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Our Daily Articles: Complete Index 2008–2022

Solid answers mean solid ranking

Solid answers mean solid ranking

If you’re writing an article to rank well in the search engine results, it’s worthwhile doing it properly. But don’t be governed by length.

What is Web 3.0?

What is Web 3.0?

Web 3.0 (or Web 3) is an internet owned by its users, not by controlling entities, but one which can still be trusted.

Life on the road

Life on the road

The age of the 50,000-mile-a-year-plus sales rep is over, right? Well, it appears not. In a lot of companies, sales is back on the road.

Getting that brief right

Getting that brief right

When we outsource creative services, if we’re not clear about what we want, we won’t get as good an outcome, and the cost may well rise.

Hyphens or underscores?

Hyphens or underscores?

If the file you’re saving is heading for the web, then you may as well use hyphens rather than underscores to separate words.

Who’s advertising on Facebook?

Who’s advertising on Facebook?

From a straw poll of our advertisers, I’d suggest very few companies are, in the industrial and scientific B2B sector. It doesn’t surprise me.

Account-Based Marketing in 2022

Account-Based Marketing in 2022

For companies aiming at large customer accounts with protracted sales cycles, thinking about marketing in this way can offer many advantages.

Updating Favicons for 2022

Updating Favicons for 2022

It’s more important than ever that we all have our favicons set up correctly. Google now says not to provide a 16×16 pixel favicon.

Beating the big boys at SEO

Beating the big boys at SEO

We’ll need really good content, with something targeted at each search term. It’s work, but if it wasn’t, everyone would already be there.

Carousels and SEO

Carousels and SEO

Do the search engines see all the panels? The answer is… possibly. That’s another reasons why I’d always recommend not using them.

Emojis in email? Best avoided

Emojis in email? Best avoided

In social media, they’re accepted and effective. In emails, they just look like we can’t be bothered to explain ourselves properly.