- We need some constants in our lives
- ICYMI – All the blog posts from March 2020
- A useful guide to Marketing Terms
- An exhibition hall as a temporary hospital?
- Beyond maintaining a dialogue
- The video star and the press briefing
- Coming out of this stronger
- Online hoaxes: not so funny
- Helping fight COVID-19 through better comms
- Tools for keyword research: an update for 2020
- Four ways to keep your website safe
- Keeping your mailing list clean
- What is Google Analytics 360?
- Change your marketing strategy but don’t panic
- What videoconferencing system are you using?
- Getting less prescriptive with search advertising
- Speed: does it make any difference to Google rankings?
- Mobile presentation now critical
- Making that ‘useful tools’ page work harder
- Working from home productively
- Easier digging into search information
- What’s TikTok all about?
- What is an ‘Answer Engine’?
- Excluding inappropriate sites from the Display Network
- ICYMI – All the blog posts from February 2020
- Product reviews: an open goal in B2B marketing
- What would Tom Hanks say?
- Content writing as advertising
- Making unglamorous products exciting to the unexcitable
- The best time to make social media posts
- Tips for tracking campaigns in Google Analytics
- Using LinkedIn to market ourselves
- The best time to send marketing emails
- Keeping keywords out of the ellipsis bin
- Do we use surveys and polls enough?
- Effective emails make it easy for the recipient
- The long tail is the real target
- What are a new website’s chances in Google?
- Featured snippets pushing results to page 2
- ‘Dwell time’ and SEO
- Yes, WordPress is a good CMS for SEO
- Using an email to sell your value proposition
- The problem of KPIs without OKRs
- More changes in Google search results presentation
- ICYMI – All the blog posts from January 2020
- Did you get my email?
- Avoiding the duplication of information
- Just the Fax, Ma’am
- Putting Voice Recognition to Work
- What to wear for a video presentation
- Create your own ‘Content Shock’
- Are page URLs important?
- Understanding what your prospects want to know
- SEO in summary for 2020
- Spring-cleaning your company LinkedIn page
- A video for every customer
- This is not just any landing page
- A touch more convenience please
- Start advertising with the individual
- Learn how to convert from online stores
- Don’t forget those tags on YouTube
- Advertising against competitors’ company names
- Who’s watching our videos?
- Get your physical mail and email working together
- A slimline website for the new year
- Thinking about the bigger picture
- ICYMI – All the blog posts from December 2019
- Mobile traffic continues to rise in 2019
- Caption and Description: more website image meta data
- Should I use the ‘title’ attribute on images and links?
- How much should we spend on marketing?
- How to use Q&A sites properly
- Passing the relevancy test
- We’re not the subject of the conversation
- You need more than press release links
- Driving customer retention through remarketing
- Keep working over Christmas
- Using Slack, more than three years on
- Making the media work harder for you
- Getting a website’s home page right
- Getting your news on to the Google search home page
- Can we use Emojis in business?
- ICYMI – All the blog posts from November 2019
- Making sure they get your documents
- One for the WordPress users
- How to promote a video by email
- Laying it out for all to see
- My three favourite ways to get links
- Repetition in advertising works
- A reminder to use ‘alt’ text
- Read that to me one more time
- Bringing it all together in a ‘content hub’
- Gratitude is not a sign of weakness
- All about “People Also Ask” in the Google results
- A direct route from advert to CRM
- Keep on keeping on with emails
- Slave to the Algorithms
- Some easy ideas for videos
- Have I earned those contact details?
- Spring Cleaning your website
- Using segmentation by enthusiasms in search advertising
- Got anything new to link to?
- ICYMI – All the blog posts from October 2019
- New domain SEO analysis tool looks good
- Getting started with live webinars
- 8 Unexpected Uses for Blue Widgets
- Storytelling is winning over technical quality
- A sitemap for website users
- Time for a new web host?
- Why us?
- Spring-cleaning your PPC advertising
- Not ghoulish, just good business sense
- Advertising on sites without advertising
- Reverse engineering the competition
- The key to successful pop-up use
- Can they call you with one press?
- Should we use ‘next generation’ image formats?
- Introducing the new data-nosnippet HTML attribute
- Data: the little-discussed nightmare of a “no-deal Brexit”
- Multiple websites: still a bad idea, usually
- And then there were the PR agencies
- Your ads on YouTube on the TV
- Is breadcrumb markup important?
- ‘Breadcrumbs’ replacing URLs in Google search results
- ICYMI – All the blog posts from September 2019
- Stopping buyers kicking the can down the road
- Using FAQ and How-to structured data on Google Search
- New link attributes announced by Google
- Make your forms mobile-first
- Check the links on your web page with a click
- Tracking down email addresses in a click
- Keywords Everywhere: easy access to keywords planning data
- Making that landing page look just right
- Landing pages for adverts: you know they make sense
- Getting ready for a recession
- Make it easy for people to say goodbye
- Making small websites punch above their weight
- A checklist to create a brand to go to market with
- Getting control of email signatures company-wide
- “More Information”? You can do better than that
- Better keyword ideas from Ubersuggest
- SEO around a new product launch
- Make those bullet points work harder
- Is Google exploiting its position or losing its way?
- How far do people read down the page?
- Google marks up our web pages without asking
- ICYMI – All the blog posts from August 2019
- Why marketing content writing is different
- The correct place for those social media icons
- A couple of quick tips to speed up your site
- How slow is a ‘slow’ website?
- What does improving the user experience mean?
- Analysing 20 questions on SEO from Google
- Broader matching for search ads: be careful
- Minimise the chance of your website being compromised
- Have a plan for when your website gets hacked
- We need to care for all linked pages in emails
- How many people should check our writing?
- When’s the best time for email or social media?
- 5 ways to make your website more credible
- Noindex command needs to be removed from robots.txt
- Asking customers the right questions
- What Google’s mobile-first index means
- As much quality on your website as you can EAT
- How-To Videos: easy to justify
- The problem with responsive search ads
- Check you’ve got canonical tags on your website
- ICYMI – All the blog posts from July 2019
- Why WordPress is the first choice for most websites
- Response codes from 200 to 404, via 301 and 302
- Giving your articles some structure
- Inspiration for your next image advert
- When is the best time of day for your search advertising?
- How much should we spend on search advertising?
- What does your LinkedIn page say about your company?
- Breaking free of email slavery
- Articles need depth, not length
- Why is audio transcription so underused?
- Keep writing
- Quickly smartening up your email signature
- Targeting your advertising at the customer’s location
- Being on top of your inbound links
- Don’t forget to jazz up your social media posts
- Consider what people see when they don’t click in Google
- Get a reminder to renew your SSL Certificate
- The case for automated bidding in PPC advertising
- Don’t be lazy. Put the message up front.
- Leaving the gate half-open
- Respect Wikipedia to make the most of it
- First impression, first opportunity
- ICYMI – All the blog posts from June 2019
- Why you need online display adverts in the mix
- How to advertise to vertical market sectors
- Point your customers to leave a review
- June’s Google update more significant than usual
- Three genuinely useful guides to business marketing
- Google reduces duplicate site listings
- Breaking up articles into bite-sized pieces
- Tips on writing good title tags
- Why writing really good title tags for our web pages is essential
- Getting new pages into Google quickly
- When to add Bing Ads
- Three minutes spent very usefully
- Learning from the best favicons
- How to give your sales document a lift
- If you’re not advertising, you’re not in the game
- An excellent guide to website form design
- Special characters in description meta data tags
- The need to cover every ranking factor in search
- Tips for promoting a customer event
- What’s the purpose of the page?
- ICYMI – All the blog posts from May 2019
- How many alternative domain names do I need to hold?
- Last chance to get your .uk domain
- Favicons catapulted to front and centre in Google
- How many types of marketing are there?
- Six elements of on-page SEO
- Don’t be anxious about conversion rates: improve them
- Beyond Reach
- No.1 and 10 in Google aren’t what they used to be
- What should go in a call-to-action link?
- DIY SEO in a few hours each week
- Is ‘Live Chat’ turning out to be a good thing?
- The Value Proposition: the reason people should buy your product
- Useful tools to test the speed of your website
- New ideas for searches to target in plain sight
- Advert expectation management
- Why we’re giving ‘responsive search ads’ a miss
- Are your Favicons a little unloved?
- Not everyone’s one of the good guys
- Videos: just get on with it
- ICYMI – All the blog posts from April 2019
- Google’s Disavow Tool: only use when necessary
- The hed, the dek, the lede and the nut graf
- Creating Google Analytics reports the way you like them
- Fewer adjectives, more evidence
- “Questions & Answers” – yet more stuff to monitor on Google
- Links point the way for Google
- What if Google’s sending people to your home page?
- Mobile traffic: not as important for us …yet
- Four different types of blog content
- Marketing ideas on the go
- Editing video in YouTube
- Ways to spend less time on email
- Quarterly reviews for your SEO
- Speed is of the essence
- The definitive guide to SEO
- Making the most of email preheaders
- Creating content to match the customer’s buying journey
- Let’s hear it for low quality photography
- How to make a technical presentation interesting
- ICYMI – All the blog posts from March 2019
- Helping machines understand things in their own way
- Blackmail emails: change those passwords!
- It’s not just content, it’s the right content
- Another generalisation trap for the unwary
- 1 magic tip for online content writers
- The most basic tip for Search Advertising
- How to see changed position rankings on Google Search Console
- A reminder and how to add a ‘Post’ on Google My Business
- Google gives us better page speed information
- Knowing when to get personal
- Tidying up those Google Search Console domains
- Positioning a brand when it doesn’t seem relevant
- Let’s all improve our CTR in Google, shall we?
- More reflections on ‘authority pages’
- Selling to experts? Sell using experts
- A simple sequence for a sales page
- How many words is enough?
- Real people at the other end of the line
- Identifying the perfect search
- ICYMI – All the blog posts from February 2019
- How does your website compare in search?
- The problem with most blogs
- How many pages are there on your website?
- Capitalising on losing a competitor
- Your site is not there for you
- “Dynamic Email”: We don’t need no complication
- Do you need dedicated landing pages?
- Don’t neglect Bing Webmaster Tools
- How to get your company LinkedIn page working
- What would your customers miss if you weren’t here?
- Will you be advertising on TV soon?
- Is personalisation of Google results now history?
- Is that a Google+ link I spy on your website?
- Your customers know quite a lot already
- When and where should you link out from your site?
- Organising a properly defensive search advertising strategy
- How badly targeted is your online advertising?
- Case studies in the world of search
- This is where the ‘how to’ article comes in
- An internet security checklist
- ICYMI – All the blog posts from January 2019
- GMail advertising: certainly worth a try
- Alms given openly will be rewarded in secret
- Tracking the actual searches where your ad appeared
- Don’t hide your content away by design
- Google Forms vs SurveyMonkey overkill
- Where to get free images that are legal to use
- The Art of Broken Link Building
- Quick Q&As for a quick SEO win
- The potential importance of ‘content hubs’
- Are your enquiry forms still rubbish?
- Free book on B2B Revenue Growth
- Learning from the SEO winners
- People still search for old technology
- Tips from Google on better SEO
- How to make a good interview video
- Why Smart Goals are a lot better than no measurement at all
- Yes, your site can show in Google results for YouTube videos
- Does an embedded YouTube video help SEO?
- Should you run infographics offered by strangers?
- Will you miss the links from that directory? Probably not.
- Which are my priority search terms to work on?
- Designing for increasingly human-like search engines
- ICYMI – All the blog posts from December 2018
- How quickly are your benefits communicated?
- Reveal those titles and tags at a glance
- Skip the video interruptions and get a bargain
- Why we should chart the traffic that matters
- Only send out the really good stuff
- Should I bid on my competitors’ brand names?
- Why you should set up some ‘audiences’ today
- You haven’t missed the boat with content marketing
- When the description meta tag comes to our rescue
- In search ranking, context is everything
- Analyse your website for best practices with Google
- Making a YouTube video ‘thumbnail’ that gets noticed
- Descriptions: a way to make your videos work harder
- ICYMI – All the blog posts from November 2018
- They have your best interests at heart
- Does a mention without a link still have SEO value?
- Why advertising your videos is great value
- Link building the local way
- New website? Create a brief but make it brief
- Why SEO should cost serious money
- How to create great content with how-to content
- The daily grind of changes to Google Ads
- Has anyone copied your content online?
- Domain name registration: 1 year or forever?
- Time for an early Christmas present
- In SEO as in so much else, size isn’t everything
- How pay-per-click advertising has revolutionised the industry
- Make sure you have an up-to-date Google My Business account
- What does your business look like on Google Maps?
- Revealing the SEO secrets of websites
- How do we improve Quality Score for a keyword?
- Don’t forget the object in your subject lines
- Enabling a persistent ‘Reader View’ on an iPhone
- Are Business Directories still relevant in 2018-19?
- Why did my advertising get more expensive in the autumn?
- ICYMI – All the blog posts from October 2018
- Your Google results have to work really hard
- Don’t send your best advert responders to ordinary pages
- Does your home page tell the whole story?
- The increasing need for both quantity and quality
- SEO: don’t get too granular
- Subject lines are more important than ever
- Don’t get carried away with ad extensions
- How to brief a writer for your website
- All you need to know about Search Console
- A more interesting comparison with your competitors
- Should I drop the ‘www’ from my website?
- All about redirects and deleting pages
- Spotting your Google results which aren’t delivering
- Let Google record your incoming calls? No thanks!
- Getting prospects the answers they need (2)
- Getting prospects the answers they need (1)
- Google favours pages which change with the times
- Picking a social media winner
- What should an FAQ page look like?
- Should I have an online store?
- Get your search right or don’t have it at all
- Why it’s good to get in character
- ICYMI – All the blog posts from September 2018
- Let’s see if your website really does its job
- The critical signal to the visitor
- The only thing that matters in advertising
- No takers to write an article? No problem.
- Having the courage to look at the numbers that matter
- Should we stop creating content around keywords?
- SEO: how it all adds up
- What else can you get out of those case studies?
- Improve your forms and watch your enquiry rate rise
- The long tail of exact match search advertising
- Don’t compromise the design of your landing pages
- What we all need to understand about SEO
- Learning from scammers
- What I like about a password manager
- Contact Who?
- Why we avoid the Display Network and apps on mobile devices
- A keyword in a domain name is not an SEO advantage
- More on those new Responsive Search Ads
- Description meta tags – do make some effort
- New search ad format may provide better matching
- ICYMI – All the blog posts from August 2018
- Put in the effort for best search quality
- Why you should set up a Slack group
- Create an instant impression with background video
- It’s the content which matters
- Image formats continue to evolve
- Branding and SEO start to merge
- How to stop advertisers from wasting their money
- Buying an email list is a terrible idea
- Talking about Google My Business
- If anyone ever tells you they know how Google works…
- Don’t be pressured into neglecting results
- Why you should renew your efforts to get ‘featured snippets’
- How are searches on your company name looking?
- Inspiration to get better conversion rates
- Useful insights from Google My Business
- Guidelines for giving a good presentation
- The drawbacks of your ‘hamburger menu’
- Have a think about reorganising your navigation
- Branding is about what people associate with your name
- Can you inherit content from other sites?
- ICYMI – All the blog posts from July 2018
- How long is long enough?
- Could you do more with personalisation?
- Do you offer a callback service?
- Is your content in relevant languages?
- HTML5 is the way to go
- Fine-tuning where search engine traffic arrives
- Are you missing out from the start?
- It’s time to set any remaining gated content free
- Getting that video to work for you in search
- Poor forms are poor form
- What sort of question makes people want to click?
- Pre-header text: a quick win on marketing emails
- An easy link from a quick case study
- Letting Google know your site is the original
- Don’t take your best features for granted
- Manufacturing sector sticks to its PCs for email
- How do I remove a page from the Google results?
- Internal links do matter
- A literal snapshot of Google results
- Is your logo designed for today’s media?
- Cheap SEO is simply throwing away money
- ICYMI – All the blog posts from June 2018
- Google AdWords is becoming Google Ads
- Online articles aren’t fixed in time
- Why great content is a great strategy for the future
- Who’s sending your emails?
- What does your site look like in the Nintendo browser?
- In an Internet Minute…
- LinkedIn – a neglected free marketing opportunity
- Google Sites – a real time-saver for something temporary
- Google’s ‘Display Network’ needn’t be overwhelming
- Time to have a spring-clean of your page titles
- Don’t be put off online display advertising
- Country-specific sites or a single global one?
- Google descriptions drop back to two lines (aargh!)
- Are you measuring views of PDF documents?
- How many links should my marketing emails have?
- Staying on trend
- Don’t worry about duplicating your own content
- Make sure it’s the right person
- Keeping in touch via surveys
- Ubersuggest: there is such a thing as a free lunch
- ICYMI – All the blog posts from May 2018
- How your website looks on mobile devices
- PDF documents and the mobile experience
- Get the message about trust over quickly
- Make your shoppers feel at home
- Should I be doing search advertising on Bing?
- Put anything that interests you into a Google Alert
- People do love their KPIs
- What’s making that web page actually work?
- Mobile-first indexing has been enabled…
- Why shortform URLs can sometimes be essential
- Getting hourly visit data from Google Analytics
- Is your website’s styling working against you?
- Why are they reading this page in the first place?
- GDPR: Think about whether you actually need to refresh consent
- Use Google’s knowledge to your advantage
- Finding keywords to prioritise for improvement
- Individual, non-customer contacts: the key to GDPR compliance
- Powering up your web browser
- Branching Out.
- ICYMI – All the blog posts from April 2018
- How much does agency AdWords management cost?
- A plea for more simplicity in web design
- GDPR complaints may not only come from customers
- Why a ‘PR agency’ is still worth employing
- About the GDPR Balancing Test for Legitimate Interest
- What to do about data retention in Google Analytics
- Can we continue to email everyone in our database?
- What is a sitemap and do I need one?
- When subtitles are just what we need
- Help – I can’t put anything on my own website
- The power of demonstration
- They call them …what?
- The danger of Small Data
- Ensuring ‘About Us’ is ‘Why Us’
- Beautiful graphs. You can do it.
- Making opening that email seem like a good deal
- What’s Google actually evaluating your site on?
- Road To Nowhere
- Will access to ‘Dot EU’ domain names be taken away?
- Generally Doing Privacy Right
- ICYMI – All the blog posts from March 2018
- Writing A Great SEO Headline – An Expert Explains
- If you need to get a page indexed in Google quickly
- Is Google a portal or a destination?
- Being smart enough to learn from the winners
- The call to action which gets people to your site
- Delivering what they’re looking for
- Your sophisticated audience
- How many links should a company’s home page have?
- The most cost effective marketing you can do at the moment
- Borrowing pictures can be costly
- Advertising to get previously interested visitors back
- Email: the best way to flag up website changes
- There’s nothing wrong with a good roundup article
- Tidying up the Pages Viewed reports in Google Analytics
- Chrome to flag up http sites from this July
- Should we worry about Chrome browser ad blocking?
- Don’t panic over Google Search Console messages
- Google Search Console’s new Performance Status Report
- People also search for… an opportunity?
- Another tedious reminder to focus on the prospect
- ICYMI – All the blog posts from February 2018
- Using the canonical link smartly
- Email: measures are called for
- Don’t be scared of linking out
- Live page SEO auditing available from Google
- The best number of words in an email subject line
- Don’t lose your best inbound links
- Google gives the official line on ‘featured snippets’
- Responsive logo design
- A Complete Guide To Creating Engineering Data Sheets
- All about deducing the searcher’s intent
- Ranking the links to you and your competitors
- What CTR will I get from a Google results page?
- The next step from stating the benefits
- SEO: your successors will thank you
- Don’t waste what you know about your prospects
- Videos for better product photography
- AdWords refocuses attention on budgets
- Why aren’t we all recording web traffic from emails?
- Could LinkedIn make Bing more interesting?
- ICYMI – All the blog posts from January 2018
- Why Google My Business is really important
- Sorry AdWords, you do things the wrong way around
- Why you need HTML versions of PDF documents
- Rules for a great web page title
- Making the ‘About Us’ page more dynamic
- AdWords ads get decluttered …a little
- Don’t overpay for your website hosting
- How to generate a quick logo
- Monitoring PPC advertising beyond the keyword
- Underestimating the impact of a single video view
- Why aren’t you photographing everything?
- New longer descriptions in Google: what should we do?
- Crying foul on Google’s new extended descriptions
- It’s all about content
- New longer descriptions in Google: should we do anything?
- What do you want to know about your visitors?
- What would you do if your site was hacked?
- Tracking how individual visitors use your website
- Careful with that text, Eugene
- Don’t give Google search credit where it’s not due
- Why we should view Google search as just another website
- ICYMI – All the blog posts from December 2017
- Happy Christmas
- Amazon is not just for Christmas
- Why you need to be firm with website stylists
- Why I dislike standalone websites more than ever
- Your site needs an RSS feed. Does it have one?
- What do search results look like in other places?
- Why and how to transcribe audio or video recordings
- Emailing that contact without the email address
- Put Twitter to work for your website
- Who’s been looking at your website stats?
- Promotion Extensions add to AdWords options
- The adverts that cost you nothing
- Working hard in SEO, just to stand still
- Think about the downstream chain of links
- Solving the https to http referrer problem in Google Analytics
- ICYMI – All the blog posts from November 2017
- Just why are you so good?
- What are your competitors up to?
- How to write a great LinkedIn profile
- Can we make sure we’re on the first page of Google?
- Tracking your competitors’ important search terms
- Why colour is important in website design
- HTML improvements straight from Google
- Leapfrogging to postion 0 on Google
- Is it time for a Marketing Health Check?
- It’s about customer interaction, not the brand
- Quora for brand awareness
- Pay-per-click advertising on Quora
- Explaining AdWords Quality Score – an update
- The benefit of Single Keyword Ad Groups
- Tools to help you reduce the size of your images
- In praise of the good old banner ad
- Should I comment on blogs to get links?
- Are all links created equal?
- Hands up who’s got a company Facebook page?
- AdWords budget changes: make sure you’re not caught out
- Increase sales by making your writing easier to read
- ICYMI – All the blog posts from October 2017
- Recording the real actions on your website
- The figure you really need to track in emails
- Should I write articles for my site or for others?
- The best headline for case studies
- Keywords Everywhere – a very useful free tool
- Wording things better
- How to ask Google to index a new page
- What are ‘canonical’ tags and should I have them?
- Google supports ‘preload’ list of HTTPS sites
- That’s how I want it to look
- It’s all about writing content aimed at getting links
- The key to better search engine ranking
- Why Vivaldi is a web browser worth trying out
- How you can make your marketing emails work harder
- A quick font change for an easy site upgrade
- Refresh your website with a more logical header panel
- More on contact forms versus email addresses
- Tidying up https and Google Analytics and Search Console
- Keep the customer satisfied
- Don’t use video as a gimmick
- We should not be afraid to question website designers
- ICYMI – All the blog posts from September 2017
- More quick link building wins
- On the future of advertising
- A button means ‘do something’
- Make online image adverts prove their worth
- I’d love to work with this business
- A page can’t rank if it doesn’t exist
- Get with the conversation
- Making your video a star of the Google results
- Sites to fill up the search results for your company name
- How to make promotional video interviews easily
- Title tags for better clickthrough rates
- Nearly every website visitor comes from the same place
- Making working from home work
- Oh no, here comes another ‘microsite’
- What terms need to be in your AdWords campaigns?
- We can all learn from testing in search advertising
- It’s all about the customer, not the competition
- What’s on your company’s Facebook page?
- Ironing out the wrinkles in changing to HTTPS
- Forget the rules of writing and be flexible
- ICYMI: All the blog posts from August 2017
- You too can be a magazine publisher
- Keeping better control of when your search ads appear
- You only need to outrun your competitors
- Does my site need HTTPS?
- PDF documents: did you consider mobile users?
- What would you ask for?
- Easy backlinks, very little persuasion required
- Overcoming the increasing “(direct)/none” traffic source
- Get more from your smartphone with these mobile apps
- Putting sales emails to the ultimate test
- Why you need Google Tag Manager and how to get it
- Link shortening is a great thing
- Changes in GMail advertising
- What SEO tools do the experts use?
- What searches are sending people to my home page?
- When the wrong page shows up in Google
- My brain hurts, and it’s your fault
- Warning: Information Overload
- SEO boosts you may not have considered (3)
- SEO boosts you may not have considered (2)
- SEO boosts you may not have considered (1)
- ICYMI: All the blog posts from July 2017
- Keep your logos and banners professional
- Smart, informative email signoffs
- Getting your URLs right
- Encouraging Google to love visiting our websites
- But… but… but…
- Language should be a facilitator
- Branding is more than just your logo and strapline
- Sorting out your Google My Business listing
- Google and their ‘snippets’
- It’s all in the images
- Three ways to get more responses. Probably.
- People will not type complicated URLs into their computers
- The HTML headline tag, and why not to abuse it
- How to see the HTML behind a web page
- Just say no to churned-out ‘articles’
- Internal linking: you need to be clever with it
- How much should search advertising management cost?
- Focus on customer needs, not their classification
- Simply the Best
- Not just for books
- ICYMI: All the blog posts from June 2017
- When it’s acceptable to barge in with an email
- Time to get your .uk even if you don’t need it
- Who owns your website domain registrations?
- Put announcements on the search results page with Google Posts
- If the user likes the page, Google probably will too
- How to make an attractive YouTube thumbnail image
- What is Native Advertising?
- Browser size is not screen resolution
- Online considerations for sales event organising
- A few things to remember about Google Search
- Are you squeezing your content for all it’s worth?
- Why titles should be more than just a label
- Ignoring website traffic from your own offices
- Try not to be too clever with your emails
- The home page is no place for a slideshow
- It’s not the same old searches which should concern us
- We need to get cleverer with Google
- Start – and finish – with the reader
- What’s actually driving our sales?
- Here’s a new idea: press coverage!
- Retrofitting a smarter hierarchy
- ICYMI: All the blog posts from May 2017
- Turning your ‘page not found’ page into an asset
- Spot the difference
- Attracting Google’s attention
- SEO-savvy website designers do exist
- 100 ways to improve your emails
- Designing your emails for mobile: a critical task
- ‘Carousel results’ in Google creep into technical products
- How to improve your marketing effectiveness
- How website structure should reflect customer thinking
- Designing in SEO – your job, not a designer’s
- Considerations for your online store
- Time to consider an online store?
- We’re the marketing assistant sitting quietly in your office
- Interruptions only get in the way if you let them
- Stop trying to make it less boring
- You could be fined for even asking about email marketing
- Learn from the best
- Intriguing tools for online marketers
- Image is everything
- Monitoring what really matters
- ICYMI: All the blog posts from April 2017
- Just make your point
- Conservatively does it with your page titles
- Bring out your dead
- Getting creative with video ideas
- What is RSS and how do I use it?
- At the end of the day it’s ALL marketing
- Showing your name to prospects for 1p a time
- Giving your video some context
- Why you need to associate your company name with product terms
- Are you shooting yourself in the foot with your footer?
- It’s just a matter of time
- Some rules for a landing page …or any page, really
- Who’s using social media successfully in your industry?
- Changes on YouTube as annotations phased out
- Using your advertising to test out website design ideas
- They can easily get a coffee somewhere else
- The real impact of useful website content
- The DIY approach to search engine optimisation
- ICYMI: The Best of the Blog in March 2017
- What counts as a high-quality page?
- Another reason to think ‘mobile first’
- It’s what you say, not where you say it
- Don’t shoot the messenger
- The danger of not thinking about what bounce rate means
- The logo tagline: an unmissable opportunity
- Online display advertising: target with care
- The best way to get people to watch your videos
- Google Analytics for Beginners – the online course
- Why your business needs a voice (and how to get one)
- Are you driven by guesswork?
- Are you missing out on the intent of searchers?
- Checking for duplicate content on your website
- If only Google was allowed to see that content
- Choosing the right TLD for your new website domain
- What is a TLD?
- Microsites: we have quite enough domains already, thanks
- Start answering your public better
- Google wants answers. You should give them.
- Getting creative to get round unwanted Google results
- If you’re a people business, show people!
- ICYMI: The Best of the Blog in February 2017
- Getting full impact from your PR
- Unwanted emails do not come without cost
- Clean your data to improve your lead generation opportunities
- The fascination of the “In-Page Analytics” report
- Speed equals time to destination
- Google Suggest autocompletion: a friend for keyword research
- How to compile a list of terms to target for SEO
- How understanding SEO means understanding the machines
- It’s time to bring case studies into the 21st century
- ‘Best Regards’? ‘Cheers’? Or ‘Yours Sincerely’?
- How to create an ‘online cuttings book’
- Google Alerts: your trusty link-building tool
- Avoiding the meaningless AdWords target
- Two steps to a web page which converts
- What’s been eating up more of your time recently?
- Being able to close a sale does not make a great salesperson
- At last: poor-value online advertising starts to decline
- “Ads Added by AdWords” – an awful, awful idea
- Pop-ups are annoying, right?
- ICYMI: The Best of the Blog in January 2017
- “How To Choose” is an answer, not a question
- How to… get a quick top spot in Google
- The rise of video background images
- Something you can do right now to get some links
- How to link your YouTube channel to your website
- You need a good, up-to-date LinkedIn profile
- You’re in the Google results. But with what pages?
- Focusing on traffic can be an expensive mistake
- Copywriting for the heart as well as the head
- Why and how to switch from http to https
- Tools to get under the skin of your website
- Error 404: You’re Welcome
- Why you should bother to write to your best customers
- What are Ad Rank and Quality Score?
- Who’s been looking deep into your website?
- No comments
- How much are you paying your website?
- Making this the year when PPC advertising really works
- Make 2017 the year of more video
- Investing in website speed: something we can all do
- Happy New Year
- Best of the Blog in December 2016
- Why Slack is my business application of 2016
- More than a feeling
- Very nice looking design. But why did you do that?
- Business is about people, and so is advertising
- Refocusing your efforts where they really count
- Reaching those hard-to-reach verticals
- Enquiries by text message: why not?
- How will pay-per-click advertising change next year?
- All about SEO and advertising on the DuckDuckGo search engine
- Putting some numbers on your website’s SEO
- Should we chip in for Wikipedia?
- AdWords ‘Responsive Ads’: we like them
- Just keep plugging away
- Video as content: don’t limit yourself to the written word
- Avoiding an unpleasant situation
- Best of the Blog in November 2016
- Setting a KPI for every advert
- Are hamburgers the best thing on the menu?
- Is your site search losing you business?
- Decluttering your website without replacing it
- Invest in the IT guys for some real returns
- What browsers and operating systems are your website visitors using?
- Button up for better response
- 10 things to check before launching a new website
- Are you just seeing part of the big picture?
- Is your offer as compelling as this one?
- Mobile Web Speed Testing made easy
- Branding has never been so important
- What searches is my website appearing for in Google?
- Introducing the audio-centric web
- Let’s create the best page on the web
- Generating sales enquiries by having an online store
- Would you like us to work for you in the background?
- Headlines: why they should be clear and front-loaded
- Using Google Analytics to keep an eye on your website
- Why click-through rate shouldn’t be in search advertising reports
- How to explain your choice of search advertising keywords
- Best of the Blog in October 2016
- Clues that your website might have been hacked
- Key takeaways from a recent E-commerce conference
- Getting the terminology right
- If it sounds boring, it is boring.
- Where do your marketing emails come from?
- Is search engine optimisation worth it?
- Google’s not there to support your new website launch
- Never neglect the people who already know you
- Mobile websites get more important than ever
- Some random thoughts about emails for you
- Live chat services for business: what do you think?
- Don’t waste that expensively-won opportunity
- To new tab or not to new tab?
- Renaming images: an easy win
- How to write good title tags and description meta tags
- Search engine optimisation you can do yourself. Really.
- Visual Hunt: a great resource for free photographs
- Who’s been visiting your website from large organisations?
- The Perils of Content Management Systems
- How to get better ranking in Google for complex searches
- Best of the Blog in September 2016
- Keep things linear and predictable
- Why you need to write like the country’s best editors
- What does your company look like on Bing?
- Why your next website should be designed for mobile phones
- New updates for Twitter users
- Have you caught up with the changing behaviour of your audience?
- My 6 Tips for Google AdWords Search Marketing Campaigns
- Liberating your Google Analytics accounts from the agency
- How advertising and promotion is – or isn’t – changing
- Just because they’re not on your sales team’s radar
- Using company names and trademarks in search advertising
- Thinking up product or brand names
- Buyer behaviour isn’t always rational
- Improving the easiest website analytics figure of all
- Brilliant free guide to search engine optimisation
- Are the new Google AdWords ‘Expanded Text Ads’ working?
- How long does it take to get results in Google?
- What to check if your Google rank drops
- How’s your website logo looking?
- Keeping your search marketing options broad
- How do I… come up with a good article idea?
- Best of the Blog in August 2016
- Pricing: we’re not stupid. Just susceptible.
- Not all advertising is traditional advertising
- Why I’d start with inbound marketing
- Getting the balance right in search advertising
- One web page cannot fill every role
- Are you giving products the online support they need?
- Monitoring searches to spot the easy wins
- Why Product Managers need to invest in Content Marketing
- Ask yourself what Google is doing for you
- Don’t let a prospect be the one who got away
- You’ve got to sell yourself as a supplier
- Time to retire unnecessary Flash
- 6 design features which every business website needs
- More encouragement to get off the carousel
- Here, now and at a competitive price
- Advert? Editorial? Nobody cares – they never did.
- Three new ways to use Google AdWords
- Style guides: useful, not pretentious
- Why do PDF documents appear in the Google results?
- The easy way to get your proposition over
- Hey Siri, Who Gets My Business?
- Best of the Blog in July 2016
- Website page footers are not a wastebin
- Where are your notification bars?
- Always stick to what they expect to hear
- RLSA: showing different search adverts to different people
- What does this company do? Let’s find out.
- Why you need to plan for success
- Bad web design – we are the problem
- Why you shouldn’t drown your visitors in data
- Need a website redesign? Stop right there.
- Table output to Excel in Google Analytics
- How do we get our Google Search traffic graph to trend upwards?
- Measuring your Google search performance through analytics
- What’s in this for the prospect?
- Google still wants its own home page for your business
- Reach out. I’ll be there.
- Video emails: saying more in less time
- Card-based web design and how you can use it
- Case studies: who’s the real hero here?
- Rise above any economic downturn, if it comes
- The Future for EU and UK Laws on Cookies after ‘Brexit’
- Best of the Blog in June 2016
- What we can do with Search Console data in Google Analytics
- Getting search terms in Google Analytics
- The right way to set up an advertising campaign
- Viewing your advertising the wrong way round
- Your passwords are rubbish. Change them now.
- New top-level domains – are there any advantages?
- How much of your content remains unloved until it dies?
- Landing pages we can all learn from
- Another AdWords change in appearance
- Why your business needs to adopt an inbound marketing approach
- The good old three act sales letter
- How welcoming is your company doormat?
- It’s never too late to start emailing
- Do you actually have a page for that?
- Bringing any exhibition stand to life with video
- Three more things about pay-per-click search advertising
- Why we don’t expect clients to care about keywords
- How to explain pay-per-click search advertising
- Who’s still spending their advertising budget on print?
- No wonder so many advertising agencies run a mile
- Video emails offer a number of interesting benefits
- Best of the Blog in May 2016
- Defending your position as the first Google result
- Content marketing with a touch of ‘outbound’
- How much is marketing collateral worth?
- Google announces big changes to AdWords
- When Google messes around with your page titles
- Should you add your company name to your page title?
- A breadcrumb trail is not a page title
- Are GMail Ads worth a go?
- Telling the world about your new website content
- Will Google become an encyclopedia?
- The song remains the same
- Google AdWords campaigns are not so hard to set up
- New keyword research tool from Moz looks useful
- It’s not that meetings can’t be useful
- Guidelines for a successful image advert
- Remarketing reboots the banner ad
- Making an effective request for a favour
- Why you need page titles which work, and how to write them
- It’s never too late to get on board with RSS
- Best of the Blog in April 2016
- How to get a secure boost in Google ranking
- Automated emails: a cheap marketing opportunity
- What impact should we expect from links on search engine ranking?
- Don’t be dazzled by keyword research tools
- Search advertising: don’t be held back by keywords
- Caring about the client
- Is AdWords advertising on mobile devices worth it?
- Find out how to improve your marketing copywriting
- Should we advertise at weekends?
- AMP: Can we make the web fast again?
- You’ve probably got 5 seconds at most
- The legitimate way to buy links
- Selling one thing and doing another
- How are your emails looking?
- How your readers read your emails
- 10 Misconceptions About Search Engines
- SEO and document structure
- Beware advertising agencies reporting nonsense
- RankBrain: Artificial Intelligence at Google
- Exact Match Domains: a 2016 update
- Best of the Blog in March 2016
- If what you want is reassurance…
- Slack: a new way of working for business?
- Too many options are worse than none
- How to see the sort of thing which Google sees
- One reason why your ranking in Google might be declining
- Cheap SEO damages your marketing budget, not your website
- Ideas for getting links to unexciting websites
- Slideshows: not new, but working as well as ever
- What is “Impressum” and what can we learn from it?
- A 12-month contract? Ask yourself why.
- More detail on the effects of Google’s ad changes
- The inevitable death of the classic AdWords ad
- Can we have whatever it is that makes big brands great?
- There’s nothing wrong with old content
- Stick to the spoilers
- The links that don’t mean anything
- Do you own a hotel with no corridors?
- The moment you know you know you can write
- Does your site appear almost instantly?
- Yes please, don’t mind if I do
- Best of the Blog in February 2016
- Encouraging the best type of enquiry: the phone call
- Do 20% of your customers need different treatment?
- Are you neglecting existing customers?
- Should you keep advertising to people who know you?
- The best place to improve your brand recognition
- Google free listings get relegated even further
- Recommendations for Google Analytics courses
- Who is visiting this website?
- It’s an easy mistake to make
- Don’t leave it just on the home page
- Why use experienced technical writers?
- How to ignore website visits from overseas
- Link building: why and how you should do it
- Maybe there’s nothing you can learn from us
- Don’t keep throwing your website away
- Keywords: not the place for the AdWords dabblers to start
- White Papers: beware the cynical prospect
- Google’s new Webmasters website
- Evaluating the value proposition
- Make sure they know what to do
- Best of the Blog in January 2016
- Social media in B2B marketing in 2016
- What is a conversion?
- DIY SEO in 2016
- What is your SEO budget doing for you?
- The easy way to increase the amount of words on your website
- Don’t make it hard for people to telephone you too
- Don’t fight the power of the ‘back’ button
- The elements of our product landing page
- A Product Landing Page Template for you
- Thrusting a data sheet into their hands and walking away
- Putting some numbers on the importance of mobile devices
- Should conventional product pages be consigned to history?
- The state of engineering and scientific B2B websites 2016 (3)
- The state of engineering and scientific B2B websites 2016 (2)
- The state of engineering and scientific B2B websites 2016 (1)
- It’s all about making the customer look good
- How to tag your advertising to see if it’s working
- Resolve to measure advertising results this year
- The win-win call to action
- Best of the Blog in December 2015
- Happy Christmas!
- Why ‘mobile first’ works even for primarily desktop websites
- Google Analytics ‘Views’ – providing the data you really want
- Lost in Translation
- Leading the market in lazy adjectives
- Social media buttons on a technical specifications page?
- A very long list of email tips
- Does the word ‘solutions’ put up barriers?
- Why your value proposition is a valuable thing
- How an effective headline formula will transform your content
- What Google results look like in Antarctica
- Global advertising: it’s a big commitment
- The potential of search advertising – in pictures
- At least create a mobile-friendly landing page
- Google’s “Rich Media Text Ads”: an unfortunate experiment
- Best of the Blog in November 2015
- Not as boring as your “About Us” page
- You don’t need to be 50 to know the truth
- If I’ve learned nothing else about email, it’s this
- The scourge of the almost endless email thread
- Why we should make our email subject lines informative
- Why lazy email replies drive me mad
- Inbox zero, productivity 1.
- How do you find out where to start in SEO?
- The responsibilities of an online marketing manager
- That’s relevance …or lack of it.
- How to set up Google Analytics Custom Alerts
- Google Maps goes off-grid
- Don’t let your video viewers get away
- Don’t be told what to do by a CMS
- 10 clever things which Google can do for you
- Don’t be the boring one at the social media party
- How to improve your own promotional emails. Guaranteed.
- Here’s where we like advertising online. What about you?
- Uh-oh. Another Google update.
- How do your email subject lines stack up?
- Branding advertising at a time when it’s most crucial
- Best of the Blog in October 2015
- There’s no escape from the self-proclaimed experts
- Maybe we should get straight to the point?
- Can you buy in content for your site?
- Defining some fundamentals to get better Google results
- Don’t give in to desperate sales pitches
- Helping search engines on multi-national websites
- Just who has your website been designed for?
- Why you need to write – and highlight – cornerstone content
- Published prices: peace of mind
- Websites to avoid on the Google advertising Display Network
- Here’s the enquiry form you should have on your website
- JPEG and GIF: Image file formats and their uses
- The importance of correctly-sized images
- Fight your competition in private, not in public
- 9 reasons to advertise against searches on your name
- Has Powerpoint made us blind to lists?
- What will your next website need to do?
- The structure of your website is all wrong (probably)
- Don’t expect the builder to be the architect too
- Best of the Blog in September 2015
- Are you brave enough to switch to plain text?
- Who sent all those people to my web page?
- The great PDF mistake
- All that matters is the result
- Predicting the unpredictable
- Actually… (you’re an idiot)
- Are ad blockers hurting my online advertising?
- Get that idea out of your head
- We need to get to the point in our emails
- Not all PC monitors are like yours
- Three ways to get links for free
- No website visitors are unwanted, right?
- Getting words on your website, efficiently
- What does your website look like on an iPad?
- There’s no need to put everything on every page
- Ongoing SEO: just web design agency subterfuge?
- The perfect freebie for customers
- Justifying the concept of search advertising
- Sales presentations can make great content
- Which pages on your site keep visitors interested?
- A beautiful landing page …from the government
- Why you must use “alt text” in your email images
- The Google results aren’t a popularity contest any more
- Best of the Blog in August 2015
- What to do when Google throws out your website
- Storytelling to bring the sales story alive
- How to make your website search engine friendly
- Gently explaining that marketing isn’t obvious
- How’s your mobile traffic going?
- What’s happening on that old Twitter account?
- How to let prospects get the better of the deal
- Deal or no deal
- More on the supposed death of Google+
- Net Promoter Score: customer feedback you can use
- For the tiny-fingered only
- Behavioural psychology in the real world
- Bottom feeders in the media pond
- How to go beyond your product’s benefits
- Dare you see how your website scores? (Part 593)
- Support Wikipedia
- Stop putting up the barriers to response
- An effective landing page really isn’t hard
- Getting keywords into your URLs
- Best of the blog in July 2015
- What to do about the “Googlebot cannot access CSS and JS files” warning
- Design your landing pages on a clean sheet of paper
- Making the most of surveys
- The (latest) guide to beating Google Analytics spambots
- Time for a farewell to Flash
- Stick this on a post-it note for future use
- How do we get inside our reader’s head?
- How to use email as your main customer source
- Mixed media
- What’s a good response to an email?
- What’s on a Google results page nowadays?
- About us? Well, we look a bit tedious, don’t we?
- Remarketing ads: better than ever (if done right)
- Sitemaps and Contents Pages
- Content Marketing at its simplest
- How do people ask questions?
- Measuring your advertising traffic properly
- Stripped back to basics
- Why is the home page the most neglected on the site?
- Real-time SEO testing – a neat tool for us all
- Just checking my office emails, dear
- You’re customer focused? Who’d have guessed?
- Best of the blog in June 2015
- Using LinkedIn as a contact book
- Defining the priority search terms for your website
- So… what do our emails look like actually?
- Ad blockers: are they costing you money?
- Video: people are starting to expect it
- Targeting your best pages for the Google treatment
- What do our emails look like?
- Google business pages: still not for the faint-hearted
- What SEO software do the experts use?
- Get the data on your website visitors that you really want
- Don’t forget AdWords for a product launch
- Taking advantage of the web with “Hypotext”
- Writing something your audience looks forward to
- Choosing the right emailing system
- Here’s to simple search marketing
- Don’t take those website visitor numbers at face value
- A win-win way of writing an article
- A neat way to get some quick links to your website
- Branding your Google search results
- Just what are you trying to be?
- Best of the blog in May 2015
- Learn the language of your web designer
- What you can learn from your own site search
- Don’t neglect the workhorses of publishing
- Don’t let bad website designers hide all the good stuff
- Your task is to communicate, not to broadcast
- Be smarter with your SEO targets
- Introducing “Google Search Console”
- Referrer spam still ruining your Google Analytics?
- Improving on the competition, not yourself
- Covering all the customers’ options
- 23 ways in which Google can detect a quality article
- 3 principles for an effective web page
- What do home page visitors actually want?
- Not a duplicate page, it’s aimed at a different country
- Don’t buy domain names out of fear or ignorance
- How a web marketing assistant could transform your site
- New website on the way? Ask us for some free advice
- There are helpful links and unhelpful ones
- Are you real people?
- Best of the blog in April 2015
- Humans are very good at reading lists
- Spare us the printed newsletter sent out by email
- A process for writing a technical marketing article
- 5 questions to answer before writing an article
- Bringing neglected website content to life
- Great website content, hidden away
- Would your customers miss you?
- Happy #mobilegeddon Day
- Website URLs continue to fade away slowly
- Where will my AdWords advert appear on the page?
- Starting with the call to action
- A unified corporate style at last
- Are our compliments enough to show we care?
- Does Periscope have business and marketing potential?
- Monitoring the searches where your ads appear
- A quick view of your website on mobiles
- An easier overview of your website traffic
- Don’t mess with convention
- More news about our friends from Semalt (and co.)
- Giving that existing web page an extra push
- How to credit your site as the original
- Why monitoring position in Google is not a good KPI
- Don’t be a slave to someone with no imagination
- This article tells you the best way to put over a message
- Your customers didn’t all grow up in the 1970s
- I don’t look like that any more
- Your future self will thank you for this
- Why we should separate the content from the navigation
- The web really is the great leveller
- Whisper it: your competitors are quite good, actually
- Making SEO part of your routine
- 4 reasons why you need to work on your SEO now
- Don’t ever get taken for granted
- Making your web content more readable
- Is your website looking for a commitment?
- How do we measure SEO success?
- Got the facts? Get the ranking
- Don’t let a single template govern your whole website
- Who still pays money for “advert impressions”?
- Having a mobile-friendly site has just become critical
- Is Google going to label slow websites?
- Analyse your own website for SEO opportunities
- In a case study, you’re telling a story
- What’s new on your website?
- Getting the message through
- It’s all about the domain name
- A little SEO knowledge can be a dangerous thing
- Responsive site design now the preferred choice
- “About Us” is about giving them confidence
- The importance of a publication plan
- It’s your press release, don’t give its benefits away
- “But we think we’re a very important vendor” isn’t enough
- Twitter just became a lot more important in B2B
- What’s in it for me? Not what you might think.
- Using remarketing to build an email circulation: the numbers
- Using remarketing to build your email list. It’s easy.
- How many website visitors are slipping through your fingers?
- You are the mainstream media now
- Is mobile-first design sneaking back the “splash page”?
- Mobile: the No.1 reason why simple emails work better
- Dealing with alternative terminology
- Is that really a KPI?
- Can you recommend a training course please?
- What to check in your sitemap
- New Google Analytics accounts – some setup tips
- You need to own your Google Analytics account
- Staying ahead in the password game
- What can you do with a case study?
- What should a case study look like nowadays?
- Case studies: is it all about the quantity?
- Creating marketing content for every type of prospect
- The role of “personas” in industrial marketing
- Getting away from email tyranny
- An alternative approach to data tables
- Re-wording the features list
- How to create unique content – the easy way
- The problem of non-unique content
- 5 tasks for online marketing in 2015: Our own websites
- 5 tasks for online marketing in 2015: Email Marketing
- 5 tasks for online marketing in 2015: Social Media
- 5 tasks for online marketing in 2015 – Online Advertising
- 5 tasks for online marketing in 2015 – Other websites
- Happy Christmas everyone!
- The odds aren’t coming up on your screen now
- Drilling down in Google Webmaster Tools
- Advertise your products, not your marketing activities
- Why you should focus on the big picture
- Are popular pages on your site giving the wrong message?
- Using giveaways to build a prospect list
- Press releases go back their traditional role
- Description meta tags are important
- Does your website sell like you would in person?
- The best thing you’ll click on today
- Questions you need to answer
- Emails being ignored? Try this.
- Making your confirmation pages work harder
- What impression are your thank-yous giving?
- 5 types of content: where does yours fit?
- How to put a value on the traffic sent by other websites
- Are you missing out on free banner ads?
- The great banner ad con trick
- The neglected core of your website
- Why do people buy from you?
- Have a guess. No, on second thoughts, don’t.
- Mobile-friendly means customer-friendly
- How to plan new content for a business website
- Email newsletter design inspiration
- How to get rid of referrer spam from your analytics
- Video streaming on the web? Really?
- Don’t forget the benefit of familiarity
- Everyone knows how to share email – so make them!
- Finding any open goals in Wikipedia
- Anyone can add to Wikipedia, what’s stopping you?
- Website design – a clarity of vision
- Time for a quick website checkup
- Ensuring your third-party article works hard for you
- Can your home page Powerpoint presentation actually convert?
- Something to stick on the office wall
- About your website’s “about us” page
- Being big enough to learn
- It’s only two words.
- 3 ways to get people to your website
- How to measure the trend of how well you’re doing in Google
- One great way to get links to your website
- Building a new website in 2015
- Naming inspiration
- Marketing emails: why more means more
- A quick and easy TV presentation for your next exhibition
- Social media doesn’t appear to be business media
- The warm-up before the clickthrough
- The most exciting time ever to be in marketing
- When illustrations are worth a thousand photos
- Why remarketing has become an unmissable opportunity
- Case studies: it’s all in the presentation
- To go along with Google’s latest “thing” …or not?
- Great websites start with the sales team
- Google rankings? Start with your own website
- Signs of life from Bing at last?
- Don’t agonise over the English language
- Link building: vital, but not a black art
- Must-read: How to get your free Google services code up to date
- Possibilities with remarketing you may not even know about
- Remarketing – so much more than you might think
- What’s missing from your email signature?
- Beware the danger in the search box
- Ensuring you have a strategy for your home page
- Taglines: more than just slogans
- Too many sheep
- Confusing your visitors from the outset
- The benefits of a content calendar
- Keeping the web alive
- AdWords tip: get a longer headline message
- Being paranoid is not a competitive advantage
- Whoopee. It’s renew your directory subscription time.
- Content Marketing is for the consumer market, right?
- When’s the best time to send out a marketing email?
- How to tell if an agency understands your market
- Overexposure and overwork
- Redirecting your old website: what to tell your designer
- Redirecting your old website: not Somebody Else’s Problem, sadly
- What is “Native Advertising” and should we care?
- What tasks do your users need to accomplish?
- Continuous improvement
- Do you know what your website’s error page looks like?
- Freelance writers for content generation
- Are you throwing away what Google’s giving you?
- Identifying what individual email readers do next
- Measuring more than the visitors from other websites
- Gated content: getting the best of both worlds
- What to do if you don’t consider yourself a writer
- The “exit intent popup”
- How Wikipedia’s on-page SEO is almost perfect by default
- A landing page should be the welcoming committee
- A prospect won’t sign up while they’re still taking off their coat
- 4 easy-to-use elements which combine to make a great headline
- It’s the ideas which are at a premium
- The importance of maintaining your LinkedIn profile page
- Speedier sites mean more visitors
- A new way of filtering out robots from Google Analytics
- Changing to secure “https” – a major nudge from Google
- 1 Quick Way To Create More Compelling Headlines
- In praise of animated GIFs
- Is your SEO being done right? Or done at all?
- Dynamically matching pages to your visitors
- And it’s not just the telephone response
- Hands up who’s rung their own company recently?
- Does call-tracking software work for you?
- Why I still think you should ignore “bounce rate”
- What do my emails look like?
- Introducing the Google Analytics iPhone app
- An easy, quality article you can write, every year
- Auto-fill: another reason to get keywords into page URLs
- Trying to identify our traffic better
- Data sheets: some frequently-made errors and omissions
- Have you forgotten the benefits of your company?
- Intelligent mailmerging
- Are your web pages actually worth Google linking to?
- This is what we get in return for Shakespeare
- Images and illustrations on your data sheets
- When social media is all too much
- Talk to your customers up at their level
- SEO for videos in 2014
- How to tell Google your sites are targeting different countries
- Data sheets: the importance of graphic design
- We love you, even if advertising agencies don’t
- No more nice photos in the Google results
- An “out of office” reply with personality
- Trying to please everyone, but succeeding for nobody
- Useful and unusual additions to your data sheets
- Make them an offer
- Using LinkedIn discussions as inspiration
- What do you already know will be happening next year?
- Should I buy the “.uk” version of my domain name now?
- What content should a data sheet contain?
- Applying the Ansoff Matrix to your business
- Using pay-per-click advertising more creatively
- There may be a lot more business out there than you’re addressing
- Advertisers’ Hashtags at the 2014 World Cup #terribleidea
- Data sheets: what are they for?
- The evolution of your search advertising
- Retrieving the situation with non-redirected websites
- Keeping Google onside when launching a new website
- Why a sales presentation shouldn’t be a lazy narrative
- What is a data sheet?
- Can you make your website faster still?
- Easy ways to improve your email open rates
- A new format for the Google AdWords Display Network
- See ourselves as others see us
- Have your web designers done their job properly?
- SEO is not dead. Here’s how to take control.
- SEO is not dead. Here’s what it involves in 2014.
- SEO is not dead. But look past the “glamour” searches!
- SEO is not dead. Is it what you think though?
- Still making excuses about social media?
- A way to ensure you write better description meta tags
- 1 way to improve your copywriting
- Steps along the way
- Why what we want from SEO and PR has merged
- A new way to think about your website
- “Just get us lots of names of people who might buy our stuff”
- Google Analytics “SEO Report” – an absolutely essential report
- Why your non-sales content should be the core of your website
- Introducing LinkedIn Showcase Pages
- “The web is a lousy version of television”
- Is it worth being in a directory just for the link value?
- Where I think remarketing can be brilliant for B2B companies
- Creating page URLs which search engines like
- All about the .uk (“dotuk”) domain launching in June 2014
- The advantage of being a relatively small player
- So you just came back from an exhibition…
- Formatting an email with multiple items
- The horror of a corporate newsletter
- How to change to the new Google Universal Analytics
- Check if you’re returning a 404 response code
- What’s your video setting out to achieve?
- Searches triggering your AdWords ads: the data’s still there
- Agonise over your web page titles. This is important!
- How a Content Marketing strategy brings everything into focus
- How to demonstrate the benefit of real SEO
- So what the heck is SEO nowadays?
- Why you should keep a store of original artwork
- Spend some time on the presentation of your videos
- Don’t get sniffy about the idea of a “blog”
- Get the message out there – and keep it out there
- How to count the website visitors from your magazine adverts
- Look beyond the words
- Here’s a nice introduction to “SEO” for you
- Getting a handle on your website with A1 Website Analyzer
- You don’t need that domain name they’re offering
- It’s all kicking off in the SEO world
- Why video continues to be a must-have in B2B marketing
- 5 questions you need to ask about your company email newsletter
- Using Google Analytics to help with your “online cuttings” file
- Who’s still got access to your web services?
- Even sophisticated systems can have problems
- You know that tiny bit of text at the top of your emails…?
- Reinforcing your brand around the web
- Using Google AdWords for branding on Google search
- Online advertising performance claims: are they a scandal?
- Google results: are you being cut off in your prime?
- Getting that semalt.com referrer out of Google Analytics
- New Google results design, March 2014 – old and new compared
- Where does your advert actually send people?
- A clickthrough experiment to prove you know better
- “Visits” to your website or “unique visitors”?
- What PR do Industrial SMEs need to get on page 1 organic listings?
- Monitoring those “Page Not Found” errors on your website
- Page not found? Well, help them find one.
- The “Zero Moment Of Truth” in the technical B2B arena
- Just what is the “Zero Moment Of Truth”?
- Would you like to see all your marketing data in one place?
- More sophisticated analysis of third-party website visits
- Don’t make a decision based on nothing more than gut feeling
- How to set up free Google services on a new website
- Who’s your imaginary friend?
- You don’t have to be a journalist to create great content
- How important is mobile traffic to our websites?
- Remarketing continues to mature
- What is the customer actually needing to buy?
- What should be in my email signature?
- A guide to using PDF documents on business websites (Part 5)
- A guide to using PDF documents on business websites (Part 4)
- A guide to using PDF documents on business websites (Part 3)
- A guide to using PDF documents on business websites (Part 2)
- A guide to using PDF documents on business websites (Part 1)
- Playing catch-up can be your trump card
- Your website, at a glance.
- How to help the search engines to help you
- Grouping your Google Analytics data more meaningfully
- A 7-point checklist for editing your own writing
- You can’t force the conversation
- Web advertising options: an update for 2014
- Some email marketing food for thought
- Another victim of manipulating the Google results
- You can’t Tweet your way to Google success. Yet.
- Thanks for nothing.
- How to get loads of case studies without the grief
- You need to take a whole new approach to case studies
- Dominating the Google results: it can still be done.
- Are you selling yourself rather than box-shifting? Do it properly then.
- What do you know about that nobody else does?
- Why are you hiding your telephone number from me? Why?
- Do you respond to enquiries within days? Or microseconds?
- How well are you doing in Google for the really important stuff?
- The argument for linking out from your site
- LinkedIn: sell yourself. Don’t hold back.
- You can’t measure the traffic from our site. Yeah, right.
- What happens after I fill in your web form?
- Go and look at some great slideshows and be inspired.
- If You Take This Attitude, Your Readers Will Too. Unfortunately.
- The 2013 Roundup – Part 5
- The 2013 Roundup – Part 4
- The 2013 Roundup – Part 3
- The 2013 Roundup – Part 2
- The 2013 Roundup – Part 1
- Google AdWords’ Display Network – “caveat emptor”
- Search engine optimisation – another warning
- Questions to ask in a case study
- Is your “About Us” page efficient and effective?
- Smartphones are important to your company’s marketing
- It’s not all about the home page
- Start at the top
- Doing it all online? It’s second nature to us here
- Make your copywriting as interesting as your conversation
- They don’t want to know everything you know
- Using a good marketing service? Let us know about it.
- A unique description meta tag for each page, or none at all
- A landing page for every advert
- Put a human face on your email marketing
- Stop wasting your advertising money on sites with no guarantees
- What do you want from a survey? Ideas or charts?
- Now with added support from Google
- Used dodgy “SEO” in the past? There may be trouble ahead.
- The onward march of Google
- Twitter advertising now a real option
- Treat your website with the investment it deserves
- What clickthrough rate is Google giving you?
- I admit it. I still don’t know what Google+ is all about.
- Bringing your press releases into the 21st century
- Patching over your website’s failings
- Naming inspiration
- Appropriate Communication
- Publisher and advertiser are on the same side at last
- Google leans on you to do more with your AdWords
- SEO and the web designer
- An idea for a regular blog post
- Digital is not an afterthought
- The name of the game
- How to get into the ‘Shop’ panel of the Google results
- Why making companies buy their way to the top is right
- Getting onto the first page of Google results with video
- Image search – a shortcut onto the first page of Google results?
- The impact of the page URL on great SEO
- How to write a web page description meta tag for great SEO
- How to write a web page title tag for great SEO
- RIP those crazy searches
- Considerations in launching a new product
- How ads are sneaking ever more neatly into the Google results
- Taking your website analytics into your own hands
- Free training in the fundamental marketing skill of Google Analytics
- Time to move your site to a new web host?
- Relevant marketing: you already have what’s needed
- How can we learn from the best online stores?
- You are measuring the response from your ads, aren’t you?
- How to set up my favourite Google traffic KPI report
- A better way of measuring your success in Google
- Doubling up in the Google results
- The impact of Google’s Hummingbird update demonstrated
- Outbound marketing to promote inbound marketing
- Another Google update: should we do anything?
- It’s bye-bye to monitoring which search terms sent you traffic
- Have you got time for online advertising?
- Personalisation in emails
- Following up on your initial fulfilment
- Get a better idea of who links to you
- 3 ways to use Google more effectively
- Have you checked how your emails look?
- 4 ways to work from home productively
- Why would anyone want to read this?
- Promoting a niche technical product online
- Be careful with that data
- Don’t be afraid to link out from your website
- Link Building Strategies - the best guide ever
- Coping with the seven answers to every sales question
- Please don’t waste your money on bought-in email lists
- The most common website problems for users
- Focus your email lists for greater engagement
- Keep looking at original websites
- Visitors from Google aren’t necessarily what you think they are
- Why you need to have Google Webmaster Tools running
- Will we all be buying new domain names soon?
- Do you know who you’re writing for?
- It’s not “About Us”. Who are “Us”?
- A plan to start proper “content marketing”
- The importance of keeping hold of search engine users
- The power of a testimonial
- The truth revealed by online stores
- Making your videos jump out of the search results
- What reporting are you getting on your “SEO investment”?
- Keep an eye on LinkedIn advertising
- Letting visitors go without a fight
- Clear the decks
- Just concentrate on the simple things
- How to implement “Follow” and “Share” buttons
- Person or persons of unspecified gender
- Positioning yourself for company logos in search results
- Free stock photography with no restrictions
- The information which your landing page needs to offer
- Don’t rush your prospects
- Reassure prospects that you’re a safe bet
- The cost of poor Quality Score
- So what does affect your site’s performance in the Google results?
- You only have to beat the opposition, not the system
- Create content that’s interesting and the results will follow
- Learning Lessons From Trade Magazines
- Dominating the search results for your company name
- Crafting your calls to action
- What are the considerations for a good landing page?
- Your product pages should be your best salesperson
- Glass half-full marketing
- SEO over the Summer: a Social Media Programme
- SEO over the Summer: Getting More Links
- SEO over the Summer: Adding More Content
- SEO over the Summer: Getting your tags right
- 4 ways you can tackle SEO over the summer
- 5 Things Every MD Needs To Understand About Online Marketing (Part 5)
- 5 Things Every MD Needs To Understand About Online Marketing (Part 4)
- 5 Things Every MD Needs To Understand About Online Marketing (Part 3)
- 5 Things Every MD Needs To Understand About Online Marketing (Part 2)
- 5 Things Every MD Needs To Understand About Online Marketing (Part 1)
- Interview videos done affordably in-house
- Using a blog to build relationships with magazines
- Don’t waste any of your customers’ time
- It’s always worth finding out what your market wants
- Planning a style of article structure
- Why the web doesn’t cause the phone to ring as much as you’d think
- It’s not that advertising agencies don’t care…
- Prepare to lose some readers if you have a company blog
- The mindset required for search engine marketing
- Your CV gets you business, not just a job
- Web maintenance on tap: it makes a lot of sense
- Don’t worry. Be happy.
- Google adds its weight to getting mobile right
- Mobile visitors get more important by the day
- Oh good. Now the ads in Google are getting pictures.
- The return of press releases
- The fine art of proof reading
- Finding out more about your mailing list
- Overcoming the “simmering resentment” of unwanted email
- Don’t add people to your mailing lists without asking
- Where BMON is coming from
- Standing up for designing by committee
- 10 Facebook Pages to aspire to
- Launching a company blog: it’s this easy
- No blog? What’s your excuse?
- Websites are not for life
- Moving on from Web 1.0 in 2013
- The genius of asymmetric dominance
- Who gets on board a spinning carousel?
- Why “so what” is so useful
- Google – just providing what its users want
- Google is not putting logos next to your company’s results
- Making the path to enquiry straightforward (2)
- Making the path to enquiry straightforward (1)
- Identifying the four routes to enquiry
- Tracking the “enquiry journey”
- These guys must know what they’re doing
- Don’t undersell your promotional material
- The 200 factors which contribute to your Google ranking
- Twitter keyword advertising: maybe, one day…
- Breaking up your advertising on a geographical basis
- Am I in the right place?
- Every table tells a story
- Here’s an opportunity for you
- Treat others as you’d like to be treated yourself
- Bad Mission Statements: worse than none at all
- LinkedIn advertising: the equivalent to advertising in trade magazines
- The PPC alternatives to Google AdWords
- Low cost implanted dream advertisements: coming soon.
- It’s time to give yourself a more grown-up password strategy
- “I read about us online the other day – what do you think?”
- The Beauty of Short, Predictable URLs
- I’ve seen the future, and it’s cheap
- Do your emails get to the point from the start?
- The only reason to have a meeting
- How many websites are genuinely useful to your own?
- Why you need to spend more time on your email subject lines
- The Best Sales Books Of All Time
- Where on the page should you close the deal?
- Why you shouldn’t throw money at outsourced SEO
- Identifying website visitors coming from magazine advertisements
- Let’s start identifying your website traffic better
- What does “direct” mean in your website analytics?
- Hundreds of Tools for Marketers
- The best search engine optimisation you can do
- Using filenames for everyone’s benefit
- Hanging on to what you’ve got
- Naming files to avoid problems (Part 3)
- Naming files to avoid problems (Part 2)
- Naming files to avoid problems (Part 1)
- The increasing problem of brand “confusion”
- Google Shopping For Suppliers: this will be huge
- Bringing the Hannover Fair to the press
- Poor product photography: why make yourself look bad?
- Getting through to the prospects which other outlets fail to reach
- Don’t shoot the messenger
- The knock-on effects of Google Reader being closed
- The problem with printing web pages
- How many ads do you get on a Google results page?
- Search term “(not provided)” – what does it mean?
- Facebook’s new News Feed explained
- The future of Google results pages
- Conservative website design: don’t make me think
- A great analytics report which everyone should have
- More useful features of LinkedIn
- You are the hero of your own story
- Why your next site needs to be “Responsive”
- It’s “when” should I choose a website design agency? …not “how”
- Are more people using Bing than Google? (Er – no)
- Who’s in control of your company website? It might not be you.
- The rise of “social signals”
- Making the most of similar product pages
- Why you need to target Google with your branded advertising
- Making your product pages into a great sales presentation
- Are your product pages the worst sales presentation ever?
- The next step for prospects: survey results
- Why the cards are stacked in Google’s favour – for now
- Why your “personal brand” matters
- Broken links: rank higher in Google, for a few minutes’ work
- [Survey] What offers are you making to your customers?
- Is gut feeling good enough? Was it ever?
- Remarketing: fun, but not often suitable for us
- An idea for a compelling early-stage marketing document
- Are you trying to get sales leads …or just enquiries?
- Don’t take existing customers for granted
- Giving people the option
- Advertising on LinkedIn: worth investigating?
- Too many fields is just bad form
- When a picture beats any number of words
- The easy way to get colleagues to contribute to your website
- What are we actually selling here?
- Website real-time reports: very, er, cool.
- What are your mobile device visitors seeing?
- Mobile device visits to your website head towards 10%
- Dear dear, what a quandary
- What are other companies offering their prospects?
- Treading water takes more effort than you might think
- How many worthwhile visitors is Google really sending you?
- A checklist for writing a great web page
- The importance of clean data
- Personalisation means writing to the individual
- How to ensure you look at your website traffic analysis regularly
- The real insight into your website traffic which you can set up today
- How to analyse your website visits which might actually lead to sales
- Can companies with outdated terms of business prosper?
- Why my company and not the others?
- If you keep doing the same thing …what happens?
- A goal or a resolution? It doesn’t matter really.
- One way to make yours a more efficient, lower stress new year
- Best of 2012: November/December
- Best of 2012: October
- Best of 2012: September
- Best of 2012: August
- Best of 2012: July
- Best of 2012: June
- Best of 2012: May
- Best of 2012: April
- Best of 2012: March
- Best of 2012: February
- Best of 2012: January
- Now you’ve got your press release, what are you going to do with it?
- Do your photos make – or break – your press releases?
- What should go in your press release?
- What else should we research before writing our press release?
- What should your press releases say to your prospects?
- Do you still equate content marketing with writing a blog?
- What matters most: the deliverable, the offer or the audience?
- Might we be comparing apples to oranges in our visitor analysis?
- What’s the best practice for including videos in emails?
- We’ve made a video about making videos
- What can we learn from websites like Coca-Cola’s?
- Have you stolen any images recently?
- Seen this little trick with Google’s Image Search?
- Still buying banner adverts at fixed rates? Time to stop.
- Seen the improvements to in-page analytics?
- Are you putting on a show for your visitors?
- What can Google+ do for your SEO efforts?
- The web is not a marketing tool. What is it then?
- Is the content of your emails as cheap as the distribution method?
- A little bit of everything: are you falling into a trap?
- How do we search engine optimise a press release?
- Are you wasting your search engine advertising spend?
- Are you underestimating your customers’ intelligence?
- Are you offended when people don’t want to hear from you?
- Are you over-rating the power of email?
- Does your “About Us” just say “We Don’t Care About You”?
- Why are you holding back on your best sales presentations?
- How do you find out which searches you should be targeting?
- Are you building your lists in advance?
- Can you keep the MD happy and promote the company effectively too?
- Are you expecting Sales to conjure business out of thin air?
- Are you using Google Alerts effectively? (Or at all?)
- Can we possibly save the printed magazine?
- What does your site look like on an iPad or iPhone?
- Can you erase your bad SEO tracks?
- What’s the best practice for building an exact match domain website?
- Should I set up an exact match domain site?
- How do you get found for terms you don’t use?
- Who’s making the most of their top places in Google? (Part 2)
- Who’s making the most of their top places in Google? (Part 1)
- Did your website designer remember your “favicon”?
- Still keyword stuffing, and stuffing those keywords?
- Hands tied? You’re not alone.
- Looking for something better than a corporate video?
- Do your prospects have something in common?
- Is your company relying on just a single lonely domain name?
- Should your email subject lines be a specific length?
- Do you ensure your customers appreciate you?
- Are you covering the essentials on LinkedIn?
- Can I give you one tip, as a former editor?
- What does social media say about your company?
- Do you come across as a trustworthy operation?
- Still advertising to impress your own managing director and board?
- Is sticky navigation the next must-have for your website?
- Why haven’t PR agencies taken over from SEOs?
- Are you bored with your website’s design?
- Is your content spread too thinly?
- How do you combat a competitor who’s trying to annoy you in AdWords?
- Is the top spot on Google even more favoured than we thought?
- Can we help with an AdWords campaign for you?
- Has this one ever occurred to you?
- Is it worth getting to the top of the Google results?
- So what did I mean by spending money where it gets results?
- Is ongoing outsourced SEO work a waste of money?
- How hard do you find it to tell the world who’s using your product?
- Are your product pages letting prospects just walk away?
- Are you failing to present more than “just the facts”?
- Are you letting prospects know they can buy with confidence?
- Are you proud of what you sell? Then show it!
- Are your product pages just poor summaries?
- Is the term “downloads” the right one to use any more?
- Are your PDF documents inconvenient, bloated giants?
- Do your PDF documents look poor in Google results? [SEO Wednesdays]
- Are PDF documents always appropriate?
- Are you committing these 3 fatal errors in AdWords?
- Looking for a broader understanding of online marketing?
- Are you analysing the competition? [SEO Wednesdays]
- How many recipients should be opening your emails?
- What would you do if your website was deleted?
- Could voice recognition improve your marketing material?
- Will the phrase “take a memo” be returning soon?
- Do you have an XML Sitemap? [SEO Wednesdays]
- Is Google indexing pages from your website?
- Do you know how many people see your online adverts?
- Are banner ads still worth doing?
- Are you measuring worthwhile visits to your website?
- How should you present contributed articles? [SEO Wednesdays]
- Ever thought you could produce an eBook in-house?
- Does your website suffer from Templatitis?
- Are you making the most of LinkedIn?
- How do your emails look to everyone else?
- How do you get other websites to run your content? [SEO Wednesdays]
- Do you know how the AdWords auction works?
- Are you making responding attractive enough?
- Are you making the most of Twitter?
- What are you doing for your existing customers?
- Are you making the most of your friends and family? [SEO Wednesdays]
- Why hold back on telling people about your success?
- What are your marketing priorities for 2013?
- Why might people hate your blog?
- Are you measuring your promotional success over the appropriate period?
- What is Negative SEO? [SEO Wednesdays]
- Is your website working at the moment? Do you know?
- Will you miss your copy of The Engineer magazine?
- Are you putting the advertising cart before the horse?
- Are you killing your marketing at the final hurdle?
- What does writing for the search engines mean? [SEO Wednesdays]
- Do you think people should “pay” for your sales material?
- Need to move your telephone system into the 21st century?
- Is it time to pay more attention to Facebook?
- Do you need your prospect’s contact information?
- Do your page titles suddenly need shortening? [SEO Wednesdays]
- Need a workbook for a Content Marketing strategy?
- How does your company measure up on the phone?
- Do you know how many internal links are on your home page?
- Are you making the most of In-Page Analytics?
- Is your website quick enough …and does it matter? [SEO Wednesdays]
- Do your emails get what you want?
- Would you like us to set you up with special domain names?
- Need to know how to set up a special-use domain name?
- Isn’t it time to start counting the responders from your adverts?
- Are you using the potential of video? [SEO Wednesdays]
- Would your best salesman talk like this to a regular customer?
- Do you need to apologise for yourself?
- Are you struggling with website tables?
- What does your prospect really need?
- Is that link to your site worth having? [SEO Wednesdays]
- Why aren’t they encouraging you to track response?
- Are you delivering on your promises?
- Could you encourage your customers to write for you?
- Need to get a different page showing in Google? [SEO Wednesdays]
- What does your website look like in different browsers?
- Why do you need to know what browsers your visitors use?
- Want a great guide to Search Engine Optimization? [SEO Wednesdays]
- Do you know what your emails are going to look like?
- Is your copywriting, well, a bit half-hearted?
- Why do so many Google visitors have the search term “not provided”?
- Do you know if your traffic from Google is improving?
- Do you know what you should be optimising for? [SEO Wednesdays]
- Can you make your website visitors quickly feel at home?
- Are you killing your chances in the first two seconds?
- How should you write your White Papers?
- Why do you need to reconsider White Papers?
- Have you avoided offending the Penguin? [SEO Wednesdays]
- Done anything about the EU Privacy Law yet?
- Still wasting time and money on directories?
- Want to see what your site could look like, mobile-style?
- How easily could I get a true picture of your company?
- Is your website indexed properly in Google? [SEO Wednesdays]
- Can you be too polite with your emails?
- Feel like taking a chance?
- How do you move your company into online video affordably?
- How many marketing videos have you got in you?
- What do our customers want from marketing videos?
- Where could your marketing videos be used?
- Why do we all need to be video producers now?
- Has your website been running OK today?
- Is Search Advertising miraculous, or just cost-effective?
- What elements of SEO should I look at next? (2) [SEO Wednesdays]
- What opportunities does a press release distributed online give you?
- Do your press releases still look like it’s 1999?
- How much of your advertising results would you have got anyway?
- Do you have to be quite so stuffy?
- What elements of SEO should I look at next? [SEO Wednesdays]
- How can I run a press conference where the press actually turns up?
- Is Google the only game in town?
- Are you differentiating yourself?
- Need a quick way to check your site’s health?
- So what are the most important things to concentrate on? [SEO Wednesdays]
- Are you risking being thrown out of Google?
- Did your website redesign kill your visitor numbers?
- Time to give your pages relevant filenames? [SEO Wednesdays]
- Why make cold calls when real prospects are available?
- How easy is it to give your website a new coat of paint?
- Could you use video to bring your website to life?
- Does it make sense to defend your top spot in Google?
- Do your images need optimising for search engines? [SEO Wednesdays]
- Are your email subject lines being given enough thought?
- Who’s keeping up with appearances?
- Need to generate a quick chart?
- Is link bait relevant to technical companies?
- Are you about to get more local business? [SEO Wednesdays]
- Are you squeezing contact details from your visitors?
- If it’s enough for one, is it enough for everyone?
- Do you still regard emails as having no downside because they’re free?
- Are you taking advantage of the editorial talent out there?
- What’s the role of description meta tags? [SEO Wednesdays]
- Are you showing visitors to the right page?
- Still think QR Codes might be a good idea?
- Are your AdWords showing inappropriately?
- Why use still images as illustrative material?
- Got any duplicate titles? [SEO Wednesdays]
- Will The Quo go on forever? You bet.
- Want to know the 2012 way to get on the first page of Google?
- Are you covering every stage of the buying cycle?
- So… what business is your company in?
- How do I fix the titles on my whole site? [SEO Wednesdays]
- How do you get someone to add you to their directory?
- How do you find sites which might link to you?
- Do you really only employ glamour models?
- Are you just counting any old bums on seats?
- To www or not to www? [SEO Wednesdays]
- How do you produce something as good as a journalist?
- Are you making your visitors do the work?
- A history of marketing in 10,893 pixels
- Is your website missing out on a growing market?
- What’s your robots.txt up to? [SEO Wednesdays]
- How many of the aspects of a website’s design need updating on your site?
- How critical is the anchor text of a link?
- Do your press releases stand out?
- Does your website care about your customer at all?
- How’s your About Us page looking?
- How many times a day do you feature in the Google results?
- Emails: Are you letting your PC’s brain take the strain?
- Are you making the most of your visitor analysis?
- Is February 2012 the time to make changes to your advertising?
- Can we learn something from the village idiot?
- Have you asked the one question your prospects will ask?
- Are you introducing yourself properly?
- Have you written off the description meta tag?
- How do you measure the success of free distribution?
- Can your best prospects actually be self-selecting?
- Would you like magazines to be more honest?
- Ever thought of advertising on your own website?
- Has your website lost some of its focus?
- Looking forward to being able to Search Plus Your World?
- Would you like to meet the whole trade press in one day?
- Is it really acceptable to call me ‘Dear Customer’ in an email?
- Are you using labels, or calls to action?
- Worried that high bounce rates might hurt your SEO?
- Need a way of conforming to the EU “Cookie Directive”? (continued)
- Need a quick, free report on your online marketing?
- Are you confusing your prospects with too many options?
- Need a way of conforming to the EU “Cookie Directive”?
- Time to prove you know what you’re talking about
- A simple way to set some achievable goals
- Love at first sight
- Nobody has ever gone out to look for a measurement solution
- 10 from 11: Still spending more with printers than website designers?
- 10 from 11: Ensure your PDF files have machine-readable content in them
- 10 from 11: Are B2B business directories worth the money?
- 10 from 11: Using Google as your Media Buyer
- 10 from 11: Don’t fill your emails with legal jargon
- 10 from 11: The legal profession shows the internet who’s boss
- 10 from 11: Putting your PDFs to work in the Google results
- 10 from 11: Reading these articles will help you to do your job better
- 10 from 11: All the things which marketing departments get up to
- 10 from 11: What others see in Google is different from what you see
- Leave ’em, they’re not worth it…
- How to find out which promotional buttons to press
- It doesn’t send me any visitors, but is it still worth having a link from?
- The old “our site doesn’t show up in Google Analytics” routine
- Optimising your calls to action
- Press relations: is your consultancy just going through the motions?
- What were they searching for? We’ll never know.
- Why SEO will need to make changes to your website
- Will search finally kill off the URL?
- Weeding out the salespeople from your statistics
- A couple of essential directories for your company
- Google moves to keep up to the minute
- The best links come from relationships
- Now you can see what Google thinks of your server speed
- The reassurance every company needs
- Time for some marketing laxative
- 10 Bullet Points for a successful company website
- Getting into your prospects’ mindsets
- Make your movies. And make them work.
- The country selector advanced – at last
- He looks nice, I’ll click on that result
- All change on Google Analytics
- Drop-down? Please die.
- Passwords: are you making it easy for them?
- Why outsourcing is an opportunity, not a threat
- We’ve got the search results surrounded
- 3 reasons why your landing page might not work
- Just when it had seemed like a really good week
- Improve your site and make your bounce rate worse
- This looks like a good product. But where can I get one?
- Better web forms
- Do your products have to be so dull?
- How many social media followers is enough?
- The difference between writing for customers and writing for editors
- Press coverage? Seriously? Is it really going to happen?
- If it was this easy, anyone could do it
- Has your literature designer thought the process right through?
- A six step copywriting technique which improves over four
- Does your website allow the visitor to close the conversation?
- Beating presentational boredom with big labels
- DIY SEO Part 4: Proving the relevance of your page to Google
- DIY SEO Part 3: Focusing pages on specific search terms
- DIY SEO Part 2: Assigning search terms to pages
- DIY SEO Part 1: Understanding what you’ve got on your website
- The tools you’ll need for some DIY SEO
- Is your cover an afterthought?
- Here you go: a plan for improving your SEO for nothing
- Please don’t fall for the SEO scammers
- Promotional pages which work quietly in the background
- Real-time website analytics from Google – is it any use?
- Presenting PDF documents to the web: a summary
- The key to link-building
- Why AdWords advertisers get better Google Search rankings
- Making the most of Google’s page previews
- Google previews pages in the right sidebar
- Clear the ads off those searches for your trademarks
- How to ensure your banner ad actually works
- Google AdWords ads aren’t just three lines of text
- Don’t take shortcuts on your internal links
- The best time to send an email? Any time.
- ?8 questions to ask a website (re-)design consultancy
- 5 reasons why you might need to rebuild your company website
- Copywriters (will) love this tip
- Make that magazine coverage get you some results
- The Path to Enlightenment
- How do you promote your company events?
- Define your objective, then measure it
- Open Rate: just an indication that your emails arrived
- How much do you pay your most important salesman?
- How to… write some easy, effective articles for your site
- URL Parameter Handling in Google’s Webmaster Tools
- Keep your website clean
- A couple of free tools for making AdWords campaign management easier
- Evolution – or even revolution – for the Pro-Talk websites
- To www or not to www?
- A quick analysis of who’s sending you quality website visitors
- Setting some boundaries on LinkedIn
- Crafting your Google Sitelinks
- What every product page should end with
- Livening up your LinkedIn profile with video …and more
- It’s not all about getting links
- Spreading your marketing bets
- Don’t tie your website designers’ hands behind their backs
- Why does nobody help us quantify our marketing RoI?
- Making the most of your RSS feed
- A Google result I’d like to have
- SEO you can do better than any external expert
- Why you shouldn’t use external search engine optimisation services
- Get things done, don’t just generate correspondence
- When you should buy a bigger and better ad than your competitors
- Introducing Google’s “Display Network” ads
- A Frequently Missed Opportunity
- Ensuring your great new story isn’t wasted
- Emails that encourage the recipient to do what you’re asking
- Put a Google AdWords ad by your company name for branding
- The clear case for using a P.S.
- Looking good on mobile devices
- Keep it simple for effective emails
- A company I’d rather have as a supplier
- What to do when your parent company beats you in Google
- Different advertising messages for different locations
- A faster-loading site may be more important than you think
- Never let your prospects go
- Mapping out every stage of the marketing and sales process
- When you’re not the top Google result for your company name
- Don’t hold back on getting sales enquiries
- Everything you’ve ever known has changed
- Laying your cards on the table
- Celebrate unsubscriptions
- What to do when a search on your company name looks rubbish
- Nothing new under the sun really
- Don’t lose those expensively-acquired visitors
- Tell me more about yourself
- Changing times at Google: this is the Big One
- How to upgrade your Google Analytics code
- Another reason to get some decent photos done
- The role of traditional storytelling in B2B marketing
- A plan for creating a new website successfully
- Advertising on Google: our aim is to make you look good
- Yahoo! Answers: show you know
- How to start sharing your knowledge today
- If you know your stuff …let people know
- If the question isn’t right, answer a different one instead
- Don’t over-promise: open rates aren’t everything
- How to get an early warning that people aren’t finding your pages
- An easy way to get some new links: fix the bad ones!
- Search engine success: what the experts think
- One thing you could do this summer
- Before Clicking, Consider
- 3 ways your web page can shoot itself in the foot
- 4 things to do with every image you put on your website
- Stripping down your images to the bare essentials
- Excluding your own company from Google Analytics – an update
- Why you should imagine you have an online store
- Why your Google AdWords ads need to change …constantly
- Best position for a Google +1 button?
- The Googler: an increasing sales challenge
- Google Scribe points the way ahead
- Seriously: get on Twitter before you miss the bus again
- Make your Twitter account work harder
- A year’s grace on the Cookie Directive
- Quality search terms for quality visitors
- The different approach required by a Facebook page
- On not being ruled by other people’s priorities…
- Here comes the EU Cookie Monster
- Oops, I didn’t mean to make that public
- We’ve never heard a customer use that phrase
- Be brave: ignore the most obvious search terms
- 74 Activities of a Marketing Department: a List
- Google Site Speed Report gives you a critical insight
- A quick way of seeing how you’ve been doing in Google
- Why we do what we do
- How to build a real audience for your news
- Rewriting the Form Book
- Are you on top of your 404s?
- Two steps forward, one step back
- What are the questions which my visitors will be asking?
- And who’s going to be your +1?
- A new interface for Google Analytics
- 10 questions about PR for technical companies …and 10 answers
- Make time to spring clean your website
- Introducing BMON’s “Google Competitor Performance Report”
- Don’t distract your reader from the message and actions
- This email is only intended for the recipient
- 3 More Rules for Better Email
- Winners and losers in the UK from Google’s “Panda” update
- 10 Rules For Better Email
- Oh, didn’t we tell you about that?
- Four great things you could do with a blog on your site
- No.1 on Google for your company name? Really?
- Conversion Goals meet Events in Google Analytics
- Image Alt tags: how long is a string?
- What do the Google results look like in your Australian office?
- Why you should think like your top salesman when writing
- Why you should ignore the “Bounce Rate” column
- Converting giveaways to enquiries: a third way
- It’s a giant diagram. About online marketing.
- Your Google results get that little bit less prominence
- If the Panda can’t hurt me, why should I care?
- Real people receive emails
- The Panda’s not coming to get you
- Do you switch the kitchen light out with your chin?
- Don’t fill that extra space with junk
- 5 reasons to add more general content to your B2B website
- A practical plan to invest in your website
- Schedule investment in your website: it’s the only way
- LinkedIn joins the news personalisation trend
- Make your PDF documents appear how you’d want them to
- Why an abstract can help your PDF documents
- How to find out if Google can get the text from your PDF documents
- PDF documents: handle with loving care
- Three interesting case studies: well worth a read
- And now I’m going to take you to the data sheet
- Helping you to help yourself
- SEO: do it properly, or do it yourself.
- So what makes a good link?
- Tonight we’re gonna email like it’s 1999
- TGI First Friday
- Planning ahead for a new website
- 15 good points about Search Engine Optimisation
- Win a copy of our favourite online marketing book ever
- Misleading anyone in your marketing communications?
- Expect to see changes in the traffic sent by Google
- Not everything you thought about email writing may be true
- Leading your visitors by the hand
- Advertising in customers’ inboxes
- Why Tweet?
- I wrote this with no distractions, sitting in a bar
- Possibly-not-so-long-tail search terms
- Have you checked out how your website looks lately?
- Might Google become completely paid for?
- A PDF document is for life
- Short term rewards, long term consequences
- SEO is more important, but PPC may hold the key
- Could QR Codes be a useful tool in industrial marketing?
- Putting Google into overdrive
- What would you do if your website vanished?
- Channelling the link energy
- Search engine advertising for the wrong reasons
- Strangers in the night
- Channelling the link energy
- Social media: what is it good for?
- Making time to do your job properly
- What happens if nobody’s looking for you?
- Google: still quite important then
- I’ve got the data sheet, but who sells the product?
- How to make your PDFs look smarter in the Google results
- AdWords: the time has come to get things rolling
- The ads that chase you around the web
- Who are you and what do you do?
- Google search for just one site
- Pointing everyone in the right direction
- If only this solution was more scalable…
- Careful of that bounce
- Paid-for web directories: are they worth it?
- To beat the competition, you need to catch up first
- Don’t be influenced too heavily by Sales
- Credit where it’s due
- Putting your email performance under the microscope
- Get into the habit of monitoring your traffic
- Why do you count the website visitors who don’t count?
- A New Year’s Resolution (of course!)
- As easy as booking an ad in a magazine
- A new (old) face at BMON in 2011
- Why does one page do better than others?
- Evergreen content: the gift which keeps on giving
- Why aren’t you blogging?
- Better voicemail, one culprit at a time
- Who actually reads your email newsletters?
- Buyer’s personas: your helpful imaginary friends
- Should I renew that website advertising?
- The results of our “Where are you advertising next year?” poll
- Things you can do to help your site visitors
- Over and above
- All publicity can be good publicity
- Advertising: are we all on the same page?
- Where to next?
- Domain names with the product in. Any good?
- Are your reports something you can learn from?
- Time to stop playing with this tag
- Does anybody worthwhile read product press releases?
- Nice reading for when you next get snowed in
- The Return Of The Mag
- Is your website like your best salesman?
- How to measure the website traffic from print ads
- How to get a news release into Google News
- Dominate your own Google results
- Just get your foot in the door
- No contest
- Still think you don’t need a blog?
- Play the numbers
- What does your site look like in miniature?
- Effortless display advertising: because you’re worth it
- White Papers and Case Studies work best
- Schedule some consistent article generation for 2011
- Your competitors are only human
- How to put your PDF brochure library on an iPad
- Why a product overview is critical
- Keep your Social Media profiles up to date
- Email-generated traffic can be measured too, you know
- Never advertise without being able to measure the results
- Why a sales presentation needs an iPad
- Is direct mail a waste of money nowadays?
- Google Analytics doesn’t understand your business
- Writing a sector-specific landing page
- Would you like my waist measurement too?
- Historical data on Google Webmaster Tools
- Do up your buttons
- Do you have a universal company description?
- Protect your private parts
- UK advertising continues to move online
- Straight from the horse’s mouth
- In Lynne we Truss
- We’re here to provide advice
- Use alt text to improve HTML emails
- Spend your time where it produces sales
- Get those press releases working
- Not here and don’t care
- Great photos can make the difference
- Google’s Keyword Tool continues to improve
- Don’t abuse voicemail. Seriously: don’t.
- Keeping up appearances
- Are your tags out there working hard for you?
- Will Google Instant eat the long tail?
- From Marketing to Sales
- Conversion rate and why it’s worth the investment
- Simply irresistible
- We put our customers first. After ourselves.
- Express yourself
- Insist on useability
- Your website is not a corporate plaything
- Are you in your prospects’ email inboxes?
- Vertical navigation: a symptom of poor planning?
- Making LinkedIn work for your company
- AdWords on unrelated terms? You bet!
- Instant increase in AdWords impressions
- Google Instant whips up a storm
- How does your site look in miniature?
- This one’s a bit technical
- Back to marketing basics for your website
- The inexorable rise in the cost of Google AdWords
- So… do you need a company Facebook page or not?
- How to make a great product page
- There are no rules to follow
- It’s not all about search
- Are you an icon of the web?
- If you don’t want to know, look away now
- Talk to people who talk your language
- Why cloud-based office applications are the future
- So easy
- Why just being the best isn’t good enough
- Giving Google a gentle nudge
- How to join in the discussion
- Sorting out the quality sites
- Finding the blogs where you can join in the conversation
- 4 steps to getting links from blogs
- Test those subject lines
- Content marketing needs a budget
- Why Analytics won’t tell you the important search terms
- Encourage a little attribution for your efforts
- A Frequently Omitted Feature
- The dramatic tension in business problems
- Why you should have different headlines and title tags on your web pages
- Link shortening? Life shortening, more like.
- Don’t be tempted to mislead your prospects
- Wrong. Wrong. Wrong.
- Time for a bit more honesty
- What you’re up to and why it’s of interest
- Are you experts in your field? Well don’t hide it!
- 4 ways to make your company appear more human
- What does an effective inbound link look like?
- Are you number 1 on Google today? Do you have any idea?
- What are the most important search terms for your company?
- Excluding your own company from Google Analytics
- Why it’s essential to have White Papers and eBooks
- Google AdWords: free seminars for readers
- Who’s that on my website?
- Keeping up with the chat
- Can stuff please Just Work?
- Product photos: could you do better?
- Turning your work colleagues into friends
- Let’s stop this “log in” nonsense
- Ready to roll with that new website?
- Is your website actually yours?
- 3 tips for a successful landing page
- Don’t risk losing that hard-won client
- Make those links work harder
- Time to bag yourself another useless bargain
- What do you mean, there’s another supplier next door?
- Government websites get the chop
- Advertising: it’s still all about the conversions
- And as you can see from these bullet points…
- 10 Tips for Choosing a Domain Name
- How to keep a blog entertaining
- 10 things search engine ‘experts’ argue about
- How much easier can video get?
- No, I don’t want to talk to your sales team
- Free guide to writing that works in Google
- An achievable list of tweaks to your website
- An added bonus from AdWords
- Everything your website should be
- Make your browser work for you
- Is it your job to be a librarian?
- You’ve got the traffic, now make it work
- Saving money with negative matches
- How well will your web page “convert” those visitors?
- The joy of an empty inbox
- Follow this 1 weird old tip
- Analysing your website’s usability
- It’s a link. It’s supposed to link to something.
- The business on your doorstep
- So how much is a top spot on Google worth?
- How are your emails looking?
- How to make your website look great on a mobile
- Are you as mobile as your customers?
- Getting more from your next exhibition
- Start with the call to action at the end
- How Google brings you a whole new set of competitors
- Advertising in your competitors’ emails
- How Google AdWords puts your adverts all over the web
- Is the “new” .co domain name extension worth it?
- Why LinkedIn profiles are important
- Who’s missed you off their listings?
- Some quick links through some quick admin
- Wake up and smell the Caffeine
- Simple, elegant and effective
- Directories: Just Say, er …Why?
- There’s a whole new world out there
- Want to join in an interesting experiment?
- I hope you can see the difference
- Using Webmaster Tools to find what’s not indexed
- Does your writing get people excited?
- Presenting a case study for the greatest effectiveness
- 3 tips for producing great case studies
- The elements of a successful blog launch
- More trade magazines become history
- You can’t talk about it if you can’t say it
- Answering a question with a question
- How the B2B buying cycle has changed
- What do you stand for?
- The importance of complex search terms
- Creating the content to satisfy your prospects
- Is your website stuck on the sales starting grid?
- Sometimes you need to push your message out
- How branding can be achieved online
- Here’s the data sheet you wanted last week
- Long boozy nights in the Metropole
- Use your colleagues to take link-building to the next level
- 10 reasons why blogs are taking off in industrial and scientific companies
- I can see where you live
- And another thing…
- Here’s my card. Sorry you can’t read it.
- How to set up our Google Search Phrase Position Reports
- Getting more comprehensive coverage on Google
- Twitter steadily gets more interesting
- Aren’t these the goals of marketing?
- To see oursels as ithers see us!
- Encore?
- I really don’t care about your company’s worldwide sales structure
- How do we make our readers think we’re smart?
- You want to sell it to me? Well, what does it cost?
- Now it’s time to write how you talk
- Filenames aren’t just for computers
- Will you read this if I make the title a question?
- Tracking your promotions properly
- Seeing through the figures
- Show them just enough
- Er… sorry.
- Why the iPad is the key to the future (but not the future)
- The future of computing is app-shaped
- Why an app is better than an application
- A PC interface which just does what it says
- It’s the end of the web as we know it
- You can’t have it all ways
- Why we need B2B publishers to wake up
- A little bit of lateral thinking
- Where do visitors look on your pages?
- Google PageRank, Rest In Peace
- How healthy is your website?
- Make it easy for the world to beat a path to your door
- Should we care about Internet Explorer 6?
- Opening up your sales presentations to the world
- Don’t be lazy: go that extra mile with your emails
- Slow, slow, quick-quick, slow
- You don’t need to worry about everything
- Tweak, by all means, but don’t go overboard
- 7 places you need to include your key search phrase
- Think before you write
- It’s only an electronic gadget.
- The Effortless Blog.
- Don’t overlook Wikipedia
- Evergreen renewals: a modern hazard
- Two free seminars for marketing managers
- Which of your pages are underappreciated by Google?
- Writing. The great comeback story.
- The dangers of email you never see
- Is your ad being seen, rather than “shown”?
- Are you keeping your message under wraps?
- Lots of things you didn’t know about your website
- The onward march of WordPress
- Answering the unasked questions
- Don’t annoy them. Help them.
- Standing out from the crowd
- Why don’t banner ads work?
- Speak as you are spoken to
- Double the value from surveys
- Keeping customers off your website with AdWords
- Making your name synonymous with your product
- Data tables aren’t just for data sheets
- The birth of New Marketers
- The most-read articles of 2009. Probably.
- So who’s reading the stuff we all write?
- 7 marketing activities to review every New Year
- Changes we saw in this decade on the internet
- Some trends to think about next year
- SEO is not dead. It’s not even resting.
- Search Will Eat Itself in 2010
- A little light holiday reading
- We can’t be idle while they chatter
- A sparkly new email list for the new year
- How much of your web pages do people see?
- Getting your key search terms organised
- Get those email calls-to-action right
- Why multinationals are losing the marketing war
- How to get into Google’s results in 30 seconds
- Why your “Aardvark” model gets more enquiries than the “Zebra”
- The return of the case study
- Your market will listen, if you just tell them
- Oh, get to the point…
- Your numbers are the correct numbers
- Speed is of the essence
- Faster website! Load! Load!
- “Comment spam”. They’ve already thought of that.
- Your marketing in 2010: three things you should do
- Your marketing in 2010: three things you shouldn’t do
- Mind the Gap
- Your quiet marketing revolution
- Don’t wait to ask your customer out again
- So can trade magazines survive?
- Another trade mag goes? Who cares?
- Delete everything on your Google Analytics dashboard. Now.
- The most important page on your website
- Big changes at Google soon? Well, maybe.
- Setting up Google AdWords in just 1 minute
- Persuading website visitors to do what you want
- Making product pages work in the search engines
- The power of getting to the point
- You can’t stop customers comparing, you know!
- Will we soon be waving instead of emailing?
- Thinking beyond disruptive advertising
- Don’t feed the lawyers’ self-importance, please
- Does spending less on a trade show provide better RoI?
- Stop, Look and Listen
- The considered approach to link-building
- A training day for you, as promised
- A Free Keyword Tool for a Friday
- How competent, approachable and trustworthy are you?
- Are we human? Or are we marketer?
- Sales is not Customer Service
- The BMON step-by-step guide to Twitter
- The Online Bargain Wizard
- Twitter: will you let it pass you by?
- A reading and writing revolution
- Bloggers: handle with care
- Quickly find out where you are in Google for anything
- Email newsletters which engage the reader
- Could you install a new company network? No? Well then…
- Drag your PR company into your online marketing
- “About Us”? Well, for a start, we’re boring.
- Why make it difficult for me to buy your stuff?
- 3 ways you can spend your marketing budget more ambitiously in 2010
- Writing copy which lives up to the headline
- Answer their questions by asking them first
- Rebuilding your website around usability
- Best of “An Article A Day”, September 2009
- How you can break the news and reap the benefit
- How to get an original, 1000-word article for £10
- B2B buyers: not as well informed as they used to be?
- How to have the sales leads cake …and eat it
- Exactly what qualifies as a quality lead?
- Avoiding the “Stunningly Awful Demo”
- Lyris vs Feedblitz vs Feedburner vs Mailchimp (etc)
- The Product Launch: skirmish or campaign?
- Emailing engineers: could do better
- The only bit they’ve got wrong is the title
- Are you selling your sales process?
- Your chance to help Google, and help yourself
- How to find interesting, relevant search terms cheaply
- Which important marketing prospects never buy your stuff?
- How you can write a headline like the professionals
- 5 things whoever rebuilds your website needs to understand
- “Companies which blog” …now 55% better
- Frequently Unanswered Questions
- 2 Ways Not To Do Keyword Research
- Getting past the Junk Mail folder
- Faster! Faster! You need to be faster!
- Tips for your small (or medium sized!) business
- Put your own site first and avoid duplicate content
- Don’t just settle for keeping up with your competitors
- Best of “An Article A Day”, August 2009
- Tough love
- How genuine is that email address?
- Help your prospects remember you – by email
- Ask and ye shall receive. Or chase them away.
- Hands up who has to write marketing copy for engineers?
- 1 thing you need to know about SEO
- Video: easier and more effective than you may think
- How to design an email newsletter
- Number one on Google doesn’t just happen
- A chill wind blows through trade shows
- The internet is social
- Does your website move with the times?
- Keywords: they’re that important
- How much do you care about your words?
- Put some content generation at the heart of your marketing
- Your competitive advantage is you
- Google Analytics on your desktop
- It makes sense to have URLs which make sense
- LinkedIn continues to get stronger
- Give your emails a fighting chance
- How Google keeps us on our toes
- We-We-ing on your prospects
- Your website is supposed to be selling. Is it?
- If you hide your prices, I think you have something to hide
- Should you “swap links” with other sites?
- Taking the plunge
- How much should great online marketing cost you?
- Top tips for business to business AdWords campaigns
- Ideas to expand your website
- Does your website do what your visitors need it to do?
- How not to go about getting links
- To see ourselves as others see us
- Ad agencies partying like it’s still 1999
- Your prospects are all individual people
- People really are writing about your technology
- Excellent! A consultant who’ll work for £10 an hour!
- Now it’s really worth uploading video content
- I’ve got a website. Gosh, really?
- One-day Workshops this autumn
- A closer look at BT’s “Web Clicks” service
- A new friendly face on the team
- A long drawn out engagement
- Filling the advertising vacuum
- Don’t waste your time on directories
- Things are changing. Tell your friends.
- Gloomy times for your favourite trade magazine
- Onwards and upwards
- Naming names
- People should buy from you. But why?
- The importance of the footer
- Search Engine Optimisation: risky business?
- How’s your in-house database looking?
- How big is yours then?
- Talk to your audience at their level
- What’s Google found on your website?
- Think about AdWords like eBay
- Keywords: the answer may be in the question
- Who are your press releases written for?
- Two things to remember before redesigning a website
- Can you get your Google results changed quickly?
- Google Analytics Event Tracking – an introduction
- A better call to action
- Avoiding awkwardness in getting customer testimonials
- Number one for your name. But is that enough?
- Minimising the people who leave the store empty-handed
- Google becoming a business directory: are you on?
- Is filling up your title tag with your company name a waste?
- Do you have a backup of your website?
- Don’t throw your leads away at the last moment
- Show that you’re the authority on the subject
- Live chat on your website for free
- The only way to attract Google’s interest
- Creative thinking required
- Do you get your message over quickly enough?
- Another good link-building idea for you
- When will you get your last ever magazine ad rep calling?
- A bunch more ideas for getting links to your site
- The geeks will inherit the web
- What to do with pages about old products and events
- Start by defining what a sales lead actually is
- Vanity URLs – not for the vain
- Being there when they decide to stop doing nothing
- The basics of pay-per-click advertising
- How to use social media to help define your company’s image
- Why you need to learn to be a copywriter
- “Better than chocolate” (it says here)
- Does your website reflect your customers’ buying process?
- I just want to see you doing some (any!) form of link building
- Everything I know, and more, for just £100.
- Google Alerts keep you on top of the industry
- It’s never too late to start your email newsletter
- The types of Unique Visitors to your website you should avoid
- Why you should get us to manage Google AdWords for you
- Take advantage of those one-line sitelinks
- Keep reading the copywriting tips until they sink in
- A leading-edge marketing communications solution
- This one won’t go down well with some of the SEO consultancies
- Can you get sales leads from Twitter, Facebook, etc?
- Should you write longer page titles?
- Our new website launches a range of marketing services
- What does your home page tell you?
- Do you have a problem with duplicate content?
- Watch this video
- Running your company’s website on WordPress
- Finding those hidden gems on your website
- Why you’ll only ever scratch the surface of AdWords
- Read this article; you’ll be glad that you did
- Better related searches: another step towards SkyNet
- Google’s snippet scissors get a little larger
- Sensible tips for your next website redesign
- Why there are no runners-up prizes in Google
- Announcement: The £100 Insider Programme is launched
- Empathy has always been the key in industrial marketing
- The AdWords advantage, and why you should take it
- How to determine what your competitors are doing better
- Why we should all become teachers
- Three reasons why you should begin with the subject line
- Try to visualise yourself in the customer’s position
- What is a “favicon”, and what’s the newest reason to have one?
- I think that every business should have a blog
- Icons – decoration, yes, but so much more
- Emails: why buy or rent lists when you can make your own?
- Check who’s linking to your website today
- Gently nudging people in the right direction
- They’re not using Twitter to choose their suppliers yet
- Why the response to most B2B advertising is so poor
- Interlinking pages internally – (only) you can do all this
- Your brand continues its inexorable rise to the top
- Real life stories and lessons learned
- What you need to put in your email signature
- Facebook: you might have some fans out there
- Google Analytics: an iceberg of tips
- 10 reasons to do AdWords for your own company name
- I thought we’d got over “keyword density” by now
- Using a spreadsheet to get an overview of your web pages
- Microsites – a smart way to sidestep global HQ
- Turn customer complaints into loyal business
- Website redesign from the inside out
- New Google “Canonical” tag specifies real URL of page
- Tips on writing better AdWords ads
- Why you should follow Google’s advice
- Big opportunities for small suppliers
- Reaching out by email
- Why you should set an hour aside to get LinkedIn
- SEO straight from the horse’s mouth
- Get those search engine users clicking on your news
- The art of writing for the web
- Branding? What is it good for?
- How to outperform the specialists
- PR? Don’t mention keyword research
- A more interesting PR challenge
- Can you recommend a company to do our AdWords?
- Do the maths on your cost per enquiry. Please.
- 3 (bad) reasons why your company may not be using AdWords
- Email which the customer can relate to
- Get your website redesign right first time
- Why, precisely, do you have an ad budget?
- Small change for big profits
- Another boring email title (with 47 characters)
- Building your own response forms
- Making those adverts work properly
- Converting Google traffic into names-and-addresses
- Perhaps you don’t even need salesmen any more
- Let’s resolve to get more sales leads in 2009
- Email …or yelling?
- Building relationships with online writers
- Real comparisons with your competitors
- The branding spinoff from SEO
- The big screen experience
- Step by step in the new year
- Your new year’s resolution
- SEO in four parts
- Links are unequal. But how unequal?
- Re-use, recycle, reduce and remove
- Using a PR agency? Or an ostrich?
- Time to get on the road
- The next step for your AdWords campaigns
- Good things needn’t cost a fortune
- Is Facebook relevant to us in industry?
- I’d never thought of that
- Feel good about yourself
- Look from a different angle
- New, faster-acting suppliers
- Deliver first, ask questions later?
- The words which will make or break you
- We all need to simplify what we do
- The next shift in online marketing
- Key 9 to go to the next menu
- Control your own Google
- Making a sales letter truly great
- Time to get to the point
- Here’s what I learned this summer (4)
- Here’s what I learned this summer (3)
- Here’s what I learned this summer (2)
- Here’s what I learned this summer (1)
- Those nice people at Google
- Avoiding errors in error pages
- Free does not mean cheap. It means “thanks”.
- Who knows what works?
- Get more Good Stuff on your site
- The essentials of email newsletters
- Your online marketing in 2009
- Run far, far away. Very fast.
- Free guide to email marketing
- Designing a web form which will be used
- Attractive looking URLs rule OK
- Identifying your top keywords
- Don’t force your users to do the work for you
- So What?
- Why should anyone care?
- Beware that SEO company on the phone
- A refresher on sales letter writing
- If you don’t… someone else may
- Don’t assume we’re all alike
- Remember what your email is for
- Double-u double-u double-u
- A “marketing programme”? A what?
- Can I help you, sir?
- Put your Microsoft Paint away. Now.
- Careful with that Axe
- A personal welcome
- A checkup from Dr Google
- The other way around
- The reasons to rip it up and start again
- Web marketing in layers. Yes, like an onion.
- The limit to what a human can take in
- Something for the weekend
- Don’t respond like a robot
- Can you cope with the criticism?
- What’s the Chinese for “SEO”?
- You don’t stand out by being bland
- Advertising: powered by inertia
- Start with the little things
- What type of mailings pay dividends for you?
- Some ideas for “good content”
- Tricky landing ahead
- Keep on keeping on with Google
- There Will Be Video
- Happy with your site? Think again.
- Try using snail mail again
- What to put in your company blog
- Content ideas for your email newsletters
- Search engines: page 1 or bust
- Why you should use a two-part lead form
- Is the Google AdWords “Content Network” any good?
- Press releases: things have moved on
- Is technology putting your customers off?
- Keeping your website “search engine friendly”
- How to get a successful newsletter produced
- The Insider Programme launches today
- Data sheets: not good enough, I’m afraid
- What people are searching for, and where
- Another day, another browser
- How do you compare to your competitors?
- Give that email every chance of survival
- Using Surveys to Make Decisions
- How to focus on those keywords
- Focus on what you want the visitor to do
- Take a step back from your website
- A better marketing email
- Let Google keep an eye on hackers
- Written inspiration
- Great books about online marketing
- You need leads more than ever
- How dense are your keywords?
- Tips for writing better copy
- “One more layer of distracting crud”
- Keep the robots happy
- Ever filled in your own forms?
- Are the signs up in your shop?
- Sex. It gets attention, you know.
- Overcoming uncomplimentary comments
- Getting your words in the order right
- Don’t take our word for it…
- Get things in order behind the scenes
- Have we got a video?
- Gracias Knol
- The Big Questions
- Knol: get writing
- What’s the most important search engine?
- The Best Trade Ad. Ever.
- A more impressive Google result
- Unleash your expert content
- The 24/7 Trade Show
- Designing a better banner ad
- It’s not all about rewriting the code
- Dead? No, just resting
- Taking on the big fish
- A new angle on press releases
- Making scarcity a benefit
- Heavyweight reading
- Sales commission for marketing?
- Keep your navigation to the point
- Marketing is where profits begin
- Hats off to MarComms
- This’ll save you a brainstorm
- Are you really, always, the right choice?
- Saviour of the Universe. Not.
- First keywords …but then get those links
- So what is a quality link anyway?
- Nobody said link building is easy
- Google: All Your Ads Are Belong To Us
- Google lays your site traffic bare
- Don’t let your guests go without a party bag
- Your press releases clinically assessed
- Outside in
- It was only a simple mistake!
- The Word on the Street
- Corporate blogging for authority
- You’re wrong. Even if you’re not.
- Using video in the corporate environment
- Copywriting: up, up and away
- Why you need a conventional contents page
- The bottom of the barrel
- Why optimising your site is not risk-free
- The importance of testing
- How broken is your site?
- A look at Google’s Site Search offering
- Letting hard facts drive your marketing
- The importance of 1-hit referrals
- Understand what you subcontract
- Save costs where it matters least
- Strangemadeupdomainname.co.uk …or not?