LinkedIn advertising seems to be growing steadily (although getting more expensive, apparently). The platform is adding new features all the time, and compared to some other sites, it’s a haven of stability. Sponsored LinkedIn articles are the latest addition. These are articles hosted on LinkedIn and posted by companies, which are then additionally promoted as an image ad for brand awareness, engagement, and lead generation campaigns. If set up as ‘lead generation’ adverts, they’re shown with an ‘Unlock’ call-to-action button, so that LinkedIn members need to complete a lead form to get full access.
As ever, we’d recommend investigating the potential offered by LinkedIn advertising. Many businesses are finding a decent number of customers are active on the platform.