Our Daily Articles: Complete Index 2008–2021

Choosing a domain name

Choosing a domain name

From time to time we might want a new website for a specific initiative, and it’s worth knowing the best practice for when that happens.

Marketing is part of sales

Marketing is part of sales

We need to see marketing as an engine driving business, rather than just another necessary expense to be borne

Looking good in dark mode

Looking good in dark mode

Dark Mode is appearing across operating systems and websites, and we need to consider the way our web properties display.

Email looking good in its 50s

Email looking good in its 50s

In terms of marketing, email is very much alive and kicking. Indeed, after 50 years its effectiveness may be greater than ever.

More iPhone challenges

More iPhone challenges

I see this as the end of a bit of a ‘free ride’ for those of us in marketing; we’re going to have to act a bit smarter.

Fancy some marketing consultancy?

Fancy some marketing consultancy?

Our friends at marketing consultancy Walker Riley are running a prize draw competition called ‘Is Your Business “Marketing Ready” For 2022?’

The psychological button

The psychological button

Leaving the “Request a quote” message in the website visitor’s peripheral vision drives home that this is the logical next step to take.

The kids know what they’re doing

The kids know what they’re doing

If you create standalone documents with a standalone application on your computer, you’re dating yourself as coming from an earlier generation.

A nice problem to have

A nice problem to have

It’s easy to think a rush of visitors will never happen, but ensuring there’s a contingency plan in place if it did shouldn’t cost you much.

The art of follow-up emails

The art of follow-up emails

Recipients might not have taken action simply because the email was received in the wrong place or at the wrong time.

Internet Explorer. Time to Die.

Internet Explorer. Time to Die.

Windows 11 will be the first time Microsoft has not bundled Internet Explorer with a new version of Windows for more than 20 years.

The Analysis Arsenal

The Analysis Arsenal

What online tools do search engine optimisation experts use on a day to day basis? You will, I’m sure, have your own favourites.

Eggs and baskets

Eggs and baskets

With most marketing channels, if they fail, it’s probably not critical. But have you considered what would happen if they do?

Selling an outcome

Selling an outcome

Why we should ask the prospects where they want to go, and frame our products as being the outcome that they desire.

New e-commerce tips from Google

New e-commerce tips from Google

A new ‘Best practices for ecommerce’ guide from Google makes points equally relevant to sites that list products not available online.

Forget the obvious keywords

Forget the obvious keywords

SEO has changed over the years, and pages now need to be targeted at ‘search intent’ rather than ‘keywords’.

Too many choices destroy the sale

Too many choices destroy the sale

If we have separate products or services which overlap, it’s important to choose between them on the customer’s behalf as early as possible.

Why videos need a real focus

Why videos need a real focus

Whether your video is a product demo, a how-to, an interview or a case study, focus entirely on that, both in the content and the presentation.