Our Daily Articles: Complete Index 2008–2020

Emails: never surprise the recipient

Emails: never surprise the recipient

If you send out emails at predictable times, there’s less chance of irritating the recipient. ‘Daily’, ‘weekly’ or ‘monthly’ are all good.

Cheap music for videos

Cheap music for videos

Here’s a recent article which can point you in the direction of some music that won’t have the lawyers at your door.

SEO when a company renames

SEO when a company renames

If customers click on a link to the old company website and are seamlessly taken to the new, expanded business site, how jarring will it be?

Shared negative experiences

Shared negative experiences

To be honest, I’ve never really been obsessive about solely being positive in marketing, but I guess a lot of people never look any further.

Numbers can make us lazy

Numbers can make us lazy

Numbers are great at attracting attention online, but they can induce some dangerous laziness in business copywriting.

Image captions in web design

Image captions in web design

If you’re not making use of image captions on your website, have a look at the content management system and see if it allows them.

Why brand identity matters

Why brand identity matters

A strong brand identity will increase recognition and make the connection when prospects and customers see you in different media.

Learning from the source

Learning from the source

There are so many tools available to investigate opportunities that it’s easy to forget the best one: looking at the search results.

Personal branding online

Personal branding online

Does it matter what our ‘digital profile’ is? In other words, what will people find if they search for us online, and does it matter?

Get to the point.

Get to the point.

Whether this is a sign of decreasing attention span or something else, it does seem to be happening, and is worth thinking about.

Time to call in BMON?

Time to call in BMON?

We now have experts of a calibre that very few Google Ads management companies can offer. Get in touch if you think we could help.

Have another go at a content plan

Have another go at a content plan

Sort out 12 or 52 topics and then actually write them, and you could step up your website and its search engine performance to the next level.

Justifying SEO with hard data

Justifying SEO with hard data

If we’re looking for justification to spend time or budget on SEO in an environment that values KPIs, this is one way we can measure things.