I have to confess, most companies who we create blogs for also get an RSS feed, a Twitter stream, and email distribution …but not a Facebook page. I’ll hold my hands up: while everyone here is “on Facebook”, none of us have seen enough demand from clients to really learn how to get the most out of it from a business perspective. I was interested therefore to read Think you Need a Company Facebook Page? Think Again on Daily SEO Tip, which rather backs up my suspicions. It’s a fairly… Read More »So… do you need a company Facebook page or not?
Daily SEO Tip
Did you know that one of the ways in which Google decides how relevant a web page is to a search term is by looking at the page filename? So guess what? A page called “widgets.html” has already got a head start over a page called “23frY67775.aspx” or something equally random assigned by a bad content management system. This article, on our website, is a page called https://www.bmon.co.uk/2010/03/filenames-arent-just-for-computers/ and all the websites we rebuild for companies put the keywords in the page URL in this way. But a web page… Read More »Filenames aren’t just for computers
I’d be prepared to bet that in your website analytics report, no external site comes even close to Google when it comes to the quantity of visitors it sends. Well here’s something you might find interesting. I have a site where Google gets a run for its money. The referrer which does nearly as well? Wikipedia. Now, it’s well known that links from Wikipedia are tagged so that they don’t pass on any of the link strength which powers your website’s ranking in the search engines. However, many people forget… Read More »Don’t overlook Wikipedia
If a page on your site can be accessed with more than one URL (http://….), this can cause difficulties with the search engines, which might consider you’re repeating the same page over and over again, even though you’re not intending this to happen. The search engines may divide up the “strength” of the pages between the different versions they think they can see, and indeed, external links may be divided between the versions too. But do you suffer from this problem? It’s hard to know. In Quickly Find Your Site… Read More »Do you have a problem with duplicate content?
Within your company (whatever its size) is a massive resource of “how-to” information, much of it stored in the heads of tech support, installation and sales people. For almost every one of your company’s product lines, you could write general “how to install” or “how to use” articles; not designed for users, but designed to demonstrate to prospects what they’ll be able to do with your product, and (with any luck) how easy it is to do it. Couple this with the steady increase of “how-to” websites on the internet,… Read More »Why we should all become teachers
Some of the stuff these “Search Engine Optimisation Consultants” (SEOs) do really scares me. Just as frightening is the trust which some people put in them: if you’re using one, do you know exactly what they’re doing? You really should do, and the good ones will tell you, of course. Search Engine Optimisation consists of two things: improving the “off-page” aspects of your website which are relevant to the search engines, and improving the “on-page” aspects. The “off-page” aspects are the ones which don’t modify your site, primarily generating good… Read More »I thought we’d got over “keyword density” by now