Our Daily Articles: Complete Index 2008–2021

The art of follow-up emails

The art of follow-up emails

Recipients might not have taken action simply because the email was received in the wrong place or at the wrong time.

Internet Explorer. Time to Die.

Internet Explorer. Time to Die.

Windows 11 will be the first time Microsoft has not bundled Internet Explorer with a new version of Windows for more than 20 years.

The Analysis Arsenal

The Analysis Arsenal

What online tools do search engine optimisation experts use on a day to day basis? You will, I’m sure, have your own favourites.

Eggs and baskets

Eggs and baskets

With most marketing channels, if they fail, it’s probably not critical. But have you considered what would happen if they do?

Selling an outcome

Selling an outcome

Why we should ask the prospects where they want to go, and frame our products as being the outcome that they desire.

New e-commerce tips from Google

New e-commerce tips from Google

A new ‘Best practices for ecommerce’ guide from Google makes points equally relevant to sites that list products not available online.

Forget the obvious keywords

Forget the obvious keywords

SEO has changed over the years, and pages now need to be targeted at ‘search intent’ rather than ‘keywords’.

Too many choices destroy the sale

Too many choices destroy the sale

If we have separate products or services which overlap, it’s important to choose between them on the customer’s behalf as early as possible.

Why videos need a real focus

Why videos need a real focus

Whether your video is a product demo, a how-to, an interview or a case study, focus entirely on that, both in the content and the presentation.

A new layout format for Sitelinks in Google results and Ads

A new layout format for Sitelinks in Google results and Ads

Google seems to be playing around with a new format when the first result has ‘sitelinks’ under the main heading. These sitelinks are usually seen on company name results and the like, and are intended to provide quick links to what Google sees as the most important pages on the site. Here’s an example of the old format vs the new one: As you can see, the new layout shows the sitelinks one above the other, rather than in two columns, separated by horizontal rules. If you’re thinking that this… Read More »A new layout format for Sitelinks in Google results and Ads

Content marketing is not PR

Content marketing is not PR

If you divide up your time or budget between different activities, PR and Content Marketing need to be separate items.

Do you need a style guide?

Do you need a style guide?

Start with a few notes, for sure, but a good style guide is probably something best created by growing it over months and even years.

Making a point with data

Making a point with data

Numbers jump out of a page anyway, but numbers in a graphic even more so. What’s more, it only takes seconds.

Google’s Titlepocalypse

Google’s Titlepocalypse

It seems that Google now reckons that it can also work out a more helpful title for a page than the one specified by the site owner.

The website-first advantage

The website-first advantage

One of the big giveaways that a website is neglected is the ‘latest news’ page which seems to have stopped dead in 2018.