Our Daily Articles: Complete Index 2008–2020

Google answers at a glance

Google answers at a glance

People are getting more used to getting what they want from Google at a glance, whether it involves a click or not.

Embrace good graphic design

Embrace good graphic design

Good corporate branding is not a frothy nice-to-have extra – it’s a real asset. And be prepared to pay for it to be done properly.

• Put Bullet Points here

• Put Bullet Points here

Five types of bullet point were outlined by Brian Clark in a blog from 2008. These are examples of where they’re always effective.

We need to up our game

We need to up our game

Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.

We’ll be right behind you

We’ll be right behind you

Ads should show how if prospects buy our product, they’ll be the hero. And they can be confident in that because we’ll be right behind them.

Quality over quantity

Quality over quantity

One link from a respectable, established and relevant site will be worth many links from low-quality ones.

Emails: never surprise the recipient

Emails: never surprise the recipient

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

Cheap music for videos

Cheap music for videos

Here’s a recent article which can point you in the direction of some music that won’t have the lawyers at your door.

SEO when a company renames

SEO when a company renames

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

Shared negative experiences

Shared negative experiences

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

Numbers can make us lazy

Numbers can make us lazy

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

Image captions in web design

Image captions in web design

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.