ICYMI – All the blog posts from June 2022
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
A bit of rewriting and perhaps adding some new images can make an old page more attractive to search engines and real visitors alike.
Keep writing those nicely-crafted description meta tags, but don’t feel you’re losing out if Google does its own thing.
For companies aiming at large customer accounts with protracted sales cycles, thinking about marketing in this way can offer many advantages.
For many websites, this should work well, particularly where the landing pages have an obvious, relevant ‘master’ image that Google will most likely choose.
A good description on a search results page will get more clicks, and we can help craft that. We have about 160 characters to work with.
If you bought me a beer and asked me to take a look at your site’s SEO, page titles would be one of the top three things I’d investigate.
It’s more important than ever that we all have our favicons set up correctly. Google now says not to provide a 16×16 pixel favicon.
We must ensure that if someone types in a version of a page address other than the official (‘canonical’) version, they don’t see a duplicate.
In YouTube, the hashtags appear above the video title, which is a fairly prominent position that might cause viewers to click on them
We’ll need really good content, with something targeted at each search term. It’s work, but if it wasn’t, everyone would already be there.
Once we know the most common browser window size used by visitors, we can take a look at what they’re seeing. It might not be what we’d want.
I may use AI to write a blog post in the next few days. See if you notice. Or then again, maybe I won’t. Who’ll know?
To publish content to social media services at a different time to when we create the content, a social media management tool is needed.
The new Google Analytics will most likely require re-creating the reports we need, so it’s an opportunity to ask what it is that we need.
Google has provided some examples of when it’s more likely to rewrite the title it displays in its results from the one we’ve provided.
Do the search engines see all the panels? The answer is… possibly. That’s another reasons why I’d always recommend not using them.
In the new Google Analytics 4, certain custom reporting will only keep data for 2 months by default. Here’s how to fix that.
In social media, they’re accepted and effective. In emails, they just look like we can’t be bothered to explain ourselves properly.
Having a solid answer to this can help when we need to explain the strategy to colleagues, or even to justify it in our own minds.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
A reminder to keep track of important searches where we’re in positions 11–20, and to concentrate on getting these up over the line.
To go backwards in the rankings probably indicates that the search engines have seen a link-creation pattern more associated with spam sites.
We should all try to simplify our home page, but it is important to get something on the page which the search engines can get hold of.
There’s a growing trend to strip out all of the home page menu choices and to ask the visitor what they want
SEO has a number of aims, and it’s often easy to focus on one at the expense of the others. Higher rankings are not everything.
Price is always less of an issue when customer service is perceived as being better. So why hide the advantages of doing business with us?
Take a look at the ads showing for your top searches, and see if your competitors are going beyond just a simple title and description.
Images are appearing with greater frequency in Google search results, including now on desktop. Here’s how to make the most of this.
The article 39 Ways to Drive Traffic to Your Website for Free on the Wordstream blog delivers what it says it will.
The most important lesson in copywriting is to write in the way a human might speak, not using strange phrasing found only in business text.
Sometimes, especially when our customers are OEMs, it can be a productive strategy to undertake “ingredient” branding to their customers.
If a video’s view count is high, it’s likely it has a sharp title and a decent thumbnail featuring a strong text overlay.
Our team here has made the list of people we turn to for technical writing into something presentable, and it’s now available here.
Personalised videos doesn’t necessarily mean ‘per-prospect’ level of personalisation …although it could do! Instead, target prospect groups.
For the majority of websites, one of the simplest SEO boosts is to make the site faster. Here are some tools to analyse the possibilities.
Website analytics may suggest that the majority of our visitors are on desktop computers, but we need to pay attention to the mobile version
It can be tempting sometimes to include pop-up windows making offers. Can these be designed not to hurt SEO?
With the Performance Max advertising campaign strategy, advertisers give Google a campaign goal, some ad copy, and it gets on with things.
I don’t think there’s too much difference between selling politicians and selling products or services. What tips can we transfer?
What to do when search engines have more patience than real visitors, finding the answer to a search query which is not prominent on a page.
Once we’ve targeted a search query that we want to rank for, it’s really important to create the right type of content.
The index of everything that’s been in our ‘An Article A Day’ blog in the last month.
If web pages aren’t linked to, humans and search engines are going to have trouble finding them. Can we set up an audit for their existence?
Styling is important, but it’s a very specific activity which should not be mistaken for rebranding, and it can signal a loss of ideas.
Here’s a nice little resource on the WordStream blog, to bookmark for when copywriting inspiration seems to have deserted you.
Why you should display your best content freely and in full, and combine the content with compelling calls to action.
If inclusion in a directory is free, there’s little reason not to be included. If it requires payment for inclusion, insist on a free trial.
Google says it has taken webmaster feedback onboard and is now only rewriting title elements around 13% of the time instead of 20% before.
We should make a note of any Google results which prominently link to poor pages …because this happens more often than most of us realise.