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The Guardian

“One more layer of distracting crud”

OK, sometimes on this blog we go a little, well, perhaps not “off-topic”, but lighter in tone than usual. Today is such a day, because I’d like you to read Charlie Brooker’s article called Online POKER marketing could spell the NAKED end of VIAGRA journalism as we LOHAN know it from The Guardian’s Comment Is Free website. It’s – er – forthright, as is Mr Brooker’s way. But it’s worth bearing in mind when you’re next crafting that tortuous prose for your company website.