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Our Daily Articles: Complete Index 2008–2023

An SEO audit is a big task

An SEO audit is a big task

Coming up with a list of prioritised, understandable SEO actions (as well as writing a future strategy document) is a big exercise.

Please leave Reddit alone

Please leave Reddit alone

Reddit is getting high rankings in the Google results. Google meanwhile is adamant that no specific promotion is going on.

Is 99% wastage acceptable?

Is 99% wastage acceptable?

The old adage that “50% or our advertising is wasted, we don’t know which 50%” is false. I’d suggest that the figure is nearer 99%.

The Ultimate Guide to…

The Ultimate Guide to…

An article called “The Ultimate Guide to…” works in terms of getting traffic, maybe because people have had good experiences with it.

Keep Tabs on Brand Mentions

Keep tabs on brand mentions

We should all employ monitoring tools such as Google Alerts to keep an eye on discussions about our brands and product names.

More questions than answers

More questions than answers

The ‘answer engine’ genie is out of the bottle, and it will completely change the web, in many cases for the worse.

Say it out loud

Say it out loud

I first heard the term ‘blandvertising’ at least ten years ago, and it has stuck with me. Needless to say, we should avoid it at all costs.

Writing with rhythm

Writing with rhythm

Incorporating rhythm isn’t just about making copy sound good; it’s about creating a more engaging, memorable, and effective message.

Avoiding awful generalisations

Avoiding awful generalisations

It can be wise to describe what the customer needs doing (and might be searching for), rather than the products they’re looking to buy.

Search beyond Google?

Search beyond Google?

Conquering Google Search should still be the priority for most of us. But keeping our horizons broad is also worth some time and resource.

‘On page’ SEO in 2024

‘On page’ SEO in 2024

There’s nothing really new in on-page Search Engine Optimisation, other than just to say: ‘be thorough, and be straightforward’.

A bit of help with FAQs

A bit of help with FAQs

Frequently-asked questions pages are an open goal, and coming up with questions is the sort of thing that AI is stunningly good at.

Stepping up remarketing

Stepping up remarketing

An underexploited feature of remarketing is to choose which ads to show based on what the visitor did on the website.