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So… do you need a company Facebook page or not?

I have to confess, most companies who we create blogs for also get an RSS feed, a Twitter stream, and email distribution …but not a Facebook page. I’ll hold my hands up: while everyone here is “on Facebook”, none of us have seen enough demand from clients to really learn how to get the most out of it from a business perspective. I was interested therefore to read Think you Need a Company Facebook Page? Think Again on Daily SEO Tip, which rather backs up my suspicions. It’s a fairly controversial article, because there are so many stories out there about big businesses using Facebook (apparently) so successfully, but the RoI for an industrial concern must be substantially less. The other side of the argument is presented in Your Company Actually DOES Need a Facebook on the same site.

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