Our Daily Articles: Complete Index 2008–2019

A direct route from advert to CRM

A direct route from advert to CRM

We're being offered the chance to have a pop-up form generated directly by the advert, where the prospect can enter basic contact details.
Keep on keeping on with emails

Keep on keeping on with emails

There are many reasons why an email might only be read on a second attempt, such as initially receiving it at an inconvenient time of day.
Slave to the Algorithms

Slave to the Algorithms

I've noticed a lot of individual page performance changes recently. This wouldn't be apparent just by looking at overall site traffic totals.
Some easy ideas for videos

Some easy ideas for videos

I've shot loads of really good videos in the last year. Once you've done a few practice ones, it really becomes second nature.
Spring Cleaning your website

Spring Cleaning your website

I have seen anecdotes of sites removing half or more of their content, stretching back many years, and seeing a substantial SEO benefit from doing so.
Got anything new to link to?

Got anything new to link to?

You'll soon be able to register the ".new" top-level domain for shortcuts to online services. Details are - predictably - at whats.new
Getting started with live webinars

Getting started with live webinars

A live webinar needs to be right first time - you can't edit out the mistakes or start again. But I don't think an audience expects perfection
A sitemap for website users

A sitemap for website users

This is sometimes known as an 'HTML sitemap' and can be useful for visitors who like to use the 'search' facility in their browser!
Time for a new web host?

Time for a new web host?

Many web hosts nowadays offer a managed site transfer service, so for a small business, a new web host needn't be a daunting prospect.
Why us?

Why us?

With more people getting involved in the buying decision, a consistent overarching marketing message is more important than ever.
The key to successful pop-up use

The key to successful pop-up use

Smart marketers have pop-ups that don't appear on first arriving; they wait until the visitor is more likely to be receptive to an offer.
Your ads on YouTube on the TV

Your ads on YouTube on the TV

This is a big advert which will autoplay on the YouTube home screen on TVs – and can be purchased on a cost-per-thousand (CPM) basis.
Getting ready for a recession

Getting ready for a recession

The knee-jerk response at many businesses is to slash activities including advertising, so marketing needs to market itself better internally.