Our Daily Articles: Complete Index 2008–2020

Much will change beyond recognition, but some things are unlikely to. Are we paying them enough attention or taking them for granted?

Experts don’t generally leave the final choice to whoever they’re advising. Does your website have the conviction to avoid this?

If you like Google Analytics, there’s an exercise you can undertake with that can reveal possible broken links and information about them.

I’m not sure if it’s something we can take advantage of in marketing, but it might account for more complex searches bringing in visitors.

Hubspot Academy has dozens of topics in marketing, sales and design, all freely available as a series of bite-sized videos.

If you saw it on the side of a building, it should make sense, either as a statement inviting further enquiry, or as a complete message.

If the common perception of a particular word’s meaning is wrong, it’s not clever to use it correctly – it’s sowing confusion.

Many industry bodies run surveys to get publicity. Helping them spread the message can be a real win-win. Don’t forget to link to them though.

Have you got someone who could write about where the market is heading, or how technology is changing? It seems to be working.

Although probably only a small financial outlay, an email campaign to draw attention to new valuable content is a must.

Google’s Removals Tool ‘hides’ the result quickly, but on the assumption that you’re going to take more decisive action.

Some SEO experts are claiming that low quality ‘thin’ content has suffered in this update, others that branded content has been given a boost.

If our social media output is positive and addresses the needs and interests of our customers, they’ll continue to want to hear from us

The conference and exhibition industry has proved surprisingly resilient in the twenty-first century, but it’s about to have its biggest challenge yet.

There are many security features which will appeal to users, although I don’t know whether this enough to get users to switch from Zoom.

The only occasional difficulty with writing these articles can be motivation – and that’s something everyone gets with repetitive tasks.

If there’s even a possibility that some of your best customers may be twiddling their thumbs, your online presence has never been important.

Yes, but don’t forget that including numbers is not an alternative or substitute for including your key search terms and benefits.

If you’ve done the research for a particular topic, could you use that to produce content in a different format?

Everyone’s videoconferencing, from tech-phobic grandparents to broadcast correspondents who really ought to know how to do it well already.

I know this is all pretty basic stuff, but it’s surprising how often we see people making the same mistakes.

Many of our clients ask us to run search advertising overseas, and we always try to get the involvement of their local representatives.

Here’s my favourite technique for ensuring I’m getting to the root of what I’m trying to get over in a piece of marketing copy.

Wthe current crisis stops dominating the news agenda, journalists will be looking for recovery stories. Prepare for that moment.

An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.

Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.

There have been reports of people gatecrashing (or ‘Zoombombing’) meetings, sometimes in an offensive way, so it’s wise to bear in mind these guidelines.

One approach in marketing to keeping things on message and simple is the “Message House”. It works in crisis communications too.

If you haven’t got communications plans in place for the current potential eventualities, you need to create them in the next few days.

The ‘open rate’ for these emails has actually risen slightly in the past fortnight, so maybe they’re a welcome distraction.

I shall never look at trade show modular booths in the same way again, and nor will you, I expect.

Online communication tools keep discussions going. They do have limitations when it comes to other business needs however.

I’m sure videoconferencing will be part of the future of First Friday Club, so let’s clink a virtual glass and carry on in the coronavirus-free internet world.

Only bother your customers with news if it’s to explain how you can make their life easier in these uncertain times.

Call out whoever sent you the message, and tell them not to propagate this rubbish, no matter how well intentioned they may be.

In this unprecedented situation, good communications will save lives, and those of you who have marketing responsibilities in your working life may be able to use them socially.

There are many, many online tools for keyword (search term) research, and the first thing to think about is what you actually want to do.

These things are easy to leave low down on the to-do list. They need to be brought to the top and ticked off.

Low quality email addresses need to go. Pretend every email costs £10 to send out. Concentrate on people who want to hear from you.