Skip to content

Our Daily Articles: Complete Index 2008–2022

SEO for the home page

SEO for the home page

We should all try to simplify our home page, but it is important to get something on the page which the search engines can get hold of.

I want to…

I want to…

There’s a growing trend to strip out all of the home page menu choices and to ask the visitor what they want

Identifying speed opportunities

Identifying speed opportunities

For the majority of websites, one of the simplest SEO boosts is to make the site faster. Here are some tools to analyse the possibilities.

Ad automation to the max

Ad automation to the max

With the Performance Max advertising campaign strategy, advertisers give Google a campaign goal, some ad copy, and it gets on with things.

Highlighting the best bits

Highlighting the best bits

What to do when search engines have more patience than real visitors, finding the answer to a search query which is not prominent on a page.

Saving the orphans

Saving the orphans

If web pages aren’t linked to, humans and search engines are going to have trouble finding them. Can we set up an audit for their existence?

When you need a better word

When you need a better word

Here’s a nice little resource on the WordStream blog, to bookmark for when copywriting inspiration seems to have deserted you.

Ideas for a pricing page

Ideas for a pricing page

A recent article gives some practical details on creating a generic ‘Pricing’ page on a site where it’s not suitable to quote a price list.

In and out of queries

In and out of queries

The “Refine this search” and “Broaden this search” features are now being seen in the wild, several months after being previewed.

Listen to what people want

Listen to what people want

Existing customers. Prospects. Competitors. Our own staff. There are so many places to listen and find out what people want.

The no-schedule trap

The no-schedule trap

Adding more content to our websites isn’t a target, it’s a necessity. The trap we mustn’t fall into is having no schedule.

Welcome To The Machine

Welcome To The Machine

Here’s why, when someone says to us: “Get us to the top position on Google”, the only answer should be: “First, we need the best information”.

Simply the best

Simply the best

I like the idea of an article not focusing on what the ‘best’ widget is, but referring to that almost in passing, as if it was a given.

Who’s changing with the times?

Who’s changing with the times?

Research by McKinsey & Co suggests that “B2B selling has truly changed much faster and more dramatically than many would have imagined.”

Three types of content to cover

Three types of content to cover

If we take a ‘customer-centred’ approach to our marketing seriously, we should use that view to guide the content in our marketing material.

Hacked sites: not always obvious

Hacked sites: not always obvious

A smart way to combat hacking, apart from having good website security in the first place, is to check all the outbound links from our sites.

Don’t forget the need to print

Don’t forget the need to print

It’s up to us to check that our website prints out well on to A4, and it’s worth considering what web pages people might print out frequently