Our Daily Articles: Complete Index 2008–2020

It’s traditional to have editing followed by proofreading, but if you have to do both it’s still wise to keep them as individual tasks.

These willl help your site perform better for users and search engines alike, and are ideal to set someone as a project.

This analysis should serve as a reminder that user experience currently isn’t good enough on most websites.

The conclusion to any piece of marketing collateral should explain that if you found that interesting, here’s what we’re going to do now.

The first sentence or paragraph in any piece of writing is there to persuade the reader to read the next one.

When writing more targeted communications, knowing who the recipients are, it’s important to ensure we write at an appropriate level

Focusing your site on content built with the E-A-T principles requires the search engines to keep up with you, not the other way around.

The move is going to give Apple some good PR while hurting many businesses which rely on exploiting online behavioural data

Video sales calls require less expense, but if replacing a face to face meeting, they need to be entered into with an outcome in mind.

In video meetings, we try to sit still to look interested. This isn’t easy for a long period. One suggestion is to move away from the camera.

I’d recommend reading up on ‘Core Web Vitals’ if you’re not already familiar with them, and assessing your website’s performance.

Custom audiences enable us to show ads to prospects based on their interests and behaviour, the types of websites they’ve browsed.

If you come across a page which is harmful to your business, such as copied content or illegal use of your trademarks, you must report it.

Throwing around terms like ‘market leader’ has become second nature to some businesses. But is it a sensible strategy?

If you’re interested in the short- and potential long-term impacts on work of this past year, I’d very much recommend this Microsoft research

Any request made online needs to be met with some instant sales messaging. A “thank, your stuff is on its way” message is not enough.

All of our customer bases can be subdivided into groups which can then be addressed specifically with relevant material.

In what’s said to be the biggest update to Google Earth since 2017, you can now see everywhere in a new dimension — time.

Why we should follow what natural sales people do and create content which is Relevant, Interesting, Timely, and Entertaining.

We’ve all got the hang of muting ourselves when we’re not contributing, but how can meeting organisers avoid problems?

There are other services, several of which offer some interesting features that might make them worth trying.

More than almost any other promotional medium I can think of, the main function of a leaflet is to make the reader do something simple.

Smart companies know that if they run an advert offline, it will merely cause potential buyers to type their name into Google.

If you are faced with the ‘I think we need a whole new website’ scenario, it’s key to get the buy-in of whoever signs off the funding.

How to send an email via the Mailchimp email application, directing them to a Google Form, pre-filled with the responders’ personal details.

For those who just want to generate a quick form, sending a Microsoft Word document to be completed might be tempting. Please don’t do this.

Jump links – or anchor links – can help readers, and certainly don’t do any harm with SEO, so why not use them?

LinkedIn is an excellent network for business and personal promotion, but there are a number of good practices which it helps to know about.

YouTube describes it as: “An easy, fast and free way to turn your images and marketing messages into compelling, high impact video ads.”

No tech brands and services ever see off the competition entirely, and often fall back into the pack or disappear.

There is absolutely no reason why any business cannot model their website forms on what the government does.

It’s critical that we’re all completely on top of where our domain names are registered, and when they should be renewed.

Good corporate branding is not a frothy nice-to-have extra – it’s a real asset. And be prepared to pay for it to be done properly.

There shouldn’t be any action to take, as existing links between the products should be carried over, but I’d recommend checking.

It’s still quite possible to send small consumable gifts which are effective and don’t hammer the marketing budget either.

Our advertising needs to become more creative, our measurement of it more sophisticated and our choice of outlet more open-minded.

Ads should show how if prospects buy our product, they’ll be the hero. And they can be confident in that because we’ll be right behind them.

One link from a respectable, established and relevant site will be worth many links from low-quality ones.

The first time I used copy.ai, the results were a ‘drop your bacon sandwich’ moment. In certain setups, it could save hours.