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Our Daily Articles: Complete Index 2008–2023

Ads without a website

Ads without a website

“Google Performance Max For Marketplaces” has been designed for businesses that just sell products through online marketplaces such as Amazon.

Spam is our problem

Spam is our problem

If you subscribe to an email and want to reduce the chances of it being rejected by your email system, add the sender to your ‘whitelist’.

Food for thought

Food for thought

I recently listened to an interview with an engineer talking about his perception of suppliers, and got some good ideas from it.

Could we do a podcast?

Could we do a podcast?

It needn’t be a big commitment, and just having a podcast available really adds to the air of authority we should all be trying to achieve.

What are Key Events?

What are Key Events?

It’s not something new to learn about, it’s just an alternative label for what used to be called ‘conversions’. And I think it’s a good move.

An SEO audit is a big task

An SEO audit is a big task

Coming up with a list of prioritised, understandable SEO actions (as well as writing a future strategy document) is a big exercise.

Please leave Reddit alone

Please leave Reddit alone

Reddit is getting high rankings in the Google results. Google meanwhile is adamant that no specific promotion is going on.

Is 99% wastage acceptable?

Is 99% wastage acceptable?

The old adage that “50% or our advertising is wasted, we don’t know which 50%” is false. I’d suggest that the figure is nearer 99%.

The Ultimate Guide to…

The Ultimate Guide to…

An article called “The Ultimate Guide to…” works in terms of getting traffic, maybe because people have had good experiences with it.

Keep Tabs on Brand Mentions

Keep tabs on brand mentions

We should all employ monitoring tools such as Google Alerts to keep an eye on discussions about our brands and product names.

More questions than answers

More questions than answers

The ‘answer engine’ genie is out of the bottle, and it will completely change the web, in many cases for the worse.

Say it out loud

Say it out loud

I first heard the term ‘blandvertising’ at least ten years ago, and it has stuck with me. Needless to say, we should avoid it at all costs.

Writing with rhythm

Writing with rhythm

Incorporating rhythm isn’t just about making copy sound good; it’s about creating a more engaging, memorable, and effective message.