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Developing a new ChatGPT workflow (1)

Here’s an article about an article. I dictated it into my laptop. It was little more than getting my thoughts together for a piece about how we might use Generative AI to get our thoughts in order, rather than expecting it to create a finished item. It took 34 seconds to dictate (despite what I guessed while dictating it). Now that I look at it, the argument is slightly incoherent, but it was intended to be self-explanatory. Let’s see where the journey takes us.

It’s barely a year since generative AI began to be used widely. However, in that time it’s come on immensely and behind-the-scenes even more so. However, many of us have yet to find the real benefits of it in writing or content creation because we are starting to use it in to replace what we do rather than to improve what we do. For example, rather than telling chat GPT to write this piece which would almost definitely have resulted in an article that would not have matched my own style anyway. instead, I chose to dictate it using speech to text and then got chat GPT to sort it out by giving it prompts that I have picked up. Chat GPT is actually fantastic at rewriting stuff, and for that reason we tend not to use as much as we could, because we’ve already gone to the effort of writing the piece in the first place, and its just an additional step. however if we just loosely dictate we can really put it to work discovering the important parts of a piece that we have dictated and rewriting it into the appropriate style. What I’m going to do this week is to use this piece here that I have dictated which is rather rubbish and then see what chat GPT can do with this rather loose piece which took me less than 90 seconds to dictate of the top of my head.

Although it’s not the point of the exercise, let’s at least give ChatGPT the chance to rewrite the piece into something presentable. This is rather against the grain of what I’m suggesting, which is to use the AI to extract the ideas before we really get to work. But who knows, it may come up with something great…

You are a professional marketing specialist writing for colleagues. Rewrite the text above into an informational article which inspires the readers to take action on its ideas. Write three compelling headlines for the article. Avoid using business clichés.

“Elevate Your Content Game: Mastering AI Tools for Impactful Writing”
“Redefining Content Creation: How AI Can Enhance Your Unique Voice”
“From Dictation to Publication: Streamlining Writing with AI”


In the past year, the landscape of content creation has undergone a significant transformation with the advent of generative AI. This technology, while still in its infancy, has grown rapidly, reshaping how we approach writing and content development. The real challenge now lies in fully realizing its potential not just as a substitute for human effort, but as a tool to enhance and elevate our work.

A New Approach to Writing with AI

The initial tendency to use generative AI, such as ChatGPT, has been to completely delegate the writing process. However, this often leads to outputs that may lack the personal touch or unique style we seek. The key is not in wholesale replacement but in smart collaboration.

A more effective method is to integrate AI into the creative process. By initially dictating our ideas using speech-to-text technology, we can capture the spontaneity and authenticity of our thoughts. This raw material, albeit unpolished, serves as an excellent starting point. The subsequent step involves employing AI, not just to edit but to enrich and refine these ideas.

Leveraging AI for Enhanced Creativity

ChatGPT, in particular, excels at reworking content. Its strength lies in identifying the core elements of our dictated material and transforming it into well-structured, stylistically appropriate content. This approach, however, is underutilized. Often, we hesitate to add this ‘additional step’ in our workflow, especially after having invested effort in the original writing. Yet, it is in this step that the magic of AI truly unfolds.

The Experiment: AI as a Creative Partner

This week, I propose an experiment. Take a piece of content, perhaps something you’ve quickly dictated and consider to be of lesser quality. Apply generative AI to this draft. The goal is to explore how AI can discern and enhance the key ideas, restructuring them into something more coherent and engaging. This experiment is not about laborious editing but about witnessing the transformative power of AI in action.

Embracing AI for Future Content Strategies

As we venture further into this era of technological advancement, our approach towards content creation needs to evolve. Generative AI is not just a tool; it’s a creative partner that offers a new dimension to our work. It’s about harmonizing our creative instincts with AI efficiency to produce content that resonates more deeply with our audience.


The future of content creation is here, and it’s intertwined with the capabilities of generative AI. By intelligently integrating this technology into our workflow, we can enhance our unique voice and deliver content that stands out. It’s time to explore this synergy between human creativity and AI, and redefine the boundaries of what we can achieve in content creation.

I don’t know what you think, but I reckon that’s not bad, given the flimsy input. And I’d guess the whole process from opening my laptop took no more than about 5 minutes. It would have been better with a more sophisticated prompt (we should all be developing our own).

However, as the original brain-dump suggests, I wasn’t looking for a finished article. I was looking for ideas. We’ll see what the AI can come up with in that respect tomorrow.