Our Daily Articles: Complete Index 2008–2020

An appeal

An appeal

An innovative project has sprung up in my locality to design and make face visors, and thousands of these visors have already been produced.

How to look good on video calls

How to look good on video calls

Most of us are taking part in more video calls, and we should try to look our best, not for vanity reasons but as a courtesy to others.

The video star and the press briefing

The video star and the press briefing

I’m sure videoconferencing will be part of the future of First Friday Club, so let’s clink a virtual glass and carry on in the coronavirus-free internet world.

Coming out of this stronger

Coming out of this stronger

Only bother your customers with news if it’s to explain how you can make their life easier in these uncertain times.

Online hoaxes: not so funny

Online hoaxes: not so funny

Call out whoever sent you the message, and tell them not to propagate this rubbish, no matter how well intentioned they may be.

What is Google Analytics 360?

What is Google Analytics 360?

It’s really something just for companies that have more than a million website visits per month, and have run into data sampling and freshness issues.

Mobile presentation now critical

Mobile presentation now critical

Having websites which display as effectively on mobile devices as they do on desktop PCs is going to be crucial in the next few months.

Working from home productively

Working from home productively

I thought I’d add my own experience to all those articles advising on the best way to Be Productive At Home. It’s one thing I do know about.

What is an ‘Answer Engine’?

What is an ‘Answer Engine’?

Here’s a tip: for all new content you add to your website, ask what questions it’s answering, and consider including those in the text.

What would Tom Hanks say?

What would Tom Hanks say?

If you think about nothing else, consider setting a ‘brand tone’ for your business. Most other things will cascade down from this.

Content writing as advertising

Content writing as advertising

To balance your budget between short- and a long-term investment, splitting it between Google Ads and content writing could be smart.

‘Dwell time’ and SEO

‘Dwell time’ and SEO

Of course, we don’t know how long people spend before trying another result, but it’s obvious that it’s an important metric.