- ICYMI – All the blog posts from July 2021 29 July 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Error codes on your website 28 July 2021 - Nobody wants error codes on their websites. So if you ever see one on your own site, what does it mean, and what should you do?
- Different is what we do best 27 July 2021 - Gratisography is a free stock image website which is worth noting if you're looking for images which are more eye-catching than normal.
- A better thing to advertise than the product 26 July 2021 - 'Lead magnets' should have the same focus on benefits as the products themselves. They can even be a better thing to advertise.
- Video conference amateur hour: here we go again 25 July 2021 - I was on a video conference call the other day with 6–8 people, and every single person on the call looked unnecessarily unprofessional.
- Online technical support is now a must 22 July 2021 - An FAQ page, with video and whatever else is necessary, can not only save time and resources at your end, but also keep customers happier.
- The ‘low rise office block’ link-building technique 21 July 2021 - The skyscraper technique, which is based on having the biggest and best piece of content on a topic, can be applied to niche subjects too.
- Sell more. Don’t lower the price. 20 July 2021 - Customers know what they want, and it's seldom the best price or even the best value – it's what's perceived to be the lowest risk.
- Some good copywriting rules to remember 19 July 2021 - Here's a well-illustrated set of recommendations for web page and email content creation, which puts clarity and effectiveness to the fore.
- Don’t let pride make things hard for yourself 18 July 2021 - Creating material that might be of usefulness, or value, to the reader is a different thing to creating something of genuine quality.
- Is link building still worth it? 15 July 2021 - TL;DR: Yes. But concentrate on the professional approaches of PR, targeted outreach, and content designed to get links.
- When to say sorry 14 July 2021 - People don't always want compensation; contrition is fine if they can be assured it won't happen again. Sincerity and empathy are everything
- Questions to ask to create a great landing page 13 July 2021 - An effective landing page - or 'conversion page' - can slash your cost-per-enquiry just by not letting so many people get away.
- Ensuring your website login is secure 12 July 2021 - The default (and only) user name when a Wordpress site is created is 'admin', and it's the first thing a hacker is going to try!
- Has someone planted links on your website? 11 July 2021 - I've been to many business websites where you click on a link to a datasheet and end up on an obscure Chinese site.
- 7 things to measure on your website each month 8 July 2021 - Here's a core list of things you might like to track, perhaps in a spreadsheet or whatever you're comfortable using to keep records.
- The benefits of adding links to our own sites 7 July 2021 - Updating and creating links across our sites is a simple exercise, and a good use of anyone's time with decent SEO benefits.
- The future of Google Search? 6 July 2021 - One thing we've learned in the history of 'tech' is that seemingly monopolistic players are often brought back to earth unexpectedly.
- Google’s ‘AMP’ format loses advantages 5 July 2021 - Few sites have probably gone into the world of AMP, but you might like to compare the Core Web Vitals score with and without the technology.
- Tracking emails is about to become harder 4 July 2021 - To prepare for this, I'd start by ensuring you're concentrating on tracking the interactions in your emails.
- Google tackles fast-changing results 1 July 2021 - A notice like this might remind more people that just because someone published it first doesn't mean it's the best take.
- ICYMI – All the blog posts from June 2021 30 June 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Different search engine results on different devices 29 June 2021 - The ranking process is quite separate from the indexing one, and it appears that results can be different on mobile and desktop screens.
- What is HTTPS/2 and does it matter for SEO? 28 June 2021 - I won't even attempt to explain HTTPS/2 here, but your server can support the new protocol, it may automatically serve content using it.
- How to get a long article to rank highly in Google 27 June 2021 - If you're not going to get to the point until the 10,000th word, you're not going to get the attention of visitors or search engines.
- Google Core Update swings into play 24 June 2021 - It seems that not getting to the point and answering the question isn't going down as well as it did with Google. That's a shame.
- Bringing video to product pages 23 June 2021 - The idea of a video presentation on every product page doesn't seem to be something that many companies have considered.
- Questions can be the answer 22 June 2021 - It's worth experimenting with questions in the headlines for articles or PPC adverts. The questions themselves can be significant keywords.
- Something which might need updating… 21 June 2021 - Copywriting and social media specialist Sookio has produced a concise but illuminating three-page Copywriting Checklist.
- Impress with an emailed video message 20 June 2021 - Sending prospects a video that they can watch in their own time may be an impressive way to contact (or respond to) prospects.
- Will SEO ever keep up with search engines? 17 June 2021 - A current Google project is a new technology is an answering engine trained in 75 different languages and many different tasks at once.
- Let your home page make a difference 16 June 2021 - The home page is the landing page for the majority of our visitors to most sites, and it needs to work ...instantly. Here's how.
- Personalising those search ads further 15 June 2021 - Ad customisers allow a search ad which meets a certain location criterion to be rewritten to make a special offer for that location.
- First steps with Google Analytics 4 14 June 2021 - Set up Google Analytics 4 to run alongside your existing analytics so you'll have data to work with once you get into learning more about it.
- It’s the perception which people buy into 13 June 2021 - The association of a brand with a particular attribute might not be a deserved one. But it can tip the balance anyway.
- The ‘Performance Max’ campaign: where it’s going 10 June 2021 - I suspect that this is the future, but it's a way off being the normal way of running ads on Google sites, so for now treat it as a curiosity.
- “Posts on Google” joins the discarded products pile 9 June 2021 - The Posts on Google feature is being withdrawn as apparently "it did not prove to be as helpful for users as we had hoped", says Google.
- Free checklist for SEO introduced by Moz 8 June 2021 - It's presented in the form of a Google Sheet with over 70 items that may need checking on your website, with a link explaining each one.
- Justifying your online marketing budget 7 June 2021 - It's quite possible for a complete sales journey to be made without touching on our online presence. But it's also highly unlikely.
- Handholding the prospect at every stage 6 June 2021 - Does your marketing material (especially that available to prospects you have no knowledge of) cover every stages of the buying process?
- Tips on more successful online marketing presentations 3 June 2021 - Coming up with 'compelling experiences' for our online audience and providing clear expectations has proved to be critical.
- Helping visitors get to the stuff at the bottom 2 June 2021 - It's amazing how many websites follow the linear format of a paper catalogue, wasting the flexibility that a website offers.
- How to add captions to your YouTube videos 1 June 2021 - Videos with captions have increased watch time than videos which don't have them, and a new video from YouTube, with captions, shows how.
- ICYMI – All the blog posts from May 2021 31 May 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- How to stop emailed Google Analytics reports 27 May 2021 - I saw somebody struggling with switching off a regular emailed report from Google Analytics, so I thought I'd document how to do it.
- Get yourself a faster website 26 May 2021 - We're all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it's the hosting.
- Influencing the narrative in a sector through email 25 May 2021 - Are we about to see the rise of the simple email newsletter, cutting through the online noise and reaching an eager, specialist audience?
- Buyer personas? Make it so. 24 May 2021 - Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.
- Why and how to keep your website slim 23 May 2021 - Lots of content on a website is good, if it's relevant and gets visitors. Lots of content which nobody ever looks at does no good.
- Don’t steal photos 20 May 2021 - There are plenty of sites which offer images which can be used - even on commercial sites - for free, so use them!
- More accurate traffic data from Google Analytics 19 May 2021 - An article from Search Engine Journal outlines a number of tweaks which will lead to more accurate traffic data
- A sure winner to get attendees or viewers 18 May 2021 - If you get the chance, try to answer the "What's in it for me?" question in the name of any event that you might be organising.
- Creating written content if you don’t fancy it yourself 17 May 2021 - If there's not been enough added to your website and if that's largely down to you, there could be ways to crack the problem.
- Where do industrial website redesigns go wrong? 16 May 2021 - If better conversion rates or an increase in traffic are wanted, it's the inner workings that need to be upgraded.
- Preparing a document you can have confidence in 13 May 2021 - It's traditional to have editing followed by proofreading, but if you have to do both it's still wise to keep them as individual tasks.
- Three SEO tasks you could set as a project 12 May 2021 - These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.
- Websites not scoring well on ‘Core Web Vitals’ 11 May 2021 - This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.
- Don’t finish by repeating yourself 10 May 2021 - The conclusion to any piece of marketing collateral should explain that if you found that interesting, here's what we're going to do now.
- Obvious. Boring. Unforgivable. 9 May 2021 - The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.
- Talking to our audience like people 6 May 2021 - When writing more targeted communications, knowing who the recipients are, it's important to ensure we write at an appropriate level
- A reminder to EAT well 5 May 2021 - Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.
- Apple’s privacy push will be a big deal for some 4 May 2021 - The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data
- Treat video sales calls like a face to face meeting 3 May 2021 - Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.
- ICYMI – All the blog posts from April 2021 29 April 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- It turns out that ‘Zoom fatigue’ is a real thing 28 April 2021 - In video meetings, we try to sit still to look interested. This isn't easy for a long period. One suggestion is to move away from the camera.
- It’s time to ensure your website is its slickest ever 27 April 2021 - I'd recommend reading up on 'Core Web Vitals' if you're not already familiar with them, and assessing your website's performance.
- More opportunity to exploit Google’s user knowledge 26 April 2021 - Custom audiences enable us to show ads to prospects based on their interests and behaviour, the types of websites they've browsed.
- Why we must report illegal/copycat sites 25 April 2021 - If you come across a page which is harmful to your business, such as copied content or illegal use of your trademarks, you must report it.
- Is over-hyping your product an act of self harm? 22 April 2021 - Throwing around terms like 'market leader' has become second nature to some businesses. But is it a sensible strategy?
- The impacts on work of a year like no other 21 April 2021 - If you're interested in the short- and potential long-term impacts on work of this past year, I'd very much recommend this Microsoft research
- A better thank-you for first enquiries 20 April 2021 - Any request made online needs to be met with some instant sales messaging. A "thank, your stuff is on its way" message is not enough.
- Resolve to expand your marketing vocabulary 19 April 2021 - I'm sure every one of us could find a dozen or so new words which would be effective and which we don't use at the moment.
- Segmenting for a more engaged audience 18 April 2021 - All of our customer bases can be subdivided into groups which can then be addressed specifically with relevant material.
- Roll back the years with Google Earth 15 April 2021 - In what's said to be the biggest update to Google Earth since 2017, you can now see everywhere in a new dimension — time.
- Google answers at a glance 14 April 2021 - People are getting more used to getting what they want from Google at a glance, whether it involves a click or not.
- What natural salespeople know instinctively 13 April 2021 - Why we should follow what natural sales people do and create content which is Relevant, Interesting, Timely, and Entertaining.
- Making online meetings more efficient 12 April 2021 - We've all got the hang of muting ourselves when we're not contributing, but how can meeting organisers avoid problems?
- Looking beyond Zoom and Teams 11 April 2021 - There are other services, several of which offer some interesting features that might make them worth trying.
- How to design an effective leaflet 8 April 2021 - More than almost any other promotional medium I can think of, the main function of a leaflet is to make the reader do something simple.
- The offline to online conundrum 7 April 2021 - Smart companies know that if they run an advert offline, it will merely cause potential buyers to type their name into Google.
- Another reason to make websites customer first 6 April 2021 - If you are faced with the 'I think we need a whole new website' scenario, it's key to get the buy-in of whoever signs off the funding.
- The four Ps still can’t be beaten 5 April 2021 - If marketing does not include having an input to price, development and distribution, you're probably really in marketing communications.
- ICYMI – All the blog posts from March 2021 31 March 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Changes in technical B2B marketing over the last year 30 March 2021 - Have there been any systemic changes in the last year to the marketing in our sectors of activity ...and are these likely to be permanent?
- Emailing pre-filled Google Forms to a Mailchimp audience 29 March 2021 - How to send an email via the Mailchimp email application, directing them to a Google Form, pre-filled with the responders' personal details.
- Build your forms properly. Please. 28 March 2021 - For those who just want to generate a quick form, sending a Microsoft Word document to be completed might be tempting. Please don't do this.
- Do jump links help with SEO? 25 March 2021 - Jump links – or anchor links – can help readers, and certainly don't do any harm with SEO, so why not use them?
- Useful tips for getting noticed on LinkedIn 24 March 2021 - LinkedIn is an excellent network for business and personal promotion, but there are a number of good practices which it helps to know about.
- Easy video ads with YouTube’s video builder 23 March 2021 - YouTube describes it as: "An easy, fast and free way to turn your images and marketing messages into compelling, high impact video ads."
- 9 recommendations to successfully influence buying decisions 22 March 2021 - "Uncovering the full set of buyer needs" was cited by 71% of buyers as being highly influential in their purchase decisions.
- Making the most of Google Ads while we can 21 March 2021 - No tech brands and services ever see off the competition entirely, and often fall back into the pack or disappear.
- Using Reddit to promote your business 18 March 2021 - It can, but you'll need to play carefully by the users' rules, which is no bad thing. Here's a good introduction to the site.
- The Census: a model of clear design 17 March 2021 - There is absolutely no reason why any business cannot model their website forms on what the government does.
- Keeping your domain name secure 16 March 2021 - It's critical that we're all completely on top of where our domain names are registered, and when they should be renewed.
- How to make your writing more conversational 15 March 2021 - For a lot of marketing communications, a more conversational voice is not only desirable, it's much underused.
- Embrace good graphic design 14 March 2021 - Good corporate branding is not a frothy nice-to-have extra – it's a real asset. And be prepared to pay for it to be done properly.
- Better integration for Google Search Console 11 March 2021 - There shouldn't be any action to take, as existing links between the products should be carried over, but I'd recommend checking.
- Making the customer the hero …with biscuits 10 March 2021 - It's still quite possible to send small consumable gifts which are effective and don't hammer the marketing budget either.
- • Put Bullet Points here 9 March 2021 - Five types of bullet point were outlined by Brian Clark in a blog from 2008. These are examples of where they're always effective.
- We need to up our game 8 March 2021 - Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.
- We’ll be right behind you 7 March 2021 - Ads should show how if prospects buy our product, they'll be the hero. And they can be confident in that because we'll be right behind them.
- Quality over quantity 4 March 2021 - One link from a respectable, established and relevant site will be worth many links from low-quality ones.
- More machine-based help for marketing 3 March 2021 - GPT-3 is only one of many smart tools which are coming on the market that could transform the way we go about online marketing
- The machines take over the copywriting 2 March 2021 - The first time I used copy.ai, the results were a 'drop your bacon sandwich' moment. In certain setups, it could save hours.
- Using parked domains can cause indexing delays 1 March 2021 - It seems that if you making a previously parked domain 'live' with new content, don't expect an instant appearance in the Google results.
- ICYMI – All the blog posts from February 2021 28 February 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Who should be concerned about losing phrase match? 25 February 2021 - 'Phrase match' is being killed off from search advertising on Google, but who should be concerned about this?
- Will dark mode users switch off your emails? 24 February 2021 - Have you thought of what Dark Mode might mean for your emails? For some, it can make them look terrible. Test them now.
- Emails: never surprise the recipient 23 February 2021 - If you send out emails at predictable times, there's less chance of irritating the recipient. 'Daily', 'weekly' or 'monthly' are all good.
- Search advertising: what is it good for? 22 February 2021 - Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I'd suspect that would make it a decent investment.
- The advantages of designing for accessibility 21 February 2021 - Don't be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.
- Cheap music for videos 18 February 2021 - Here's a recent article which can point you in the direction of some music that won't have the lawyers at your door.
- Things to look for in a web design company 17 February 2021 - If you're taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.
- How long does it take to get new pages in Google? 16 February 2021 - Sadly, there's no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.
- Google Ads recommendations: not unless I say so, thanks 15 February 2021 - The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts
- SEO when a company renames 14 February 2021 - If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?
- Shared negative experiences 11 February 2021 - To be honest, I've never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.
- All about Google Analytics 4 10 February 2021 - Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.
- A farewell to ‘broad match modified’ search ads 9 February 2021 - Here at BMON, we're not very impressed with yet another move by Google to take away the control we have on our search advertising.
- Online meetings need more purpose 8 February 2021 - Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.
- Numbers can make us lazy 7 February 2021 - Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.
- Image captions in web design 4 February 2021 - If you're not making use of image captions on your website, have a look at the content management system and see if it allows them.
- Email signature management: worth the cost? 3 February 2021 - If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.
- Why brand identity matters 2 February 2021 - A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.
- What does a business marketing department do? 1 February 2021 - After ten years, it's time to update my Activities of a Marketing Department article. What might we have missed out?
- ICYMI – All the blog posts from January 2021 31 January 2021 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Learning from the source 28 January 2021 - There are so many tools available to investigate opportunities that it's easy to forget the best one: looking at the search results.
- Get a good start with LinkedIn advertising 27 January 2021 - A series of videos is available from LinkedIn, some of which are specific to setting up ads, but others which are of more general interest
- Personal branding online 26 January 2021 - Does it matter what our 'digital profile' is? In other words, what will people find if they search for us online, and does it matter?
- Optimising YouTube videos for search engines 25 January 2021 - Beat the competition by thinking about the questions your YouTube video is answering, researching the tags, and writing great descriptions.
- How to look more professional on a Zoom or Teams call 24 January 2021 - If you're video calling customers or prospects, you really should have something better than a laptop's camera and microphone. But what?
- You don’t have to write the Wikipedia article 21 January 2021 - We need to increase the amount of useful information we provide about a subject, but what are the ways in which we can do this?
- We’re trying to market to real people 20 January 2021 - The key to success is to make a connection with the person listening to or reading your piece, without knowing who they are.
- Clarity for Bing Webmaster Tools 19 January 2021 - Although Clarity's features are not new, their implementation is really simple, and everyone can learn a lot from them.
- Social media video: make it snappy 18 January 2021 - A short message works best because people want to scan through the latest material, not devote their entire session to a single post.
- Get to the point. 17 January 2021 - Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth thinking about.
- We need great human copywriters, not ‘SEO specialists’ 14 January 2021 - Readers and search engines are looking for the same things, so the 2020s will be a third generation of website copywriting.
- Organising meetings in a remote working world 13 January 2021 - Apart from not wanting to be dragged into meetings in the first place, I dislike the way so many people think they can just announce them.
- Do top-level domains help SEO? 12 January 2021 - The widgets.shopping website will not have any advantages over widgets.shopping when it comes to shopping for widgets.
- Google had an update at the start of last month 11 January 2021 - Google had a major 'core' update at the start of last month, and it affected some businesses quite heavily.
- Why don’t we tell prospects that they should trust us? 10 January 2021 - The most successful sales approach is to ignore the product and focus on why customers should trust you.
- How to be the most popular commenter on documents 7 January 2021 - Are you ever on a circulation list to approve or comment on documents? We could all make ourselves very popular by doing three simple things.
- Let’s kill off the one-size-fits-all signup page 6 January 2021 - Make sure your website doesn't have a single, isolated response page headed 'Contact Us', requiring the prospect to fill in what they want.
- After 20 years of abuse, Flash is dead 5 January 2021 - It had a good innings, and it's unlikely that you have content which requires it any longer, but this tool can provide a quick check.
- ‘People Also Ask’ – a content strategy for 2021 4 January 2021 - Google's 'People Also Ask' section is a fantastic resource when setting up a content creation schedule for the new year.
- ICYMI – All the blog posts from December 2020 23 December 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- A few things to think about over the break 22 December 2020 - If at all possible, force yourself to set some goals for the year and devise a plan to achieve them, even though it's hard to do.
- Ready for some massive changes in white collar employment? 21 December 2020 - Home-workers may be trickier to manage, but they're also able to knock off when the work is done, and work longer when required.
- The ‘virtual trade show’ is too unimaginative to work 20 December 2020 - What's worked online have been new ways of doing things that take advantage of the technology. Stick to those.
- Time to call in BMON? 17 December 2020 - We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.
- Have another go at a content plan 16 December 2020 - Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.
- Getting subscribers for your YouTube channel 15 December 2020 - Very few people are likely to subscribe to a YouTube channel if it's just a miscellaneous collection of stuff.
- Justifying SEO with hard data 14 December 2020 - If we're looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.
- Finding new prospects through LinkedIn 13 December 2020 - While many companies identify prospects very efficiently using LinkedIn, I suspect even more ignore this potential lead source completely.
- Google makes finding data a lot easier 10 December 2020 - Google's Dataset Search indexes online data that is freely available for use, and has over 25 million datasets to use.
- Maximising event attendance through online registration 9 December 2020 - Like any landing page, your event's web page should be focused on a single call to action, in this case registration.
- Which pages on your site can help the others with SEO? 8 December 2020 - Could we find a relevant excuse on these pages to add a link to our target page, using the search term as the anchor text for the link?
- Take advantage of Google My Business Posts 7 December 2020 - Putting announcements on Google's results pages, with images ...what's not to like? See if you can schedule it in weekly!
- Does Safari block Google Analytics? 6 December 2020 - While some cookie control systems do restrict what it can do, don't expect Safari visits to disappear from your Google Analytics reports yet.
- 2% tax? We’re too big for that, says Google 3 December 2020 - Google Ads users may have spotted that the search giant slapped a 2% surcharge on their ads from last month.
- What should I do about Google’s ‘Page Experience Update’? 2 December 2020 - Ignoring Google's forthcoming 'Page Experience Update' will be a risk too far for most of us. So what is it, and what should we do about it?
- Is the ‘Page Experience Update’ going to be important? 1 December 2020 - You won't be surprised to read that nobody knows, but for those of us who rely on Google search rankings, ignoring it is too big a risk.
- ICYMI – All the blog posts from November 2020 30 November 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Keeping your personal pronouns consistent 29 November 2020 - English is a lovely language in that we can mess around and things usually work out fine, but consistency requires some sort of style book.
- Have you got the LinkedIn Insight Tag on your website? 26 November 2020 - Although we can track any source of traffic using visitor analytics, the advantages begin when you reverse back into LinkedIn.
- Are you providing something extra for existing customers? 25 November 2020 - There are many things we can offer existing customers which are morally and professionally acceptable, and can be very good investments.
- An online presentation deserves as much preparation as an in-person one 24 November 2020 - I’ve sat through so many terrible online presentations in the past few months and thought: “Why are these people doing this so badly?”
- Do we need a website redesign? 23 November 2020 - It's a great idea to have annual audits, with budget to sort out SEO, structural or aesthetic issues that may have come up during the year.
- Drawing Google’s attention to spammy reviews 22 November 2020 - There’s not much you can do about bad reviews, but at least Google has now made it possible to put in a complaint about spammy ones.
- Don’t use press releases for SEO 19 November 2020 - The objectives from the 'announcement' point of view and that of SEO should be the same: to persuade a third party site to report the story.
- Google set to delve further into our articles 18 November 2020 - If two pages have similarly good answers, the passages of text answering the query will be what are compared, rather than the overall pages.
- How to do our own SEO audit 17 November 2020 - If an SEO audit pulls up enough opportunities to add hundreds or thousands of visitors a year, it can be a very sound investment.
- 4 steps to identifying great articles to write 16 November 2020 - A huge win in content marketing is to find the intersection of questions that people are answering and questions that we want to answer.
- Can social media fill that hole professionally? 15 November 2020 - It’ll be different to normal interaction, but potentially just as useful. We just need to identify what’s going to work for us.
- Email newsletters: it’s never too late 12 November 2020 - Even in this venerable medium, new publications launch every day. The best time to start an email newsletter is as soon as you can.
- Does your LinkedIn profile reflect why you’re on it? 11 November 2020 - Think about how your headline might reflect the aims of your LinkedIn profile. Can you align these in just a few words?
- A one-page elevator pitch for the whole business 10 November 2020 - A really useful piece of marketing collateral which could be used to direct other things, from the website to printed brochures.
- Why gated content has become more acceptable 9 November 2020 - One deciding question I once heard was: “Would I want my competitors to see this?”. It’s not an unreasonable place to start.
- How to write a ‘best practice’ headline 8 November 2020 - I’ve mentioned a few headline advisory tools over the years, but Headline Studio from CoSchedule may be the best yet.
- Don’t panic over emails from Google 5 November 2020 - If you get an email from Google Search Console, do read it carefully - often it won't be a serious problem.
- Are you asking your audience to read PDFs on mobiles? 4 November 2020 - If a document is unreadable to the recipient (as an A4 PDF document often is, on a mobile screen), whether they click on it is immaterial.
- I’m still learning about email newsletters 3 November 2020 - Our email newsletters can be as effective today as 20 years ago, but only if we take on board the simple lessons learned along the way.
- Hashtags vs conventional tags on YouTube 2 November 2020 - Twitter and Instagram have been using 'hashtags' for many years, but fewer people use them on YouTube, where they can be just as effective.
- Understand what your website visitors do with Clarity 1 November 2020 - Microsoft's visitor behaviour analytics product, Clarity, offer several useful capabilities including heatmaps and session-replay.
- ICYMI – All the blog posts from October 2020 29 October 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- How working from home could affect every business 28 October 2020 - I can see a lot of changes happening in sectors where some companies move heavily to remote working and others go back to the office fully.
- Hiding your products is a worse strategy than ever 27 October 2020 - Saying that products need to be bought through a sales representative is fine. But should products and prices still be laid out on a website?
- Being clever with search ads on your company name 26 October 2020 - Your company name’s results page is valuable one, seen by some important people. Don’t miss out on the opportunity to impress them.
- Avoiding the overenthusiastic response email 25 October 2020 - There’s always going to be some sort of ‘buying journey’ going on, and a smart flow of email information can aid this.
- Enquiry response: it really matters 22 October 2020 - Recently I narrowed down a choice of supplier based on the efficiency and friendliness of their response. What did they actually do though?
- More ideas for keywords are close at hand 21 October 2020 - It's well worth looking at as many data sources as possible, because even the Google Ads Keyword Planner may not have that many suggestions.
- Keeping email recipients engaged with images 20 October 2020 - Images won't get you a higher open-rate but they can pique the recipients' interest or keep them engaged as they scroll down a long message.
- Updating addresses when your business moves premises 19 October 2020 - A quick web search on your old address will give you a long list of websites which need to be contacted and the address changed.
- Should you care about the legal stuff? 18 October 2020 - Even just an improved layout for what you've already got will say to the very few website visitors who get that far: "We've got nothing to hide".
- Giving a corporate blog some focus 15 October 2020 - Company blogs can be really effective, but it does seem difficult for many businesses to get their heads around making them work.
- Description meta tags: still a huge open goal in SEO 14 October 2020 - Description meta tags get seen a lot more than most marketing collateral we write. They also guide Google’s contextualisation of the page.
- Don’t let YouTube advertise on your website 13 October 2020 - YouTube is ubiquitous, but it may not be the best place to host videos for other purposes, including embedding them on our own websites
- Yes, the look of a website can cause SEO issues 12 October 2020 - You should assume that the relationship between web page layout and search engine performance will not have come into a designer's thinking.
- You have to admit, this is great 11 October 2020 - Live View in Google Maps helps you keep your bearings so you can find your way around. Now there are new ways to use Live View.
- Why we could see Microsoft Bing become more important 8 October 2020 - Microsoft could use its ubiquitous Office environment to persuade more people to search through that rather than ‘Googling it’.
- Should we continue to trust Google? 7 October 2020 - If Google wants to prove its credentials, then it needs to provide us with more open and transparent data, not less, as is happening.
- Keeping the date fresh on your articles 6 October 2020 - It's a great idea to legitimately a page with new or expanded information, and to ensure that the new date is on the page and in the sitemap.
- Identifying why some video calls are so good 5 October 2020 - Looking and sounding good is half the battle. Then it’s a question of having the right agenda and the right support material.
- Why “Web Stories” may be worth a look 4 October 2020 - The “stories’ idea is becoming commonplace on social media: in essence they’re just full-screen slideshow presentations.
- Top tips for your YouTube channel 1 October 2020 - From playlists to trailers, banners to thumbnails, here are the essential components of a YouTube channel that you may have neglected.
- ICYMI – All the blog posts from September 2020 30 September 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Unboxing videos: not so daft 29 September 2020 - There are so many products where you’re not quite sure what you’re going to get. An unboxing video literally lays it all out in front of you.
- Creating PDF documents that work online 28 September 2020 - There’s much more to making PDF documents work online than SEO considerations. Think of this next time you’re saving a document as a PDF.
- Why you need to have Google Reviews 27 September 2020 - Don’t pretend they’re not there, or that people will ignore them. And since they exist, you want them to reflect well on you.
- The upside down web page 24 September 2020 - On a landing page, that big call to action button needs to be at the very top – hence the upside down web page concept.
- Quick hints on better headlines 23 September 2020 - Some of the suggestions I’ve had from this useful little tool have been very sensible and were worth acting on.
- Keeping the focus of an email in mind 22 September 2020 - Every email needs to do its job and get out of the recipient’s life as quickly as possible. So what should the focus of an email be?
- Remember that Google people are not from our world 21 September 2020 - Google is obsessed with data-driven technology, which is fine so long as it doesn’t ignore the needs of the little guy
- Filling in the Wikipedia gaps 20 September 2020 - To build links on Wikipedia, you need two things: a knowledge of how to edit Wikipedia, and a list of 'opportunities' there.
- Don’t make a crisis worse than it has to be 17 September 2020 - An organisation is defined by the behaviours it tolerates. Reputational recovery can hinge on doing the honourable thing.
- Online advertising leaps ahead in 2020 16 September 2020 - While total ad spending is down 8% on a year ago, so-called ‘digital’ advertising is up 6% and ‘traditional’ advertising down a huge 30%.
- The start at the end approach to writing 15 September 2020 - Starting at the end means summarising what you’re trying to say before you begin. That short one-sentence summary can really focus the mind.
- Do you want a link from that site? 14 September 2020 - Links to your website are still critical, and it continues to be the case that some links are more important than others.
- What is B2B marketing, these days? 13 September 2020 - In B2B marketing, the aim is to get noticed and establish credibility, rather than closing the sale in a single hit.
- Webinar software: is Zoom enough? 10 September 2020 - It helps to be clear about what you want to do before settling on a product, which could have a substantial learning curve.
- SEO is more expensive than you think 9 September 2020 - If you're going to outsource SEO work - and it can be a really good investment - the budget required is as substantial as ever.
- Search advertising in changing times 8 September 2020 - For most of the businesses I work with (although not all), searches have been at a reduced level for the past 6 months.
- Sitting or standing? Try both! 7 September 2020 - If you do use a standing desk, don’t use it for more than two hours even if you’re used to it. Alternate between sitting and standing.
- If trade shows return, how will they look? 6 September 2020 - At the time of writing, the NEC in Birmingham has trade shows listed as still going ahead physically as soon as November
- New features on LinkedIn company pages 3 September 2020 - The prospect of permanent home working is very real for some people. LinkedIn hopes to play a small role in a company’s online presence.
- A call for more content 2 September 2020 - Great content is one of the few things that improves our websites and should get us more visitors. Don't ease up on the content.
- Google Data Studio: a useful timesaver 1 September 2020 - This free tool from Google takes data from Ads, Analytics and Search Console, as well as databases, social media and even flat data files.
- ICYMI – All the blog posts from August 2020 31 August 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Getting to the point on a landing page 27 August 2020 - Some of these good ideas on landing page design show how to combine simple benefit messaging with a strong call to action.
- Voicemail messages that work 26 August 2020 - Many people don't use voicemail effectively in business – we can all confirm that from the messages we get. How do we do better?
- What is Account Based Marketing? 25 August 2020 - It's well worth researching the principles and lessons of Account Based Marketing – why not try implementing the best of both worlds?
- Passing or failing Core Web Vitals 24 August 2020 - Google's Core Web Vitals report is a measurement that will be part of a new ranking signal currently in the early stages of development.
- Don’t stand for just sitting 23 August 2020 - If you want to try it, it's easy to make a standing desk just by raising your computer screen and keyboard using a couple of boxes.
- Refining your title tags 20 August 2020 - People often ask for easy wins in the search engines; writing better title tags is one of the easiest. Make it a regular exercise.
- Don’t look dated 19 August 2020 - When visitors see a 5-year-old date on an article, it's quite possible that they'll hit the back button and try something else.
- How long should that article be? 18 August 2020 - The question to ask yourself is will carrying on any further going to help the reader, or might it make them switch off?
- Is it your product the customer really needs? 17 August 2020 - A problem common to a lot of industrial marketing is that, well, our products aren't really that much different to the competition, are they?
- Don’t give prospects any unpleasant surprises 16 August 2020 - Most of us don't like to think about how much data we're giving away online, and hate to be reminded of it.
- Weekend watching: Judith Lewis on SEO (video) 13 August 2020 - Unfortunately there aren't that many examples of Judith Lewis' talks online, but here's one from last year's Learn Inbound event.
- A better place to look than Google 12 August 2020 - I think we'd agree that if you search for a name, you want a listing like the one you get on LinkedIn, a directory of people with that name.
- Google organises giant webmaster meeting 11 August 2020 - Google's first 'Virtual UnConference' will be a giant Google Meet call where you can expect to actively participate.
- A slicker online demo 10 August 2020 - If the meat of the presentation is pre-recorded, it can be guaranteed to go smoothly, and can presumably have better production values.
- An exclusive preview of our latest product 9 August 2020 - If we've got an announcement as prosaic as an improved new blue widget, we need to extract everything we can from it.
- A picture of your audience 6 August 2020 - There are many questions which can be asked, but if you don't ask the questions, you'll never really know who you're talking to.
- Faster sites for happier visitors 5 August 2020 - If you're really keen, keep a spreadsheet of test results so you can check over time that things aren't getting worse.
- Time to ditch the lazy email header 4 August 2020 - A consistent, branded header image on promotional emails is reassuring for regular readers, but shouldn't it be saying something too?
- Don’t ditch the old stuff just because it’s in the way 3 August 2020 - Data pages on old products could be combined into a historical page which doesn't get in the way of current products.
- Mobile first indexing? Not quite yet. 2 August 2020 - The chances are that your site is already being indexed 'mobile first' – the majority of the web is being indexed this way by Google.
- ICYMI – All the blog posts from July 2020 30 July 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Priming emails 29 July 2020 - Priming your recipients is rarely a bad idea. If what you're doing is going to be useful, why not warm up first with a little expectation?
- The value of a good YouTube channel 28 July 2020 - A new section on YouTube called simply How YouTube Works has some interesting insights for users of the almost ubiquitous video site.
- Farewell to the telephone conference call 27 July 2020 - In business, the telephone conference call may be a casualty of the events this year. I don't know about you, but I won't miss it.
- How many Google users click on the top result? 26 July 2020 - How many Google search users end up clicking on the first free ('natural' or 'organic') result? A new study has the answer.
- The self-confident web page 23 July 2020 - A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?
- Ideas to make a Case Study worth writing 22 July 2020 - Case studies are as relevant today as they ever were, even if there aren't anything like the same number of third-party places to publish them.
- Running an effective in-house meeting 21 July 2020 - A great technique is to replace any plain item headings on the agenda with a statement as to why that item is being discussed.
- Genuinely useful, free marketing courses 20 July 2020 - A range of courses covering content writing, computing, email marketing, infographics, PPC advertising, and search engine optimisation.
- Rationalising your Google Ads keywords 19 July 2020 - Over the years, Google has given itself permission to be much more liberal in interpreting what advertisers really want
- Backlink checking without the financial outlay 16 July 2020 - Justifying the cost of 'backlink checkers' can be hard for smaller companies, but there are free tools which can do at least part of the job.
- Should I advertise against my own brand names? 15 July 2020 - The cost shouldn't put you off, because for just a few pounds you can test out an advert and judge whether it's worth it.
- 3 ways to smooth the video production process 14 July 2020 - If you want to smooth the production process, it's worth considering the most common problems in-house videographers face.
- Our sales story is a real asset 13 July 2020 - Most people in the consumer space would love to have the fact-driven narratives we're able to develop in industrial and scientific marketing
- How to identify ‘story arcs’ in your narratives 12 July 2020 - "If you’re struggling with your own story", the author says, "it might be because you’re trying to do two of them at the same time".
- Doing a lot more business over video 9 July 2020 - I suspect that it's going to become a valuable skill to be able to make sales presentations on a range of platforms.
- Photoshop alternatives for the occasional user 8 July 2020 - Adobe Photoshop itself is an amazing application, but it's not for the occasional user as it's only available on a subscription plan.
- 6 ways to kill a landing page 7 July 2020 - Here are some of the things which stop a landing page from working – and perhaps stop any page from working.
- Social media banners are a great opportunity 6 July 2020 - There’s space to put in a bold slogan, or just tie in neatly with any strong graphic presence you’re trying to create across all sites.
- What is this page doing that no other page is doing? 5 July 2020 - View it from the other end of the telescope: if the page didn’t appear in the search engine results, would the world mourn its omission?
- Get those giveaway pages converting 2 July 2020 - If you're running a campaign to get people to a page where they can request a document of some sort, that page needs to 'convert', and hard.
- RSS: still the best way to keep up with the news 1 July 2020 - RSS is a technology which is working quietly for millions of people. It's worth a look if you're not on board already.
- ICYMI – All the blog posts from June 2020 30 June 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Teach, don’t lecture 29 June 2020 - Demonstrating expertise can easily lead you to write in an unrelatable manner, skimming over the basics as if talking to another expert.
- Free Rating Tool will assess your email subject line 28 June 2020 - This email scored 82, with suggested improvements being to reduce the character count for mobile devices and to add some 'subtle urgency'.
- Get inside those searches with free browser extension 25 June 2020 - WMS Everywhere is a Chrome extension that provides information about a search, from the search volume to the CPC and related keywords.
- 25 billion web spam pages every day 24 June 2020 - In its latest annual 'Webspam report', it's revealed that Google discovers 25 billion pages every day to be filtered out of the index.
- The video call tech race hots up 23 June 2020 - Google is introducing AI-powered noise cancellation to its video calls. Here's an impressive video demonstration.
- The best thing about Wikipedia links 22 June 2020 - The best way to add links that will stay on Wikipedia is to provide much-needed content and links where that information is lacking.
- Could Edge chip away at Chrome? 21 June 2020 - From the earliest days of the web, the dominant browser has looked to be heading towards a monopoly, only to fall away again.
- An inverted pyramid needs to sit on something 18 June 2020 - Rather than being an inverted pyramid fading away to the least important points, a technical article should have a conclusion
- Being clear up front that the data may not be there 17 June 2020 - It’s important to understand that there may not be data, and that could be a problem if you’re constantly required to do provide exactly that.
- Decent new video content on a budget 16 June 2020 - Make video from existing footage you might have from other projects. Not only is this cheap, it may be the only option for many businesses.
- Major update to Google ranking flagged well in advance 15 June 2020 - If you were dragging your heels on a long-overdue website redesign for better usability, it could be time to start working on that.
- Looking even better in video calls 14 June 2020 - This might not matter for a Zoom pub quiz, but it’s really worth making the effort for calls which involve customers or prospects.
- SEO tactics you can forget about 11 June 2020 - Someone will probably say: "But Chris, you recommended this back in 2011", or something like that. However, this rather makes my point.
- Better lists than using a spreadsheet 10 June 2020 - Microsoft Lists looks like an interesting new app, especially if you’re a user of the Microsoft 365 (formerly Office 365) set of products.
- Freeing yourself from the slavery of the screen 9 June 2020 - Go cold turkey and hide your phone away well before bedtime, not to be even thought about before the next day.
- Google Alerts: as useful as ever 8 June 2020 - I assume everyone has a Google Alert set up for their name, their company name, senior management, main products, names of competitors, etc.
- Tips for making video sales calls 7 June 2020 - Fortunately a few organisations have been making video sales calls for years, so there’s a reasonable amount of advice out there.
- Does SEO convert as well as paid ads? 4 June 2020 - For many businesses, sending paid visitors to dedicated ad campaign landing pages is taken for granted. Should you be doing the same?
- Search Console looks at your vitals 3 June 2020 - Elements such as these form the small but critical differences between neighbouring search positions. It’s worth getting to know them.
- Scheduled tweets on Twitter 2 June 2020 - If you’re responsible for your company’s Twitter presence, a new feature – scheduled tweets – could make life a lot easier.
- ICYMI – All the blog posts from May 2020 31 May 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- What’s not going to change in the next 10 years? 28 May 2020 - Much will change beyond recognition, but some things are unlikely to. Are we paying them enough attention or taking them for granted?
- Remember your competitor with only one product 27 May 2020 - Experts don’t generally leave the final choice to whoever they’re advising. Does your website have the conviction to avoid this?
- Investigating page URL errors with Google Analytics 26 May 2020 - If you like Google Analytics, there’s an exercise you can undertake with that can reveal possible broken links and information about them.
- A new opportunity for smart speakers? 25 May 2020 - While the public have come to love these devices, the marketing opportunities they’ve provided have been next to zero.
- Google is now suggesting personalised searches 21 May 2020 - I’m not sure if it’s something we can take advantage of in marketing, but it might account for more complex searches bringing in visitors.
- Online marketing basics at a nice price 20 May 2020 - Hubspot Academy has dozens of topics in marketing, sales and design, all freely available as a series of bite-sized videos.
- Treat every Powerpoint slide like a billboard 19 May 2020 - If you saw it on the side of a building, it should make sense, either as a statement inviting further enquiry, or as a complete message.
- Will this be the death of the trade show? 18 May 2020 - Online trade shows are rubbish. Until we get unimaginable steps forward in virtual reality, the trade show may have been dealt a fatal blow.
- The dangers of having as much foresight as ever 17 May 2020 - If the common perception of a particular word’s meaning is wrong, it’s not clever to use it correctly – it’s sowing confusion.
- Promoting that new industry data 14 May 2020 - Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don't forget to link to them though.
- Back to the future 13 May 2020 - Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.
- Should content marketing have its own promotion? 12 May 2020 - Although probably only a small financial outlay, an email campaign to draw attention to new valuable content is a must.
- Removing a page from search engines 11 May 2020 - Google's Removals Tool 'hides' the result quickly, but on the assumption that you're going to take more decisive action.
- A significant update to the Google index 10 May 2020 - Some SEO experts are claiming that low quality ‘thin’ content has suffered in this update, others that branded content has been given a boost.
- How to undertake keyword research 6 May 2020 - A new guide is well worth an hour or two, and you may well consider the processes it outlines to be worth a lot more time after that.
- Keeping things positive 5 May 2020 - If our social media output is positive and addresses the needs and interests of our customers, they'll continue to want to hear from us
- Where now for the trade show? 4 May 2020 - The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.
- Google takes on Zoom with free ‘Meet’ 3 May 2020 - There are many security features which will appeal to users, although I don't know whether this enough to get users to switch from Zoom.
- ICYMI – All the blog posts from April 2020 30 April 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- A perfect set of meta descriptions 29 April 2020 - Millions of web pages have meta descriptions which are unusable, so the meta description we provide may not be what’s used in search results.
- Do we need to use heading tags in our web pages? 28 April 2020 - Nowadays, the search engines seem to want to rank pages based on user experience, rather than beautiful coding, right?
- Rethinking the requirements of the job 27 April 2020 - The only occasional difficulty with writing these articles can be motivation – and that's something everyone gets with repetitive tasks.
- Your online presence is more important than ever 26 April 2020 - If there's even a possibility that some of your best customers may be twiddling their thumbs, your online presence has never been important.
- Is there more to using numbers in headlines? 23 April 2020 - Yes, but don't forget that including numbers is not an alternative or substitute for including your key search terms and benefits.
- Putting your research to work 22 April 2020 - If you've done the research for a particular topic, could you use that to produce content in a different format?
- Five things we’ve learned this month about videoconferencing 21 April 2020 - Everyone's videoconferencing, from tech-phobic grandparents to broadcast correspondents who really ought to know how to do it well already.
- Keep calm and carry on marketing 20 April 2020 - For most of us, one or more competitors will have used this unprecedented period to strengthen their websites and improve their SEO/PPC game
- Always go with the data 19 April 2020 - I know this is all pretty basic stuff, but it's surprising how often we see people making the same mistakes.
- Nobody said advertising in other countries was easy 16 April 2020 - Many of our clients ask us to run search advertising overseas, and we always try to get the involvement of their local representatives.
- So what about the benefits? 15 April 2020 - Here's my favourite technique for ensuring I'm getting to the root of what I'm trying to get over in a piece of marketing copy.
- Marketing actions to consider during this crisis (and more!) 14 April 2020 - Last month I mentioned an A-Z of Marketing Terms article, and you might also like to look at three other online guides from the same authors
- A Window of Opportunity? 13 April 2020 - Wthe current crisis stops dominating the news agenda, journalists will be looking for recovery stories. Prepare for that moment.
- An appeal 8 April 2020 - An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.
- How to look good on video calls 7 April 2020 - Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.
- Keeping your Zoom meetings under control 6 April 2020 - There have been reports of people gatecrashing (or 'Zoombombing') meetings, sometimes in an offensive way, so it's wise to bear in mind these guidelines.
- A typical crisis contingency message 5 April 2020 - One approach in marketing to keeping things on message and simple is the "Message House". It works in crisis communications too.
- Critical communications in a crisis 2 April 2020 - If you haven't got communications plans in place for the current potential eventualities, you need to create them in the next few days.
- We need some constants in our lives 1 April 2020 - The 'open rate' for these emails has actually risen slightly in the past fortnight, so maybe they're a welcome distraction.
- ICYMI – All the blog posts from March 2020 31 March 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- A useful guide to Marketing Terms 30 March 2020 - 26 topics from the AIDA Marketing Model to the Zero Moment of Truth, visiting Content Marketing, KPIs and User Generated Content on the way.
- An exhibition hall as a temporary hospital? 29 March 2020 - I shall never look at trade show modular booths in the same way again, and nor will you, I expect.
- Beyond maintaining a dialogue 26 March 2020 - Online communication tools keep discussions going. They do have limitations when it comes to other business needs however.
- The video star and the press briefing 25 March 2020 - I'm sure videoconferencing will be part of the future of First Friday Club, so let’s clink a virtual glass and carry on in the coronavirus-free internet world.
- Coming out of this stronger 24 March 2020 - Only bother your customers with news if it's to explain how you can make their life easier in these uncertain times.
- Online hoaxes: not so funny 23 March 2020 - Call out whoever sent you the message, and tell them not to propagate this rubbish, no matter how well intentioned they may be.
- Helping fight COVID-19 through better comms 22 March 2020 - In this unprecedented situation, good communications will save lives, and those of you who have marketing responsibilities in your working life may be able to use them socially.
- Tools for keyword research: an update for 2020 19 March 2020 - There are many, many online tools for keyword (search term) research, and the first thing to think about is what you actually want to do.
- Four ways to keep your website safe 18 March 2020 - These things are easy to leave low down on the to-do list. They need to be brought to the top and ticked off.
- Keeping your mailing list clean 17 March 2020 - Low quality email addresses need to go. Pretend every email costs £10 to send out. Concentrate on people who want to hear from you.
- What is Google Analytics 360? 16 March 2020 - It's really something just for companies that have more than a million website visits per month, and have run into data sampling and freshness issues.
- Change your marketing strategy but don’t panic 15 March 2020 - This difficult period for business may present new challenges and opportunities, so it's a good time to show some intelligent thinking.
- What videoconferencing system are you using? 12 March 2020 - This is becoming a pressing issue for many businesses needing to connect staff temporarily working from home, and for event organisers
- Getting less prescriptive with search advertising 11 March 2020 - Audiences can provide some interesting results, especially in combination with another targeting option: 'broad match' keywords.
- Speed: does it make any difference to Google rankings? 10 March 2020 - Tests have varied results, but I suspect it may make more of a difference when you're lower down and small changes have greater impact.
- Mobile presentation now critical 9 March 2020 - Having websites which display as effectively on mobile devices as they do on desktop PCs is going to be crucial in the next few months.
- Making that ‘useful tools’ page work harder 8 March 2020 - Conversion tools, calculators and reference charts get links from other sites. For those who already have these resources, here's a tip.
- Working from home productively 5 March 2020 - I thought I'd add my own experience to all those articles advising on the best way to Be Productive At Home. It's one thing I do know about.
- Easier digging into search information 4 March 2020 - Google Search Console has expanded the data download capabilities so that the big download button now gives you all the data in one hit.
- What’s TikTok all about? 3 March 2020 - The TikTok app reached a billion downloads a whole year ago, so we should all know what it is by now, right?
- What is an ‘Answer Engine’? 2 March 2020 - Here's a tip: for all new content you add to your website, ask what questions it's answering, and consider including those in the text.
- Excluding inappropriate sites from the Display Network 1 March 2020 - Managing ads on the Display Network requires a lot of care. There are all sorts of sites where you wouldn't want your advert to appear.
- ICYMI – All the blog posts from February 2020 27 February 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Product reviews: an open goal in B2B marketing 26 February 2020 - The sort of customers we deal with probably search for 'reviews' just like consumers do, but what they're really after is a demonstration.
- What would Tom Hanks say? 25 February 2020 - If you think about nothing else, consider setting a 'brand tone' for your business. Most other things will cascade down from this.
- Content writing as advertising 24 February 2020 - To balance your budget between short- and a long-term investment, splitting it between Google Ads and content writing could be smart.
- Making unglamorous products exciting to the unexcitable 23 February 2020 - The product may not generate much of a thrill, but what it can do for the customer could be a different matter.
- The best time to make social media posts 20 February 2020 - This is not something where you can segment your audience to run tests, so we might be more dependent on research.
- Tips for tracking campaigns in Google Analytics 19 February 2020 - Think carefully about how you set up the UTM codes. These can be anything you like, but you'll want them consistent and grouped.
- Using LinkedIn to market ourselves 18 February 2020 - Think of LinkedIn as an evolving, public CV showing your authority and expertise, and you might put more effort into adding content there.
- The best time to send marketing emails 17 February 2020 - If our emails are monthly, or irregular, we have a choice of day (and time!), and it's important to get it right.
- Keeping keywords out of the ellipsis bin 16 February 2020 - The titles of pages in Google Search results will be cut off in different places, so getting the important words at the start is important.
- Do we use surveys and polls enough? 13 February 2020 - Most of us make a stream of decisions based on hunches, when a customers' or colleagues' actual opinions are just a quick survey away.
- Effective emails make it easy for the recipient 12 February 2020 - If you're just putting over one straightforward message, more than ever I'd try to put the whole thing in the email
- The long tail is the real target 11 February 2020 - That long tail, in total, could easily account for far more traffic than the few headline terms at the top.
- What are a new website’s chances in Google? 10 February 2020 - Google uses the word 'estimate' regarding how highly a new site could be ranked, so it's likely that a new site wouldn't start from zero.
- Featured snippets pushing results to page 2 9 February 2020 - If a web page listing is elevated into the featured snippet position, Google no longer repeats the listing in the search results.
- ‘Dwell time’ and SEO 6 February 2020 - Of course, we don't know how long people spend before trying another result, but it's obvious that it's an important metric.
- Yes, WordPress is a good CMS for SEO 5 February 2020 - As you'd expect, it's pretty good at just about everything, although you will need to add 'plug-ins' to ensure you get the most out of it.
- Using an email to sell your value proposition 4 February 2020 - Weigh up the commitment you're asking them to make and the value they're going to get from it. Then sell that value.
- The problem of KPIs without OKRs 3 February 2020 - I still come across businesses which don't define goals and the associated results required, yet measure performance regardless
- More changes in Google search results presentation 2 February 2020 - Google claims the change makes ads more distinguishable, even if every normal human I've spoken to thinks otherwise.
- ICYMI – All the blog posts from January 2020 30 January 2020 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Did you get my email? 29 January 2020 - Whenever I get an important email, I add the sender's address to a filter ensuring their emails never get sent to the spam folder in future
- Avoiding the duplication of information 28 January 2020 - As time passes, it becomes more difficult to consolidate different versions of documents or even to work out which is the official one.
- Just the Fax, Ma’am 27 January 2020 - If you're in a situation where a fax needs to be sent or received, and you don't have a fax machine, what are your options?
- Putting Voice Recognition to Work 26 January 2020 - Where 'a whole new way of working' comes in is to have discussions recorded and the transcriptions used primarily as a searchable index.
- What to wear for a video presentation 23 January 2020 - One tip to in-house company video directors: ensure that the interviewee knows the day before that they'll be taking part in a video.
- Create your own ‘Content Shock’ 22 January 2020 - If you can identify an unfilled niche, you can create your own 'Content Shock' within a sector of your industry.
- Are page URLs important? 21 January 2020 - For product pages, it may make sense to strip back the URL to the important stuff (the product name) while adding some helpful descriptors.
- Understanding what your prospects want to know 20 January 2020 - Why what we should be doing is writing great explanatory content, answering the questions that prospects are probably asking.
- SEO in summary for 2020 19 January 2020 - The best strategy is to measure the site's performance, create a smoother experience for your users and optimise for mobile-first indexing.
- Spring-cleaning your company LinkedIn page 16 January 2020 - It makes sense to ensure your company page is set up well, because that's where readers are likely to turn after reading your content.
- A video for every customer 15 January 2020 - If you're not personalising your marketing more in 2020, just remember that your competitors may well be. Video is just another outlet.
- This is not just any landing page 14 January 2020 - Hmm... not many enquiries and an inability to knock up tailored landing pages? I suspect most readers will identify themselves here.
- A touch more convenience please 13 January 2020 - How convenient is responding to your advertising? Or finding out a crucial technical specification about one of your products?
- Start advertising with the individual 12 January 2020 - It's becoming increasingly clear that the direction in which we're heading inexorably is one where the marketer needs to be more empathetic.
- Learn how to convert from online stores 9 January 2020 - We all need to get a message over, and convert potentially interested parties into enquiries or sales. These examples show how it's done.
- Don’t forget those tags on YouTube 8 January 2020 - If your keywords make sense as tags, use them, but also investigate what existing highly-performing videos are using as their tags.
- Advertising against competitors’ company names 7 January 2020 - Search adverts against your competitors' brand names are not a good idea, as it can be expensive and have unintended consequences.
- Who’s watching our videos? 6 January 2020 - If a video is embedded into a page on our website, we need to know how often it's getting watched there, and where any viewers came from.
- Get your physical mail and email working together 5 January 2020 - We don't have scope for experimenting with direct mail; it needs to be right first time ...and here's where our online capabilities come in.
- A slimline website for the new year 2 January 2020 - It could well be a good investment of time or money to take a serious look at a whole range of speed-related aspects.
- Thinking about the bigger picture 1 January 2020 - A nice walk in your lunch hour to think about things wouldn't go amiss once a year. Or once a decade.
- ICYMI – All the blog posts from December 2019 22 December 2019 - The index of everything that's been in our 'An Article A Day' blog in the last month.
- Mobile traffic continues to rise in 2019 19 December 2019 - My sample of clients' websites is showing a doubling of mobile traffic share in the last three years, typically from 10–20% to 25–40%.
- Caption and Description: more website image meta data 18 December 2019 - I've mentioned the 'title' attribute for web page elements, and the 'alt' attribute. Now we need to talk about 'caption' and 'description'.
- Should I use the ‘title’ attribute on images and links? 17 December 2019 - Should I use the 'title' attribute on images and links? No.
- How much should we spend on marketing? 16 December 2019 - This may cover different things at different companies; many don't include the salaries of the marketing team in this, for example.
- How to use Q&A sites properly 15 December 2019 - The key is to be somebody who answers questions regularly. Join in the sites as a community member, and be respectful as well as helpful.
- Passing the relevancy test 12 December 2019 - Great salespeople get prospects to identify their situation and offer material to demonstrate credibility. Can we do this on a website? Yes we can.
- We’re not the subject of the conversation 11 December 2019 - Politicians know what resonates with people. They need to communicate relevance, and they do this by showing how they'll improve our lot.
- You need more than press release links 10 December 2019 - If links to a page are to be an indication of the page's relevancy, what should these links be? Not in press releases, unfortunately.
- Driving customer retention through remarketing 9 December 2019 - If you sell online, you have a thank-you page which is only seen by customers. Tag this, and you have an ad campaign for those people alone.
- Keep working over Christmas 8 December 2019 - If your adverts are aimed at getting prospects to call you now and talk to an expert, you may be wasting your money if your company is closed.
- Using Slack, more than three years on 5 December 2019 - If you're still not using Slack or Teams at work, and indeed not using it anywhere, I'd recommend giving it a try.
- Making the media work harder for you 4 December 2019 - The potential of independent industry publications and websites may be even more valuable to manufacturers than it was in the past.
- Getting a website’s home page right 3 December 2019 - So many websites get this wrong because what the designers fail to do is to put themselves in the shoes of the visitor.
- Getting your news on to the Google search home page 2 December 2019 - The traditional search box still sits top and centre, but it's now followed by a string of articles in panels.
- Can we use Emojis in business? 1 December 2019 - I like to use emojis to add emphasis to a message, but I think it's dangerous to make the meaning of the message dependent on them.
- ICYMI – All the blog posts from November 2019 28 November 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Making sure they get your documents 27 November 2019 - I often discourage people from 'gating' content, but when you do, it's important to ensure the content actually arrives.
- One for the WordPress users 26 November 2019 - Google's WordPress plugin is an excellent time-saver, which brings Search Console, Analytics and PageSpeed Insights to your Dashboard.
- How to promote a video by email 25 November 2019 - It's not a good idea to embed videos in emails, because many email apps won't support them, and some services will classify them as spam.
- Laying it out for all to see 24 November 2019 - People visit sites to find out things. They are becoming less patient. We need to understand this, like Amazon does.
- My three favourite ways to get links 21 November 2019 - If you're a typical small B2B company, you probably put little or no resources into this, because it's hard. That's a mistake.
- Repetition in advertising works 20 November 2019 - Repetition in advertising works, particularly when purchases are by necessity and only occasional
- A reminder to use ‘alt’ text 19 November 2019 - Using 'alt' text to describe images is as important today as ever, and not just because of SEO. It's a simple thing, but often forgotten.
- Read that to me one more time 18 November 2019 - After writing something, we read it back. Get someone else to read it out loud though; almost every PC or phone has the ability to do this.
- Bringing it all together in a ‘content hub’ 17 November 2019 - A content hub is a top level index of resources around a particular topic, which could, for example, be a product category or an application.
- Gratitude is not a sign of weakness 14 November 2019 - We think that by providing a great product or service, we're the only ones doing the helping. But it's a two-way thing.
- All about “People Also Ask” in the Google results 13 November 2019 - The "People Also Ask" list can have different numbers of questions and may appear in different positions on the page.
- A direct route from advert to CRM 12 November 2019 - We're being offered the chance to have a pop-up form generated directly by the advert, where the prospect can enter basic contact details.
- Keep on keeping on with emails 11 November 2019 - There are many reasons why an email might only be read on a second attempt, such as initially receiving it at an inconvenient time of day.
- Slave to the Algorithms 10 November 2019 - I've noticed a lot of individual page performance changes recently. This wouldn't be apparent just by looking at overall site traffic totals.
- Some easy ideas for videos 7 November 2019 - I've shot loads of really good videos in the last year. Once you've done a few practice ones, it really becomes second nature.
- Have I earned those contact details? 6 November 2019 - People accept that there's a quid-pro-quo, but your website visitors came hoping to get a question answered, not to get on your database.
- Spring Cleaning your website 5 November 2019 - I have seen anecdotes of sites removing half or more of their content, stretching back many years, and seeing a substantial SEO benefit from doing so.
- Using segmentation by enthusiasms in search advertising 4 November 2019 - Although 'affinity audiences' are hobby- or general-interest-based, they still present some possibilities for technical business marketing
- Got anything new to link to? 3 November 2019 - You'll soon be able to register the ".new" top-level domain for shortcuts to online services. Details are - predictably - at whats.new
- ICYMI – All the blog posts from October 2019 31 October 2019 - Our monthly listing of everything which has been in the blog in the last month...
- New domain SEO analysis tool looks good 30 October 2019 - There are loads of tools for analysing the SEO strength of domains, but a new one from SEO tool provider Moz.com looks straightforward
- Getting started with live webinars 29 October 2019 - A live webinar needs to be right first time - you can't edit out the mistakes or start again. But I don't think an audience expects perfection
- 8 Unexpected Uses for Blue Widgets 28 October 2019 - This tool is a bit trivial, but it doesn't hurt to give it a try if you're writing an article about something and don't know where to begin.
- Storytelling is winning over technical quality 27 October 2019 - Instead of slick production values, a successful video is all about the content. A lower budget approach can do the job perfectly.
- A sitemap for website users 24 October 2019 - This is sometimes known as an 'HTML sitemap' and can be useful for visitors who like to use the 'search' facility in their browser!
- Time for a new web host? 23 October 2019 - Many web hosts nowadays offer a managed site transfer service, so for a small business, a new web host needn't be a daunting prospect.
- Why us? 22 October 2019 - With more people getting involved in the buying decision, a consistent overarching marketing message is more important than ever.
- Spring-cleaning your PPC advertising 21 October 2019 - Because PPC search advertising works well, many companies just gradually improve what they do, rather than make strategic changes.
- Not ghoulish, just good business sense 20 October 2019 - There's nothing wrong with having pages which list your alternatives to competitors' product range names or even part numbers.
- Advertising on sites without advertising 17 October 2019 - If the top-ranking page is a non-commercial site, offering to buy your way on to that page with a one-off advert ought to be a no-brainer.
- Reverse engineering the competition 16 October 2019 - Don't just look to upgrade your page to something similar: see if you can spot weaknesses in competitor pages and gain a real advantage
- The key to successful pop-up use 15 October 2019 - Smart marketers have pop-ups that don't appear on first arriving; they wait until the visitor is more likely to be receptive to an offer.
- Can they call you with one press? 14 October 2019 - Take a look at a page on your website where the call to action is to contact you. Are you forcing mobile users to fill in a form?
- Should we use ‘next generation’ image formats? 13 October 2019 - Faster loading websites are something we should all be looking to provide, but next generation image formats may not be a good strategy
- Introducing the new data-nosnippet HTML attribute 10 October 2019 - Some new methods allow "more fine-grained configuration of the preview content shown for your pages... through two types of new settings".
- Data: the little-discussed nightmare of a “no-deal Brexit” 9 October 2019 - Most businesses are doing very little. Your company will have to make up its own mind as to the risk it's prepared to take.
- Multiple websites: still a bad idea, usually 8 October 2019 - Try to minimise the number of websites you run, with just one, if possible, being the easiest, cheapest and most effective of all
- And then there were the PR agencies 7 October 2019 - If BMON had been set up as an SEO consultancy, we'd probably have ended up as a PR agency – if we'd survived the intervening period
- Your ads on YouTube on the TV 6 October 2019 - This is a big advert which will autoplay on the YouTube home screen on TVs – and can be purchased on a cost-per-thousand (CPM) basis.
- Is breadcrumb markup important? 3 October 2019 - With respect to SEO, I've not heard anyone show that it provides a ranking advantage, so there's certainly no panic
- ‘Breadcrumbs’ replacing URLs in Google search results 2 October 2019 - You might notice in the Google results that the green URL under each result has now changed from the actual URL to a 'breadcrumb' link.
- ICYMI – All the blog posts from September 2019 1 October 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Stopping buyers kicking the can down the road 30 September 2019 - Why a bigger task for sales now is not to advocate our particular product, but to encourage the buyer to get on with deciding to buy something.
- Using FAQ and How-to structured data on Google Search 29 September 2019 - If you have an FAQs or how-to page (and you should), then getting it marked up in this way is probably a good idea.
- New link attributes announced by Google 26 September 2019 - Google now treats the nofollow attribute as a "hint" for ranking, rather than a rule, and will do the same for crawling and indexing.
- Make your forms mobile-first 25 September 2019 - Much more than in desktop browser forms, it's important to keep mobile forms simple. Here are a few design tips.
- Check the links on your web page with a click 24 September 2019 - Publish a web page, click on the browser toolbar button, and all the links on your page are instantly checked. Simple as that.
- Tracking down email addresses in a click 23 September 2019 - Continuing my look at useful browser add-ons for website marketing, here's one that lets you find email addresses related to a website.
- Keywords Everywhere: easy access to keywords planning data 22 September 2019 - What this does is to bring keyword data into everyday applications; I use it with Google Search, Google Analytics and Google Search Console.
- Making that landing page look just right 19 September 2019 - In addition to compelling headers and language, as well as the product's benefits, you also want your page to be beautiful and helpful.
- Landing pages for adverts: you know they make sense 18 September 2019 - There are so many reasons to go the extra mile I don't know where to start, but tying in the advert headline with the landing page is one.
- Getting ready for a recession 17 September 2019 - The knee-jerk response at many businesses is to slash activities including advertising, so marketing needs to market itself better internally.
- Make it easy for people to say goodbye 16 September 2019 - There are several sets of people who might be leaving your list who you really don't want to annoy. Irritate these people at your peril.
- Making small websites punch above their weight 15 September 2019 - Ten years ago a small site could do well in the search engine results accidentally. Today you'll need a smart, targeted strategy.
- A checklist to create a brand to go to market with 12 September 2019 - An excellent overview article on the Marketing Insider Group blog lists 19 B2B Marketing Strategies That Are Still Important for 2019
- Getting control of email signatures company-wide 11 September 2019 - Sigstr allows you to control the email signatures across a company where employees are using Office 365, Exchange, Gsuite,etc.
- “More Information”? You can do better than that 10 September 2019 - Your efforts are wasted if people don't do something. And your instructions on what to do need to be simple.
- Better keyword ideas from Ubersuggest 9 September 2019 - One of the most intriguing keyword research tools around, Ubersuggest, now has an expanded database, which makes it well worth a look.
- SEO around a new product launch 8 September 2019 - When you send out the first announcements, there may not be a finished landing page on your website for people to quote.
- Make those bullet points work harder 5 September 2019 - Bullet points are a list of specific, important items. As such, they deserve to be crafted well. They also need to be kept simple
- Is Google exploiting its position or losing its way? 4 September 2019 - Far from being an index or contents page for the web, Google is successfully turning itself into a destination
- How far do people read down the page? 3 September 2019 - It'd be interesting to know if people were reading to the end, and to do this, you need to be measuring what's called 'scroll depth'.
- Google marks up our web pages without asking 2 September 2019 - As a website owner, I'm not sure I like it – why does Google think it's OK to start marking up my website in this way?
- ICYMI – All the blog posts from August 2019 1 September 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Why marketing content writing is different 29 August 2019 - Storytelling and journalism have to be accessible to a wide audience. Technical marketing content needs to target customers.
- The correct place for those social media icons 28 August 2019 - The sensible place for links to your social media accounts is at the end of every piece of content. It's what the 'footer' was designed for.
- A couple of quick tips to speed up your site 27 August 2019 - But what can you do if your page speed score leaves something to be desired? Here are a couple of quick tips.
- How slow is a ‘slow’ website? 26 August 2019 - These things are relative, so take a look at the scores for the competitors who are doing best for key searches. That's a target to aim for.
- What does improving the user experience mean? 22 August 2019 - This is how Google judges your page as having provided a good user experience, and there's little that beats that in the SEO stakes nowadays.
- Analysing 20 questions on SEO from Google 21 August 2019 - Google recently released 20 questions we might ask about our content. Reading it might give us a new view on what our content might contain.
- Broader matching for search ads: be careful 20 August 2019 - If the move opens up a lot of 'long tail' keywords that had a search volume too low to show previously, we're cautiously optimistic about it.
- Minimise the chance of your website being compromised 19 August 2019 - There are a lot of things you can do to protect your site, and they're well worth the time and/or financial investment involved
- Have a plan for when your website gets hacked 18 August 2019 - Two of our clients have had this experience in the last year. I've had a site hacked as well. It's been a learning exercise for all of us.
- We need to care for all linked pages in emails 15 August 2019 - Have a look at yours and ensure any standard landing pages or forms are updated to be as good as your main offer pages
- How many people should check our writing? 14 August 2019 - Even if you're a confident writer and an authority on the subject, I'd suggest that 'none' would be asking for trouble
- When’s the best time for email or social media? 13 August 2019 - It's one of those decisions that a bit of testing might help with, but we may also have to rely on some intuition
- 5 ways to make your website more credible 12 August 2019 - I always recommend adding a constant stream of authoritative background articles and FAQs. What else can we put on the website?
- Noindex command needs to be removed from robots.txt 11 August 2019 - Google soon won't be supporting the command 'noindex'. So if your robots.txt contains any lines with that in it, you may want to change it.
- Asking customers the right questions 8 August 2019 - I've known businesses change their marketing message for a product to something far more effective, based on this sort of customer feedback
- What Google’s mobile-first index means 7 August 2019 - Google has said it will soon only use what it sees on our websites using the equivalent of a mobile device.
- As much quality on your website as you can EAT 6 August 2019 - Expertise, authority and trust: as usual, Google is only trying to quantify and specify what prospects probably look for without thinking.
- How-To Videos: easy to justify 5 August 2019 - As I've mentioned many times before, a how-to video is one of the most cost-effective pieces of content any company can produce.
- The problem with responsive search ads 4 August 2019 - What worries me a little is the many businesses who could be getting ads showing that don't make much sense.
- Check you’ve got canonical tags on your website 1 August 2019 - The 'canonical' tag should be generated automatically by your content management system. But do make sure it is.
- ICYMI – All the blog posts from July 2019 31 July 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Why WordPress is the first choice for most websites 30 July 2019 - Wordpress is free, and there are so many people who know how to maintain it that your installation will be pretty well future-proof.
- Response codes from 200 to 404, via 301 and 302 29 July 2019 - The codes '301' and '302' tell browsers that the URL requested is understood, but the server is going to send them somewhere else instead.
- Giving your articles some structure 28 July 2019 - The traditional 'three-act structure' is an easy approach that can be as applicable to a technical article as it can to a novel
- Inspiration for your next image advert 25 July 2019 - A fun resource which could give you some competitor intelligence or provide inspiration for your next image advert.
- When is the best time of day for your search advertising? 24 July 2019 - It's not unusual to discover that the best time of day for your advertising is not when you'd expect it to be.
- How much should we spend on search advertising? 23 July 2019 - PPC search advertising is great value for money, but it's important to be realistic about how thinly you may be spreading things
- What does your LinkedIn page say about your company? 22 July 2019 - There are so many ways in which prospects might pass by your LinkedIn page during any deliberations.
- Breaking free of email slavery 21 July 2019 - Your customers do not expect an instant reply from you, so don't use that as an excuse for checking emails every five minutes
- Articles need depth, not length 18 July 2019 - Whether the length of an article is 200 words or 2000 isn't nearly as important as answering the question in depth.
- Why is audio transcription so underused? 17 July 2019 - There are so many corporate presentations being made every day which just disappear into history. It's a big waste.
- Keep writing 16 July 2019 - Make your website an increasingly useful repository of information in your area of technology, and the results will follow.
- Quickly smartening up your email signature 15 July 2019 - If you need a professional-looking email signature block created, the folks at Hubspot have created a free online tool to do just that
- Targeting your advertising at the customer’s location 14 July 2019 - Search advertising is fantastic at tailoring the sales message and enquiry experience to the location of the prospect.
- Being on top of your inbound links 11 July 2019 - What links are helping you with specific product searches, and what ones are just telling the search engines what they already know?
- Don’t forget to jazz up your social media posts 10 July 2019 - Please don't make the mistake on social media that so many companies do, of just pasting in the headline as the message.
- Consider what people see when they don’t click in Google 9 July 2019 - Figures from the USA (and I've no reason to think things are different here) suggest just under half of all searches don't result in a click.
- Get a reminder to renew your SSL Certificate 8 July 2019 - Don't just take a look now, feel happy that renewal isn't for another year, and promptly forget the issue. Make sure you'll get a reminder.
- The case for automated bidding in PPC advertising 7 July 2019 - Like driving a car with an automatic gearbox, automated bidding has been seen by professionals as somehow beneath them.
- Don’t be lazy. Put the message up front. 4 July 2019 - If you have just one sentence to summarise the message the page is trying to convey, is it what's in the headline?
- Leaving the gate half-open 3 July 2019 - When you 'gate' content, you hide it from the search engines, and can any of us afford to do that? I think there's a compromise.
- Respect Wikipedia to make the most of it 2 July 2019 - Wikipedia is not some opportunity to be exploited in a dubious way. It's a terrific source of quality traffic. Just treat it with respect.
- First impression, first opportunity 1 July 2019 - The very first email you send someone by request is more likely to be read than any other, so don't waste the opportunity to offer something!
- ICYMI – All the blog posts from June 2019 30 June 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Why you need online display adverts in the mix 27 June 2019 - Google's 'Display Network', and it may be the company's least well promoted service
- How to advertise to vertical market sectors 26 June 2019 - We suggest letting the prospects point to their industry once they've got to the site.
- Point your customers to leave a review 25 June 2019 - A Google Business listing means prompting satisfied customers to add their review, and here's how
- June’s Google update more significant than usual 24 June 2019 - It might be worth seeing if your traffic has been affected in the past week or so.
- Three genuinely useful guides to business marketing 23 June 2019 - Here are some nice freebies for you: my former colleague Andrew Leon Walker has written three genuinely useful guides
- Google reduces duplicate site listings 20 June 2019 - It's previously been possible for a single site to grab three or four of the spots in the search results.
- Breaking up articles into bite-sized pieces 19 June 2019 - If you have the facility to do so, at least ensure you have a sub-heading every two to three paragraphs.
- Tips on writing good title tags 18 June 2019 - How long should the title tag be? The consensus among SEO experts though is that 50 to 60 characters is just fine.
- Why writing really good title tags for our web pages is essential 17 June 2019 - An easy trap to fall into is to just let a content management system take the page headline and dump it into the title tag field.
- Getting new pages into Google quickly 16 June 2019 - How do we get in the natural, free results as quickly as possible?
- When to add Bing Ads 13 June 2019 - At what point is it worth looking at the number two search engine?
- Three minutes spent very usefully 12 June 2019 - SEO Analyzer will spend three minutes and then present you with an action plan.
- Learning from the best favicons 11 June 2019 - Take a look at any search results on a mobile device and you'll see that some sites' favicons look much better than others.
- How to give your sales document a lift 10 June 2019 - Instead of this piece just fading away, I could end it by posing a question, and then a call-to-action.
- If you’re not advertising, you’re not in the game 9 June 2019 - What does Google understand the intent to be, in the face of a search for 'blue widgets'?
- An excellent guide to website form design 6 June 2019 - Examine the forms on your website on different devices, and ask the question: "Is this easy to complete?"
- Special characters in description meta data tags 5 June 2019 - I'm sure that from time to time you've noticed Google results featuring odd characters such as ticks, stars and even smiley faces.
- The need to cover every ranking factor in search 4 June 2019 - Fail on one factor and it could make everything else irrelevant.
- Tips for promoting a customer event 3 June 2019 - What are some of the ways in which we can maximise the number of people who turn up?
- What’s the purpose of the page? 2 June 2019 - Your page may be 'about' blue widgets, but what's the purpose of the page?
- ICYMI – All the blog posts from May 2019 30 May 2019 - Our monthly listing of everything which has been in the blog in the last month...
- How many alternative domain names do I need to hold? 29 May 2019 - In general, I'd say don't bother investing in any variations on your main domain name.
- Last chance to get your .uk domain 28 May 2019 - I'd have thought it natural then to redirect requests for the .uk domain to the .co.uk version
- Favicons catapulted to front and centre in Google 27 May 2019 - Google has been rolling out a slightly new look to its mobile search results; the green URL line is being moved up above the headline, and alongside it you'll see the site's 'favicon'.
- How many types of marketing are there? 23 May 2019 - The Hubspot blog has found no fewer than 40 different types of marketing that it claims are all around today.
- Six elements of on-page SEO 22 May 2019 - 'On-page SEO' is the stuff we can just do ourselves, right now
- Don’t be anxious about conversion rates: improve them 21 May 2019 - If you're going to follow up their catalogue request with some sales emails, be honest about it
- Beyond Reach 20 May 2019 - The challenge is to find the pages on the search engines viewed by the most people who might want to buy our stuff.
- No.1 and 10 in Google aren’t what they used to be 19 May 2019 - The 'number one in Google' ranking doesn't have anything like the prominence it used to have
- What should go in a call-to-action link? 16 May 2019 - Think how your call-to-action exhortation might be misinterpreted.
- DIY SEO in a few hours each week 15 May 2019 - SEO is not something that can be done externally on a budget
- Is ‘Live Chat’ turning out to be a good thing? 14 May 2019 - It's the best of both worlds for a section of the potential customer base
- The Value Proposition: the reason people should buy your product 13 May 2019 - It's a critical element which is so often missing
- Useful tools to test the speed of your website 12 May 2019 - A comprehensive list, and I'd recommend making a note of it
- New ideas for searches to target in plain sight 9 May 2019 - Google's giving you massive clues as to what people are looking for
- Advert expectation management 8 May 2019 - There are only a certain number of enquiries to be had
- Why we’re giving ‘responsive search ads’ a miss 7 May 2019 - Google has shown a total inability to understand the requirements of professional businesses
- Are your Favicons a little unloved? 6 May 2019 - They may have been set up years ago and might look a little stale
- Not everyone’s one of the good guys 2 May 2019 - Be careful if you're approached with some hard sell for a service that you didn't know you needed
- Videos: just get on with it 1 May 2019 - Some studies suggest that business videos should be about 2 minutes long
- ICYMI – All the blog posts from April 2019 30 April 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Google’s Disavow Tool: only use when necessary 29 April 2019 - If you're not an SEO geek, this may not be the most exciting two minutes of your working life.
- The hed, the dek, the lede and the nut graf 28 April 2019 - An understanding of these traditional terms can still help everyone's writing
- Creating Google Analytics reports the way you like them 25 April 2019 - There's so much available, and a whole world of data to explore.
- Fewer adjectives, more evidence 24 April 2019 - The market needs to be informed, not persuaded
- “Questions & Answers” – yet more stuff to monitor on Google 23 April 2019 - Anyone can answer, so you'll want to be first to do so
- Links point the way for Google 22 April 2019 - The link on the home page may be just what's needed
- What if Google’s sending people to your home page? 17 April 2019 - Take a look at your home page as a first-time visitor would
- Mobile traffic: not as important for us …yet 16 April 2019 - In all these examples the traffic is still dominated by desktop users
- Four different types of blog content 15 April 2019 - It's good discipline to check that you're covering all of these
- Marketing ideas on the go 14 April 2019 - One that I think you may want to try is the Marketing Scoop podcast
- Editing video in YouTube 11 April 2019 - You can make some footage presentable, quickly and easily
- Ways to spend less time on email 10 April 2019 - Here are a few that I find work for me
- Quarterly reviews for your SEO 9 April 2019 - Quite a few jobs are never quite important enough to get to the top of the to-do list.
- Speed is of the essence 8 April 2019 - If your website developer can't get clearly measurable results, maybe find someone who can
- The definitive guide to SEO 7 April 2019 - The Beginner's Guide to SEO has been completely rewritten, and I recommend it unreservedly.
- Making the most of email preheaders 4 April 2019 - It's a feature we should all be using.
- Creating content to match the customer’s buying journey 3 April 2019 - The model is a three-stage one: information, decision and buying.
- Let’s hear it for low quality photography 2 April 2019 - Embarrassed about the staff shots on your 'About Us' page? You really shouldn't be.
- How to make a technical presentation interesting 1 April 2019 - It's hard to make a technical presentation interesting, even if the audience ought to be interested
- ICYMI – All the blog posts from March 2019 31 March 2019 - Our monthly listing of everything which has been in the blog in the last month...
- Helping machines understand things in their own way 28 March 2019 - Think quality newspaper article, not James Joyce novel or scientific PhD
- Blackmail emails: change those passwords! 27 March 2019 - Ensure that your email password is unique and not used for anything else.
- It’s not just content, it’s the right content 26 March 2019 - We should focus on writing content that is relevant
- Another generalisation trap for the unwary 25 March 2019 - It sounds how marketing ought to sound, right?
- 1 magic tip for online content writers 24 March 2019 - Always, always describe things in full and never generalise
- The most basic tip for Search Advertising 21 March 2019 - Too many companies select products or services that nobody will be searching for
- How to see changed position rankings on Google Search Console 20 March 2019 - Google Search Console is making a lot more people aware of how their site is doing in search.
- A reminder and how to add a ‘Post’ on Google My Business 19 March 2019 - You may not be using on Google My Business to its full extent
- Google gives us better page speed information 18 March 2019 - "Milliseconds can earn millions", according to Google.
- Knowing when to get personal 17 March 2019 - It worked for someone else. Could it work for you?
- Tidying up those Google Search Console domains 14 March 2019 - A useful new feature enables you to monitor all of the variations of your domain
- Positioning a brand when it doesn’t seem relevant 13 March 2019 - It needn't cost a lot to associate yourself with a desired niche
- Let’s all improve our CTR in Google, shall we? 12 March 2019 - That means writing a better page title and description meta tag
- More reflections on ‘authority pages’ 11 March 2019 - You only have to beat the opposition in front of you
- Selling to experts? Sell using experts 10 March 2019 - Big, non-specialist agency? Great 3D pie charts, but nothing of substance
- A simple sequence for a sales page 7 March 2019 - If we fail to put the call-to-action in our readers' minds at the start, they could well bail out
- How many words is enough? 6 March 2019 - Research shows that top-ranking articles tend to have around 1,500 to 2,000 words
- Real people at the other end of the line 5 March 2019 - Even on business to business websites, showing real people can only be a good thing.
- Identifying the perfect search 4 March 2019 - Oh, the potential quality of that visit if you can get it!
- ICYMI – All the blog posts from February 2019 3 March 2019 - Our monthly listing of everything which has been in the blog in the last month...
- How does your website compare in search? 28 February 2019 - What's needed would be to select a number of specific searches
- The problem with most blogs 27 February 2019 - If you give them second-class status like this, the search engines may well do the same
- How many pages are there on your website? 26 February 2019 - It's worth auditing what you've got, and what's accessible.
- Capitalising on losing a competitor 25 February 2019 - If a competitor disappears, you'll want to set up a search advertising campaign to let people know
- Your site is not there for you 24 February 2019 - Obvious, right? Well, you wouldn't know it from most business sites.
- “Dynamic Email”: We don’t need no complication 21 February 2019 - Do we want emails that have changed every time we refer back to them?
- Do you need dedicated landing pages? 20 February 2019 - A normal product page has to also cope with existing users
- Don’t neglect Bing Webmaster Tools 19 February 2019 - It's well worth setting up, and adding to your regular site management checklist.
- How to get your company LinkedIn page working 18 February 2019 - LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it
- What would your customers miss if you weren’t here? 17 February 2019 - Next time you have a marketing meeting, put a five-minute brainstorm on the agenda
- Will you be advertising on TV soon? 14 February 2019 - This is surely going to be the future ...ultra-niche, targeted advertising on regular TV
- Is personalisation of Google results now history? 13 February 2019 - If you see differences in the results, it's more likely they've been caused by localisation
- Is that a Google+ link I spy on your website? 12 February 2019 - Google+ was never needed and failed to take off. Now it's going away.
- Your customers know quite a lot already 11 February 2019 - Does your website copy treat your prospects with respect?
- When and where should you link out from your site? 10 February 2019 - To me, the obvious time to do it is when visitors are at a research stage
- Organising a properly defensive search advertising strategy 7 February 2019 - A 'defensive' search advertising campaign runs more broadly than just the company name.
- How badly targeted is your online advertising? 6 February 2019 - If you discover something horrible has been going on, it's not unusual
- Case studies in the world of search 5 February 2019 - Here are two things which will bring even your existing case studies back to life
- This is where the ‘how to’ article comes in 4 February 2019 - Nobody will be searching for something they didn't know about
- An internet security checklist 3 February 2019 - It's unlikely that we can genuinely escape surveillance, but we can make an effort
- ICYMI – All the blog posts from January 2019 31 January 2019 - Our monthly listing of everything which has been in the blog in the last month...
- GMail advertising: certainly worth a try 30 January 2019 - As with any no-click, no-fee advertising, it can be worth testing
- Alms given openly will be rewarded in secret 29 January 2019 - Many of the practices suggested to help the visually impaired also assist machine intelligence
- Tracking the actual searches where your ad appeared 28 January 2019 - Remember the long, long tail of searches which got you nothing
- Don’t hide your content away by design 27 January 2019 - These design techniques annoy me when they're used badly
- Google Forms vs SurveyMonkey overkill 24 January 2019 - Google Forms is one of those useful things that it's always useful to have up your sleeve.
- Where to get free images that are legal to use 23 January 2019 - There are a surprisingly large number of online resources for anyone needing a photo
- The Art of Broken Link Building 22 January 2019 - It sounds daunting, but it can generate amazing results.
- Quick Q&As for a quick SEO win 21 January 2019 - Add some copy about the technology and your offerings, and then add your list of questions and answers
- The potential importance of ‘content hubs’ 20 January 2019 - This could be a big hit with the search engines
- Are your enquiry forms still rubbish? 17 January 2019 - Many times I've been told by a website that I'm some sort of a technological imbecile
- Free book on B2B Revenue Growth 16 January 2019 - I just came across an interesting free book which you might like to read
- Learning from the SEO winners 15 January 2019 - What have the top results in your target Google results got that you haven't?
- People still search for old technology 14 January 2019 - Why not leave the page on the site, with a message?
- Tips from Google on better SEO 13 January 2019 - The company may create the rules, but it also has to abide by them
- How to make a good interview video 10 January 2019 - Here are some of the things to consider when making a corporate talking head video
- Why Smart Goals are a lot better than no measurement at all 9 January 2019 - Having Smart Goals set up is a lot better than just hoping your advertising is only hitting the right people.
- Yes, your site can show in Google results for YouTube videos 8 January 2019 - I'm more inclined to think it was simply because I was searching for the company name
- Does an embedded YouTube video help SEO? 7 January 2019 - In terms of SEO, embedding a YouTube video on your website probably doesn't make much difference
- Should you run infographics offered by strangers? 6 January 2019 - If including the item improves your site, that's a win-win, surely?
- Will you miss the links from that directory? Probably not. 3 January 2019 - You need to get an idea of how important the search engines think the directory is
- Which are my priority search terms to work on? 2 January 2019 - We're going to see where we might get some possible wins
- Designing for increasingly human-like search engines 1 January 2019 - Improving the user experience should be an absolute priority for your marketing in 2019
- ICYMI – All the blog posts from December 2018 20 December 2018
- How quickly are your benefits communicated? 19 December 2018
- Reveal those titles and tags at a glance 18 December 2018
- Skip the video interruptions and get a bargain 17 December 2018
- Why we should chart the traffic that matters 16 December 2018
- Only send out the really good stuff 13 December 2018
- Should I bid on my competitors’ brand names? 12 December 2018
- Why you should set up some ‘audiences’ today 11 December 2018
- You haven’t missed the boat with content marketing 10 December 2018
- When the description meta tag comes to our rescue 9 December 2018
- In search ranking, context is everything 6 December 2018
- Analyse your website for best practices with Google 5 December 2018
- Making a YouTube video ‘thumbnail’ that gets noticed 4 December 2018
- Descriptions: a way to make your videos work harder 3 December 2018
- ICYMI – All the blog posts from November 2018 2 December 2018
- They have your best interests at heart 29 November 2018
- Does a mention without a link still have SEO value? 28 November 2018
- Why advertising your videos is great value 27 November 2018
- Link building the local way 26 November 2018
- New website? Create a brief but make it brief 25 November 2018
- Why SEO should cost serious money 22 November 2018
- How to create great content with how-to content 21 November 2018
- The daily grind of changes to Google Ads 20 November 2018
- Has anyone copied your content online? 19 November 2018
- Domain name registration: 1 year or forever? 18 November 2018
- Time for an early Christmas present 15 November 2018
- In SEO as in so much else, size isn’t everything 14 November 2018
- How pay-per-click advertising has revolutionised the industry 13 November 2018
- Make sure you have an up-to-date Google My Business account 12 November 2018
- What does your business look like on Google Maps? 11 November 2018
- Revealing the SEO secrets of websites 8 November 2018
- How do we improve Quality Score for a keyword? 7 November 2018
- Don’t forget the object in your subject lines 6 November 2018
- Enabling a persistent ‘Reader View’ on an iPhone 5 November 2018
- Are Business Directories still relevant in 2018-19? 4 November 2018
- Why did my advertising get more expensive in the autumn? 1 November 2018
- ICYMI – All the blog posts from October 2018 31 October 2018
- Your Google results have to work really hard 30 October 2018
- Don’t send your best advert responders to ordinary pages 29 October 2018
- Does your home page tell the whole story? 28 October 2018
- The increasing need for both quantity and quality 25 October 2018
- SEO: don’t get too granular 24 October 2018
- Subject lines are more important than ever 23 October 2018
- Don’t get carried away with ad extensions 22 October 2018
- How to brief a writer for your website 21 October 2018
- All you need to know about Search Console 18 October 2018
- A more interesting comparison with your competitors 17 October 2018
- Should I drop the ‘www’ from my website? 16 October 2018
- All about redirects and deleting pages 15 October 2018
- Spotting your Google results which aren’t delivering 14 October 2018
- Let Google record your incoming calls? No thanks! 11 October 2018
- Getting prospects the answers they need (2) 10 October 2018
- Getting prospects the answers they need (1) 9 October 2018
- Google favours pages which change with the times 8 October 2018
- Picking a social media winner 7 October 2018
- What should an FAQ page look like? 4 October 2018
- Should I have an online store? 3 October 2018
- Get your search right or don’t have it at all 2 October 2018
- Why it’s good to get in character 1 October 2018
- ICYMI – All the blog posts from September 2018 30 September 2018
- Let’s see if your website really does its job 27 September 2018
- The critical signal to the visitor 26 September 2018
- The only thing that matters in advertising 25 September 2018
- No takers to write an article? No problem. 24 September 2018
- Having the courage to look at the numbers that matter 23 September 2018
- Should we stop creating content around keywords? 20 September 2018
- SEO: how it all adds up 19 September 2018
- What else can you get out of those case studies? 18 September 2018
- Improve your forms and watch your enquiry rate rise 17 September 2018
- The long tail of exact match search advertising 16 September 2018
- Don’t compromise the design of your landing pages 13 September 2018
- What we all need to understand about SEO 12 September 2018
- Learning from scammers 11 September 2018
- What I like about a password manager 10 September 2018
- Contact Who? 9 September 2018
- Why we avoid the Display Network and apps on mobile devices 6 September 2018
- A keyword in a domain name is not an SEO advantage 5 September 2018
- More on those new Responsive Search Ads 4 September 2018
- Description meta tags – do make some effort 3 September 2018
- New search ad format may provide better matching 2 September 2018
- ICYMI – All the blog posts from August 2018 30 August 2018
- Put in the effort for best search quality 29 August 2018
- Why you should set up a Slack group 28 August 2018
- Create an instant impression with background video 27 August 2018
- It’s the content which matters 23 August 2018
- Image formats continue to evolve 22 August 2018
- Branding and SEO start to merge 21 August 2018
- How to stop advertisers from wasting their money 20 August 2018
- Buying an email list is a terrible idea 19 August 2018
- Talking about Google My Business 16 August 2018
- If anyone ever tells you they know how Google works… 15 August 2018
- Don’t be pressured into neglecting results 14 August 2018
- Why you should renew your efforts to get ‘featured snippets’ 13 August 2018
- How are searches on your company name looking? 12 August 2018
- Inspiration to get better conversion rates 9 August 2018
- Useful insights from Google My Business 8 August 2018
- Guidelines for giving a good presentation 7 August 2018
- The drawbacks of your ‘hamburger menu’ 6 August 2018
- Have a think about reorganising your navigation 5 August 2018
- Branding is about what people associate with your name 2 August 2018
- Can you inherit content from other sites? 1 August 2018
- ICYMI – All the blog posts from July 2018 31 July 2018
- How long is long enough? 30 July 2018
- Could you do more with personalisation? 29 July 2018
- Do you offer a callback service? 26 July 2018
- Is your content in relevant languages? 25 July 2018
- HTML5 is the way to go 24 July 2018
- Fine-tuning where search engine traffic arrives 23 July 2018
- Are you missing out from the start? 22 July 2018
- It’s time to set any remaining gated content free 19 July 2018
- Getting that video to work for you in search 18 July 2018
- Poor forms are poor form 17 July 2018
- What sort of question makes people want to click? 16 July 2018
- Pre-header text: a quick win on marketing emails 15 July 2018
- An easy link from a quick case study 12 July 2018
- Letting Google know your site is the original 11 July 2018
- Don’t take your best features for granted 10 July 2018
- Manufacturing sector sticks to its PCs for email 9 July 2018
- How do I remove a page from the Google results? 8 July 2018
- Internal links do matter 5 July 2018
- A literal snapshot of Google results 4 July 2018
- Is your logo designed for today’s media? 3 July 2018
- Cheap SEO is simply throwing away money 2 July 2018
- ICYMI – All the blog posts from June 2018 1 July 2018
- Google AdWords is becoming Google Ads 28 June 2018
- Online articles aren’t fixed in time 27 June 2018
- Why great content is a great strategy for the future 26 June 2018
- Who’s sending your emails? 25 June 2018
- What does your site look like in the Nintendo browser? 24 June 2018
- In an Internet Minute… 21 June 2018
- LinkedIn – a neglected free marketing opportunity 20 June 2018
- Google Sites – a real time-saver for something temporary 19 June 2018
- Google’s ‘Display Network’ needn’t be overwhelming 18 June 2018
- Time to have a spring-clean of your page titles 17 June 2018
- Don’t be put off online display advertising 14 June 2018
- Country-specific sites or a single global one? 13 June 2018
- Google descriptions drop back to two lines (aargh!) 12 June 2018
- Are you measuring views of PDF documents? 11 June 2018
- How many links should my marketing emails have? 10 June 2018
- Staying on trend 7 June 2018
- Don’t worry about duplicating your own content 6 June 2018
- Make sure it’s the right person 5 June 2018
- Keeping in touch via surveys 4 June 2018
- Ubersuggest: there is such a thing as a free lunch 3 June 2018
- ICYMI – All the blog posts from May 2018 31 May 2018
- How your website looks on mobile devices 30 May 2018
- PDF documents and the mobile experience 29 May 2018
- Get the message about trust over quickly 28 May 2018
- Make your shoppers feel at home 24 May 2018
- Should I be doing search advertising on Bing? 23 May 2018
- Put anything that interests you into a Google Alert 22 May 2018
- People do love their KPIs 21 May 2018
- What’s making that web page actually work? 20 May 2018
- Mobile-first indexing has been enabled… 17 May 2018
- Why shortform URLs can sometimes be essential 16 May 2018
- Getting hourly visit data from Google Analytics 15 May 2018
- Is your website’s styling working against you? 14 May 2018
- Why are they reading this page in the first place? 13 May 2018
- GDPR: Think about whether you actually need to refresh consent 10 May 2018
- Use Google’s knowledge to your advantage 9 May 2018
- Finding keywords to prioritise for improvement 8 May 2018
- Individual, non-customer contacts: the key to GDPR compliance 7 May 2018
- Powering up your web browser 3 May 2018
- Branching Out. 2 May 2018
- ICYMI – All the blog posts from April 2018 1 May 2018
- How much does agency AdWords management cost? 30 April 2018
- A plea for more simplicity in web design 29 April 2018
- GDPR complaints may not only come from customers 26 April 2018
- Why a ‘PR agency’ is still worth employing 25 April 2018
- About the GDPR Balancing Test for Legitimate Interest 24 April 2018
- What to do about data retention in Google Analytics 23 April 2018
- Can we continue to email everyone in our database? 22 April 2018
- What is a sitemap and do I need one? 19 April 2018
- When subtitles are just what we need 18 April 2018
- Help – I can’t put anything on my own website 17 April 2018
- The power of demonstration 16 April 2018
- They call them …what? 15 April 2018
- The danger of Small Data 12 April 2018
- Ensuring ‘About Us’ is ‘Why Us’ 11 April 2018
- Beautiful graphs. You can do it. 10 April 2018
- Making opening that email seem like a good deal 9 April 2018
- What’s Google actually evaluating your site on? 8 April 2018
- Road To Nowhere 5 April 2018
- Will access to ‘Dot EU’ domain names be taken away? 4 April 2018
- Generally Doing Privacy Right 3 April 2018
- ICYMI – All the blog posts from March 2018 2 April 2018
- Writing A Great SEO Headline – An Expert Explains 28 March 2018
- If you need to get a page indexed in Google quickly 27 March 2018
- Is Google a portal or a destination? 26 March 2018
- Being smart enough to learn from the winners 25 March 2018
- The call to action which gets people to your site 22 March 2018
- Delivering what they’re looking for 21 March 2018
- Your sophisticated audience 20 March 2018
- How many links should a company’s home page have? 19 March 2018
- The most cost effective marketing you can do at the moment 18 March 2018
- Borrowing pictures can be costly 15 March 2018
- Advertising to get previously interested visitors back 14 March 2018
- Email: the best way to flag up website changes 13 March 2018
- There’s nothing wrong with a good roundup article 12 March 2018
- Tidying up the Pages Viewed reports in Google Analytics 11 March 2018
- Chrome to flag up http sites from this July 8 March 2018
- Should we worry about Chrome browser ad blocking? 7 March 2018
- Don’t panic over Google Search Console messages 6 March 2018
- Google Search Console’s new Performance Status Report 5 March 2018
- People also search for… an opportunity? 4 March 2018
- Another tedious reminder to focus on the prospect 1 March 2018
- ICYMI – All the blog posts from February 2018 28 February 2018
- Using the canonical link smartly 27 February 2018
- Email: measures are called for 26 February 2018
- Don’t be scared of linking out 25 February 2018
- Live page SEO auditing available from Google 22 February 2018
- The best number of words in an email subject line 21 February 2018
- Don’t lose your best inbound links 20 February 2018
- Google gives the official line on ‘featured snippets’ 19 February 2018
- Responsive logo design 18 February 2018
- A Complete Guide To Creating Engineering Data Sheets 15 February 2018
- All about deducing the searcher’s intent 14 February 2018
- Ranking the links to you and your competitors 13 February 2018
- What CTR will I get from a Google results page? 12 February 2018
- The next step from stating the benefits 11 February 2018
- SEO: your successors will thank you 8 February 2018
- Don’t waste what you know about your prospects 7 February 2018
- Videos for better product photography 6 February 2018
- AdWords refocuses attention on budgets 5 February 2018
- Why aren’t we all recording web traffic from emails? 4 February 2018
- Could LinkedIn make Bing more interesting? 1 February 2018
- ICYMI – All the blog posts from January 2018 31 January 2018
- Why Google My Business is really important 30 January 2018
- Sorry AdWords, you do things the wrong way around 29 January 2018
- Why you need HTML versions of PDF documents 28 January 2018
- Rules for a great web page title 25 January 2018
- Making the ‘About Us’ page more dynamic 24 January 2018
- AdWords ads get decluttered …a little 23 January 2018
- Don’t overpay for your website hosting 22 January 2018
- How to generate a quick logo 21 January 2018
- Monitoring PPC advertising beyond the keyword 18 January 2018
- Underestimating the impact of a single video view 17 January 2018
- Why aren’t you photographing everything? 16 January 2018
- New longer descriptions in Google: what should we do? 15 January 2018
- Crying foul on Google’s new extended descriptions 14 January 2018
- It’s all about content 11 January 2018
- New longer descriptions in Google: should we do anything? 10 January 2018
- What do you want to know about your visitors? 9 January 2018
- What would you do if your site was hacked? 8 January 2018
- Tracking how individual visitors use your website 7 January 2018
- Careful with that text, Eugene 4 January 2018
- Don’t give Google search credit where it’s not due 3 January 2018
- Why we should view Google search as just another website 2 January 2018
- ICYMI – All the blog posts from December 2017 1 January 2018
- Happy Christmas 21 December 2017
- Amazon is not just for Christmas 20 December 2017
- Why you need to be firm with website stylists 19 December 2017
- Why I dislike standalone websites more than ever 18 December 2017
- Your site needs an RSS feed. Does it have one? 17 December 2017
- What do search results look like in other places? 14 December 2017
- Why and how to transcribe audio or video recordings 13 December 2017
- Emailing that contact without the email address 12 December 2017
- Put Twitter to work for your website 11 December 2017
- Who’s been looking at your website stats? 10 December 2017
- Promotion Extensions add to AdWords options 7 December 2017
- The adverts that cost you nothing 6 December 2017
- Working hard in SEO, just to stand still 5 December 2017
- Think about the downstream chain of links 4 December 2017
- Solving the https to http referrer problem in Google Analytics 3 December 2017
- ICYMI – All the blog posts from November 2017 30 November 2017
- Just why are you so good? 29 November 2017
- What are your competitors up to? 28 November 2017
- How to write a great LinkedIn profile 27 November 2017
- Can we make sure we’re on the first page of Google? 26 November 2017
- Tracking your competitors’ important search terms 23 November 2017
- Why colour is important in website design 22 November 2017
- HTML improvements straight from Google 21 November 2017
- Leapfrogging to postion 0 on Google 20 November 2017
- Is it time for a Marketing Health Check? 19 November 2017
- It’s about customer interaction, not the brand 16 November 2017
- Quora for brand awareness 15 November 2017
- Pay-per-click advertising on Quora 14 November 2017
- Explaining AdWords Quality Score – an update 13 November 2017
- The benefit of Single Keyword Ad Groups 12 November 2017
- Tools to help you reduce the size of your images 9 November 2017
- In praise of the good old banner ad 8 November 2017
- Should I comment on blogs to get links? 7 November 2017
- Are all links created equal? 6 November 2017
- Hands up who’s got a company Facebook page? 5 November 2017
- AdWords budget changes: make sure you’re not caught out 2 November 2017
- Increase sales by making your writing easier to read 1 November 2017
- ICYMI – All the blog posts from October 2017 31 October 2017
- Recording the real actions on your website 30 October 2017
- The figure you really need to track in emails 29 October 2017
- Should I write articles for my site or for others? 26 October 2017
- The best headline for case studies 25 October 2017
- Keywords Everywhere – a very useful free tool 24 October 2017
- Wording things better 23 October 2017
- How to ask Google to index a new page 22 October 2017
- What are ‘canonical’ tags and should I have them? 19 October 2017
- Google supports ‘preload’ list of HTTPS sites 18 October 2017
- That’s how I want it to look 17 October 2017
- It’s all about writing content aimed at getting links 16 October 2017
- The key to better search engine ranking 15 October 2017
- Why Vivaldi is a web browser worth trying out 12 October 2017
- How you can make your marketing emails work harder 11 October 2017
- A quick font change for an easy site upgrade 10 October 2017
- Refresh your website with a more logical header panel 9 October 2017
- More on contact forms versus email addresses 8 October 2017
- Tidying up https and Google Analytics and Search Console 5 October 2017
- Keep the customer satisfied 4 October 2017
- Don’t use video as a gimmick 3 October 2017
- We should not be afraid to question website designers 2 October 2017
- ICYMI – All the blog posts from September 2017 1 October 2017
- More quick link building wins 28 September 2017
- On the future of advertising 27 September 2017
- A button means ‘do something’ 26 September 2017
- Make online image adverts prove their worth 25 September 2017
- I’d love to work with this business 24 September 2017
- A page can’t rank if it doesn’t exist 21 September 2017
- Get with the conversation 20 September 2017
- Making your video a star of the Google results 19 September 2017
- Sites to fill up the search results for your company name 18 September 2017
- How to make promotional video interviews easily 17 September 2017
- Title tags for better clickthrough rates 14 September 2017
- Nearly every website visitor comes from the same place 13 September 2017
- Making working from home work 12 September 2017
- Oh no, here comes another ‘microsite’ 11 September 2017
- What terms need to be in your AdWords campaigns? 10 September 2017
- We can all learn from testing in search advertising 7 September 2017
- It’s all about the customer, not the competition 6 September 2017
- What’s on your company’s Facebook page? 5 September 2017
- Ironing out the wrinkles in changing to HTTPS 4 September 2017
- Forget the rules of writing and be flexible 3 September 2017
- ICYMI: All the blog posts from August 2017 31 August 2017
- You too can be a magazine publisher 30 August 2017
- Keeping better control of when your search ads appear 29 August 2017
- You only need to outrun your competitors 28 August 2017
- Does my site need HTTPS? 24 August 2017
- PDF documents: did you consider mobile users? 23 August 2017
- What would you ask for? 22 August 2017
- Easy backlinks, very little persuasion required 21 August 2017
- Overcoming the increasing “(direct)/none” traffic source 20 August 2017
- Get more from your smartphone with these mobile apps 17 August 2017
- Putting sales emails to the ultimate test 16 August 2017
- Why you need Google Tag Manager and how to get it 15 August 2017
- Link shortening is a great thing 14 August 2017
- Changes in GMail advertising 13 August 2017
- What SEO tools do the experts use? 10 August 2017
- What searches are sending people to my home page? 9 August 2017
- When the wrong page shows up in Google 8 August 2017
- My brain hurts, and it’s your fault 7 August 2017
- Warning: Information Overload 6 August 2017
- SEO boosts you may not have considered (3) 3 August 2017
- SEO boosts you may not have considered (2) 2 August 2017
- SEO boosts you may not have considered (1) 1 August 2017
- ICYMI: All the blog posts from July 2017 31 July 2017
- Keep your logos and banners professional 30 July 2017
- Smart, informative email signoffs 27 July 2017
- Getting your URLs right 26 July 2017
- Encouraging Google to love visiting our websites 25 July 2017
- But… but… but… 24 July 2017
- Language should be a facilitator 23 July 2017
- Branding is more than just your logo and strapline 20 July 2017
- Sorting out your Google My Business listing 19 July 2017
- Google and their ‘snippets’ 18 July 2017
- It’s all in the images 17 July 2017
- Three ways to get more responses. Probably. 16 July 2017
- People will not type complicated URLs into their computers 13 July 2017
- The HTML headline tag, and why not to abuse it 12 July 2017
- How to see the HTML behind a web page 11 July 2017
- Just say no to churned-out ‘articles’ 10 July 2017
- Internal linking: you need to be clever with it 9 July 2017
- How much should search advertising management cost? 6 July 2017
- Focus on customer needs, not their classification 5 July 2017
- Simply the Best 4 July 2017
- Not just for books 3 July 2017
- ICYMI: All the blog posts from June 2017 2 July 2017
- When it’s acceptable to barge in with an email 29 June 2017
- Time to get your .uk even if you don’t need it 28 June 2017
- Who owns your website domain registrations? 27 June 2017
- Put announcements on the search results page with Google Posts 26 June 2017
- If the user likes the page, Google probably will too 25 June 2017
- How to make an attractive YouTube thumbnail image 22 June 2017
- What is Native Advertising? 21 June 2017
- Browser size is not screen resolution 20 June 2017
- Online considerations for sales event organising 19 June 2017
- A few things to remember about Google Search 18 June 2017
- Are you squeezing your content for all it’s worth? 15 June 2017
- Why titles should be more than just a label 14 June 2017
- Ignoring website traffic from your own offices 13 June 2017
- Try not to be too clever with your emails 12 June 2017
- The home page is no place for a slideshow 11 June 2017
- It’s not the same old searches which should concern us 8 June 2017
- We need to get cleverer with Google 7 June 2017
- Start – and finish – with the reader 6 June 2017
- What’s actually driving our sales? 5 June 2017
- Here’s a new idea: press coverage! 4 June 2017
- Retrofitting a smarter hierarchy 1 June 2017
- ICYMI: All the blog posts from May 2017 31 May 2017
- Turning your ‘page not found’ page into an asset 30 May 2017
- Spot the difference 29 May 2017
- Attracting Google’s attention 25 May 2017
- SEO-savvy website designers do exist 24 May 2017
- 100 ways to improve your emails 23 May 2017
- Designing your emails for mobile: a critical task 22 May 2017
- ‘Carousel results’ in Google creep into technical products 21 May 2017
- How to improve your marketing effectiveness 18 May 2017
- How website structure should reflect customer thinking 17 May 2017
- Designing in SEO – your job, not a designer’s 16 May 2017
- Considerations for your online store 15 May 2017
- Time to consider an online store? 14 May 2017
- We’re the marketing assistant sitting quietly in your office 11 May 2017
- Interruptions only get in the way if you let them 10 May 2017
- Stop trying to make it less boring 9 May 2017
- You could be fined for even asking about email marketing 8 May 2017
- Learn from the best 7 May 2017
- Intriguing tools for online marketers 4 May 2017
- Image is everything 3 May 2017
- Monitoring what really matters 2 May 2017
- ICYMI: All the blog posts from April 2017 1 May 2017
- Just make your point 27 April 2017
- Conservatively does it with your page titles 26 April 2017
- Bring out your dead 25 April 2017
- Getting creative with video ideas 24 April 2017
- What is RSS and how do I use it? 23 April 2017
- At the end of the day it’s ALL marketing 20 April 2017
- Showing your name to prospects for 1p a time 19 April 2017
- Giving your video some context 18 April 2017
- Why you need to associate your company name with product terms 17 April 2017
- Are you shooting yourself in the foot with your footer? 12 April 2017
- It’s just a matter of time 11 April 2017
- Some rules for a landing page …or any page, really 10 April 2017
- Who’s using social media successfully in your industry? 9 April 2017
- Changes on YouTube as annotations phased out 6 April 2017
- Using your advertising to test out website design ideas 5 April 2017
- They can easily get a coffee somewhere else 4 April 2017
- The real impact of useful website content 3 April 2017
- The DIY approach to search engine optimisation 2 April 2017
- ICYMI: The Best of the Blog in March 2017 30 March 2017
- What counts as a high-quality page? 29 March 2017
- Another reason to think ‘mobile first’ 28 March 2017
- It’s what you say, not where you say it 27 March 2017
- Don’t shoot the messenger 26 March 2017
- The danger of not thinking about what bounce rate means 23 March 2017
- The logo tagline: an unmissable opportunity 22 March 2017
- Online display advertising: target with care 21 March 2017
- The best way to get people to watch your videos 20 March 2017
- Google Analytics for Beginners – the online course 19 March 2017
- Why your business needs a voice (and how to get one) 16 March 2017
- Are you driven by guesswork? 15 March 2017
- Are you missing out on the intent of searchers? 14 March 2017
- Checking for duplicate content on your website 13 March 2017
- If only Google was allowed to see that content 12 March 2017
- Choosing the right TLD for your new website domain 9 March 2017
- What is a TLD? 8 March 2017
- Microsites: we have quite enough domains already, thanks 7 March 2017
- Start answering your public better 6 March 2017
- Google wants answers. You should give them. 5 March 2017
- Getting creative to get round unwanted Google results 2 March 2017
- If you’re a people business, show people! 1 March 2017
- ICYMI: The Best of the Blog in February 2017 28 February 2017
- Getting full impact from your PR 27 February 2017
- Unwanted emails do not come without cost 26 February 2017
- Clean your data to improve your lead generation opportunities 23 February 2017
- The fascination of the “In-Page Analytics” report 22 February 2017
- Speed equals time to destination 21 February 2017
- Google Suggest autocompletion: a friend for keyword research 20 February 2017
- How to compile a list of terms to target for SEO 19 February 2017
- How understanding SEO means understanding the machines 16 February 2017
- It’s time to bring case studies into the 21st century 15 February 2017
- ‘Best Regards’? ‘Cheers’? Or ‘Yours Sincerely’? 14 February 2017
- How to create an ‘online cuttings book’ 13 February 2017
- Google Alerts: your trusty link-building tool 12 February 2017
- Avoiding the meaningless AdWords target 9 February 2017
- Two steps to a web page which converts 8 February 2017
- What’s been eating up more of your time recently? 7 February 2017
- Being able to close a sale does not make a great salesperson 6 February 2017
- At last: poor-value online advertising starts to decline 5 February 2017
- “Ads Added by AdWords” – an awful, awful idea 2 February 2017
- Pop-ups are annoying, right? 1 February 2017
- ICYMI: The Best of the Blog in January 2017 31 January 2017
- “How To Choose” is an answer, not a question 30 January 2017
- How to… get a quick top spot in Google 29 January 2017
- The rise of video background images 26 January 2017
- Something you can do right now to get some links 25 January 2017
- How to link your YouTube channel to your website 24 January 2017
- You need a good, up-to-date LinkedIn profile 23 January 2017
- You’re in the Google results. But with what pages? 22 January 2017
- Focusing on traffic can be an expensive mistake 19 January 2017
- Copywriting for the heart as well as the head 18 January 2017
- Why and how to switch from http to https 17 January 2017
- Tools to get under the skin of your website 16 January 2017
- Error 404: You’re Welcome 15 January 2017
- Why you should bother to write to your best customers 12 January 2017
- What are Ad Rank and Quality Score? 11 January 2017
- Who’s been looking deep into your website? 10 January 2017
- No comments 9 January 2017
- How much are you paying your website? 8 January 2017
- Making this the year when PPC advertising really works 5 January 2017
- Make 2017 the year of more video 4 January 2017
- Investing in website speed: something we can all do 3 January 2017
- Happy New Year 2 January 2017
- Best of the Blog in December 2016 22 December 2016
- Why Slack is my business application of 2016 21 December 2016
- More than a feeling 20 December 2016
- Very nice looking design. But why did you do that? 19 December 2016
- Business is about people, and so is advertising 18 December 2016
- Refocusing your efforts where they really count 15 December 2016
- Reaching those hard-to-reach verticals 14 December 2016
- Enquiries by text message: why not? 13 December 2016
- How will pay-per-click advertising change next year? 12 December 2016
- All about SEO and advertising on the DuckDuckGo search engine 11 December 2016
- Putting some numbers on your website’s SEO 8 December 2016
- Should we chip in for Wikipedia? 7 December 2016
- AdWords ‘Responsive Ads’: we like them 6 December 2016
- Just keep plugging away 5 December 2016
- Video as content: don’t limit yourself to the written word 4 December 2016
- Avoiding an unpleasant situation 1 December 2016
- Best of the Blog in November 2016 30 November 2016
- Setting a KPI for every advert 29 November 2016
- Are hamburgers the best thing on the menu? 28 November 2016
- Is your site search losing you business? 27 November 2016
- Decluttering your website without replacing it 24 November 2016
- Invest in the IT guys for some real returns 23 November 2016
- What browsers and operating systems are your website visitors using? 22 November 2016
- Button up for better response 21 November 2016
- 10 things to check before launching a new website 20 November 2016
- Are you just seeing part of the big picture? 17 November 2016
- Is your offer as compelling as this one? 16 November 2016
- Mobile Web Speed Testing made easy 15 November 2016
- Branding has never been so important 14 November 2016
- What searches is my website appearing for in Google? 13 November 2016
- Introducing the audio-centric web 10 November 2016
- Let’s create the best page on the web 9 November 2016
- Generating sales enquiries by having an online store 8 November 2016
- Would you like us to work for you in the background? 7 November 2016
- Headlines: why they should be clear and front-loaded 6 November 2016
- Using Google Analytics to keep an eye on your website 3 November 2016
- Why click-through rate shouldn’t be in search advertising reports 2 November 2016
- How to explain your choice of search advertising keywords 1 November 2016
- Best of the Blog in October 2016 31 October 2016
- Clues that your website might have been hacked 30 October 2016
- Key takeaways from a recent E-commerce conference 27 October 2016
- Getting the terminology right 26 October 2016
- If it sounds boring, it is boring. 25 October 2016
- Where do your marketing emails come from? 24 October 2016
- Is search engine optimisation worth it? 23 October 2016
- Google’s not there to support your new website launch 20 October 2016
- Never neglect the people who already know you 19 October 2016
- Mobile websites get more important than ever 18 October 2016
- Some random thoughts about emails for you 17 October 2016
- Live chat services for business: what do you think? 16 October 2016
- Don’t waste that expensively-won opportunity 13 October 2016
- To new tab or not to new tab? 12 October 2016
- Renaming images: an easy win 11 October 2016
- How to write good title tags and description meta tags 10 October 2016
- Search engine optimisation you can do yourself. Really. 9 October 2016
- Visual Hunt: a great resource for free photographs 6 October 2016
- Who’s been visiting your website from large organisations? 5 October 2016
- The Perils of Content Management Systems 4 October 2016
- How to get better ranking in Google for complex searches 3 October 2016
- Best of the Blog in September 2016 2 October 2016
- Keep things linear and predictable 29 September 2016
- Why you need to write like the country’s best editors 28 September 2016
- What does your company look like on Bing? 27 September 2016
- Why your next website should be designed for mobile phones 26 September 2016
- New updates for Twitter users 25 September 2016
- Have you caught up with the changing behaviour of your audience? 22 September 2016
- My 6 Tips for Google AdWords Search Marketing Campaigns 21 September 2016
- Liberating your Google Analytics accounts from the agency 20 September 2016
- How advertising and promotion is – or isn’t – changing 19 September 2016
- Just because they’re not on your sales team’s radar 18 September 2016
- Using company names and trademarks in search advertising 15 September 2016
- Thinking up product or brand names 14 September 2016
- Buyer behaviour isn’t always rational 13 September 2016
- Improving the easiest website analytics figure of all 12 September 2016
- Brilliant free guide to search engine optimisation 11 September 2016
- Are the new Google AdWords ‘Expanded Text Ads’ working? 8 September 2016
- How long does it take to get results in Google? 7 September 2016
- What to check if your Google rank drops 6 September 2016
- How’s your website logo looking? 5 September 2016
- Keeping your search marketing options broad 4 September 2016
- How do I… come up with a good article idea? 1 September 2016
- Best of the Blog in August 2016 31 August 2016
- Pricing: we’re not stupid. Just susceptible. 30 August 2016
- Not all advertising is traditional advertising 29 August 2016
- Why I’d start with inbound marketing 25 August 2016
- Getting the balance right in search advertising 24 August 2016
- One web page cannot fill every role 23 August 2016
- Are you giving products the online support they need? 22 August 2016
- Monitoring searches to spot the easy wins 21 August 2016
- Why Product Managers need to invest in Content Marketing 18 August 2016
- Ask yourself what Google is doing for you 17 August 2016
- Don’t let a prospect be the one who got away 16 August 2016
- You’ve got to sell yourself as a supplier 15 August 2016
- Time to retire unnecessary Flash 14 August 2016
- 6 design features which every business website needs 11 August 2016
- More encouragement to get off the carousel 10 August 2016
- Here, now and at a competitive price 9 August 2016
- Advert? Editorial? Nobody cares – they never did. 8 August 2016
- Three new ways to use Google AdWords 7 August 2016
- Style guides: useful, not pretentious 4 August 2016
- Why do PDF documents appear in the Google results? 3 August 2016
- The easy way to get your proposition over 2 August 2016
- Hey Siri, Who Gets My Business? 1 August 2016
- Best of the Blog in July 2016 31 July 2016
- Website page footers are not a wastebin 28 July 2016
- Where are your notification bars? 27 July 2016
- Always stick to what they expect to hear 26 July 2016
- RLSA: showing different search adverts to different people 25 July 2016
- What does this company do? Let’s find out. 24 July 2016
- Why you need to plan for success 21 July 2016
- Bad web design – we are the problem 20 July 2016
- Why you shouldn’t drown your visitors in data 19 July 2016
- Need a website redesign? Stop right there. 18 July 2016
- Table output to Excel in Google Analytics 17 July 2016
- How do we get our Google Search traffic graph to trend upwards? 14 July 2016
- Measuring your Google search performance through analytics 13 July 2016
- What’s in this for the prospect? 12 July 2016
- Google still wants its own home page for your business 11 July 2016
- Reach out. I’ll be there. 10 July 2016
- Video emails: saying more in less time 7 July 2016
- Card-based web design and how you can use it 6 July 2016
- Case studies: who’s the real hero here? 5 July 2016
- Rise above any economic downturn, if it comes 4 July 2016
- The Future for EU and UK Laws on Cookies after ‘Brexit’ 3 July 2016
- Best of the Blog in June 2016 30 June 2016
- What we can do with Search Console data in Google Analytics 29 June 2016
- Getting search terms in Google Analytics 28 June 2016
- The right way to set up an advertising campaign 27 June 2016
- Viewing your advertising the wrong way round 26 June 2016
- Your passwords are rubbish. Change them now. 23 June 2016
- New top-level domains – are there any advantages? 22 June 2016
- How much of your content remains unloved until it dies? 21 June 2016
- Landing pages we can all learn from 20 June 2016
- Another AdWords change in appearance 19 June 2016
- Why your business needs to adopt an inbound marketing approach 16 June 2016
- The good old three act sales letter 15 June 2016
- How welcoming is your company doormat? 14 June 2016
- It’s never too late to start emailing 13 June 2016
- Do you actually have a page for that? 12 June 2016
- Bringing any exhibition stand to life with video 9 June 2016
- Three more things about pay-per-click search advertising 8 June 2016
- Why we don’t expect clients to care about keywords 7 June 2016
- How to explain pay-per-click search advertising 6 June 2016
- Who’s still spending their advertising budget on print? 5 June 2016
- No wonder so many advertising agencies run a mile 2 June 2016
- Video emails offer a number of interesting benefits 1 June 2016
- Best of the Blog in May 2016 31 May 2016
- Defending your position as the first Google result 30 May 2016
- Content marketing with a touch of ‘outbound’ 26 May 2016
- How much is marketing collateral worth? 25 May 2016
- Google announces big changes to AdWords 24 May 2016
- When Google messes around with your page titles 23 May 2016
- Should you add your company name to your page title? 22 May 2016
- A breadcrumb trail is not a page title 19 May 2016
- Are GMail Ads worth a go? 18 May 2016
- Telling the world about your new website content 17 May 2016
- Will Google become an encyclopedia? 16 May 2016
- The song remains the same 15 May 2016
- Google AdWords campaigns are not so hard to set up 12 May 2016
- New keyword research tool from Moz looks useful 11 May 2016
- It’s not that meetings can’t be useful 10 May 2016
- Guidelines for a successful image advert 9 May 2016
- Remarketing reboots the banner ad 8 May 2016
- Making an effective request for a favour 5 May 2016
- Why you need page titles which work, and how to write them 4 May 2016
- It’s never too late to get on board with RSS 3 May 2016
- Best of the Blog in April 2016 2 May 2016
- How to get a secure boost in Google ranking 28 April 2016
- Automated emails: a cheap marketing opportunity 27 April 2016
- What impact should we expect from links on search engine ranking? 26 April 2016
- Don’t be dazzled by keyword research tools 25 April 2016
- Search advertising: don’t be held back by keywords 24 April 2016
- Caring about the client 21 April 2016
- Is AdWords advertising on mobile devices worth it? 20 April 2016
- Find out how to improve your marketing copywriting 19 April 2016
- Should we advertise at weekends? 18 April 2016
- AMP: Can we make the web fast again? 17 April 2016
- You’ve probably got 5 seconds at most 14 April 2016
- The legitimate way to buy links 13 April 2016
- Selling one thing and doing another 12 April 2016
- How are your emails looking? 11 April 2016
- How your readers read your emails 10 April 2016
- 10 Misconceptions About Search Engines 7 April 2016
- SEO and document structure 6 April 2016
- Beware advertising agencies reporting nonsense 5 April 2016
- RankBrain: Artificial Intelligence at Google 4 April 2016
- Exact Match Domains: a 2016 update 3 April 2016
- Best of the Blog in March 2016 31 March 2016
- If what you want is reassurance… 30 March 2016
- Slack: a new way of working for business? 29 March 2016
- Too many options are worse than none 28 March 2016
- How to see the sort of thing which Google sees 23 March 2016
- One reason why your ranking in Google might be declining 22 March 2016
- Cheap SEO damages your marketing budget, not your website 21 March 2016
- Ideas for getting links to unexciting websites 20 March 2016
- Slideshows: not new, but working as well as ever 17 March 2016
- What is “Impressum” and what can we learn from it? 16 March 2016
- A 12-month contract? Ask yourself why. 15 March 2016
- More detail on the effects of Google’s ad changes 14 March 2016
- The inevitable death of the classic AdWords ad 13 March 2016
- Can we have whatever it is that makes big brands great? 10 March 2016
- There’s nothing wrong with old content 9 March 2016
- Stick to the spoilers 8 March 2016
- The links that don’t mean anything 7 March 2016
- Do you own a hotel with no corridors? 6 March 2016
- The moment you know you know you can write 3 March 2016
- Does your site appear almost instantly? 2 March 2016
- Yes please, don’t mind if I do 1 March 2016
- Best of the Blog in February 2016 29 February 2016
- Encouraging the best type of enquiry: the phone call 28 February 2016
- Do 20% of your customers need different treatment? 25 February 2016
- Are you neglecting existing customers? 24 February 2016
- Should you keep advertising to people who know you? 23 February 2016
- The best place to improve your brand recognition 22 February 2016
- Google free listings get relegated even further 21 February 2016
- Recommendations for Google Analytics courses 18 February 2016
- Who is visiting this website? 17 February 2016
- It’s an easy mistake to make 16 February 2016
- Don’t leave it just on the home page 15 February 2016
- Why use experienced technical writers? 14 February 2016
- How to ignore website visits from overseas 11 February 2016
- Link building: why and how you should do it 10 February 2016
- Maybe there’s nothing you can learn from us 9 February 2016
- Don’t keep throwing your website away 8 February 2016
- Keywords: not the place for the AdWords dabblers to start 7 February 2016
- White Papers: beware the cynical prospect 4 February 2016
- Google’s new Webmasters website 3 February 2016
- Evaluating the value proposition 2 February 2016
- Make sure they know what to do 1 February 2016
- Best of the Blog in January 2016 31 January 2016
- Social media in B2B marketing in 2016 28 January 2016
- What is a conversion? 27 January 2016
- DIY SEO in 2016 26 January 2016
- What is your SEO budget doing for you? 25 January 2016
- The easy way to increase the amount of words on your website 24 January 2016
- Don’t make it hard for people to telephone you too 21 January 2016
- Don’t fight the power of the ‘back’ button 20 January 2016
- The elements of our product landing page 19 January 2016
- A Product Landing Page Template for you 18 January 2016
- Thrusting a data sheet into their hands and walking away 17 January 2016
- Putting some numbers on the importance of mobile devices 14 January 2016
- Should conventional product pages be consigned to history? 13 January 2016
- The state of engineering and scientific B2B websites 2016 (3) 12 January 2016
- The state of engineering and scientific B2B websites 2016 (2) 11 January 2016
- The state of engineering and scientific B2B websites 2016 (1) 10 January 2016
- It’s all about making the customer look good 7 January 2016
- How to tag your advertising to see if it’s working 6 January 2016
- Resolve to measure advertising results this year 5 January 2016
- The win-win call to action 4 January 2016
- Best of the Blog in December 2015 3 January 2016
- Happy Christmas! 22 December 2015
- Why ‘mobile first’ works even for primarily desktop websites 21 December 2015
- Google Analytics ‘Views’ – providing the data you really want 20 December 2015
- Lost in Translation 17 December 2015
- Leading the market in lazy adjectives 16 December 2015
- Social media buttons on a technical specifications page? 15 December 2015
- A very long list of email tips 14 December 2015
- Does the word ‘solutions’ put up barriers? 13 December 2015
- Why your value proposition is a valuable thing 10 December 2015
- How an effective headline formula will transform your content 9 December 2015
- What Google results look like in Antarctica 8 December 2015
- Global advertising: it’s a big commitment 7 December 2015
- The potential of search advertising – in pictures 6 December 2015
- At least create a mobile-friendly landing page 3 December 2015
- Google’s “Rich Media Text Ads”: an unfortunate experiment 2 December 2015
- Best of the Blog in November 2015 1 December 2015
- Not as boring as your “About Us” page 30 November 2015
- You don’t need to be 50 to know the truth 29 November 2015
- If I’ve learned nothing else about email, it’s this 26 November 2015
- The scourge of the almost endless email thread 25 November 2015
- Why we should make our email subject lines informative 24 November 2015
- Why lazy email replies drive me mad 23 November 2015
- Inbox zero, productivity 1. 22 November 2015
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- The responsibilities of an online marketing manager 18 November 2015
- That’s relevance …or lack of it. 17 November 2015
- How to set up Google Analytics Custom Alerts 16 November 2015
- Google Maps goes off-grid 15 November 2015
- Don’t let your video viewers get away 12 November 2015
- Don’t be told what to do by a CMS 11 November 2015
- 10 clever things which Google can do for you 10 November 2015
- Don’t be the boring one at the social media party 9 November 2015
- How to improve your own promotional emails. Guaranteed. 8 November 2015
- Here’s where we like advertising online. What about you? 5 November 2015
- Uh-oh. Another Google update. 4 November 2015
- How do your email subject lines stack up? 3 November 2015
- Branding advertising at a time when it’s most crucial 2 November 2015
- Best of the Blog in October 2015 1 November 2015
- There’s no escape from the self-proclaimed experts 29 October 2015
- Maybe we should get straight to the point? 28 October 2015
- Can you buy in content for your site? 27 October 2015
- Defining some fundamentals to get better Google results 26 October 2015
- Don’t give in to desperate sales pitches 25 October 2015
- Helping search engines on multi-national websites 22 October 2015
- Just who has your website been designed for? 21 October 2015
- Why you need to write – and highlight – cornerstone content 20 October 2015
- Published prices: peace of mind 19 October 2015
- Websites to avoid on the Google advertising Display Network 18 October 2015
- Here’s the enquiry form you should have on your website 15 October 2015
- JPEG and GIF: Image file formats and their uses 14 October 2015
- The importance of correctly-sized images 13 October 2015
- Fight your competition in private, not in public 12 October 2015
- 9 reasons to advertise against searches on your name 11 October 2015
- Has Powerpoint made us blind to lists? 8 October 2015
- What will your next website need to do? 7 October 2015
- The structure of your website is all wrong (probably) 6 October 2015
- Don’t expect the builder to be the architect too 5 October 2015
- Best of the Blog in September 2015 4 October 2015
- Are you brave enough to switch to plain text? 1 October 2015
- Who sent all those people to my web page? 30 September 2015
- The great PDF mistake 29 September 2015
- All that matters is the result 28 September 2015
- Predicting the unpredictable 27 September 2015
- Actually… (you’re an idiot) 24 September 2015
- Are ad blockers hurting my online advertising? 23 September 2015
- Get that idea out of your head 22 September 2015
- We need to get to the point in our emails 21 September 2015
- Not all PC monitors are like yours 20 September 2015
- Three ways to get links for free 17 September 2015
- No website visitors are unwanted, right? 16 September 2015
- Getting words on your website, efficiently 15 September 2015
- What does your website look like on an iPad? 14 September 2015
- There’s no need to put everything on every page 13 September 2015
- Ongoing SEO: just web design agency subterfuge? 10 September 2015
- The perfect freebie for customers 9 September 2015
- Justifying the concept of search advertising 8 September 2015
- Sales presentations can make great content 7 September 2015
- Which pages on your site keep visitors interested? 6 September 2015
- A beautiful landing page …from the government 3 September 2015
- Why you must use “alt text” in your email images 2 September 2015
- The Google results aren’t a popularity contest any more 1 September 2015
- Best of the Blog in August 2015 31 August 2015
- What to do when Google throws out your website 27 August 2015
- Storytelling to bring the sales story alive 26 August 2015
- How to make your website search engine friendly 25 August 2015
- Gently explaining that marketing isn’t obvious 24 August 2015
- How’s your mobile traffic going? 23 August 2015
- What’s happening on that old Twitter account? 20 August 2015
- How to let prospects get the better of the deal 19 August 2015
- Deal or no deal 18 August 2015
- More on the supposed death of Google+ 17 August 2015
- Net Promoter Score: customer feedback you can use 16 August 2015
- For the tiny-fingered only 13 August 2015
- Behavioural psychology in the real world 12 August 2015
- Bottom feeders in the media pond 11 August 2015
- How to go beyond your product’s benefits 10 August 2015
- Dare you see how your website scores? (Part 593) 9 August 2015
- Support Wikipedia 6 August 2015
- Stop putting up the barriers to response 5 August 2015
- An effective landing page really isn’t hard 4 August 2015
- Getting keywords into your URLs 3 August 2015
- Best of the blog in July 2015 2 August 2015
- What to do about the “Googlebot cannot access CSS and JS files” warning 30 July 2015
- Design your landing pages on a clean sheet of paper 29 July 2015
- Making the most of surveys 28 July 2015
- The (latest) guide to beating Google Analytics spambots 27 July 2015
- Time for a farewell to Flash 26 July 2015
- Stick this on a post-it note for future use 23 July 2015
- How do we get inside our reader’s head? 22 July 2015
- How to use email as your main customer source 21 July 2015
- Mixed media 20 July 2015
- What’s a good response to an email? 19 July 2015
- What’s on a Google results page nowadays? 16 July 2015
- About us? Well, we look a bit tedious, don’t we? 15 July 2015
- Remarketing ads: better than ever (if done right) 14 July 2015
- Sitemaps and Contents Pages 13 July 2015
- Content Marketing at its simplest 12 July 2015
- How do people ask questions? 9 July 2015
- Measuring your advertising traffic properly 8 July 2015
- Stripped back to basics 7 July 2015
- Why is the home page the most neglected on the site? 6 July 2015
- Real-time SEO testing – a neat tool for us all 5 July 2015
- Just checking my office emails, dear 2 July 2015
- You’re customer focused? Who’d have guessed? 1 July 2015
- Best of the blog in June 2015 30 June 2015
- Using LinkedIn as a contact book 29 June 2015
- Defining the priority search terms for your website 28 June 2015
- So… what do our emails look like actually? 25 June 2015
- Ad blockers: are they costing you money? 24 June 2015
- Video: people are starting to expect it 23 June 2015
- Targeting your best pages for the Google treatment 22 June 2015
- What do our emails look like? 21 June 2015
- Google business pages: still not for the faint-hearted 18 June 2015
- What SEO software do the experts use? 17 June 2015
- Get the data on your website visitors that you really want 16 June 2015
- Don’t forget AdWords for a product launch 15 June 2015
- Taking advantage of the web with “Hypotext” 14 June 2015
- Writing something your audience looks forward to 11 June 2015
- Choosing the right emailing system 10 June 2015
- Here’s to simple search marketing 9 June 2015
- Don’t take those website visitor numbers at face value 8 June 2015
- A win-win way of writing an article 7 June 2015
- A neat way to get some quick links to your website 4 June 2015
- Branding your Google search results 3 June 2015
- Just what are you trying to be? 2 June 2015
- Best of the blog in May 2015 1 June 2015
- Learn the language of your web designer 31 May 2015
- What you can learn from your own site search 28 May 2015
- Don’t neglect the workhorses of publishing 27 May 2015
- Don’t let bad website designers hide all the good stuff 26 May 2015
- Your task is to communicate, not to broadcast 25 May 2015
- Be smarter with your SEO targets 21 May 2015
- Introducing “Google Search Console” 20 May 2015
- Referrer spam still ruining your Google Analytics? 19 May 2015
- Improving on the competition, not yourself 18 May 2015
- Covering all the customers’ options 17 May 2015
- 23 ways in which Google can detect a quality article 14 May 2015
- 3 principles for an effective web page 13 May 2015
- What do home page visitors actually want? 12 May 2015
- Not a duplicate page, it’s aimed at a different country 11 May 2015
- Don’t buy domain names out of fear or ignorance 10 May 2015
- How a web marketing assistant could transform your site 7 May 2015
- New website on the way? Ask us for some free advice 6 May 2015
- There are helpful links and unhelpful ones 5 May 2015
- Are you real people? 4 May 2015
- Best of the blog in April 2015 30 April 2015
- Humans are very good at reading lists 29 April 2015
- Spare us the printed newsletter sent out by email 28 April 2015
- A process for writing a technical marketing article 27 April 2015
- 5 questions to answer before writing an article 26 April 2015
- Bringing neglected website content to life 23 April 2015
- Great website content, hidden away 22 April 2015
- Would your customers miss you? 21 April 2015
- Happy #mobilegeddon Day 20 April 2015
- Website URLs continue to fade away slowly 19 April 2015
- Where will my AdWords advert appear on the page? 16 April 2015
- Starting with the call to action 15 April 2015
- A unified corporate style at last 14 April 2015
- Are our compliments enough to show we care? 13 April 2015
- Does Periscope have business and marketing potential? 12 April 2015
- Monitoring the searches where your ads appear 9 April 2015
- A quick view of your website on mobiles 8 April 2015
- An easier overview of your website traffic 7 April 2015
- Don’t mess with convention 6 April 2015
- More news about our friends from Semalt (and co.) 1 April 2015
- Giving that existing web page an extra push 31 March 2015
- How to credit your site as the original 30 March 2015
- Why monitoring position in Google is not a good KPI 29 March 2015
- Don’t be a slave to someone with no imagination 26 March 2015
- This article tells you the best way to put over a message 25 March 2015
- Your customers didn’t all grow up in the 1970s 24 March 2015
- I don’t look like that any more 23 March 2015
- Your future self will thank you for this 22 March 2015
- Why we should separate the content from the navigation 19 March 2015
- The web really is the great leveller 18 March 2015
- Whisper it: your competitors are quite good, actually 17 March 2015
- Making SEO part of your routine 16 March 2015
- 4 reasons why you need to work on your SEO now 15 March 2015
- Don’t ever get taken for granted 12 March 2015
- Making your web content more readable 11 March 2015
- Is your website looking for a commitment? 10 March 2015
- How do we measure SEO success? 9 March 2015
- Got the facts? Get the ranking 8 March 2015
- Don’t let a single template govern your whole website 5 March 2015
- Who still pays money for “advert impressions”? 4 March 2015
- Having a mobile-friendly site has just become critical 3 March 2015
- Is Google going to label slow websites? 2 March 2015
- Analyse your own website for SEO opportunities 1 March 2015
- In a case study, you’re telling a story 26 February 2015
- What’s new on your website? 25 February 2015
- Getting the message through 24 February 2015
- It’s all about the domain name 23 February 2015
- A little SEO knowledge can be a dangerous thing 22 February 2015
- Responsive site design now the preferred choice 19 February 2015
- “About Us” is about giving them confidence 18 February 2015
- The importance of a publication plan 17 February 2015
- It’s your press release, don’t give its benefits away 16 February 2015
- “But we think we’re a very important vendor” isn’t enough 15 February 2015
- Twitter just became a lot more important in B2B 12 February 2015
- What’s in it for me? Not what you might think. 11 February 2015
- Using remarketing to build an email circulation: the numbers 10 February 2015
- Using remarketing to build your email list. It’s easy. 9 February 2015
- How many website visitors are slipping through your fingers? 8 February 2015
- You are the mainstream media now 5 February 2015
- Is mobile-first design sneaking back the “splash page”? 4 February 2015
- Mobile: the No.1 reason why simple emails work better 3 February 2015
- Dealing with alternative terminology 2 February 2015
- Is that really a KPI? 1 February 2015
- Can you recommend a training course please? 29 January 2015
- What to check in your sitemap 28 January 2015
- New Google Analytics accounts – some setup tips 27 January 2015
- You need to own your Google Analytics account 26 January 2015
- Staying ahead in the password game 25 January 2015
- What can you do with a case study? 22 January 2015
- What should a case study look like nowadays? 21 January 2015
- Case studies: is it all about the quantity? 20 January 2015
- Creating marketing content for every type of prospect 19 January 2015
- The role of “personas” in industrial marketing 18 January 2015
- Getting away from email tyranny 15 January 2015
- An alternative approach to data tables 14 January 2015
- Re-wording the features list 13 January 2015
- How to create unique content – the easy way 12 January 2015
- The problem of non-unique content 11 January 2015
- 5 tasks for online marketing in 2015: Our own websites 8 January 2015
- 5 tasks for online marketing in 2015: Email Marketing 7 January 2015
- 5 tasks for online marketing in 2015: Social Media 6 January 2015
- 5 tasks for online marketing in 2015 – Online Advertising 5 January 2015
- 5 tasks for online marketing in 2015 – Other websites 4 January 2015
- Happy Christmas everyone! 23 December 2014
- The odds aren’t coming up on your screen now 22 December 2014
- Drilling down in Google Webmaster Tools 21 December 2014
- Advertise your products, not your marketing activities 18 December 2014
- Why you should focus on the big picture 17 December 2014
- Are popular pages on your site giving the wrong message? 16 December 2014
- Using giveaways to build a prospect list 15 December 2014
- Press releases go back their traditional role 14 December 2014
- Description meta tags are important 11 December 2014
- Does your website sell like you would in person? 10 December 2014
- The best thing you’ll click on today 9 December 2014
- Questions you need to answer 8 December 2014
- Emails being ignored? Try this. 7 December 2014
- Making your confirmation pages work harder 4 December 2014
- What impression are your thank-yous giving? 3 December 2014
- 5 types of content: where does yours fit? 2 December 2014
- How to put a value on the traffic sent by other websites 1 December 2014
- Are you missing out on free banner ads? 30 November 2014
- The great banner ad con trick 27 November 2014
- The neglected core of your website 26 November 2014
- Why do people buy from you? 25 November 2014
- Have a guess. No, on second thoughts, don’t. 24 November 2014
- Mobile-friendly means customer-friendly 23 November 2014
- How to plan new content for a business website 20 November 2014
- Email newsletter design inspiration 19 November 2014
- How to get rid of referrer spam from your analytics 18 November 2014
- Video streaming on the web? Really? 17 November 2014
- Don’t forget the benefit of familiarity 16 November 2014
- Everyone knows how to share email – so make them! 13 November 2014
- Finding any open goals in Wikipedia 12 November 2014
- Anyone can add to Wikipedia, what’s stopping you? 11 November 2014
- Website design – a clarity of vision 10 November 2014
- Time for a quick website checkup 9 November 2014
- Ensuring your third-party article works hard for you 6 November 2014
- Can your home page Powerpoint presentation actually convert? 5 November 2014
- Something to stick on the office wall 4 November 2014
- About your website’s “about us” page 3 November 2014
- Being big enough to learn 2 November 2014
- It’s only two words. 30 October 2014
- 3 ways to get people to your website 29 October 2014
- How to measure the trend of how well you’re doing in Google 28 October 2014
- One great way to get links to your website 27 October 2014
- Building a new website in 2015 26 October 2014
- Naming inspiration 23 October 2014
- Marketing emails: why more means more 22 October 2014
- A quick and easy TV presentation for your next exhibition 21 October 2014
- Social media doesn’t appear to be business media 20 October 2014
- The warm-up before the clickthrough 19 October 2014
- The most exciting time ever to be in marketing 16 October 2014
- When illustrations are worth a thousand photos 15 October 2014
- Why remarketing has become an unmissable opportunity 14 October 2014
- Case studies: it’s all in the presentation 13 October 2014
- To go along with Google’s latest “thing” …or not? 12 October 2014
- Great websites start with the sales team 9 October 2014
- Google rankings? Start with your own website 8 October 2014
- Signs of life from Bing at last? 7 October 2014
- Don’t agonise over the English language 6 October 2014
- Link building: vital, but not a black art 5 October 2014
- Must-read: How to get your free Google services code up to date 2 October 2014
- Possibilities with remarketing you may not even know about 1 October 2014
- Remarketing – so much more than you might think 30 September 2014
- What’s missing from your email signature? 29 September 2014
- Beware the danger in the search box 28 September 2014
- Ensuring you have a strategy for your home page 25 September 2014
- Taglines: more than just slogans 24 September 2014
- Too many sheep 23 September 2014
- Confusing your visitors from the outset 22 September 2014
- The benefits of a content calendar 21 September 2014
- Keeping the web alive 18 September 2014
- AdWords tip: get a longer headline message 17 September 2014
- Being paranoid is not a competitive advantage 16 September 2014
- Whoopee. It’s renew your directory subscription time. 15 September 2014
- Content Marketing is for the consumer market, right? 14 September 2014
- When’s the best time to send out a marketing email? 11 September 2014
- How to tell if an agency understands your market 10 September 2014
- Overexposure and overwork 9 September 2014
- Redirecting your old website: what to tell your designer 8 September 2014
- Redirecting your old website: not Somebody Else’s Problem, sadly 7 September 2014
- What is “Native Advertising” and should we care? 4 September 2014
- What tasks do your users need to accomplish? 3 September 2014
- Continuous improvement 2 September 2014
- Do you know what your website’s error page looks like? 1 September 2014
- Freelance writers for content generation 31 August 2014
- Are you throwing away what Google’s giving you? 28 August 2014
- Identifying what individual email readers do next 27 August 2014
- Measuring more than the visitors from other websites 26 August 2014
- Gated content: getting the best of both worlds 25 August 2014
- What to do if you don’t consider yourself a writer 21 August 2014
- The “exit intent popup” 20 August 2014
- How Wikipedia’s on-page SEO is almost perfect by default 19 August 2014
- A landing page should be the welcoming committee 18 August 2014
- A prospect won’t sign up while they’re still taking off their coat 17 August 2014
- 4 easy-to-use elements which combine to make a great headline 14 August 2014
- It’s the ideas which are at a premium 13 August 2014
- The importance of maintaining your LinkedIn profile page 12 August 2014
- Speedier sites mean more visitors 11 August 2014
- A new way of filtering out robots from Google Analytics 10 August 2014
- Changing to secure “https” – a major nudge from Google 7 August 2014
- 1 Quick Way To Create More Compelling Headlines 6 August 2014
- In praise of animated GIFs 5 August 2014
- Is your SEO being done right? Or done at all? 4 August 2014
- Dynamically matching pages to your visitors 3 August 2014
- And it’s not just the telephone response 31 July 2014
- Hands up who’s rung their own company recently? 30 July 2014
- Does call-tracking software work for you? 29 July 2014
- Why I still think you should ignore “bounce rate” 28 July 2014
- What do my emails look like? 27 July 2014
- Introducing the Google Analytics iPhone app 24 July 2014
- An easy, quality article you can write, every year 23 July 2014
- Auto-fill: another reason to get keywords into page URLs 22 July 2014
- Trying to identify our traffic better 21 July 2014
- Data sheets: some frequently-made errors and omissions 20 July 2014
- Have you forgotten the benefits of your company? 17 July 2014
- Intelligent mailmerging 16 July 2014
- Are your web pages actually worth Google linking to? 15 July 2014
- This is what we get in return for Shakespeare 14 July 2014
- Images and illustrations on your data sheets 13 July 2014
- When social media is all too much 10 July 2014
- Talk to your customers up at their level 9 July 2014
- SEO for videos in 2014 8 July 2014
- How to tell Google your sites are targeting different countries 7 July 2014
- Data sheets: the importance of graphic design 6 July 2014
- We love you, even if advertising agencies don’t 3 July 2014
- No more nice photos in the Google results 2 July 2014
- An “out of office” reply with personality 1 July 2014
- Trying to please everyone, but succeeding for nobody 30 June 2014
- Useful and unusual additions to your data sheets 29 June 2014
- Make them an offer 26 June 2014
- Using LinkedIn discussions as inspiration 25 June 2014
- What do you already know will be happening next year? 24 June 2014
- Should I buy the “.uk” version of my domain name now? 23 June 2014
- What content should a data sheet contain? 22 June 2014
- Applying the Ansoff Matrix to your business 19 June 2014
- Using pay-per-click advertising more creatively 18 June 2014
- There may be a lot more business out there than you’re addressing 17 June 2014
- Advertisers’ Hashtags at the 2014 World Cup #terribleidea 16 June 2014
- Data sheets: what are they for? 15 June 2014
- The evolution of your search advertising 12 June 2014
- Retrieving the situation with non-redirected websites 11 June 2014
- Keeping Google onside when launching a new website 10 June 2014
- Why a sales presentation shouldn’t be a lazy narrative 9 June 2014
- What is a data sheet? 8 June 2014
- Can you make your website faster still? 5 June 2014
- Easy ways to improve your email open rates 4 June 2014
- A new format for the Google AdWords Display Network 3 June 2014
- See ourselves as others see us 2 June 2014
- Have your web designers done their job properly? 1 June 2014
- SEO is not dead. Here’s how to take control. 29 May 2014
- SEO is not dead. Here’s what it involves in 2014. 28 May 2014
- SEO is not dead. But look past the “glamour” searches! 27 May 2014
- SEO is not dead. Is it what you think though? 26 May 2014
- Still making excuses about social media? 22 May 2014
- A way to ensure you write better description meta tags 21 May 2014
- 1 way to improve your copywriting 20 May 2014
- Steps along the way 19 May 2014
- Why what we want from SEO and PR has merged 18 May 2014
- A new way to think about your website 15 May 2014
- “Just get us lots of names of people who might buy our stuff” 14 May 2014
- Google Analytics “SEO Report” – an absolutely essential report 13 May 2014
- Why your non-sales content should be the core of your website 12 May 2014
- Introducing LinkedIn Showcase Pages 11 May 2014
- “The web is a lousy version of television” 8 May 2014
- Is it worth being in a directory just for the link value? 7 May 2014
- Where I think remarketing can be brilliant for B2B companies 6 May 2014
- Creating page URLs which search engines like 5 May 2014
- All about the .uk (“dotuk”) domain launching in June 2014 1 May 2014
- The advantage of being a relatively small player 30 April 2014
- So you just came back from an exhibition… 29 April 2014
- Formatting an email with multiple items 28 April 2014
- The horror of a corporate newsletter 27 April 2014
- How to change to the new Google Universal Analytics 24 April 2014
- Check if you’re returning a 404 response code 23 April 2014
- What’s your video setting out to achieve? 22 April 2014
- Searches triggering your AdWords ads: the data’s still there 21 April 2014
- Agonise over your web page titles. This is important! 16 April 2014
- How a Content Marketing strategy brings everything into focus 15 April 2014
- How to demonstrate the benefit of real SEO 14 April 2014
- So what the heck is SEO nowadays? 13 April 2014
- Why you should keep a store of original artwork 10 April 2014
- Spend some time on the presentation of your videos 9 April 2014
- Don’t get sniffy about the idea of a “blog” 8 April 2014
- Get the message out there – and keep it out there 7 April 2014
- How to count the website visitors from your magazine adverts 6 April 2014
- Look beyond the words 3 April 2014
- Here’s a nice introduction to “SEO” for you 2 April 2014
- Getting a handle on your website with A1 Website Analyzer 1 April 2014
- You don’t need that domain name they’re offering 31 March 2014
- It’s all kicking off in the SEO world 30 March 2014
- Why video continues to be a must-have in B2B marketing 27 March 2014
- 5 questions you need to ask about your company email newsletter 26 March 2014
- Using Google Analytics to help with your “online cuttings” file 25 March 2014
- Who’s still got access to your web services? 24 March 2014
- Even sophisticated systems can have problems 23 March 2014
- You know that tiny bit of text at the top of your emails…? 20 March 2014
- Reinforcing your brand around the web 19 March 2014
- Using Google AdWords for branding on Google search 18 March 2014
- Online advertising performance claims: are they a scandal? 17 March 2014
- Google results: are you being cut off in your prime? 16 March 2014
- Getting that semalt.com referrer out of Google Analytics 13 March 2014
- New Google results design, March 2014 – old and new compared 12 March 2014
- Where does your advert actually send people? 11 March 2014
- A clickthrough experiment to prove you know better 10 March 2014
- “Visits” to your website or “unique visitors”? 9 March 2014
- What PR do Industrial SMEs need to get on page 1 organic listings? 6 March 2014
- Monitoring those “Page Not Found” errors on your website 5 March 2014
- Page not found? Well, help them find one. 4 March 2014
- The “Zero Moment Of Truth” in the technical B2B arena 3 March 2014
- Just what is the “Zero Moment Of Truth”? 2 March 2014
- Would you like to see all your marketing data in one place? 27 February 2014
- More sophisticated analysis of third-party website visits 26 February 2014
- Don’t make a decision based on nothing more than gut feeling 25 February 2014
- How to set up free Google services on a new website 24 February 2014
- Who’s your imaginary friend? 23 February 2014
- You don’t have to be a journalist to create great content 20 February 2014
- How important is mobile traffic to our websites? 19 February 2014
- Remarketing continues to mature 18 February 2014
- What is the customer actually needing to buy? 17 February 2014
- What should be in my email signature? 16 February 2014
- A guide to using PDF documents on business websites (Part 5) 13 February 2014
- A guide to using PDF documents on business websites (Part 4) 12 February 2014
- A guide to using PDF documents on business websites (Part 3) 11 February 2014
- A guide to using PDF documents on business websites (Part 2) 10 February 2014
- A guide to using PDF documents on business websites (Part 1) 9 February 2014
- Playing catch-up can be your trump card 6 February 2014
- Your website, at a glance. 5 February 2014
- How to help the search engines to help you 4 February 2014
- Grouping your Google Analytics data more meaningfully 3 February 2014
- A 7-point checklist for editing your own writing 2 February 2014
- You can’t force the conversation 30 January 2014
- Web advertising options: an update for 2014 29 January 2014
- Some email marketing food for thought 28 January 2014
- Another victim of manipulating the Google results 27 January 2014
- You can’t Tweet your way to Google success. Yet. 26 January 2014
- Thanks for nothing. 23 January 2014
- How to get loads of case studies without the grief 22 January 2014
- You need to take a whole new approach to case studies 21 January 2014
- Dominating the Google results: it can still be done. 20 January 2014
- Are you selling yourself rather than box-shifting? Do it properly then. 19 January 2014
- What do you know about that nobody else does? 16 January 2014
- Why are you hiding your telephone number from me? Why? 15 January 2014
- Do you respond to enquiries within days? Or microseconds? 14 January 2014
- How well are you doing in Google for the really important stuff? 13 January 2014
- The argument for linking out from your site 12 January 2014
- LinkedIn: sell yourself. Don’t hold back. 9 January 2014
- You can’t measure the traffic from our site. Yeah, right. 8 January 2014
- What happens after I fill in your web form? 7 January 2014
- Go and look at some great slideshows and be inspired. 6 January 2014
- If You Take This Attitude, Your Readers Will Too. Unfortunately. 5 January 2014
- The 2013 Roundup – Part 5 19 December 2013
- The 2013 Roundup – Part 4 18 December 2013
- The 2013 Roundup – Part 3 17 December 2013
- The 2013 Roundup – Part 2 16 December 2013
- The 2013 Roundup – Part 1 15 December 2013
- Google AdWords’ Display Network – “caveat emptor” 12 December 2013
- Search engine optimisation – another warning 11 December 2013
- Questions to ask in a case study 10 December 2013
- Is your “About Us” page efficient and effective? 9 December 2013
- Smartphones are important to your company’s marketing 8 December 2013
- It’s not all about the home page 5 December 2013
- Start at the top 4 December 2013
- Doing it all online? It’s second nature to us here 3 December 2013
- Make your copywriting as interesting as your conversation 2 December 2013
- They don’t want to know everything you know 1 December 2013
- Using a good marketing service? Let us know about it. 28 November 2013
- A unique description meta tag for each page, or none at all 27 November 2013
- A landing page for every advert 26 November 2013
- Put a human face on your email marketing 25 November 2013
- Stop wasting your advertising money on sites with no guarantees 24 November 2013
- What do you want from a survey? Ideas or charts? 21 November 2013
- Now with added support from Google 20 November 2013
- Used dodgy “SEO” in the past? There may be trouble ahead. 19 November 2013
- The onward march of Google 18 November 2013
- Twitter advertising now a real option 17 November 2013
- Treat your website with the investment it deserves 14 November 2013
- What clickthrough rate is Google giving you? 13 November 2013
- I admit it. I still don’t know what Google+ is all about. 12 November 2013
- Bringing your press releases into the 21st century 11 November 2013
- Patching over your website’s failings 10 November 2013
- Naming inspiration 7 November 2013
- Appropriate Communication 6 November 2013
- Publisher and advertiser are on the same side at last 5 November 2013
- Google leans on you to do more with your AdWords 4 November 2013
- SEO and the web designer 3 November 2013
- An idea for a regular blog post 31 October 2013
- Digital is not an afterthought 30 October 2013
- The name of the game 29 October 2013
- How to get into the ‘Shop’ panel of the Google results 28 October 2013
- Why making companies buy their way to the top is right 27 October 2013
- Getting onto the first page of Google results with video 24 October 2013
- Image search – a shortcut onto the first page of Google results? 23 October 2013
- The impact of the page URL on great SEO 22 October 2013
- How to write a web page description meta tag for great SEO 21 October 2013
- How to write a web page title tag for great SEO 20 October 2013
- RIP those crazy searches 17 October 2013
- Considerations in launching a new product 16 October 2013
- How ads are sneaking ever more neatly into the Google results 15 October 2013
- Taking your website analytics into your own hands 14 October 2013
- Free training in the fundamental marketing skill of Google Analytics 13 October 2013
- Time to move your site to a new web host? 10 October 2013
- Relevant marketing: you already have what’s needed 9 October 2013
- How can we learn from the best online stores? 8 October 2013
- You are measuring the response from your ads, aren’t you? 7 October 2013
- How to set up my favourite Google traffic KPI report 6 October 2013
- A better way of measuring your success in Google 3 October 2013
- Doubling up in the Google results 2 October 2013
- The impact of Google’s Hummingbird update demonstrated 1 October 2013
- Outbound marketing to promote inbound marketing 30 September 2013
- Another Google update: should we do anything? 29 September 2013
- It’s bye-bye to monitoring which search terms sent you traffic 26 September 2013
- Have you got time for online advertising? 25 September 2013
- Personalisation in emails 24 September 2013
- Following up on your initial fulfilment 23 September 2013
- Get a better idea of who links to you 22 September 2013
- 3 ways to use Google more effectively 19 September 2013
- Have you checked how your emails look? 18 September 2013
- 4 ways to work from home productively 17 September 2013
- Why would anyone want to read this? 16 September 2013
- Promoting a niche technical product online 15 September 2013
- Be careful with that data 12 September 2013
- Don’t be afraid to link out from your website 11 September 2013
- Link Building Strategies - the best guide ever 10 September 2013
- Coping with the seven answers to every sales question 9 September 2013
- Please don’t waste your money on bought-in email lists 8 September 2013
- The most common website problems for users 5 September 2013
- Focus your email lists for greater engagement 4 September 2013
- Keep looking at original websites 3 September 2013
- Visitors from Google aren’t necessarily what you think they are 2 September 2013
- Why you need to have Google Webmaster Tools running 1 September 2013
- Will we all be buying new domain names soon? 29 August 2013
- Do you know who you’re writing for? 28 August 2013
- It’s not “About Us”. Who are “Us”? 27 August 2013
- A plan to start proper “content marketing” 26 August 2013
- The importance of keeping hold of search engine users 25 August 2013
- The power of a testimonial 22 August 2013
- The truth revealed by online stores 21 August 2013
- Making your videos jump out of the search results 20 August 2013
- What reporting are you getting on your “SEO investment”? 19 August 2013
- Keep an eye on LinkedIn advertising 18 August 2013
- Letting visitors go without a fight 15 August 2013
- Clear the decks 14 August 2013
- Just concentrate on the simple things 13 August 2013
- How to implement “Follow” and “Share” buttons 12 August 2013
- Person or persons of unspecified gender 11 August 2013
- Positioning yourself for company logos in search results 8 August 2013
- Free stock photography with no restrictions 7 August 2013
- The information which your landing page needs to offer 6 August 2013
- Don’t rush your prospects 5 August 2013
- Reassure prospects that you’re a safe bet 4 August 2013
- The cost of poor Quality Score 1 August 2013
- So what does affect your site’s performance in the Google results? 31 July 2013
- You only have to beat the opposition, not the system 30 July 2013
- Create content that’s interesting and the results will follow 29 July 2013
- Learning Lessons From Trade Magazines 28 July 2013
- Dominating the search results for your company name 25 July 2013
- Crafting your calls to action 24 July 2013
- What are the considerations for a good landing page? 23 July 2013
- Your product pages should be your best salesperson 22 July 2013
- Glass half-full marketing 21 July 2013
- SEO over the Summer: a Social Media Programme 18 July 2013
- SEO over the Summer: Getting More Links 17 July 2013
- SEO over the Summer: Adding More Content 16 July 2013
- SEO over the Summer: Getting your tags right 15 July 2013
- 4 ways you can tackle SEO over the summer 14 July 2013
- 5 Things Every MD Needs To Understand About Online Marketing (Part 5) 11 July 2013
- 5 Things Every MD Needs To Understand About Online Marketing (Part 4) 10 July 2013
- 5 Things Every MD Needs To Understand About Online Marketing (Part 3) 9 July 2013
- 5 Things Every MD Needs To Understand About Online Marketing (Part 2) 8 July 2013
- 5 Things Every MD Needs To Understand About Online Marketing (Part 1) 7 July 2013
- Interview videos done affordably in-house 4 July 2013
- Using a blog to build relationships with magazines 3 July 2013
- Don’t waste any of your customers’ time 2 July 2013
- It’s always worth finding out what your market wants 1 July 2013
- Planning a style of article structure 30 June 2013
- Why the web doesn’t cause the phone to ring as much as you’d think 27 June 2013
- It’s not that advertising agencies don’t care… 26 June 2013
- Prepare to lose some readers if you have a company blog 25 June 2013
- The mindset required for search engine marketing 24 June 2013
- Your CV gets you business, not just a job 23 June 2013
- Web maintenance on tap: it makes a lot of sense 20 June 2013
- Don’t worry. Be happy. 19 June 2013
- Google adds its weight to getting mobile right 18 June 2013
- Mobile visitors get more important by the day 17 June 2013
- Oh good. Now the ads in Google are getting pictures. 16 June 2013
- The return of press releases 13 June 2013
- The fine art of proof reading 12 June 2013
- Finding out more about your mailing list 11 June 2013
- Overcoming the “simmering resentment” of unwanted email 10 June 2013
- Don’t add people to your mailing lists without asking 9 June 2013
- Where BMON is coming from 6 June 2013
- Standing up for designing by committee 5 June 2013
- 10 Facebook Pages to aspire to 4 June 2013
- Launching a company blog: it’s this easy 3 June 2013
- No blog? What’s your excuse? 2 June 2013
- Websites are not for life 30 May 2013
- Moving on from Web 1.0 in 2013 29 May 2013
- The genius of asymmetric dominance 28 May 2013
- Who gets on board a spinning carousel? 27 May 2013
- Why “so what” is so useful 23 May 2013
- Google – just providing what its users want 22 May 2013
- Google is not putting logos next to your company’s results 21 May 2013
- Making the path to enquiry straightforward (2) 20 May 2013
- Making the path to enquiry straightforward (1) 19 May 2013
- Identifying the four routes to enquiry 16 May 2013
- Tracking the “enquiry journey” 15 May 2013
- These guys must know what they’re doing 14 May 2013
- Don’t undersell your promotional material 13 May 2013
- The 200 factors which contribute to your Google ranking 12 May 2013
- Twitter keyword advertising: maybe, one day… 9 May 2013
- Breaking up your advertising on a geographical basis 8 May 2013
- Am I in the right place? 7 May 2013
- Every table tells a story 6 May 2013
- Here’s an opportunity for you 2 May 2013
- Treat others as you’d like to be treated yourself 1 May 2013
- Bad Mission Statements: worse than none at all 30 April 2013
- LinkedIn advertising: the equivalent to advertising in trade magazines 29 April 2013
- The PPC alternatives to Google AdWords 28 April 2013
- Low cost implanted dream advertisements: coming soon. 25 April 2013
- It’s time to give yourself a more grown-up password strategy 24 April 2013
- “I read about us online the other day – what do you think?” 23 April 2013
- The Beauty of Short, Predictable URLs 22 April 2013
- I’ve seen the future, and it’s cheap 21 April 2013
- Do your emails get to the point from the start? 18 April 2013
- The only reason to have a meeting 17 April 2013
- How many websites are genuinely useful to your own? 16 April 2013
- Why you need to spend more time on your email subject lines 15 April 2013
- The Best Sales Books Of All Time 14 April 2013
- Where on the page should you close the deal? 11 April 2013
- Why you shouldn’t throw money at outsourced SEO 10 April 2013
- Identifying website visitors coming from magazine advertisements 9 April 2013
- Let’s start identifying your website traffic better 8 April 2013
- What does “direct” mean in your website analytics? 7 April 2013
- Hundreds of Tools for Marketers 4 April 2013
- The best search engine optimisation you can do 3 April 2013
- Using filenames for everyone’s benefit 2 April 2013
- Hanging on to what you’ve got 1 April 2013
- Naming files to avoid problems (Part 3) 27 March 2013
- Naming files to avoid problems (Part 2) 26 March 2013
- Naming files to avoid problems (Part 1) 25 March 2013
- The increasing problem of brand “confusion” 24 March 2013
- Google Shopping For Suppliers: this will be huge 21 March 2013
- Bringing the Hannover Fair to the press 20 March 2013
- Poor product photography: why make yourself look bad? 19 March 2013
- Getting through to the prospects which other outlets fail to reach 18 March 2013
- Don’t shoot the messenger 17 March 2013
- The knock-on effects of Google Reader being closed 14 March 2013
- The problem with printing web pages 13 March 2013
- How many ads do you get on a Google results page? 12 March 2013
- Search term “(not provided)” – what does it mean? 11 March 2013
- Facebook’s new News Feed explained 10 March 2013
- The future of Google results pages 7 March 2013
- Conservative website design: don’t make me think 6 March 2013
- A great analytics report which everyone should have 5 March 2013
- More useful features of LinkedIn 4 March 2013
- You are the hero of your own story 3 March 2013
- Why your next site needs to be “Responsive” 28 February 2013
- It’s “when” should I choose a website design agency? …not “how” 27 February 2013
- Are more people using Bing than Google? (Er – no) 26 February 2013
- Who’s in control of your company website? It might not be you. 25 February 2013
- The rise of “social signals” 24 February 2013
- Making the most of similar product pages 21 February 2013
- Why you need to target Google with your branded advertising 20 February 2013
- Making your product pages into a great sales presentation 19 February 2013
- Are your product pages the worst sales presentation ever? 18 February 2013
- The next step for prospects: survey results 17 February 2013
- Why the cards are stacked in Google’s favour – for now 14 February 2013
- Why your “personal brand” matters 13 February 2013
- Broken links: rank higher in Google, for a few minutes’ work 12 February 2013
- [Survey] What offers are you making to your customers? 11 February 2013
- Is gut feeling good enough? Was it ever? 10 February 2013
- Remarketing: fun, but not often suitable for us 7 February 2013
- An idea for a compelling early-stage marketing document 6 February 2013
- Are you trying to get sales leads …or just enquiries? 5 February 2013
- Don’t take existing customers for granted 4 February 2013
- Giving people the option 3 February 2013
- Advertising on LinkedIn: worth investigating? 31 January 2013
- Too many fields is just bad form 30 January 2013
- When a picture beats any number of words 29 January 2013
- The easy way to get colleagues to contribute to your website 28 January 2013
- What are we actually selling here? 27 January 2013
- Website real-time reports: very, er, cool. 24 January 2013
- What are your mobile device visitors seeing? 23 January 2013
- Mobile device visits to your website head towards 10% 22 January 2013
- Dear dear, what a quandary 21 January 2013
- What are other companies offering their prospects? 20 January 2013
- Treading water takes more effort than you might think 17 January 2013
- How many worthwhile visitors is Google really sending you? 16 January 2013
- A checklist for writing a great web page 15 January 2013
- The importance of clean data 14 January 2013
- Personalisation means writing to the individual 13 January 2013
- How to ensure you look at your website traffic analysis regularly 10 January 2013
- The real insight into your website traffic which you can set up today 9 January 2013
- How to analyse your website visits which might actually lead to sales 8 January 2013
- Can companies with outdated terms of business prosper? 7 January 2013
- Why my company and not the others? 6 January 2013
- If you keep doing the same thing …what happens? 3 January 2013
- A goal or a resolution? It doesn’t matter really. 2 January 2013
- One way to make yours a more efficient, lower stress new year 1 January 2013
- Best of 2012: November/December 23 December 2012
- Best of 2012: October 20 December 2012
- Best of 2012: September 19 December 2012
- Best of 2012: August 18 December 2012
- Best of 2012: July 17 December 2012
- Best of 2012: June 16 December 2012
- Best of 2012: May 13 December 2012
- Best of 2012: April 12 December 2012
- Best of 2012: March 11 December 2012
- Best of 2012: February 10 December 2012
- Best of 2012: January 9 December 2012
- Now you’ve got your press release, what are you going to do with it? 6 December 2012
- Do your photos make – or break – your press releases? 5 December 2012
- What should go in your press release? 4 December 2012
- What else should we research before writing our press release? 3 December 2012
- What should your press releases say to your prospects? 2 December 2012
- Do you still equate content marketing with writing a blog? 29 November 2012
- What matters most: the deliverable, the offer or the audience? 28 November 2012
- Might we be comparing apples to oranges in our visitor analysis? 27 November 2012
- What’s the best practice for including videos in emails? 26 November 2012
- We’ve made a video about making videos 25 November 2012
- What can we learn from websites like Coca-Cola’s? 22 November 2012
- Have you stolen any images recently? 21 November 2012
- Seen this little trick with Google’s Image Search? 20 November 2012
- Still buying banner adverts at fixed rates? Time to stop. 19 November 2012
- Seen the improvements to in-page analytics? 18 November 2012
- Are you putting on a show for your visitors? 15 November 2012
- What can Google+ do for your SEO efforts? 14 November 2012
- The web is not a marketing tool. What is it then? 13 November 2012
- Is the content of your emails as cheap as the distribution method? 12 November 2012
- A little bit of everything: are you falling into a trap? 11 November 2012
- How do we search engine optimise a press release? 8 November 2012
- Are you wasting your search engine advertising spend? 7 November 2012
- Are you underestimating your customers’ intelligence? 6 November 2012
- Are you offended when people don’t want to hear from you? 5 November 2012
- Are you over-rating the power of email? 4 November 2012
- Does your “About Us” just say “We Don’t Care About You”? 1 November 2012
- Why are you holding back on your best sales presentations? 31 October 2012
- How do you find out which searches you should be targeting? 30 October 2012
- Are you building your lists in advance? 29 October 2012
- Can you keep the MD happy and promote the company effectively too? 28 October 2012
- Are you expecting Sales to conjure business out of thin air? 25 October 2012
- Are you using Google Alerts effectively? (Or at all?) 24 October 2012
- Can we possibly save the printed magazine? 23 October 2012
- What does your site look like on an iPad or iPhone? 22 October 2012
- Can you erase your bad SEO tracks? 21 October 2012
- What’s the best practice for building an exact match domain website? 18 October 2012
- Should I set up an exact match domain site? 17 October 2012
- How do you get found for terms you don’t use? 16 October 2012
- Who’s making the most of their top places in Google? (Part 2) 15 October 2012
- Who’s making the most of their top places in Google? (Part 1) 14 October 2012
- Did your website designer remember your “favicon”? 11 October 2012
- Still keyword stuffing, and stuffing those keywords? 10 October 2012
- Hands tied? You’re not alone. 9 October 2012
- Looking for something better than a corporate video? 8 October 2012
- Do your prospects have something in common? 7 October 2012
- Is your company relying on just a single lonely domain name? 4 October 2012
- Should your email subject lines be a specific length? 3 October 2012
- Do you ensure your customers appreciate you? 2 October 2012
- Are you covering the essentials on LinkedIn? 1 October 2012
- Can I give you one tip, as a former editor? 30 September 2012
- What does social media say about your company? 27 September 2012
- Do you come across as a trustworthy operation? 26 September 2012
- Still advertising to impress your own managing director and board? 25 September 2012
- Is sticky navigation the next must-have for your website? 24 September 2012
- Why haven’t PR agencies taken over from SEOs? 23 September 2012
- Are you bored with your website’s design? 20 September 2012
- Is your content spread too thinly? 19 September 2012
- How do you combat a competitor who’s trying to annoy you in AdWords? 18 September 2012
- Is the top spot on Google even more favoured than we thought? 17 September 2012
- Can we help with an AdWords campaign for you? 16 September 2012
- Has this one ever occurred to you? 13 September 2012
- Is it worth getting to the top of the Google results? 12 September 2012
- So what did I mean by spending money where it gets results? 11 September 2012
- Is ongoing outsourced SEO work a waste of money? 10 September 2012
- How hard do you find it to tell the world who’s using your product? 9 September 2012
- Are your product pages letting prospects just walk away? 6 September 2012
- Are you failing to present more than “just the facts”? 5 September 2012
- Are you letting prospects know they can buy with confidence? 4 September 2012
- Are you proud of what you sell? Then show it! 3 September 2012
- Are your product pages just poor summaries? 2 September 2012
- Is the term “downloads” the right one to use any more? 30 August 2012
- Are your PDF documents inconvenient, bloated giants? 29 August 2012
- Do your PDF documents look poor in Google results? [SEO Wednesdays] 28 August 2012
- Are PDF documents always appropriate? 27 August 2012
- Are you committing these 3 fatal errors in AdWords? 23 August 2012
- Looking for a broader understanding of online marketing? 22 August 2012
- Are you analysing the competition? [SEO Wednesdays] 21 August 2012
- How many recipients should be opening your emails? 20 August 2012
- What would you do if your website was deleted? 19 August 2012
- Could voice recognition improve your marketing material? 16 August 2012
- Will the phrase “take a memo” be returning soon? 15 August 2012
- Do you have an XML Sitemap? [SEO Wednesdays] 14 August 2012
- Is Google indexing pages from your website? 13 August 2012
- Do you know how many people see your online adverts? 12 August 2012
- Are banner ads still worth doing? 9 August 2012
- Are you measuring worthwhile visits to your website? 8 August 2012
- How should you present contributed articles? [SEO Wednesdays] 7 August 2012
- Ever thought you could produce an eBook in-house? 6 August 2012
- Does your website suffer from Templatitis? 5 August 2012
- Are you making the most of LinkedIn? 2 August 2012
- How do your emails look to everyone else? 1 August 2012
- How do you get other websites to run your content? [SEO Wednesdays] 31 July 2012
- Do you know how the AdWords auction works? 30 July 2012
- Are you making responding attractive enough? 29 July 2012
- Are you making the most of Twitter? 26 July 2012
- What are you doing for your existing customers? 25 July 2012
- Are you making the most of your friends and family? [SEO Wednesdays] 24 July 2012
- Why hold back on telling people about your success? 23 July 2012
- What are your marketing priorities for 2013? 22 July 2012
- Why might people hate your blog? 19 July 2012
- Are you measuring your promotional success over the appropriate period? 18 July 2012
- What is Negative SEO? [SEO Wednesdays] 17 July 2012
- Is your website working at the moment? Do you know? 16 July 2012
- Will you miss your copy of The Engineer magazine? 15 July 2012
- Are you putting the advertising cart before the horse? 12 July 2012
- Are you killing your marketing at the final hurdle? 11 July 2012
- What does writing for the search engines mean? [SEO Wednesdays] 10 July 2012
- Do you think people should “pay” for your sales material? 9 July 2012
- Need to move your telephone system into the 21st century? 8 July 2012
- Is it time to pay more attention to Facebook? 5 July 2012
- Do you need your prospect’s contact information? 4 July 2012
- Do your page titles suddenly need shortening? [SEO Wednesdays] 3 July 2012
- Need a workbook for a Content Marketing strategy? 2 July 2012
- How does your company measure up on the phone? 1 July 2012
- Do you know how many internal links are on your home page? 28 June 2012
- Are you making the most of In-Page Analytics? 27 June 2012
- Is your website quick enough …and does it matter? [SEO Wednesdays] 26 June 2012
- Do your emails get what you want? 25 June 2012
- Would you like us to set you up with special domain names? 24 June 2012
- Need to know how to set up a special-use domain name? 21 June 2012
- Isn’t it time to start counting the responders from your adverts? 20 June 2012
- Are you using the potential of video? [SEO Wednesdays] 19 June 2012
- Would your best salesman talk like this to a regular customer? 18 June 2012
- Do you need to apologise for yourself? 17 June 2012
- Are you struggling with website tables? 14 June 2012
- What does your prospect really need? 13 June 2012
- Is that link to your site worth having? [SEO Wednesdays] 12 June 2012
- Why aren’t they encouraging you to track response? 11 June 2012
- Are you delivering on your promises? 7 June 2012
- Could you encourage your customers to write for you? 6 June 2012
- Need to get a different page showing in Google? [SEO Wednesdays] 5 June 2012
- What does your website look like in different browsers? 31 May 2012
- Why do you need to know what browsers your visitors use? 30 May 2012
- Want a great guide to Search Engine Optimization? [SEO Wednesdays] 29 May 2012
- Do you know what your emails are going to look like? 28 May 2012
- Is your copywriting, well, a bit half-hearted? 27 May 2012
- Why do so many Google visitors have the search term “not provided”? 24 May 2012
- Do you know if your traffic from Google is improving? 23 May 2012
- Do you know what you should be optimising for? [SEO Wednesdays] 22 May 2012
- Can you make your website visitors quickly feel at home? 21 May 2012
- Are you killing your chances in the first two seconds? 20 May 2012
- How should you write your White Papers? 17 May 2012
- Why do you need to reconsider White Papers? 16 May 2012
- Have you avoided offending the Penguin? [SEO Wednesdays] 15 May 2012
- Done anything about the EU Privacy Law yet? 14 May 2012
- Still wasting time and money on directories? 13 May 2012
- Want to see what your site could look like, mobile-style? 10 May 2012
- How easily could I get a true picture of your company? 9 May 2012
- Is your website indexed properly in Google? [SEO Wednesdays] 8 May 2012
- Can you be too polite with your emails? 7 May 2012
- Feel like taking a chance? 6 May 2012
- How do you move your company into online video affordably? 3 May 2012
- How many marketing videos have you got in you? 2 May 2012
- What do our customers want from marketing videos? 1 May 2012
- Where could your marketing videos be used? 30 April 2012
- Why do we all need to be video producers now? 29 April 2012
- Has your website been running OK today? 26 April 2012
- Is Search Advertising miraculous, or just cost-effective? 25 April 2012
- What elements of SEO should I look at next? (2) [SEO Wednesdays] 24 April 2012
- What opportunities does a press release distributed online give you? 23 April 2012
- Do your press releases still look like it’s 1999? 22 April 2012
- How much of your advertising results would you have got anyway? 19 April 2012
- Do you have to be quite so stuffy? 18 April 2012
- What elements of SEO should I look at next? [SEO Wednesdays] 17 April 2012
- How can I run a press conference where the press actually turns up? 16 April 2012
- Is Google the only game in town? 15 April 2012
- Are you differentiating yourself? 12 April 2012
- Need a quick way to check your site’s health? 11 April 2012
- So what are the most important things to concentrate on? [SEO Wednesdays] 10 April 2012
- Are you risking being thrown out of Google? 9 April 2012
- Did your website redesign kill your visitor numbers? 4 April 2012
- Time to give your pages relevant filenames? [SEO Wednesdays] 3 April 2012
- Why make cold calls when real prospects are available? 2 April 2012
- How easy is it to give your website a new coat of paint? 1 April 2012
- Could you use video to bring your website to life? 29 March 2012
- Does it make sense to defend your top spot in Google? 28 March 2012
- Do your images need optimising for search engines? [SEO Wednesdays] 27 March 2012
- Are your email subject lines being given enough thought? 26 March 2012
- Who’s keeping up with appearances? 25 March 2012
- Need to generate a quick chart? 22 March 2012
- Is link bait relevant to technical companies? 21 March 2012
- Are you about to get more local business? [SEO Wednesdays] 20 March 2012
- Are you squeezing contact details from your visitors? 19 March 2012
- If it’s enough for one, is it enough for everyone? 18 March 2012
- Do you still regard emails as having no downside because they’re free? 15 March 2012
- Are you taking advantage of the editorial talent out there? 14 March 2012
- What’s the role of description meta tags? [SEO Wednesdays] 13 March 2012
- Are you showing visitors to the right page? 12 March 2012
- Still think QR Codes might be a good idea? 11 March 2012
- Are your AdWords showing inappropriately? 8 March 2012
- Why use still images as illustrative material? 7 March 2012
- Got any duplicate titles? [SEO Wednesdays] 6 March 2012
- Will The Quo go on forever? You bet. 5 March 2012
- Want to know the 2012 way to get on the first page of Google? 4 March 2012
- Are you covering every stage of the buying cycle? 1 March 2012
- So… what business is your company in? 29 February 2012
- How do I fix the titles on my whole site? [SEO Wednesdays] 28 February 2012
- How do you get someone to add you to their directory? 27 February 2012
- How do you find sites which might link to you? 26 February 2012
- Do you really only employ glamour models? 23 February 2012
- Are you just counting any old bums on seats? 22 February 2012
- To www or not to www? [SEO Wednesdays] 21 February 2012
- How do you produce something as good as a journalist? 20 February 2012
- Are you making your visitors do the work? 19 February 2012
- A history of marketing in 10,893 pixels 16 February 2012
- Is your website missing out on a growing market? 15 February 2012
- What’s your robots.txt up to? [SEO Wednesdays] 14 February 2012
- How many of the aspects of a website’s design need updating on your site? 13 February 2012
- How critical is the anchor text of a link? 12 February 2012
- Do your press releases stand out? 9 February 2012
- Does your website care about your customer at all? 8 February 2012
- How’s your About Us page looking? 7 February 2012
- How many times a day do you feature in the Google results? 6 February 2012
- Emails: Are you letting your PC’s brain take the strain? 5 February 2012
- Are you making the most of your visitor analysis? 2 February 2012
- Is February 2012 the time to make changes to your advertising? 1 February 2012
- Can we learn something from the village idiot? 31 January 2012
- Have you asked the one question your prospects will ask? 30 January 2012
- Are you introducing yourself properly? 29 January 2012
- Have you written off the description meta tag? 26 January 2012
- How do you measure the success of free distribution? 25 January 2012
- Can your best prospects actually be self-selecting? 24 January 2012
- Would you like magazines to be more honest? 23 January 2012
- Ever thought of advertising on your own website? 22 January 2012
- Has your website lost some of its focus? 19 January 2012
- Looking forward to being able to Search Plus Your World? 18 January 2012
- Would you like to meet the whole trade press in one day? 17 January 2012
- Is it really acceptable to call me ‘Dear Customer’ in an email? 16 January 2012
- Are you using labels, or calls to action? 15 January 2012
- Worried that high bounce rates might hurt your SEO? 13 January 2012
- Need a way of conforming to the EU “Cookie Directive”? (continued) 11 January 2012
- Need a quick, free report on your online marketing? 10 January 2012
- Are you confusing your prospects with too many options? 9 January 2012
- Need a way of conforming to the EU “Cookie Directive”? 8 January 2012
- Time to prove you know what you’re talking about 5 January 2012
- A simple way to set some achievable goals 4 January 2012
- Love at first sight 3 January 2012
- Nobody has ever gone out to look for a measurement solution 2 January 2012
- 10 from 11: Still spending more with printers than website designers? 22 December 2011
- 10 from 11: Ensure your PDF files have machine-readable content in them 21 December 2011
- 10 from 11: Are B2B business directories worth the money? 20 December 2011
- 10 from 11: Using Google as your Media Buyer 19 December 2011
- 10 from 11: Don’t fill your emails with legal jargon 18 December 2011
- 10 from 11: The legal profession shows the internet who’s boss 15 December 2011
- 10 from 11: Putting your PDFs to work in the Google results 14 December 2011
- 10 from 11: Reading these articles will help you to do your job better 13 December 2011
- 10 from 11: All the things which marketing departments get up to 12 December 2011
- 10 from 11: What others see in Google is different from what you see 11 December 2011
- Leave ’em, they’re not worth it… 8 December 2011
- How to find out which promotional buttons to press 7 December 2011
- It doesn’t send me any visitors, but is it still worth having a link from? 6 December 2011
- The old “our site doesn’t show up in Google Analytics” routine 5 December 2011
- Optimising your calls to action 4 December 2011
- Press relations: is your consultancy just going through the motions? 1 December 2011
- What were they searching for? We’ll never know. 30 November 2011
- Why SEO will need to make changes to your website 29 November 2011
- Will search finally kill off the URL? 28 November 2011
- Weeding out the salespeople from your statistics 27 November 2011
- A couple of essential directories for your company 24 November 2011
- Google moves to keep up to the minute 23 November 2011
- The best links come from relationships 22 November 2011
- Now you can see what Google thinks of your server speed 21 November 2011
- The reassurance every company needs 20 November 2011
- Time for some marketing laxative 17 November 2011
- 10 Bullet Points for a successful company website 16 November 2011
- Getting into your prospects’ mindsets 15 November 2011
- Make your movies. And make them work. 14 November 2011
- The country selector advanced – at last 13 November 2011
- He looks nice, I’ll click on that result 10 November 2011
- All change on Google Analytics 9 November 2011
- Drop-down? Please die. 8 November 2011
- Passwords: are you making it easy for them? 7 November 2011
- Why outsourcing is an opportunity, not a threat 6 November 2011
- We’ve got the search results surrounded 3 November 2011
- 3 reasons why your landing page might not work 2 November 2011
- Just when it had seemed like a really good week 1 November 2011
- Improve your site and make your bounce rate worse 31 October 2011
- This looks like a good product. But where can I get one? 30 October 2011
- Better web forms 27 October 2011
- Do your products have to be so dull? 26 October 2011
- How many social media followers is enough? 25 October 2011
- The difference between writing for customers and writing for editors 24 October 2011
- Press coverage? Seriously? Is it really going to happen? 23 October 2011
- If it was this easy, anyone could do it 20 October 2011
- Has your literature designer thought the process right through? 19 October 2011
- A six step copywriting technique which improves over four 18 October 2011
- Does your website allow the visitor to close the conversation? 17 October 2011
- Beating presentational boredom with big labels 16 October 2011
- DIY SEO Part 4: Proving the relevance of your page to Google 13 October 2011
- DIY SEO Part 3: Focusing pages on specific search terms 12 October 2011
- DIY SEO Part 2: Assigning search terms to pages 11 October 2011
- DIY SEO Part 1: Understanding what you’ve got on your website 10 October 2011
- The tools you’ll need for some DIY SEO 9 October 2011
- Is your cover an afterthought? 6 October 2011
- Here you go: a plan for improving your SEO for nothing 5 October 2011
- Please don’t fall for the SEO scammers 4 October 2011
- Promotional pages which work quietly in the background 3 October 2011
- Real-time website analytics from Google – is it any use? 2 October 2011
- Presenting PDF documents to the web: a summary 29 September 2011
- The key to link-building 28 September 2011
- Why AdWords advertisers get better Google Search rankings 27 September 2011
- Making the most of Google’s page previews 26 September 2011
- Google previews pages in the right sidebar 25 September 2011
- Clear the ads off those searches for your trademarks 22 September 2011
- How to ensure your banner ad actually works 21 September 2011
- Google AdWords ads aren’t just three lines of text 20 September 2011
- Don’t take shortcuts on your internal links 19 September 2011
- The best time to send an email? Any time. 18 September 2011
- ?8 questions to ask a website (re-)design consultancy 15 September 2011
- 5 reasons why you might need to rebuild your company website 14 September 2011
- Copywriters (will) love this tip 13 September 2011
- Make that magazine coverage get you some results 12 September 2011
- The Path to Enlightenment 11 September 2011
- How do you promote your company events? 8 September 2011
- Define your objective, then measure it 7 September 2011
- Open Rate: just an indication that your emails arrived 6 September 2011
- How much do you pay your most important salesman? 5 September 2011
- How to… write some easy, effective articles for your site 4 September 2011
- URL Parameter Handling in Google’s Webmaster Tools 1 September 2011
- Keep your website clean 31 August 2011
- A couple of free tools for making AdWords campaign management easier 30 August 2011
- Evolution – or even revolution – for the Pro-Talk websites 29 August 2011
- To www or not to www? 25 August 2011
- A quick analysis of who’s sending you quality website visitors 24 August 2011
- Setting some boundaries on LinkedIn 23 August 2011
- Crafting your Google Sitelinks 22 August 2011
- What every product page should end with 21 August 2011
- Livening up your LinkedIn profile with video …and more 18 August 2011
- It’s not all about getting links 17 August 2011
- Spreading your marketing bets 16 August 2011
- Don’t tie your website designers’ hands behind their backs 15 August 2011
- Why does nobody help us quantify our marketing RoI? 14 August 2011
- Making the most of your RSS feed 11 August 2011
- A Google result I’d like to have 10 August 2011
- SEO you can do better than any external expert 9 August 2011
- Why you shouldn’t use external search engine optimisation services 8 August 2011
- Get things done, don’t just generate correspondence 7 August 2011
- When you should buy a bigger and better ad than your competitors 4 August 2011
- Introducing Google’s “Display Network” ads 3 August 2011
- A Frequently Missed Opportunity 2 August 2011
- Ensuring your great new story isn’t wasted 1 August 2011
- Emails that encourage the recipient to do what you’re asking 31 July 2011
- Put a Google AdWords ad by your company name for branding 28 July 2011
- The clear case for using a P.S. 27 July 2011
- Looking good on mobile devices 26 July 2011
- Keep it simple for effective emails 25 July 2011
- A company I’d rather have as a supplier 24 July 2011
- What to do when your parent company beats you in Google 21 July 2011
- Different advertising messages for different locations 20 July 2011
- A faster-loading site may be more important than you think 19 July 2011
- Never let your prospects go 18 July 2011
- Mapping out every stage of the marketing and sales process 17 July 2011
- When you’re not the top Google result for your company name 14 July 2011
- Don’t hold back on getting sales enquiries 13 July 2011
- Everything you’ve ever known has changed 12 July 2011
- Laying your cards on the table 11 July 2011
- Celebrate unsubscriptions 10 July 2011
- What to do when a search on your company name looks rubbish 7 July 2011
- Nothing new under the sun really 6 July 2011
- Don’t lose those expensively-acquired visitors 5 July 2011
- Tell me more about yourself 4 July 2011
- Changing times at Google: this is the Big One 3 July 2011
- How to upgrade your Google Analytics code 30 June 2011
- Another reason to get some decent photos done 29 June 2011
- The role of traditional storytelling in B2B marketing 28 June 2011
- A plan for creating a new website successfully 27 June 2011
- Advertising on Google: our aim is to make you look good 26 June 2011
- Yahoo! Answers: show you know 23 June 2011
- How to start sharing your knowledge today 22 June 2011
- If you know your stuff …let people know 21 June 2011
- If the question isn’t right, answer a different one instead 20 June 2011
- Don’t over-promise: open rates aren’t everything 19 June 2011
- How to get an early warning that people aren’t finding your pages 16 June 2011
- An easy way to get some new links: fix the bad ones! 15 June 2011
- Search engine success: what the experts think 14 June 2011
- One thing you could do this summer 13 June 2011
- Before Clicking, Consider 12 June 2011
- 3 ways your web page can shoot itself in the foot 9 June 2011
- 4 things to do with every image you put on your website 8 June 2011
- Stripping down your images to the bare essentials 7 June 2011
- Excluding your own company from Google Analytics – an update 6 June 2011
- Why you should imagine you have an online store 5 June 2011
- Why your Google AdWords ads need to change …constantly 2 June 2011
- Best position for a Google +1 button? 1 June 2011
- The Googler: an increasing sales challenge 31 May 2011
- Google Scribe points the way ahead 30 May 2011
- Seriously: get on Twitter before you miss the bus again 29 May 2011
- Make your Twitter account work harder 26 May 2011
- A year’s grace on the Cookie Directive 25 May 2011
- Quality search terms for quality visitors 24 May 2011
- The different approach required by a Facebook page 23 May 2011
- On not being ruled by other people’s priorities… 22 May 2011
- Here comes the EU Cookie Monster 19 May 2011
- Oops, I didn’t mean to make that public 18 May 2011
- We’ve never heard a customer use that phrase 17 May 2011
- Be brave: ignore the most obvious search terms 16 May 2011
- 74 Activities of a Marketing Department: a List 15 May 2011
- Google Site Speed Report gives you a critical insight 12 May 2011
- A quick way of seeing how you’ve been doing in Google 11 May 2011
- Why we do what we do 10 May 2011
- How to build a real audience for your news 9 May 2011
- Rewriting the Form Book 8 May 2011
- Are you on top of your 404s? 5 May 2011
- Two steps forward, one step back 4 May 2011
- What are the questions which my visitors will be asking? 3 May 2011
- And who’s going to be your +1? 2 May 2011
- A new interface for Google Analytics 27 April 2011
- 10 questions about PR for technical companies …and 10 answers 26 April 2011
- Make time to spring clean your website 25 April 2011
- Introducing BMON’s “Google Competitor Performance Report” 21 April 2011
- Don’t distract your reader from the message and actions 20 April 2011
- This email is only intended for the recipient 19 April 2011
- 3 More Rules for Better Email 18 April 2011
- Winners and losers in the UK from Google’s “Panda” update 17 April 2011
- 10 Rules For Better Email 14 April 2011
- Oh, didn’t we tell you about that? 13 April 2011
- Four great things you could do with a blog on your site 12 April 2011
- No.1 on Google for your company name? Really? 11 April 2011
- Conversion Goals meet Events in Google Analytics 10 April 2011
- Image Alt tags: how long is a string? 7 April 2011
- What do the Google results look like in your Australian office? 6 April 2011
- Why you should think like your top salesman when writing 5 April 2011
- Why you should ignore the “Bounce Rate” column 4 April 2011
- Converting giveaways to enquiries: a third way 3 April 2011
- It’s a giant diagram. About online marketing. 31 March 2011
- Your Google results get that little bit less prominence 30 March 2011
- If the Panda can’t hurt me, why should I care? 29 March 2011
- Real people receive emails 28 March 2011
- The Panda’s not coming to get you 27 March 2011
- Do you switch the kitchen light out with your chin? 24 March 2011
- Don’t fill that extra space with junk 23 March 2011
- 5 reasons to add more general content to your B2B website 22 March 2011
- A practical plan to invest in your website 21 March 2011
- Schedule investment in your website: it’s the only way 20 March 2011
- LinkedIn joins the news personalisation trend 17 March 2011
- Make your PDF documents appear how you’d want them to 16 March 2011
- Why an abstract can help your PDF documents 15 March 2011
- How to find out if Google can get the text from your PDF documents 15 March 2011
- PDF documents: handle with loving care 14 March 2011
- Three interesting case studies: well worth a read 13 March 2011
- And now I’m going to take you to the data sheet 10 March 2011
- Helping you to help yourself 9 March 2011
- SEO: do it properly, or do it yourself. 8 March 2011
- So what makes a good link? 7 March 2011
- Tonight we’re gonna email like it’s 1999 6 March 2011
- TGI First Friday 3 March 2011
- Planning ahead for a new website 2 March 2011
- 15 good points about Search Engine Optimisation 1 March 2011
- Win a copy of our favourite online marketing book ever 28 February 2011
- Misleading anyone in your marketing communications? 27 February 2011
- Expect to see changes in the traffic sent by Google 27 February 2011
- Not everything you thought about email writing may be true 24 February 2011
- Leading your visitors by the hand 23 February 2011
- Advertising in customers’ inboxes 22 February 2011
- Why Tweet? 21 February 2011
- I wrote this with no distractions, sitting in a bar 20 February 2011
- Possibly-not-so-long-tail search terms 17 February 2011
- Have you checked out how your website looks lately? 16 February 2011
- Might Google become completely paid for? 15 February 2011
- A PDF document is for life 14 February 2011
- Short term rewards, long term consequences 13 February 2011
- SEO is more important, but PPC may hold the key 10 February 2011
- Could QR Codes be a useful tool in industrial marketing? 9 February 2011
- Putting Google into overdrive 8 February 2011
- What would you do if your website vanished? 7 February 2011
- Channelling the link energy 6 February 2011
- Search engine advertising for the wrong reasons 3 February 2011
- Strangers in the night 2 February 2011
- Channelling the link energy 1 February 2011
- Social media: what is it good for? 31 January 2011
- Making time to do your job properly 30 January 2011
- What happens if nobody’s looking for you? 27 January 2011
- Google: still quite important then 26 January 2011
- I’ve got the data sheet, but who sells the product? 25 January 2011
- How to make your PDFs look smarter in the Google results 24 January 2011
- AdWords: the time has come to get things rolling 23 January 2011
- The ads that chase you around the web 20 January 2011
- Who are you and what do you do? 19 January 2011
- Google search for just one site 18 January 2011
- Pointing everyone in the right direction 17 January 2011
- If only this solution was more scalable… 16 January 2011
- Careful of that bounce 13 January 2011
- Paid-for web directories: are they worth it? 12 January 2011
- To beat the competition, you need to catch up first 11 January 2011
- Don’t be influenced too heavily by Sales 10 January 2011
- Credit where it’s due 9 January 2011
- Putting your email performance under the microscope 6 January 2011
- Get into the habit of monitoring your traffic 5 January 2011
- Why do you count the website visitors who don’t count? 4 January 2011
- A New Year’s Resolution (of course!) 3 January 2011
- As easy as booking an ad in a magazine 23 December 2010
- A new (old) face at BMON in 2011 22 December 2010
- Why does one page do better than others? 21 December 2010
- Evergreen content: the gift which keeps on giving 20 December 2010
- Why aren’t you blogging? 19 December 2010
- Better voicemail, one culprit at a time 16 December 2010
- Who actually reads your email newsletters? 15 December 2010
- Buyer’s personas: your helpful imaginary friends 14 December 2010
- Should I renew that website advertising? 13 December 2010
- The results of our “Where are you advertising next year?” poll 12 December 2010
- Things you can do to help your site visitors 9 December 2010
- Over and above 8 December 2010
- All publicity can be good publicity 7 December 2010
- Advertising: are we all on the same page? 6 December 2010
- Where to next? 5 December 2010
- Domain names with the product in. Any good? 2 December 2010
- Are your reports something you can learn from? 1 December 2010
- Time to stop playing with this tag 30 November 2010
- Does anybody worthwhile read product press releases? 29 November 2010
- Nice reading for when you next get snowed in 28 November 2010
- The Return Of The Mag 25 November 2010
- Is your website like your best salesman? 24 November 2010
- How to measure the website traffic from print ads 23 November 2010
- How to get a news release into Google News 22 November 2010
- Dominate your own Google results 21 November 2010
- Just get your foot in the door 18 November 2010
- No contest 17 November 2010
- Still think you don’t need a blog? 16 November 2010
- Play the numbers 15 November 2010
- What does your site look like in miniature? 14 November 2010
- Effortless display advertising: because you’re worth it 11 November 2010
- White Papers and Case Studies work best 10 November 2010
- Schedule some consistent article generation for 2011 9 November 2010
- Your competitors are only human 8 November 2010
- How to put your PDF brochure library on an iPad 7 November 2010
- Why a product overview is critical 4 November 2010
- Keep your Social Media profiles up to date 2 November 2010
- Email-generated traffic can be measured too, you know 1 November 2010
- Never advertise without being able to measure the results 31 October 2010
- Why a sales presentation needs an iPad 28 October 2010
- Is direct mail a waste of money nowadays? 27 October 2010
- Google Analytics doesn’t understand your business 26 October 2010
- Writing a sector-specific landing page 25 October 2010
- Would you like my waist measurement too? 24 October 2010
- Historical data on Google Webmaster Tools 21 October 2010
- Do up your buttons 20 October 2010
- Do you have a universal company description? 19 October 2010
- Protect your private parts 18 October 2010
- UK advertising continues to move online 17 October 2010
- Straight from the horse’s mouth 14 October 2010
- In Lynne we Truss 13 October 2010
- We’re here to provide advice 12 October 2010
- Use alt text to improve HTML emails 11 October 2010
- Spend your time where it produces sales 10 October 2010
- Get those press releases working 7 October 2010
- Not here and don’t care 6 October 2010
- Great photos can make the difference 5 October 2010
- Google’s Keyword Tool continues to improve 4 October 2010
- Don’t abuse voicemail. Seriously: don’t. 3 October 2010
- Keeping up appearances 30 September 2010
- Are your tags out there working hard for you? 29 September 2010
- Will Google Instant eat the long tail? 28 September 2010
- From Marketing to Sales 27 September 2010
- Conversion rate and why it’s worth the investment 26 September 2010
- Simply irresistible 23 September 2010
- We put our customers first. After ourselves. 22 September 2010
- Express yourself 21 September 2010
- Insist on useability 20 September 2010
- Your website is not a corporate plaything 19 September 2010
- Are you in your prospects’ email inboxes? 16 September 2010
- Vertical navigation: a symptom of poor planning? 15 September 2010
- Making LinkedIn work for your company 14 September 2010
- AdWords on unrelated terms? You bet! 13 September 2010
- Instant increase in AdWords impressions 12 September 2010
- Google Instant whips up a storm 9 September 2010
- How does your site look in miniature? 8 September 2010
- This one’s a bit technical 7 September 2010
- Back to marketing basics for your website 6 September 2010
- The inexorable rise in the cost of Google AdWords 5 September 2010
- So… do you need a company Facebook page or not? 2 September 2010
- How to make a great product page 1 September 2010
- There are no rules to follow 31 August 2010
- It’s not all about search 30 August 2010
- Are you an icon of the web? 29 August 2010
- If you don’t want to know, look away now 26 August 2010
- Talk to people who talk your language 25 August 2010
- Why cloud-based office applications are the future 24 August 2010
- So easy 23 August 2010
- Why just being the best isn’t good enough 22 August 2010
- Giving Google a gentle nudge 19 August 2010
- How to join in the discussion 18 August 2010
- Sorting out the quality sites 17 August 2010
- Finding the blogs where you can join in the conversation 16 August 2010
- 4 steps to getting links from blogs 15 August 2010
- Test those subject lines 12 August 2010
- Content marketing needs a budget 11 August 2010
- Why Analytics won’t tell you the important search terms 10 August 2010
- Encourage a little attribution for your efforts 9 August 2010
- A Frequently Omitted Feature 8 August 2010
- The dramatic tension in business problems 5 August 2010
- Why you should have different headlines and title tags on your web pages 4 August 2010
- Link shortening? Life shortening, more like. 3 August 2010
- Don’t be tempted to mislead your prospects 2 August 2010
- Wrong. Wrong. Wrong. 1 August 2010
- Time for a bit more honesty 29 July 2010
- What you’re up to and why it’s of interest 28 July 2010
- Are you experts in your field? Well don’t hide it! 27 July 2010
- 4 ways to make your company appear more human 26 July 2010
- What does an effective inbound link look like? 22 July 2010
- Are you number 1 on Google today? Do you have any idea? 21 July 2010
- What are the most important search terms for your company? 20 July 2010
- Excluding your own company from Google Analytics 19 July 2010
- Why it’s essential to have White Papers and eBooks 18 July 2010
- Google AdWords: free seminars for readers 15 July 2010
- Who’s that on my website? 14 July 2010
- Keeping up with the chat 13 July 2010
- Can stuff please Just Work? 12 July 2010
- Product photos: could you do better? 11 July 2010
- Turning your work colleagues into friends 8 July 2010
- Let’s stop this “log in” nonsense 7 July 2010
- Ready to roll with that new website? 6 July 2010
- Is your website actually yours? 5 July 2010
- 3 tips for a successful landing page 4 July 2010
- Don’t risk losing that hard-won client 1 July 2010
- Make those links work harder 30 June 2010
- Time to bag yourself another useless bargain 29 June 2010
- What do you mean, there’s another supplier next door? 28 June 2010
- Government websites get the chop 27 June 2010
- Advertising: it’s still all about the conversions 24 June 2010
- And as you can see from these bullet points… 23 June 2010
- 10 Tips for Choosing a Domain Name 22 June 2010
- How to keep a blog entertaining 21 June 2010
- 10 things search engine ‘experts’ argue about 20 June 2010
- How much easier can video get? 17 June 2010
- No, I don’t want to talk to your sales team 16 June 2010
- Free guide to writing that works in Google 15 June 2010
- An achievable list of tweaks to your website 14 June 2010
- An added bonus from AdWords 13 June 2010
- Everything your website should be 10 June 2010
- Make your browser work for you 9 June 2010
- Is it your job to be a librarian? 8 June 2010
- You’ve got the traffic, now make it work 7 June 2010
- Saving money with negative matches 6 June 2010
- How well will your web page “convert” those visitors? 3 June 2010
- The joy of an empty inbox 2 June 2010
- Follow this 1 weird old tip 1 June 2010
- Analysing your website’s usability 31 May 2010
- It’s a link. It’s supposed to link to something. 30 May 2010
- The business on your doorstep 27 May 2010
- So how much is a top spot on Google worth? 26 May 2010
- How are your emails looking? 25 May 2010
- How to make your website look great on a mobile 24 May 2010
- Are you as mobile as your customers? 23 May 2010
- Getting more from your next exhibition 20 May 2010
- Start with the call to action at the end 19 May 2010
- How Google brings you a whole new set of competitors 18 May 2010
- Advertising in your competitors’ emails 17 May 2010
- How Google AdWords puts your adverts all over the web 16 May 2010
- Is the “new” .co domain name extension worth it? 13 May 2010
- Why LinkedIn profiles are important 12 May 2010
- Who’s missed you off their listings? 11 May 2010
- Some quick links through some quick admin 10 May 2010
- Wake up and smell the Caffeine 9 May 2010
- Simple, elegant and effective 6 May 2010
- Directories: Just Say, er …Why? 5 May 2010
- There’s a whole new world out there 4 May 2010
- Want to join in an interesting experiment? 3 May 2010
- I hope you can see the difference 2 May 2010
- Using Webmaster Tools to find what’s not indexed 29 April 2010
- Does your writing get people excited? 28 April 2010
- Presenting a case study for the greatest effectiveness 27 April 2010
- 3 tips for producing great case studies 26 April 2010
- The elements of a successful blog launch 25 April 2010
- More trade magazines become history 22 April 2010
- You can’t talk about it if you can’t say it 21 April 2010
- Answering a question with a question 20 April 2010
- How the B2B buying cycle has changed 19 April 2010
- What do you stand for? 18 April 2010
- The importance of complex search terms 15 April 2010
- Creating the content to satisfy your prospects 14 April 2010
- Is your website stuck on the sales starting grid? 13 April 2010
- Sometimes you need to push your message out 12 April 2010
- How branding can be achieved online 11 April 2010
- Here’s the data sheet you wanted last week 8 April 2010
- Long boozy nights in the Metropole 7 April 2010
- Use your colleagues to take link-building to the next level 6 April 2010
- 10 reasons why blogs are taking off in industrial and scientific companies 5 April 2010
- I can see where you live 31 March 2010
- And another thing… 30 March 2010
- Here’s my card. Sorry you can’t read it. 29 March 2010
- How to set up our Google Search Phrase Position Reports 28 March 2010
- Getting more comprehensive coverage on Google 25 March 2010
- Twitter steadily gets more interesting 24 March 2010
- Aren’t these the goals of marketing? 23 March 2010
- To see oursels as ithers see us! 22 March 2010
- Encore? 21 March 2010
- I really don’t care about your company’s worldwide sales structure 18 March 2010
- How do we make our readers think we’re smart? 17 March 2010
- You want to sell it to me? Well, what does it cost? 16 March 2010
- Now it’s time to write how you talk 15 March 2010
- Filenames aren’t just for computers 14 March 2010
- Will you read this if I make the title a question? 11 March 2010
- Tracking your promotions properly 10 March 2010
- Seeing through the figures 9 March 2010
- Show them just enough 8 March 2010
- Er… sorry. 7 March 2010
- Why the iPad is the key to the future (but not the future) 4 March 2010
- The future of computing is app-shaped 3 March 2010
- Why an app is better than an application 2 March 2010
- A PC interface which just does what it says 1 March 2010
- It’s the end of the web as we know it 28 February 2010
- You can’t have it all ways 25 February 2010
- Why we need B2B publishers to wake up 24 February 2010
- A little bit of lateral thinking 23 February 2010
- Where do visitors look on your pages? 22 February 2010
- Google PageRank, Rest In Peace 21 February 2010
- How healthy is your website? 18 February 2010
- Make it easy for the world to beat a path to your door 17 February 2010
- Should we care about Internet Explorer 6? 16 February 2010
- Opening up your sales presentations to the world 15 February 2010
- Don’t be lazy: go that extra mile with your emails 14 February 2010
- Slow, slow, quick-quick, slow 11 February 2010
- You don’t need to worry about everything 10 February 2010
- Tweak, by all means, but don’t go overboard 9 February 2010
- 7 places you need to include your key search phrase 8 February 2010
- Think before you write 7 February 2010
- It’s only an electronic gadget. 4 February 2010
- The Effortless Blog. 3 February 2010
- Don’t overlook Wikipedia 2 February 2010
- Evergreen renewals: a modern hazard 1 February 2010
- Two free seminars for marketing managers 31 January 2010
- Which of your pages are underappreciated by Google? 28 January 2010
- Writing. The great comeback story. 27 January 2010
- The dangers of email you never see 26 January 2010
- Is your ad being seen, rather than “shown”? 25 January 2010
- Are you keeping your message under wraps? 24 January 2010
- Lots of things you didn’t know about your website 21 January 2010
- The onward march of WordPress 20 January 2010
- Answering the unasked questions 19 January 2010
- Don’t annoy them. Help them. 18 January 2010
- Standing out from the crowd 17 January 2010
- Why don’t banner ads work? 14 January 2010
- Speak as you are spoken to 13 January 2010
- Double the value from surveys 12 January 2010
- Keeping customers off your website with AdWords 11 January 2010
- Making your name synonymous with your product 10 January 2010
- Data tables aren’t just for data sheets 7 January 2010
- The birth of New Marketers 6 January 2010
- The most-read articles of 2009. Probably. 5 January 2010
- So who’s reading the stuff we all write? 4 January 2010
- 7 marketing activities to review every New Year 3 January 2010
- Changes we saw in this decade on the internet 30 December 2009
- Some trends to think about next year 29 December 2009
- SEO is not dead. It’s not even resting. 28 December 2009
- Search Will Eat Itself in 2010 23 December 2009
- A little light holiday reading 22 December 2009
- We can’t be idle while they chatter 21 December 2009
- A sparkly new email list for the new year 20 December 2009
- How much of your web pages do people see? 17 December 2009
- Getting your key search terms organised 16 December 2009
- Get those email calls-to-action right 15 December 2009
- Why multinationals are losing the marketing war 14 December 2009
- How to get into Google’s results in 30 seconds 13 December 2009
- Why your “Aardvark” model gets more enquiries than the “Zebra” 10 December 2009
- The return of the case study 9 December 2009
- Your market will listen, if you just tell them 8 December 2009
- Oh, get to the point… 7 December 2009
- Your numbers are the correct numbers 6 December 2009
- Speed is of the essence 3 December 2009
- Faster website! Load! Load! 2 December 2009
- “Comment spam”. They’ve already thought of that. 1 December 2009
- Your marketing in 2010: three things you should do 30 November 2009
- Your marketing in 2010: three things you shouldn’t do 29 November 2009
- Mind the Gap 26 November 2009
- Your quiet marketing revolution 25 November 2009
- Don’t wait to ask your customer out again 24 November 2009
- So can trade magazines survive? 23 November 2009
- Another trade mag goes? Who cares? 22 November 2009
- Delete everything on your Google Analytics dashboard. Now. 19 November 2009
- The most important page on your website 18 November 2009
- Big changes at Google soon? Well, maybe. 17 November 2009
- Setting up Google AdWords in just 1 minute 16 November 2009
- Persuading website visitors to do what you want 15 November 2009
- Making product pages work in the search engines 12 November 2009
- The power of getting to the point 11 November 2009
- You can’t stop customers comparing, you know! 10 November 2009
- Will we soon be waving instead of emailing? 9 November 2009
- Thinking beyond disruptive advertising 6 November 2009
- Don’t feed the lawyers’ self-importance, please 5 November 2009
- Does spending less on a trade show provide better RoI? 4 November 2009
- Stop, Look and Listen 3 November 2009
- The considered approach to link-building 2 November 2009
- A training day for you, as promised 1 November 2009
- A Free Keyword Tool for a Friday 29 October 2009
- How competent, approachable and trustworthy are you? 28 October 2009
- Are we human? Or are we marketer? 27 October 2009
- Sales is not Customer Service 26 October 2009
- The BMON step-by-step guide to Twitter 25 October 2009
- The Online Bargain Wizard 22 October 2009
- Twitter: will you let it pass you by? 21 October 2009
- A reading and writing revolution 20 October 2009
- Bloggers: handle with care 19 October 2009
- Quickly find out where you are in Google for anything 18 October 2009
- Email newsletters which engage the reader 15 October 2009
- Could you install a new company network? No? Well then… 14 October 2009
- Drag your PR company into your online marketing 13 October 2009
- “About Us”? Well, for a start, we’re boring. 12 October 2009
- Why make it difficult for me to buy your stuff? 11 October 2009
- 3 ways you can spend your marketing budget more ambitiously in 2010 8 October 2009
- Writing copy which lives up to the headline 7 October 2009
- Answer their questions by asking them first 6 October 2009
- Rebuilding your website around usability 5 October 2009
- Best of “An Article A Day”, September 2009 4 October 2009
- How you can break the news and reap the benefit 1 October 2009
- How to get an original, 1000-word article for £10 30 September 2009
- B2B buyers: not as well informed as they used to be? 29 September 2009
- How to have the sales leads cake …and eat it 28 September 2009
- Exactly what qualifies as a quality lead? 27 September 2009
- Avoiding the “Stunningly Awful Demo” 24 September 2009
- Lyris vs Feedblitz vs Feedburner vs Mailchimp (etc) 24 September 2009
- The Product Launch: skirmish or campaign? 23 September 2009
- Emailing engineers: could do better 22 September 2009
- The only bit they’ve got wrong is the title 21 September 2009
- Are you selling your sales process? 20 September 2009
- Your chance to help Google, and help yourself 17 September 2009
- How to find interesting, relevant search terms cheaply 16 September 2009
- Which important marketing prospects never buy your stuff? 15 September 2009
- How you can write a headline like the professionals 14 September 2009
- 5 things whoever rebuilds your website needs to understand 13 September 2009
- “Companies which blog” …now 55% better 10 September 2009
- Frequently Unanswered Questions 9 September 2009
- 2 Ways Not To Do Keyword Research 8 September 2009
- Getting past the Junk Mail folder 7 September 2009
- Faster! Faster! You need to be faster! 6 September 2009
- Tips for your small (or medium sized!) business 3 September 2009
- Put your own site first and avoid duplicate content 2 September 2009
- Don’t just settle for keeping up with your competitors 1 September 2009
- Best of “An Article A Day”, August 2009 31 August 2009
- Tough love 30 August 2009
- How genuine is that email address? 27 August 2009
- Help your prospects remember you – by email 26 August 2009
- Ask and ye shall receive. Or chase them away. 25 August 2009
- Hands up who has to write marketing copy for engineers? 24 August 2009
- 1 thing you need to know about SEO 23 August 2009
- Video: easier and more effective than you may think 20 August 2009
- How to design an email newsletter 19 August 2009
- Number one on Google doesn’t just happen 18 August 2009
- A chill wind blows through trade shows 17 August 2009
- The internet is social 16 August 2009
- Does your website move with the times? 13 August 2009
- Keywords: they’re that important 12 August 2009
- How much do you care about your words? 11 August 2009
- Put some content generation at the heart of your marketing 10 August 2009
- Your competitive advantage is you 9 August 2009
- Google Analytics on your desktop 6 August 2009
- It makes sense to have URLs which make sense 5 August 2009
- LinkedIn continues to get stronger 4 August 2009
- Give your emails a fighting chance 3 August 2009
- How Google keeps us on our toes 2 August 2009
- We-We-ing on your prospects 30 July 2009
- Your website is supposed to be selling. Is it? 29 July 2009
- If you hide your prices, I think you have something to hide 28 July 2009
- Should you “swap links” with other sites? 27 July 2009
- Taking the plunge 26 July 2009
- How much should great online marketing cost you? 23 July 2009
- Top tips for business to business AdWords campaigns 22 July 2009
- Ideas to expand your website 21 July 2009
- Does your website do what your visitors need it to do? 20 July 2009
- How not to go about getting links 19 July 2009
- To see ourselves as others see us 16 July 2009
- Ad agencies partying like it’s still 1999 15 July 2009
- Your prospects are all individual people 14 July 2009
- People really are writing about your technology 13 July 2009
- Excellent! A consultant who’ll work for £10 an hour! 12 July 2009
- Now it’s really worth uploading video content 9 July 2009
- I’ve got a website. Gosh, really? 8 July 2009
- One-day Workshops this autumn 7 July 2009
- A closer look at BT’s “Web Clicks” service 6 July 2009
- A new friendly face on the team 5 July 2009
- A long drawn out engagement 2 July 2009
- Filling the advertising vacuum 1 July 2009
- Don’t waste your time on directories 30 June 2009
- Things are changing. Tell your friends. 29 June 2009
- Gloomy times for your favourite trade magazine 28 June 2009
- Onwards and upwards 25 June 2009
- Naming names 24 June 2009
- People should buy from you. But why? 23 June 2009
- The importance of the footer 22 June 2009
- Search Engine Optimisation: risky business? 21 June 2009
- How’s your in-house database looking? 18 June 2009
- How big is yours then? 17 June 2009
- Talk to your audience at their level 16 June 2009
- What’s Google found on your website? 15 June 2009
- Think about AdWords like eBay 14 June 2009
- Keywords: the answer may be in the question 11 June 2009
- Who are your press releases written for? 10 June 2009
- Two things to remember before redesigning a website 9 June 2009
- Can you get your Google results changed quickly? 8 June 2009
- Google Analytics Event Tracking – an introduction 7 June 2009
- A better call to action 4 June 2009
- Avoiding awkwardness in getting customer testimonials 3 June 2009
- Number one for your name. But is that enough? 2 June 2009
- Minimising the people who leave the store empty-handed 1 June 2009
- Google becoming a business directory: are you on? 31 May 2009
- Is filling up your title tag with your company name a waste? 28 May 2009
- Do you have a backup of your website? 27 May 2009
- Don’t throw your leads away at the last moment 26 May 2009
- Show that you’re the authority on the subject 25 May 2009
- Live chat on your website for free 24 May 2009
- The only way to attract Google’s interest 21 May 2009
- Creative thinking required 20 May 2009
- Do you get your message over quickly enough? 19 May 2009
- Another good link-building idea for you 18 May 2009
- When will you get your last ever magazine ad rep calling? 17 May 2009
- A bunch more ideas for getting links to your site 14 May 2009
- The geeks will inherit the web 13 May 2009
- What to do with pages about old products and events 12 May 2009
- Start by defining what a sales lead actually is 11 May 2009
- Vanity URLs – not for the vain 10 May 2009
- Being there when they decide to stop doing nothing 7 May 2009
- The basics of pay-per-click advertising 6 May 2009
- How to use social media to help define your company’s image 5 May 2009
- Why you need to learn to be a copywriter 4 May 2009
- “Better than chocolate” (it says here) 3 May 2009
- Does your website reflect your customers’ buying process? 30 April 2009
- I just want to see you doing some (any!) form of link building 29 April 2009
- Everything I know, and more, for just £100. 28 April 2009
- Google Alerts keep you on top of the industry 27 April 2009
- It’s never too late to start your email newsletter 26 April 2009
- The types of Unique Visitors to your website you should avoid 23 April 2009
- Why you should get us to manage Google AdWords for you 22 April 2009
- Take advantage of those one-line sitelinks 21 April 2009
- Keep reading the copywriting tips until they sink in 20 April 2009
- A leading-edge marketing communications solution 19 April 2009
- This one won’t go down well with some of the SEO consultancies 16 April 2009
- Can you get sales leads from Twitter, Facebook, etc? 15 April 2009
- Should you write longer page titles? 14 April 2009
- Our new website launches a range of marketing services 13 April 2009
- What does your home page tell you? 8 April 2009
- Do you have a problem with duplicate content? 7 April 2009
- Watch this video 6 April 2009
- Running your company’s website on WordPress 5 April 2009
- Finding those hidden gems on your website 2 April 2009
- Why you’ll only ever scratch the surface of AdWords 1 April 2009
- Read this article; you’ll be glad that you did 31 March 2009
- Better related searches: another step towards SkyNet 30 March 2009
- Google’s snippet scissors get a little larger 29 March 2009
- Sensible tips for your next website redesign 26 March 2009
- Why there are no runners-up prizes in Google 25 March 2009
- Announcement: The £100 Insider Programme is launched 24 March 2009
- Empathy has always been the key in industrial marketing 23 March 2009
- The AdWords advantage, and why you should take it 22 March 2009
- How to determine what your competitors are doing better 19 March 2009
- Why we should all become teachers 18 March 2009
- Three reasons why you should begin with the subject line 17 March 2009
- Try to visualise yourself in the customer’s position 16 March 2009
- What is a “favicon”, and what’s the newest reason to have one? 15 March 2009
- I think that every business should have a blog 12 March 2009
- Icons – decoration, yes, but so much more 11 March 2009
- Emails: why buy or rent lists when you can make your own? 10 March 2009
- Check who’s linking to your website today 9 March 2009
- Gently nudging people in the right direction 8 March 2009
- They’re not using Twitter to choose their suppliers yet 5 March 2009
- Why the response to most B2B advertising is so poor 4 March 2009
- Interlinking pages internally – (only) you can do all this 3 March 2009
- Your brand continues its inexorable rise to the top 2 March 2009
- Real life stories and lessons learned 1 March 2009
- What you need to put in your email signature 26 February 2009
- Facebook: you might have some fans out there 25 February 2009
- Google Analytics: an iceberg of tips 24 February 2009
- 10 reasons to do AdWords for your own company name 23 February 2009
- I thought we’d got over “keyword density” by now 22 February 2009
- Using a spreadsheet to get an overview of your web pages 19 February 2009
- Microsites – a smart way to sidestep global HQ 18 February 2009
- Turn customer complaints into loyal business 17 February 2009
- Website redesign from the inside out 16 February 2009
- New Google “Canonical” tag specifies real URL of page 15 February 2009
- Tips on writing better AdWords ads 12 February 2009
- Why you should follow Google’s advice 11 February 2009
- Big opportunities for small suppliers 10 February 2009
- Reaching out by email 9 February 2009
- Why you should set an hour aside to get LinkedIn 8 February 2009
- SEO straight from the horse’s mouth 5 February 2009
- Get those search engine users clicking on your news 4 February 2009
- The art of writing for the web 3 February 2009
- Branding? What is it good for? 2 February 2009
- How to outperform the specialists 1 February 2009
- PR? Don’t mention keyword research 29 January 2009
- A more interesting PR challenge 28 January 2009
- Can you recommend a company to do our AdWords? 27 January 2009
- Do the maths on your cost per enquiry. Please. 26 January 2009
- 3 (bad) reasons why your company may not be using AdWords 25 January 2009
- Email which the customer can relate to 22 January 2009
- Get your website redesign right first time 21 January 2009
- Why, precisely, do you have an ad budget? 20 January 2009
- Small change for big profits 19 January 2009
- Another boring email title (with 47 characters) 18 January 2009
- Building your own response forms 15 January 2009
- Making those adverts work properly 14 January 2009
- Converting Google traffic into names-and-addresses 13 January 2009
- Perhaps you don’t even need salesmen any more 12 January 2009
- Let’s resolve to get more sales leads in 2009 11 January 2009
- Email …or yelling? 8 January 2009
- Building relationships with online writers 7 January 2009
- Real comparisons with your competitors 6 January 2009
- The branding spinoff from SEO 5 January 2009
- The big screen experience 4 January 2009
- Step by step in the new year 31 December 2008
- Your new year’s resolution 30 December 2008
- SEO in four parts 29 December 2008
- Links are unequal. But how unequal? 28 December 2008
- Re-use, recycle, reduce and remove 23 December 2008
- Using a PR agency? Or an ostrich? 22 December 2008
- Time to get on the road 21 December 2008
- The next step for your AdWords campaigns 18 December 2008
- Good things needn’t cost a fortune 17 December 2008
- Is Facebook relevant to us in industry? 16 December 2008
- I’d never thought of that 15 December 2008
- Feel good about yourself 14 December 2008
- Look from a different angle 11 December 2008
- New, faster-acting suppliers 10 December 2008
- Deliver first, ask questions later? 9 December 2008
- The words which will make or break you 8 December 2008
- We all need to simplify what we do 5 December 2008
- The next shift in online marketing 4 December 2008
- Key 9 to go to the next menu 3 December 2008
- Control your own Google 2 December 2008
- Making a sales letter truly great 1 December 2008
- Time to get to the point 28 November 2008
- Here’s what I learned this summer (4) 27 November 2008
- Here’s what I learned this summer (3) 26 November 2008
- Here’s what I learned this summer (2) 25 November 2008
- Here’s what I learned this summer (1) 24 November 2008
- Those nice people at Google 21 November 2008
- Avoiding errors in error pages 20 November 2008
- Free does not mean cheap. It means “thanks”. 19 November 2008
- Who knows what works? 18 November 2008
- Get more Good Stuff on your site 17 November 2008
- The essentials of email newsletters 14 November 2008
- Your online marketing in 2009 13 November 2008
- Run far, far away. Very fast. 12 November 2008
- Free guide to email marketing 11 November 2008
- Designing a web form which will be used 10 November 2008
- Attractive looking URLs rule OK 7 November 2008
- Identifying your top keywords 6 November 2008
- Don’t force your users to do the work for you 5 November 2008
- So What? 4 November 2008
- Why should anyone care? 3 November 2008
- Beware that SEO company on the phone 31 October 2008
- A refresher on sales letter writing 30 October 2008
- If you don’t… someone else may 29 October 2008
- Don’t assume we’re all alike 28 October 2008
- Remember what your email is for 27 October 2008
- Double-u double-u double-u 24 October 2008
- A “marketing programme”? A what? 23 October 2008
- Can I help you, sir? 22 October 2008
- Put your Microsoft Paint away. Now. 21 October 2008
- Careful with that Axe 20 October 2008
- A personal welcome 17 October 2008
- A checkup from Dr Google 16 October 2008
- The other way around 15 October 2008
- The reasons to rip it up and start again 14 October 2008
- Web marketing in layers. Yes, like an onion. 13 October 2008
- The limit to what a human can take in 10 October 2008
- Something for the weekend 9 October 2008
- Don’t respond like a robot 8 October 2008
- Can you cope with the criticism? 7 October 2008
- What’s the Chinese for “SEO”? 6 October 2008
- You don’t stand out by being bland 3 October 2008
- Advertising: powered by inertia 2 October 2008
- Start with the little things 1 October 2008
- What type of mailings pay dividends for you? 30 September 2008
- Some ideas for “good content” 29 September 2008
- Tricky landing ahead 26 September 2008
- Keep on keeping on with Google 25 September 2008
- There Will Be Video 24 September 2008
- Happy with your site? Think again. 23 September 2008
- Try using snail mail again 22 September 2008
- What to put in your company blog 19 September 2008
- Content ideas for your email newsletters 18 September 2008
- Search engines: page 1 or bust 17 September 2008
- Why you should use a two-part lead form 16 September 2008
- Is the Google AdWords “Content Network” any good? 15 September 2008
- Press releases: things have moved on 12 September 2008
- Is technology putting your customers off? 11 September 2008
- Keeping your website “search engine friendly” 10 September 2008
- How to get a successful newsletter produced 9 September 2008
- The Insider Programme launches today 8 September 2008
- Data sheets: not good enough, I’m afraid 5 September 2008
- What people are searching for, and where 4 September 2008
- Another day, another browser 3 September 2008
- How do you compare to your competitors? 2 September 2008
- Give that email every chance of survival 1 September 2008
- Using Surveys to Make Decisions 29 August 2008
- How to focus on those keywords 28 August 2008
- Focus on what you want the visitor to do 27 August 2008
- Take a step back from your website 26 August 2008
- A better marketing email 25 August 2008
- Let Google keep an eye on hackers 22 August 2008
- Written inspiration 21 August 2008
- Great books about online marketing 20 August 2008
- You need leads more than ever 19 August 2008
- How dense are your keywords? 18 August 2008
- Tips for writing better copy 15 August 2008
- “One more layer of distracting crud” 14 August 2008
- Keep the robots happy 13 August 2008
- Ever filled in your own forms? 12 August 2008
- Are the signs up in your shop? 11 August 2008
- Sex. It gets attention, you know. 8 August 2008
- Overcoming uncomplimentary comments 7 August 2008
- Getting your words in the order right 6 August 2008
- Don’t take our word for it… 5 August 2008
- Get things in order behind the scenes 4 August 2008
- Have we got a video? 1 August 2008
- Gracias Knol 31 July 2008
- The Big Questions 30 July 2008
- Knol: get writing 29 July 2008
- What’s the most important search engine? 28 July 2008
- The Best Trade Ad. Ever. 25 July 2008
- A more impressive Google result 24 July 2008
- Unleash your expert content 23 July 2008
- The 24/7 Trade Show 22 July 2008
- Designing a better banner ad 21 July 2008
- It’s not all about rewriting the code 18 July 2008
- Dead? No, just resting 17 July 2008
- Taking on the big fish 16 July 2008
- A new angle on press releases 15 July 2008
- Making scarcity a benefit 14 July 2008
- Heavyweight reading 11 July 2008
- Sales commission for marketing? 10 July 2008
- Keep your navigation to the point 9 July 2008
- Marketing is where profits begin 8 July 2008
- Hats off to MarComms 7 July 2008
- This’ll save you a brainstorm 4 July 2008
- Are you really, always, the right choice? 3 July 2008
- Saviour of the Universe. Not. 2 July 2008
- First keywords …but then get those links 1 July 2008
- So what is a quality link anyway? 30 June 2008
- Nobody said link building is easy 27 June 2008
- Google: All Your Ads Are Belong To Us 26 June 2008
- Google lays your site traffic bare 25 June 2008
- Don’t let your guests go without a party bag 24 June 2008
- Your press releases clinically assessed 23 June 2008
- Outside in 20 June 2008
- It was only a simple mistake! 19 June 2008
- The Word on the Street 18 June 2008
- Corporate blogging for authority 17 June 2008
- You’re wrong. Even if you’re not. 16 June 2008
- Using video in the corporate environment 13 June 2008
- Copywriting: up, up and away 12 June 2008
- Why you need a conventional contents page 11 June 2008
- The bottom of the barrel 10 June 2008
- Why optimising your site is not risk-free 9 June 2008
- The importance of testing 6 June 2008
- How broken is your site? 5 June 2008
- A look at Google’s Site Search offering 4 June 2008
- Letting hard facts drive your marketing 3 June 2008
- The importance of 1-hit referrals 2 June 2008
- Understand what you subcontract 30 May 2008
- Save costs where it matters least 29 May 2008
- Strangemadeupdomainname.co.uk …or not? 27 May 2008