-ing on your prospects 30 July 2009
Your website is supposed to be selling. Is it? 29 July 2009
If you hide your prices, I think you have something to hide 28 July 2009
Should you “swap links” with other sites? 27 July 2009
Taking the plunge 26 July 2009
How much should great online marketing cost you? 23 July 2009
Top tips for business to business AdWords campaigns 22 July 2009
Ideas to expand your website 21 July 2009
Does your website do what your visitors need it to do? 20 July 2009
How not to go about getting links 19 July 2009
To see ourselves as others see us 16 July 2009
Ad agencies partying like it’s still 1999 15 July 2009
Your prospects are all individual people 14 July 2009
People really are writing about your technology 13 July 2009
Excellent! A consultant who’ll work for £10 an hour! 12 July 2009
Now it’s really worth uploading video content 9 July 2009
I’ve got a website. Gosh, really? 8 July 2009
One-day Workshops this autumn 7 July 2009
A closer look at BT’s “Web Clicks” service 6 July 2009
A new friendly face on the team 5 July 2009
A long drawn out engagement 2 July 2009
Filling the advertising vacuum 1 July 2009
Don’t waste your time on directories 30 June 2009
Things are changing. Tell your friends. 29 June 2009
Gloomy times for your favourite trade magazine 28 June 2009
Onwards and upwards 25 June 2009
Naming names 24 June 2009
People should buy from you. But why? 23 June 2009
The importance of the footer 22 June 2009
Search Engine Optimisation: risky business? 21 June 2009
How’s your in-house database looking? 18 June 2009
How big is yours then? 17 June 2009
Talk to your audience at their level 16 June 2009
What’s Google found on your website? 15 June 2009
Think about AdWords like eBay 14 June 2009
Keywords: the answer may be in the question 11 June 2009
Who are your press releases written for? 10 June 2009
Two things to remember before redesigning a website 9 June 2009
Can you get your Google results changed quickly? 8 June 2009
Google Analytics Event Tracking – an introduction 7 June 2009
A better call to action 4 June 2009
Avoiding awkwardness in getting customer testimonials 3 June 2009
Number one for your name. But is that enough? 2 June 2009
Minimising the people who leave the store empty-handed 1 June 2009
Google becoming a business directory: are you on? 31 May 2009
Is filling up your title tag with your company name a waste? 28 May 2009
Do you have a backup of your website? 27 May 2009
Don’t throw your leads away at the last moment 26 May 2009
Show that you’re the authority on the subject 25 May 2009
Live chat on your website for free 24 May 2009
The only way to attract Google’s interest 21 May 2009
Creative thinking required 20 May 2009
Do you get your message over quickly enough? 19 May 2009
Another good link-building idea for you 18 May 2009
When will you get your last ever magazine ad rep calling? 17 May 2009
A bunch more ideas for getting links to your site 14 May 2009
The geeks will inherit the web 13 May 2009
What to do with pages about old products and events 12 May 2009
Start by defining what a sales lead actually is 11 May 2009
Vanity URLs – not for the vain 10 May 2009
Being there when they decide to stop doing nothing 7 May 2009
The basics of pay-per-click advertising 6 May 2009
How to use social media to help define your company’s image 5 May 2009
Why you need to learn to be a copywriter 4 May 2009
“Better than chocolate” (it says here) 3 May 2009
Does your website reflect your customers’ buying process? 30 April 2009
I just want to see you doing some (any!) form of link building 29 April 2009
Everything I know, and more, for just £100. 28 April 2009
Google Alerts keep you on top of the industry 27 April 2009
It’s never too late to start your email newsletter 26 April 2009
The types of Unique Visitors to your website you should avoid 23 April 2009
Why you should get us to manage Google AdWords for you 22 April 2009
Take advantage of those one-line sitelinks 21 April 2009
Keep reading the copywriting tips until they sink in 20 April 2009
A leading-edge marketing communications solution 19 April 2009
This one won’t go down well with some of the SEO consultancies 16 April 2009
Can you get sales leads from Twitter, Facebook, etc? 15 April 2009
Should you write longer page titles? 14 April 2009
Our new website launches a range of marketing services 13 April 2009
What does your home page tell you? 8 April 2009
Do you have a problem with duplicate content? 7 April 2009
Watch this video 6 April 2009
Running your company’s website on WordPress 5 April 2009
Finding those hidden gems on your website 2 April 2009
Why you’ll only ever scratch the surface of AdWords 1 April 2009
Read this article; you’ll be glad that you did 31 March 2009
Better related searches: another step towards SkyNet 30 March 2009
Google’s snippet scissors get a little larger 29 March 2009
Sensible tips for your next website redesign 26 March 2009
Why there are no runners-up prizes in Google 25 March 2009
Announcement: The £100 Insider Programme is launched 24 March 2009
Empathy has always been the key in industrial marketing 23 March 2009
The AdWords advantage, and why you should take it 22 March 2009
How to determine what your competitors are doing better 19 March 2009
Why we should all become teachers 18 March 2009
Three reasons why you should begin with the subject line 17 March 2009
Try to visualise yourself in the customer’s position 16 March 2009
What is a “favicon”, and what’s the newest reason to have one? 15 March 2009
I think that every business should have a blog 12 March 2009
Icons – decoration, yes, but so much more 11 March 2009
Emails: why buy or rent lists when you can make your own? 10 March 2009
Check who’s linking to your website today 9 March 2009
Gently nudging people in the right direction 8 March 2009
They’re not using Twitter to choose their suppliers yet 5 March 2009
Why the response to most B2B advertising is so poor 4 March 2009
Interlinking pages internally – (only) you can do all this 3 March 2009
Your brand continues its inexorable rise to the top 2 March 2009
Real life stories and lessons learned 1 March 2009
What you need to put in your email signature 26 February 2009
Facebook: you might have some fans out there 25 February 2009
Google Analytics: an iceberg of tips 24 February 2009
10 reasons to do AdWords for your own company name 23 February 2009
I thought we’d got over “keyword density” by now 22 February 2009
Using a spreadsheet to get an overview of your web pages 19 February 2009
Microsites – a smart way to sidestep global HQ 18 February 2009
Turn customer complaints into loyal business 17 February 2009
Website redesign from the inside out 16 February 2009
New Google “Canonical” tag specifies real URL of page 15 February 2009
Tips on writing better AdWords ads 12 February 2009
Why you should follow Google’s advice 11 February 2009
Big opportunities for small suppliers 10 February 2009
Reaching out by email 9 February 2009
Why you should set an hour aside to get LinkedIn 8 February 2009
SEO straight from the horse’s mouth 5 February 2009
Get those search engine users clicking on your news 4 February 2009
The art of writing for the web 3 February 2009
Branding? What is it good for? 2 February 2009
How to outperform the specialists 1 February 2009
PR? Don’t mention keyword research 29 January 2009
A more interesting PR challenge 28 January 2009
Can you recommend a company to do our AdWords? 27 January 2009
Do the maths on your cost per enquiry. Please. 26 January 2009
3 (bad) reasons why your company may not be using AdWords 25 January 2009
Email which the customer can relate to 22 January 2009
Get your website redesign right first time 21 January 2009
Why, precisely, do you have an ad budget? 20 January 2009
Small change for big profits 19 January 2009
Another boring email title (with 47 characters) 18 January 2009
Building your own response forms 15 January 2009
Making those adverts work properly 14 January 2009
Converting Google traffic into names-and-addresses 13 January 2009
Perhaps you don’t even need salesmen any more 12 January 2009
Let’s resolve to get more sales leads in 2009 11 January 2009
Email …or yelling? 8 January 2009
Building relationships with online writers 7 January 2009
Real comparisons with your competitors 6 January 2009
The branding spinoff from SEO 5 January 2009
The big screen experience 4 January 2009
Step by step in the new year 31 December 2008
Your new year’s resolution 30 December 2008
SEO in four parts 29 December 2008
Links are unequal. But how unequal? 28 December 2008
Re-use, recycle, reduce and remove 23 December 2008
Using a PR agency? Or an ostrich? 22 December 2008
Time to get on the road 21 December 2008
The next step for your AdWords campaigns 18 December 2008
Good things needn’t cost a fortune 17 December 2008
Is Facebook relevant to us in industry? 16 December 2008
I’d never thought of that 15 December 2008
Feel good about yourself 14 December 2008
Look from a different angle 11 December 2008
New, faster-acting suppliers 10 December 2008
Deliver first, ask questions later? 9 December 2008
The words which will make or break you 8 December 2008
We all need to simplify what we do 5 December 2008
The next shift in online marketing 4 December 2008
Key 9 to go to the next menu 3 December 2008
Control your own Google 2 December 2008
Making a sales letter truly great 1 December 2008
Time to get to the point 28 November 2008
Here’s what I learned this summer (4) 27 November 2008
Here’s what I learned this summer (3) 26 November 2008
Here’s what I learned this summer (2) 25 November 2008
Here’s what I learned this summer (1) 24 November 2008
Those nice people at Google 21 November 2008
Avoiding errors in error pages 20 November 2008
Free does not mean cheap. It means “thanks”. 19 November 2008
Who knows what works? 18 November 2008
Get more Good Stuff on your site 17 November 2008
The essentials of email newsletters 14 November 2008
Your online marketing in 2009 13 November 2008
Run far, far away. Very fast. 12 November 2008
Free guide to email marketing 11 November 2008
Designing a web form which will be used 10 November 2008
Attractive looking URLs rule OK 7 November 2008
Identifying your top keywords 6 November 2008
Don’t force your users to do the work for you 5 November 2008
So What? 4 November 2008
Why should anyone care? 3 November 2008
Beware that SEO company on the phone 31 October 2008
A refresher on sales letter writing 30 October 2008
If you don’t… someone else may 29 October 2008
Don’t assume we’re all alike 28 October 2008
Remember what your email is for 27 October 2008
Double-u double-u double-u 24 October 2008
A “marketing programme”? A what? 23 October 2008
Can I help you, sir? 22 October 2008
Put your Microsoft Paint away. Now. 21 October 2008
Careful with that Axe 20 October 2008
A personal welcome 17 October 2008
A checkup from Dr Google 16 October 2008
The other way around 15 October 2008
The reasons to rip it up and start again 14 October 2008
Web marketing in layers. Yes, like an onion. 13 October 2008
The limit to what a human can take in 10 October 2008
Something for the weekend 9 October 2008
Don’t respond like a robot 8 October 2008
Can you cope with the criticism? 7 October 2008
What’s the Chinese for “SEO”? 6 October 2008
You don’t stand out by being bland 3 October 2008
Advertising: powered by inertia 2 October 2008
Start with the little things 1 October 2008
What type of mailings pay dividends for you? 30 September 2008
Some ideas for “good content” 29 September 2008
Tricky landing ahead 26 September 2008
Keep on keeping on with Google 25 September 2008
There Will Be Video 24 September 2008
Happy with your site? Think again. 23 September 2008
Try using snail mail again 22 September 2008
What to put in your company blog 19 September 2008
Content ideas for your email newsletters 18 September 2008
Search engines: page 1 or bust 17 September 2008
Why you should use a two-part lead form 16 September 2008
Is the Google AdWords “Content Network” any good? 15 September 2008
Press releases: things have moved on 12 September 2008
Is technology putting your customers off? 11 September 2008
Keeping your website “search engine friendly” 10 September 2008
How to get a successful newsletter produced 9 September 2008
The Insider Programme launches today 8 September 2008
Data sheets: not good enough, I’m afraid 5 September 2008
What people are searching for, and where 4 September 2008
Another day, another browser 3 September 2008
How do you compare to your competitors? 2 September 2008
Give that email every chance of survival 1 September 2008
Using Surveys to Make Decisions 29 August 2008
How to focus on those keywords 28 August 2008
Focus on what you want the visitor to do 27 August 2008
Take a step back from your website 26 August 2008
A better marketing email 25 August 2008
Let Google keep an eye on hackers 22 August 2008
Written inspiration 21 August 2008
Great books about online marketing 20 August 2008
You need leads more than ever 19 August 2008
How dense are your keywords? 18 August 2008
Tips for writing better copy 15 August 2008
“One more layer of distracting crud” 14 August 2008
Keep the robots happy 13 August 2008
Ever filled in your own forms? 12 August 2008
Are the signs up in your shop? 11 August 2008
Sex. It gets attention, you know. 8 August 2008
Overcoming uncomplimentary comments 7 August 2008
Getting your words in the order right 6 August 2008
Don’t take our word for it… 5 August 2008
Get things in order behind the scenes 4 August 2008
Have we got a video? 1 August 2008
Gracias Knol 31 July 2008
The Big Questions 30 July 2008
Knol: get writing 29 July 2008
What’s the most important search engine? 28 July 2008
The Best Trade Ad. Ever. 25 July 2008
A more impressive Google result 24 July 2008
Unleash your expert content 23 July 2008
The 24/7 Trade Show 22 July 2008
Designing a better banner ad 21 July 2008
It’s not all about rewriting the code 18 July 2008
Dead? No, just resting 17 July 2008
Taking on the big fish 16 July 2008
A new angle on press releases 15 July 2008
Making scarcity a benefit 14 July 2008
Heavyweight reading 11 July 2008
Sales commission for marketing? 10 July 2008
Keep your navigation to the point 9 July 2008
Marketing is where profits begin 8 July 2008
Hats off to MarComms 7 July 2008
This’ll save you a brainstorm 4 July 2008
Are you really, always, the right choice? 3 July 2008
Saviour of the Universe. Not. 2 July 2008
First keywords …but then get those links 1 July 2008
So what is a quality link anyway? 30 June 2008
Nobody said link building is easy 27 June 2008
Google: All Your Ads Are Belong To Us 26 June 2008
Google lays your site traffic bare 25 June 2008
Don’t let your guests go without a party bag 24 June 2008
Your press releases clinically assessed 23 June 2008
Outside in 20 June 2008
It was only a simple mistake! 19 June 2008
The Word on the Street 18 June 2008
Corporate blogging for authority 17 June 2008
You’re wrong. Even if you’re not. 16 June 2008
Using video in the corporate environment 13 June 2008
Copywriting: up, up and away 12 June 2008
Why you need a conventional contents page 11 June 2008
The bottom of the barrel 10 June 2008
Why optimising your site is not risk-free 9 June 2008
The importance of testing 6 June 2008
How broken is your site? 5 June 2008
A look at Google’s Site Search offering 4 June 2008
Letting hard facts drive your marketing 3 June 2008
The importance of 1-hit referrals 2 June 2008
Understand what you subcontract 30 May 2008
Save costs where it matters least 29 May 2008
Strangemadeupdomainname.co.uk …or not? 27 May 2008