Search Engine People

An SEO Audit is just analysing your website for SEO deficiencies, and making a plan of action to fix them

If you’re not getting any reporting on your “SEO investment”, put a stop to it immediately, and spend the money on something more sensible.

Last week I brought you a few stats about the response you might get from different positions on the Google results page, but since then I’ve found some more interesting data.

I cannot conceive of a company website which wouldn’t be enhanced by video, from operational demonstrations bringing products alive to interviews with the MD putting a human face on the organisation.

You can imagine how it confuses search engines if they see different URLs for the same page each time they come round.

I’m always talking about getting links from other sites, and establishing your site as an authority, and here’s one way in which you can do both

Here are a few things you might do to make your Twitter account perform just that little bit better in the search engine results

Google pays for the GMail service by running fairly unobtrusive ads next to every email, relevant to the content of the email.

Everybody hates link-building and loves the idea that you can get the same effect (albeit with much less impact) by manipulating and building the links within your own website.

Everybody hates link-building and loves the idea that you can get the same effect (albeit with much less impact) by manipulating and building the links within your own website.

The Search Engine People blog has come up with thirteen usability tips for your website in Why You Should Never Forget About Web Usability. Getting visitors to your website is expensive enough; it’s almost criminal to then hide what they want, or put them off with bad design. Most of the tips will not require a complete website design to implement, you’ll be pleased to know. Sites can be useable and beautiful, but they need to be made useable first.

Here’s one for the teenagers, as they say. Just ten years ago, few people had even heard of Google. Now 7 Search Engines Google Obliterated on Search Engine People will bring back a few memories for those of us who were tinkering around on the web in its early years. People often ask me if it’s worth targeting their websites at other search engines (in addition to the obvious one), and now there’s really only one competitor. Do you know, I remember when (that’s quite enough – Ed)