• AI

In practice, the only people likely to be replaced by these new tools are those whose jobs are entirely on producing something to order.

If you’re interested in what’s happening, I’d recommend watching the videos on the announcement page here.

Somehow I don’t think those of us who manage search advertising will be letting go of control and oversight for a while yet.

Instead of trying to find out if we’re out of a job, we should be investigating if generative AI can help us be better at it.

Despite the big developments going on in the IT sector, search engine optimisation is going to be as important as ever for a long time yet.

Although most of us are still waiting for access, here’s what we know about Adobe’s entry to the generative AI market so far.

Some important new AI-based services have been announced in the past few days, from Microsoft, Google and Adobe.

The best emails are planned carefully before a word is written. The problem is, very few actually get the benefit of such consideration.

B2B marketing is getting worse at integrating its software systems, whereas consumer marketing is managing to improve the situation.

ChatGPT and the like are quite suitable to use as a time-saver and an ideas generator (just like an inexperienced external writer!)

Will Google penalise us for filling up our websites with low-quality, machine-generated articles? I think the answer is yes and no.

If we have our product photographed in an odd way, it’s going to make search engine image recognition a lot harder.

There is some excellent analysis on AI being written almost daily, some of it by humans. It’s something that will affect all of us.

I may use AI to write a blog post in the next few days. See if you notice. Or then again, maybe I won’t. Who’ll know?

Images are appearing with greater frequency in Google search results, including now on desktop. Here’s how to make the most of this.