Our Daily Articles: Complete Index 2008–2020

Sitting or standing? Try both!

Sitting or standing? Try both!

If you do use a standing desk, don’t use it for more than two hours even if you’re used to it. Alternate between sitting and standing.

A call for more content

A call for more content

Great content is one of the few things that improves our websites and should get us more visitors. Don’t ease up on the content.

Voicemail messages that work

Voicemail messages that work

Many people don’t use voicemail effectively in business – we can all confirm that from the messages we get. How do we do better?

What is Account Based Marketing?

What is Account Based Marketing?

It’s well worth researching the principles and lessons of Account Based Marketing – why not try implementing the best of both worlds?

Don’t stand for just sitting

Don’t stand for just sitting

If you want to try it, it’s easy to make a standing desk just by raising your computer screen and keyboard using a couple of boxes.

Refining your title tags

Refining your title tags

People often ask for easy wins in the search engines; writing better title tags is one of the easiest. Make it a regular exercise.

Don’t look dated

Don’t look dated

When visitors see a 5-year-old date on an article, it’s quite possible that they’ll hit the back button and try something else.

A slicker online demo

A slicker online demo

If the meat of the presentation is pre-recorded, it can be guaranteed to go smoothly, and can presumably have better production values.

A picture of your audience

A picture of your audience

There are many questions which can be asked, but if you don’t ask the questions, you’ll never really know who you’re talking to.

Priming emails

Priming emails

Priming your recipients is rarely a bad idea. If what you’re doing is going to be useful, why not warm up first with a little expectation?

The self-confident web page

The self-confident web page

A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?

Our sales story is a real asset

Our sales story is a real asset

Most people in the consumer space would love to have the fact-driven narratives we’re able to develop in industrial and scientific marketing