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Rules for a great web page title

An incredibly thorough article about web page titles on the excellent Hobo site has been updated, and I’d thoroughly recommend giving it a read if you’re interested in SEO. The author points out that “a perfect title tag in Google is going to be dependent on a number of competing factors” and then gives no fewer than 25 of them, which is about 20 more than I might have come up with off the top of my head. Grab yourself a coffee and read How To Write Page Titles For Google & Other Search Engines in 2018.