I was just reading this comprehensive guide to redirecting old web pages on the Hobo blog, and once again, it brought home to me how badly served we are by many web designers. The article demonstrates what a complex subject web indexing is, and I’m not surprised that most web designers don’t want to get involved with it. But like so many aspects of website management, it’s not good enough for them to ignore the topic and hope that the client won’t be knowledgeable enough to even know the issue exists.
At the very least, every new website should be delivered with a list of things that the designer has not done, with a recommendation that the client engages SEO or coding experts to finish things off. Naturally, this doesn’t happen, and the client gets left with serious problems which may not materialise for many months. Any return to the web designers will be met with: “that sort of thing’s not us, it wasn’t in the job specification” …which is true, but not very helpful. Or professional, to be honest.
Last week we started work with a company that had launched a new website two months before, and now wanted to start promoting it through PPC advertising. I obtained access to the Google Analytics account, and discovered that all tracking had stopped when the new site was launched. The Google Analytics code from the old site simply hadn’t been transferred over to the new one.
We contacted the web design agency – quite a professional-looking outfit. What had happened? Could they please reinstall the Google Analytics code? Their response was: “That’s the sort of thing which marketing people do. We don’t normally get asked about that.”
Maybe it’s just me. Maybe caring about the client’s business just isn’t good business practice. Unfortunately I can’t change.