Our Daily Articles: Complete Index 2008–2020

A slicker online demo

A slicker online demo

If the meat of the presentation is pre-recorded, it can be guaranteed to go smoothly, and can presumably have better production values.

A picture of your audience

A picture of your audience

There are many questions which can be asked, but if you don’t ask the questions, you’ll never really know who you’re talking to.

Priming emails

Priming emails

Priming your recipients is rarely a bad idea. If what you’re doing is going to be useful, why not warm up first with a little expectation?

The self-confident web page

The self-confident web page

A company website is also its most important salesperson, so based on its content, does it have the same confidence as the best salesperson?

Our sales story is a real asset

Our sales story is a real asset

Most people in the consumer space would love to have the fact-driven narratives we’re able to develop in industrial and scientific marketing

Teach, don’t lecture

Teach, don’t lecture

Demonstrating expertise can easily lead you to write in an unrelatable manner, skimming over the basics as if talking to another expert.

Scheduled tweets on Twitter

Scheduled tweets on Twitter

If you’re responsible for your company’s Twitter presence, a new feature – scheduled tweets – could make life a lot easier.