Skip to content

Our Daily Articles: Complete Index 2008–2022

Account-Based Marketing in 2022

Account-Based Marketing in 2022

For companies aiming at large customer accounts with protracted sales cycles, thinking about marketing in this way can offer many advantages.

Updating Favicons for 2022

Updating Favicons for 2022

It’s more important than ever that we all have our favicons set up correctly. Google now says not to provide a 16×16 pixel favicon.

Beating the big boys at SEO

Beating the big boys at SEO

We’ll need really good content, with something targeted at each search term. It’s work, but if it wasn’t, everyone would already be there.

Carousels and SEO

Carousels and SEO

Do the search engines see all the panels? The answer is… possibly. That’s another reasons why I’d always recommend not using them.

Emojis in email? Best avoided

Emojis in email? Best avoided

In social media, they’re accepted and effective. In emails, they just look like we can’t be bothered to explain ourselves properly.

Will longer search pages help?

Will longer search pages help?

A reminder to keep track of important searches where we’re in positions 11–20, and to concentrate on getting these up over the line.

SEO for the home page

SEO for the home page

We should all try to simplify our home page, but it is important to get something on the page which the search engines can get hold of.

I want to…

I want to…

There’s a growing trend to strip out all of the home page menu choices and to ask the visitor what they want

Identifying speed opportunities

Identifying speed opportunities

For the majority of websites, one of the simplest SEO boosts is to make the site faster. Here are some tools to analyse the possibilities.

Ad automation to the max

Ad automation to the max

With the Performance Max advertising campaign strategy, advertisers give Google a campaign goal, some ad copy, and it gets on with things.

Highlighting the best bits

Highlighting the best bits

What to do when search engines have more patience than real visitors, finding the answer to a search query which is not prominent on a page.

Saving the orphans

Saving the orphans

If web pages aren’t linked to, humans and search engines are going to have trouble finding them. Can we set up an audit for their existence?

When you need a better word

When you need a better word

Here’s a nice little resource on the WordStream blog, to bookmark for when copywriting inspiration seems to have deserted you.