Our Daily Articles: Complete Index 2008–2020

‘Phrase match’ is being killed off from search advertising on Google, but who should be concerned about this?

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

Even if only 1 in 10 or 1 in 100 become a real prospect from reading a sales article, I’d suspect that would make it a decent investment.

Don’t be led by thoughtless design trends, but to consider simplicity above all else. That way, everyone can win.

If you’re taking a few stabs in the dark with local web design companies, hoping to strike gold, here are a few things to look at.

Sadly, there’s no simple answer to this. I think all we can do is to throw the kitchen sink at things and hope.

The list is now so long that even as Google Ads professionals, we doubt we could keep under control what they might be doing to our accounts

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

Generally, it looks a lot more geeky to me, but we can only hope that it becomes more human in the medium term.

Online internal meetings are taking the place of more than conventional office meetings but they need to be considered more carefully.

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.

If there are more than two or three of you in the company, keeping on top of managing email signatures can start to become difficult.

A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.

After ten years, it’s time to update my Activities of a Marketing Department article. What might we have missed out?

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

There are so many tools available to investigate opportunities that it’s easy to forget the best one: looking at the search results.

A series of videos is available from LinkedIn, some of which are specific to setting up ads, but others which are of more general interest

Does it matter what our ‘digital profile’ is? In other words, what will people find if they search for us online, and does it matter?

Beat the competition by thinking about the questions your YouTube video is answering, researching the tags, and writing great descriptions.

If you’re video calling customers or prospects, you really should have something better than a laptop’s camera and microphone. But what?

We need to increase the amount of useful information we provide about a subject, but what are the ways in which we can do this?

The key to success is to make a connection with the person listening to or reading your piece, without knowing who they are.

Although Clarity’s features are not new, their implementation is really simple, and everyone can learn a lot from them.

A short message works best because people want to scan through the latest material, not devote their entire session to a single post.

Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth thinking about.

Readers and search engines are looking for the same things, so the 2020s will be a third generation of website copywriting.

Apart from not wanting to be dragged into meetings in the first place, I dislike the way so many people think they can just announce them.

The widgets.shopping website will not have any advantages over widgets.shopping when it comes to shopping for widgets.

Google had a major ‘core’ update at the start of last month, and it affected some businesses quite heavily.

The most successful sales approach is to ignore the product and focus on why customers should trust you.

Are you ever on a circulation list to approve or comment on documents? We could all make ourselves very popular by doing three simple things.

Make sure your website doesn’t have a single, isolated response page headed ‘Contact Us’, requiring the prospect to fill in what they want.

It had a good innings, and it’s unlikely that you have content which requires it any longer, but this tool can provide a quick check.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

If at all possible, force yourself to set some goals for the year and devise a plan to achieve them, even though it’s hard to do.

Home-workers may be trickier to manage, but they’re also able to knock off when the work is done, and work longer when required.

What’s worked online have been new ways of doing things that take advantage of the technology. Stick to those.

We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.

Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.

Very few people are likely to subscribe to a YouTube channel if it’s just a miscellaneous collection of stuff.

If we’re looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.

While many companies identify prospects very efficiently using LinkedIn, I suspect even more ignore this potential lead source completely.

Google’s Dataset Search indexes online data that is freely available for use, and has over 25 million datasets to use.

Like any landing page, your event’s web page should be focused on a single call to action, in this case registration.