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A bit of help with FAQs

Frequently-asked questions pages are such an open goal for good website content. When companies don’t offer them, I suspect it’s because although they have all the expertise needed to answer them, they find it hard to come up with the questions in the first place.

Enter AI. This is the sort of thing that the likes of ChatGPT are stunningly good at. Forget the answers – we can do those ourselves – but just use AI to come up with the questions.

Seriously, give it a go. Just use a simple prompt like “Write 5 frequently asked questions about the use of blue widgets in industry” and wait for the response. Not only will a bunch of good questions appear, but there’ll also be some good suggestions to help kick off writing some answers with the company spin on them.