Our Daily Articles: Complete Index 2008–2021

My suggestion for pages which Google doesn’t seem to be acknowledging is to get some decent external links to them.

Google seems to be playing around with a new format when the first result has ‘sitelinks’ under the main heading. These sitelinks are usually seen on company name results and the like, and are intended to provide quick links to what Google sees as the most important pages on the site. Here’s an example of the old format vs the new one: As you can see, the new layout shows the sitelinks one above the other, rather than in two columns, separated by horizontal rules. If you’re thinking that this… Read More »A new layout format for Sitelinks in Google results and Ads

In certain markets, where products and applications provoke a level of discussion from users, Twitter Communities may be worth keeping an eye on.

A proper analysis of SEO effectiveness should be separating search terms related to our own brands from more general searches.

If you divide up your time or budget between different activities, PR and Content Marketing need to be separate items.

Start with a few notes, for sure, but a good style guide is probably something best created by growing it over months and even years.

Numbers jump out of a page anyway, but numbers in a graphic even more so. What’s more, it only takes seconds.

In another move towards full search advert automation, Google is moving advertisers completely to ‘responsive’ ads next year.

For QR codes in magazines to work in predominantly desktop-based exercises, we’ll need a way to scan them using a desktop device.

A new report has found an increase in the number of team members involved in the buying process over the past 12 months.

I think the tip which most experts agree on is to include a strong action word such as “Buy”, “Read”, “Watch” or “Download”

One of the big giveaways that a website is neglected is the ‘latest news’ page which seems to have stopped dead in 2018.

This article has managed to find 22, if you’ve got time but no budget. There’s also another interesting angle…

We need to give prospects all the data they need, including prices, but what if services are too complex or specialist to list these?

Always get any new site evaluated professionally from an SEO point of view before exposing it to the world.

Don’t be afraid to follow up whatever channels of communication Google is offering, and to be forceful in getting positive response.

Paper is awful for getting online response, so if you have no alternative, then at least make it as easy as possible for the reader.

Google has a string of suggestions for website images in addition to just ensuring the image needs to be there in the first place.

The suggestion that we display images “only where they add original value to the page” is something to take on board.

‘Customer-focused’ has become one of those marketing phrases which has lost all meaning, and is just part of a sentence on an ‘About Us’ page.

While it’s good to give readers something they can relate to, we need to get it out of the way as quickly as possible.

Media sections on websites are useful resources for journalists, so they work for everyone. They’re also a good place to host images.

Landing page experts Unbounce reckon there are at least four common landing page mistakes, and have outlined how they would fix them.

Just about the only marker of importance is links to the pages. We should generate some externally, but also create them internally.

Introductory autoresponders are great – I’ve had many over the years which really got me engaged with a business.

A useful article from Google suggests starting to analyse falls in search traffic by eliminating forces outside of the site itself

The ‘User Explorer’ report tells you when individual users visited, where they came from, what pages they looked at and what else they did.

Google Ads users are now able to provide images to go alongside their ads. Here are the details and some of the suggested best practices.

We should all be reading around what we do for a living, even when most of what’s published is a long way from the world we inhabit.

Nobody wants error codes on their websites. So if you ever see one on your own site, what does it mean, and what should you do?

Gratisography is a free stock image website which is worth noting if you’re looking for images which are more eye-catching than normal.

‘Lead magnets’ should have the same focus on benefits as the products themselves. They can even be a better thing to advertise.

I was on a video conference call the other day with 6–8 people, and every single person on the call looked unnecessarily unprofessional.

An FAQ page, with video and whatever else is necessary, can not only save time and resources at your end, but also keep customers happier.

The skyscraper technique, which is based on having the biggest and best piece of content on a topic, can be applied to niche subjects too.

Customers know what they want, and it’s seldom the best price or even the best value – it’s what’s perceived to be the lowest risk.

Creating material that might be of usefulness, or value, to the reader is a different thing to creating something of genuine quality.

People don’t always want compensation; contrition is fine if they can be assured it won’t happen again. Sincerity and empathy are everything

An effective landing page – or ‘conversion page’ – can slash your cost-per-enquiry just by not letting so many people get away.

The default (and only) user name when a Wordpress site is created is ‘admin’, and it’s the first thing a hacker is going to try!

I’ve been to many business websites where you click on a link to a datasheet and end up on an obscure Chinese site.

Here’s a core list of things you might like to track, perhaps in a spreadsheet or whatever you’re comfortable using to keep records.