This is how to craft a title tag
Shaun Anderson, one of the most highly rated SEO experts around, has rewritten a textbook article of his about the ‘title tag’.
Hobo
A checklist of things to do for SEO – and it’s free
If you ever wanted a checklist of things to do when it comes to search engine optimisation, here’s the best one I’ve ever seen.
The Analysis Arsenal
What online tools do search engine optimisation experts use on a day to day basis? You will, I’m sure, have your own favourites.
Do we need to use heading tags in our web pages?
Nowadays, the search engines seem to want to rank pages based on user experience, rather than beautiful coding, right?
Rules for a great web page title
A perfect title tag in Google is going to be dependent on a number of competing factors
Careful with that text, Eugene
The search engine’s algorithms equate this to frowned-upon ‘keyword stuffing’
Caring about the client
At the very least, every new website should be delivered with a list of things that the designer has not done.
How do you find out where to start in SEO?
The audit is a very reasonable £300; if you give it a go, let me know what you think
Link building: vital, but not a black art
No “SEO consultant” will have the day-to-day industry experience which could spot the opportunities out there.
A Google result I’d like to have
A few websites are getting some pretty spectacular displays in the Google results.
Image Alt tags: how long is a string?
The Hobo blog has recently been looking at the maximum length of an alt tag, and reckons Google stops indexing at around 130-140 characters.
The considered approach to link-building
Unless you know someone across the office who’s going to give you links to your website from theirs, when it comes to “link-building” you’re going to have to write some effective emails. You’ve probably had those mass-produced, auto-generated emails which tell you how much you have in common with some site you’ve never heard of, and why you should swap links with them. That’s how not to do it. The way you should do it is outlined in The Perfect Link Request Email on the Hobo blog. It’s an altogether… Read More »The considered approach to link-building