“Dynamic Email”: We don’t need no complication
Do we want emails that have changed every time we refer back to them?
Our Daily Articles: Complete Index 2008–2019
Don’t neglect Bing Webmaster Tools
It's well worth setting up, and adding to your regular site management checklist.
How to get your company LinkedIn page working
LinkedIn has produced The LinkedIn Pages Playbook, and I'd recommend reading it
What would your customers miss if you weren’t here?
Next time you have a marketing meeting, put a five-minute brainstorm on the agenda
Will you be advertising on TV soon?
This is surely going to be the future ...ultra-niche, targeted advertising on regular TV
Is personalisation of Google results now history?
If you see differences in the results, it's more likely they've been caused by localisation
Is that a Google+ link I spy on your website?
Google+ was never needed and failed to take off. Now it's going away.
When and where should you link out from your site?
To me, the obvious time to do it is when visitors are at a research stage
Organising a properly defensive search advertising strategy
A 'defensive' search advertising campaign runs more broadly than just the company name.
How badly targeted is your online advertising?
If you discover something horrible has been going on, it's not unusual
Case studies in the world of search
Here are two things which will bring even your existing case studies back to life
This is where the ‘how to’ article comes in
Nobody will be searching for something they didn't know about
An internet security checklist
It's unlikely that we can genuinely escape surveillance, but we can make an effort
ICYMI – All the blog posts from January 2019
Our monthly listing of everything which has been in the blog in the last month...
GMail advertising: certainly worth a try
As with any no-click, no-fee advertising, it can be worth testing
Alms given openly will be rewarded in secret
Many of the practices suggested to help the visually impaired also assist machine intelligence
Tracking the actual searches where your ad appeared
Remember the long, long tail of searches which got you nothing
Google Forms vs SurveyMonkey overkill
Google Forms is one of those useful things that it's always useful to have up your sleeve.
Where to get free images that are legal to use
There are a surprisingly large number of online resources for anyone needing a photo
Quick Q&As for a quick SEO win
Add some copy about the technology and your offerings, and then add your list of questions and answers
Are your enquiry forms still rubbish?
Many times I've been told by a website that I'm some sort of a technological imbecile
Free book on B2B Revenue Growth
I just came across an interesting free book which you might like to read
Learning from the SEO winners
What have the top results in your target Google results got that you haven't?
How to make a good interview video
Here are some of the things to consider when making a corporate talking head video
Why Smart Goals are a lot better than no measurement at all
Having Smart Goals set up is a lot better than just hoping your advertising is only hitting the right people.
Yes, your site can show in Google results for YouTube videos
I'm more inclined to think it was simply because I was searching for the company name
Does an embedded YouTube video help SEO?
In terms of SEO, embedding a YouTube video on your website probably doesn't make much difference
Should you run infographics offered by strangers?
If including the item improves your site, that's a win-win, surely?
Will you miss the links from that directory? Probably not.
You need to get an idea of how important the search engines think the directory is
Which are my priority search terms to work on?
We're going to see where we might get some possible wins
Designing for increasingly human-like search engines
Improving the user experience should be an absolute priority for your marketing in 2019
ICYMI – All the blog posts from December 2018
Our monthly listing of everything which has been in the blog in the last month...
How quickly are your benefits communicated?
Required information could be quite technical, so 10 to 20 seconds isn't long
Reveal those titles and tags at a glance
You might be surprised at the ideas you can get from competitive pages
Skip the video interruptions and get a bargain
Inserting adverts in YouTube search results is easy and very effective
Why we should chart the traffic that matters
If the traffic can go one way, it can just as easily go the other
Only send out the really good stuff
What do you think your prospects and customers think of the emails you've sent?
Should I bid on my competitors’ brand names?
There are pros and cons to doing this, although (spoiler alert), we usually recommend against it.
Why you should set up some ‘audiences’ today
If you want to run a 'remarketing' advertising campaign, you'll need an 'audience' to advertise to
You haven’t missed the boat with content marketing
Many companies are using content marketing techniques without realising
When the description meta tag comes to our rescue
The less content there is on a page, the more important the description meta tag
In search ranking, context is everything
Sometimes you have to scroll down to find the top natural result!
Analyse your website for best practices with Google
By following the explanatory links, you might learn something interesting