I’ve written a fair bit about the text side of generative AI, which will probably be of greatest interest to most of us for the moment. However, it’s worth looking at what it can do with images too. The technology has already leaped ahead to being able to create fairly basic videos, and I predict that we’re only months away from being able to create pretty decent ones, just by telling the technology what we want.
- For a good demonstration, I’d recommend reading The Mozbot Mashup: Roger Explores the World of Generative AI Imagery on Moz.com.
- For a more general look at the possibilities in video, have a read of AI Tools Are Now Creating Video, And Matching Sound Effects on New Atlas.
I was going to write some more on this, but I’ll just ask ChatGPT to write it for me. Hey ChatGPT, discuss the potential applications of generative AI for creating images and video in marketing, in about 300 to 500 words. Your style should be conversational, with analogies or examples to explain complex concepts.
And ChatGPT replies…
Generative AI, or artificial intelligence that can create original content such as images and videos, has the potential to revolutionize marketing. Imagine being able to create custom images or videos for your product or service without having to hire a graphic designer or video production team. With generative AI, this dream can become a reality.
One of the most promising applications of generative AI in marketing is the ability to create personalized content for individual customers. By analyzing data about a customer’s preferences and behavior, generative AI can create images and videos that are tailored to their interests and needs. For example, if a customer has shown a preference for a certain type of product, generative AI can create an image or video that features that product in a way that is appealing to the customer.
Generative AI can also be used to create custom product demos or tutorials. For example, imagine a company that sells home appliances using generative AI to create a video that shows how to use their products in a real-life setting. The video could feature a virtual assistant that guides the viewer through the process, making it easy for them to understand how to use the product.
Image to illustrate that paragraph: Dall-E
Another potential application of generative AI in marketing is the creation of custom branded content. For example, a clothing company could use generative AI to create unique patterns or designs for their products that are not available anywhere else. This would give them a competitive edge in the market and help them stand out from their competitors.
Generative AI can also be used to create immersive experiences for customers. For example, a travel company could use generative AI to create a virtual tour of a destination, allowing customers to experience the location without actually being there. This type of immersive experience could help customers make a decision about whether or not to book a trip to that destination.
Finally, generative AI can be used to create social media content that is highly engaging and shareable. For example, a cosmetics company could use generative AI to create custom filters or effects for their customers to use on social media. This would not only promote their brand, but also encourage customers to share their content with their own followers, increasing their reach and exposure.
In conclusion, generative AI has the potential to transform the way that marketing is done. By using AI to create personalized, engaging, and immersive content, companies can better connect with their customers and stand out in a crowded market. As AI technology continues to evolve, we can expect to see even more exciting applications of generative AI in the marketing world.
One more thing
- And finally, if you haven’t seen it yet, the terrific Tom Scott has weighed in with a general look at the state of generative AI with a video called I Tried Using AI. It Scared Me. In it, he says: “This is a record of a point in time and space. And I might be wrong about this, I don’t know where technology’s going to go from here. But I think that world, my world, the one I grew up in, is about to change radically. I think we’re on a new sigmoid curve, and I have no idea how far along that curve we are right now. And I don’t know if I want to change with it – but I think I’ll have to.” Everyone should watch this.