B2B MarCom Writer Blog

Hats off to MarComms

I’m guessing that readers of this blog split fairly evenly into general managers at smaller companies, marketing managers at medium-sized ones, and marketing communications managers at larger ones. Today’s article is in praise of the marcomms/marcom manager, whose job is expanding continually and steadily. Marketing managers and general managers who have to cover marcomms as just one small part of their remit will say it’s even harder for them. In the B2B MarCom Writer Blog the other day, American author Dianna Huff asked “What Should Be Included in a MarCom… Read More »