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If you can do this quicker and better, please do so.

More stuff on using GPT-4 in SEO. Any of us can use this technique easily. I wanted to look at how I could use AI to improve an article’s title, then use it to help write a description meta tag which stood a good chance of being used in the Google results …and one which provided a compelling invitation to click on the result.

Here’s the process. First of all, I gave GPT-4 the text of a recent blog post here. This was not one I’d written to address a specific search term, but I thought I’d ask the AI to assess some queries that it might rank well for regardless. If one of them proved to be interesting, I’d swap out the headline for that query, and then get the AI to write a great description meta tag. This would re-state the search term (to increase the chances of Google using it) and make an attractive offer.

Here goes then.

Me:
You are an SEO expert. Read the blog post below and make 5 suggestions for search queries for which it might rank highly.

ChatGPT
Of course! Please provide the blog post you’d like me to review, and I’ll suggest 5 search queries for which it might rank highly.

Me:
Can AI tweak royalty-free photos to be what we really want?

The good folk at Velocity have been undertaking some real-world testing by getting generative AI imaging tools to create variations on a free stock photo. This is a good test, because it’s something any of us might want to do. Royalty-free images can be great, but if we use them unedited they can crop up on other websites, which isn’t the best look. Or we might find one that’s almost right, but not close enough to use.

If we use an image as the basis for an AI-generated original alternative, we may be able to get exactly what we want, or at least something close enough.

In the test, the team took a ‘starter’ photo and asked Midjourney to describe it. Then they used the description as the basis for new AI-generated photos. It’s actually an experiment any of us could replicate. You can see how they got on here.

ChatGPT
Based on the content of the blog post, here are five search queries for which it might rank highly:

“Using AI to modify royalty-free photos”
“Generative AI imaging tools for stock photos”
“How to make unique variations of stock photos with AI”
“Midjourney AI-generated photo experiments”
“Creating AI-altered images from free stock photos”
These search queries reflect the main themes and topics covered in the blog post, and could attract readers interested in AI imaging tools and the customization of royalty-free photos.

Me:
I will change the title of the article above from “Can AI tweak royalty-free photos to be what we really want?” to “Using AI to modify royalty-free photos”. Please write a description meta tag of no more than 165 characters to include the words in the new title, and which also would be compelling to a search engine user if it was included in the results page.

ChatGPT
Certainly! Here’s a description meta tag for the article with the new title:

“Discover how using AI to modify royalty-free photos can transform generic images into unique visuals. Dive into real-world experiments and the power of AI imaging.”

This meta tag is within the 165-character limit, includes the words from the new title, and provides a compelling reason for a user to click through to the article from a search results page.