Our Daily Articles: Complete Index 2008–2022

Many people look at our LinkedIn profile page. And one of the first things they see? The ‘profile headline’.

The advantage that LinkedIn has over every other B2B advertising host is that it knows exactly who the majority of its viewers are.

While renewal of a certificate is normally a trivial procedure, it’s important to be on top of where your SSL certificate is managed

Web 3.0 (or Web 3) is an internet owned by its users, not by controlling entities, but one which can still be trusted.

Holidays can cause stress at work in the build-up, or on our return. How can we ensure a holiday is a proper break from work?

Accessibility means the usability of sites for those with hearing, visual or physiological impairments. You should not ignore this.

The age of the 50,000-mile-a-year-plus sales rep is over, right? Well, it appears not. In a lot of companies, sales is back on the road.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

YouTube has some fantastic analytics information available, better than any other social media site, and it can be very educational.

I think that many businesses write off video sales presentations and automated webinars, which could be a missed opportunity.

Expanded text ads were comfortable to work with – we all felt in control. RSAs force us to concede some of this control to machine learning.

I was delighted to read some clarification from Google that the search engine reads up to 15MB of HTML page code …which is a lot.

Here’s a good way of getting some perspective on our marketing, as well as identifying some real opportunities.

On-screen document subheadings are now so common that many readers struggle to get through much without the relief of seeing one.

We may have overseas distributors for our products, but is either party really making much of an effort online?

One piece of low-hanging fruit for artificial intelligence is almost certainly going to be in search engine optimisation.

If somebody’s read through an email and is interested, why should it matter if the link is text or a button? And yet… these things matter.

We all know that we need to include links within a press release, getting us valuable SEO benefits. But where should the links go?

It’s an easy and effective content win to put our company’s technical experts in front of a camera. But what should go in these videos?

From a straw poll of our advertisers, I’d suggest very few companies are, in the industrial and scientific B2B sector. It doesn’t surprise me.

If there’s an old page which has been updated significantly, there’s little to lose in resubmitting it just to ensure the changes get noticed.

For those of us in B2B sectors who don’t get hundreds of clicks a day, Google’s learning time could cost us a lot of missed opportunities.

Copywriters and PR companies aren’t SEO consultants. But they should be using all the tools at their disposal.

The index of everything that’s been in our ‘An Article A Day’ blog in the last month.

A bit of rewriting and perhaps adding some new images can make an old page more attractive to search engines and real visitors alike.

For companies aiming at large customer accounts with protracted sales cycles, thinking about marketing in this way can offer many advantages.

For many websites, this should work well, particularly where the landing pages have an obvious, relevant ‘master’ image that Google will most likely choose.

A good description on a search results page will get more clicks, and we can help craft that. We have about 160 characters to work with.

If you bought me a beer and asked me to take a look at your site’s SEO, page titles would be one of the top three things I’d investigate.

It’s more important than ever that we all have our favicons set up correctly. Google now says not to provide a 16×16 pixel favicon.

We must ensure that if someone types in a version of a page address other than the official (‘canonical’) version, they don’t see a duplicate.

In YouTube, the hashtags appear above the video title, which is a fairly prominent position that might cause viewers to click on them

We’ll need really good content, with something targeted at each search term. It’s work, but if it wasn’t, everyone would already be there.

Once we know the most common browser window size used by visitors, we can take a look at what they’re seeing. It might not be what we’d want.

I may use AI to write a blog post in the next few days. See if you notice. Or then again, maybe I won’t. Who’ll know?

Google has provided some examples of when it’s more likely to rewrite the title it displays in its results from the one we’ve provided.

Do the search engines see all the panels? The answer is… possibly. That’s another reasons why I’d always recommend not using them.

In the new Google Analytics 4, certain custom reporting will only keep data for 2 months by default. Here’s how to fix that.

In social media, they’re accepted and effective. In emails, they just look like we can’t be bothered to explain ourselves properly.

Having a solid answer to this can help when we need to explain the strategy to colleagues, or even to justify it in our own minds.