Our Daily Articles: Complete Index 2008–2020

A current Google project is a new technology is an answering engine trained in 75 different languages and many different tasks at once.

The home page is the landing page for the majority of our visitors to most sites, and it needs to work …instantly. Here’s how.

Ad customisers allow a search ad which meets a certain location criterion to be rewritten to make a special offer for that location.

Set up Google Analytics 4 to run alongside your existing analytics so you’ll have data to work with once you get into learning more about it.

The association of a brand with a particular attribute might not be a deserved one. But it can tip the balance anyway.

The Posts on Google feature is being withdrawn as apparently “it did not prove to be as helpful for users as we had hoped”, says Google.

It’s quite possible for a complete sales journey to be made without touching on our online presence. But it’s also highly unlikely.

It’s amazing how many websites follow the linear format of a paper catalogue, wasting the flexibility that a website offers.

Videos with captions have increased watch time than videos which don’t have them, and a new video from YouTube, with captions, shows how.

I saw somebody struggling with switching off a regular emailed report from Google Analytics, so I thought I’d document how to do it.

We’re all aware of how important this is, and if your site scores badly on a speed test, you should take a look at whether it’s the hosting.

Are we about to see the rise of the simple email newsletter, cutting through the online noise and reaching an eager, specialist audience?

Having a character in mind when creating sales and marketing material can really help you design content to attract the right people.

Lots of content on a website is good, if it’s relevant and gets visitors. Lots of content which nobody ever looks at does no good.

There are plenty of sites which offer images which can be used – even on commercial sites – for free, so use them!

An article from Search Engine Journal outlines a number of tweaks which will lead to more accurate traffic data

If you get the chance, try to answer the “What’s in it for me?” question in the name of any event that you might be organising.

If there’s not been enough added to your website and if that’s largely down to you, there could be ways to crack the problem.

If better conversion rates or an increase in traffic are wanted, it’s the inner workings that need to be upgraded.

It’s traditional to have editing followed by proofreading, but if you have to do both it’s still wise to keep them as individual tasks.

These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.

This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.

The conclusion to any piece of marketing collateral should explain that if you found that interesting, here’s what we’re going to do now.

The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.

When writing more targeted communications, knowing who the recipients are, it’s important to ensure we write at an appropriate level

Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.

The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data

Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.

In video meetings, we try to sit still to look interested. This isn’t easy for a long period. One suggestion is to move away from the camera.

I’d recommend reading up on ‘Core Web Vitals’ if you’re not already familiar with them, and assessing your website’s performance.

Custom audiences enable us to show ads to prospects based on their interests and behaviour, the types of websites they’ve browsed.

If you come across a page which is harmful to your business, such as copied content or illegal use of your trademarks, you must report it.

Throwing around terms like ‘market leader’ has become second nature to some businesses. But is it a sensible strategy?

If you’re interested in the short- and potential long-term impacts on work of this past year, I’d very much recommend this Microsoft research

Any request made online needs to be met with some instant sales messaging. A “thank, your stuff is on its way” message is not enough.

All of our customer bases can be subdivided into groups which can then be addressed specifically with relevant material.

In what’s said to be the biggest update to Google Earth since 2017, you can now see everywhere in a new dimension — time.

Why we should follow what natural sales people do and create content which is Relevant, Interesting, Timely, and Entertaining.

We’ve all got the hang of muting ourselves when we’re not contributing, but how can meeting organisers avoid problems?

There are other services, several of which offer some interesting features that might make them worth trying.

More than almost any other promotional medium I can think of, the main function of a leaflet is to make the reader do something simple.

Smart companies know that if they run an advert offline, it will merely cause potential buyers to type their name into Google.