Skip to content

Our Daily Articles: Complete Index 2008–2023

Bringing our writing to life

Bringing our writing to life

‘Wordclouds’ can be very useful as a personal tool to check that the right words are appearing – and the wrong ones aren’t!

Another reason to make videos!

Another reason to make videos!

Google is transcribing YouTube videos to train its AI systems. The relative quality of the words in YouTube videos may be at an all-time high.

YouTube: it works.

YouTube: it works.

Every business has expertise and can produce useful ‘how to’ videos. For most of us, it’s largely a question of making the effort.

Charting the opportunities

Charting the opportunities

The ‘quadrant chart’ is an excellent starting point for understanding where our business sits in relation to its competitors.

You only write when you rewrite

You only write when you rewrite

Just get something down on paper. It needn’t even be a ‘first draft’; just some bullet points or a ‘mind map’ style diagram will do.

Keeping buyers keen on content

Keeping buyers keen on content

Inbound marketing has been spoiled by bad actors and amateur ones. So how can we keep buyers keen? Here are a few strategies I’ve found.

Ads without a website

Ads without a website

“Google Performance Max For Marketplaces” has been designed for businesses that just sell products through online marketplaces such as Amazon.

Spam is our problem

Spam is our problem

If you subscribe to an email and want to reduce the chances of it being rejected by your email system, add the sender to your ‘whitelist’.

Food for thought

Food for thought

I recently listened to an interview with an engineer talking about his perception of suppliers, and got some good ideas from it.

Could we do a podcast?

Could we do a podcast?

It needn’t be a big commitment, and just having a podcast available really adds to the air of authority we should all be trying to achieve.

What are Key Events?

What are Key Events?

It’s not something new to learn about, it’s just an alternative label for what used to be called ‘conversions’. And I think it’s a good move.

An SEO audit is a big task

An SEO audit is a big task

Coming up with a list of prioritised, understandable SEO actions (as well as writing a future strategy document) is a big exercise.

Please leave Reddit alone

Please leave Reddit alone

Reddit is getting high rankings in the Google results. Google meanwhile is adamant that no specific promotion is going on.