Our Daily Articles: Complete Index 2008–2023

Google has produced a useful guide to using experiments in search advertising, which explains why this sort of testing can be valuable.

I’d say yes, even though a Google spokesman recently disagreed. In B2B sectors where every link is precious, the exercise may have worth.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

A couple of the biggest names in the online world, Amazon and Google, have come up with some free training courses around AI.

Companies should run search ads against their own company name and brands. But what happens if the cost starts to creep up?

Has your business set up social media accounts that are no longer used, or indeed perhaps never were? Should you delete them?

Chatbots can be ‘trained’ to understand our data, and will eventually be able to assist as well as a knowledgeable salesperson.

A recent Twitter thread from Google has provided more information about automatically-created assets in everyday language.

AI means we might eventually see the end of the same generic photos appearing on hundreds of websites, illustrating ‘having a meeting’.

We probably need to be more sophisticated about what we track in emails. Click Rate, Conversion Rate, List Growth and ROI are options.

With many advertising services referring to remarketing when they mean retargeting, it’s easy to overlook one of them.

I’ve seen a few articles recently asking if social media is dying as a business marketing tool. Do we want to be seen on them at all nowadays?

Most of us send out a lot of promotional and transactional emails …and I suspect many haven’t been tested in Dark Mode.

A SWOT analysis focuses on the internal workings of a company. A PESTLE analysis sheds light on the external influences that might affect it.

Consideration of the opportunities QR codes offer might also suggest some services we perhaps should be providing.

IndexNow directly alerts search engines with a simple notification whenever a URL is added, changed, or removed.

Google Ads has always offered ways to avoid certain sites on its Display Network, but is now introducing easier selection by ‘theme’

If any of us here present don’t think an instant analysis like this of our sales copy will improve it, then truly, I take my hat off to you.

Google knows what’s well-intentioned content aimed at people, and what’s been mangled to supposedly appeal to machines.

Google seems to be testing ads within the search results, quite high up, rather than just running them at the top.

For anyone still unsure what a site designed for mobile viewing looks like, open up the site on a mobile phone and answer these questions.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

One great call to action takes a leaf out of a classic sales technique, which is not to give the prospect to option to say no.

Backup every video project with its media. And if we’ve employed somebody to make a video for us, ensure they do the same.

The platforms don’t understand why we wouldn’t want a machine-optimised message being placed in a machine-optimised space.

If something is there just because you think the search engines will like it, the chances are it’ll have little (or even a negative) impact.

“Impression Share” in Google Ads is a very interesting metric which can be a good starting point in improving a campaign.

Unfortunately we often have nobody other than ourselves to proof-read our copy. In that case, how do we do it as well as possible?

Control Panel For Twitter reverses many of the downgrades Twitter has introduced, as well as things to make it a nicer experience.

If we ask chat search to recommend blue widget suppliers, will it default to a list of general widget suppliers if it’s got nothing better?

Wat if there’s no decent list of suppliers in our sector for the search engines to steal? Could we make one?

If search engines are making recommendations by stealing ‘suppliers guides’ content, being featured is more important than ever.

If you thought that the new AI-powered searches on the likes of Bing would be on the fence about recommending suppliers, think again.

We’ve found that a Google Ads account suddenly taking a downturn in performance is very rare …but it’s not unheard of.

We should all think a little harder before using business email clichés. Many can introduce a level of uncertainty for the recipient.

Would our prospects be more comfortable with something that seems to have been written by one of their peers?

For any of us who have long web pages, here’s a really simple tip. Put a ‘back to top’ link at the end of every page.

Change is attractive. But it’s not always the right thing to do. And the worst thing to change is the thing that’s closest to you.

It’s being reported that advertisers will soon be able to appear on Twitter home feeds through Google Ads Display campaigns.

Microsoft launched the enhanced Dall-E 3.0 image creation function for its Bing AI users at the weekend. It’s well worth trying out.

If we can just focus on what channel is generating the very best customers, it might be a much better target.

I’m frequently told by suppliers who’ve “always done it like this” that “it’s what our market wants”. But is it?

Keeping tabs on our competition’s online activities and success (or otherwise) is a worthwhile exercise, but it needs a benchmark.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

I’ve been using GPT-4 a lot recently as an SEO analysis tool, and I’m really impressed. Here’s one simple example of what it can do.

It’s crucial to be measuring the completion rate of our forms. That’s pretty straightforward to do, but it’s not always set up.