Our Daily Articles: Complete Index 2008–2020

What would Tom Hanks say?

What would Tom Hanks say?

If you think about nothing else, consider setting a ‘brand tone’ for your business. Most other things will cascade down from this.

Content writing as advertising

Content writing as advertising

To balance your budget between short- and a long-term investment, splitting it between Google Ads and content writing could be smart.

‘Dwell time’ and SEO

‘Dwell time’ and SEO

Of course, we don’t know how long people spend before trying another result, but it’s obvious that it’s an important metric.

Did you get my email?

Did you get my email?

Whenever I get an important email, I add the sender’s address to a filter ensuring their emails never get sent to the spam folder in future

Just the Fax, Ma’am

Just the Fax, Ma’am

If you’re in a situation where a fax needs to be sent or received, and you don’t have a fax machine, what are your options?

Putting Voice Recognition to Work

Putting Voice Recognition to Work

Where ‘a whole new way of working’ comes in is to have discussions recorded and the transcriptions used primarily as a searchable index.

Don’t neglect those page URLs

Are page URLs important?

For product pages, it may make sense to strip back the URL to the important stuff (the product name) while adding some helpful descriptors.

SEO in summary for 2020

SEO in summary for 2020

The best strategy is to measure the site’s performance, create a smoother experience for your users and optimise for mobile-first indexing.

A video for every customer

A video for every customer

If you’re not personalising your marketing more in 2020, just remember that your competitors may well be. Video is just another outlet.

Who’s watching our videos?

Who’s watching our videos?

If a video is embedded into a page on our website, we need to know how often it’s getting watched there, and where any viewers came from.

How to use Q&A sites properly

How to use Q&A sites properly

The key is to be somebody who answers questions regularly. Join in the sites as a community member, and be respectful as well as helpful.

Passing the relevancy test

Passing the relevancy test

Great salespeople get prospects to identify their situation and offer material to demonstrate credibility. Can we do this on a website? Yes we can.