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How the internet has been remade in Google’s image

Here’s an excellent piece of background reading for anyone who wonders where we’ve been led by reliance on a search engine to keep so many revenue pipelines flowing. In The Perfect Webpage on The Verge, author Mia Sato writes: “Bit by bit, the internet has been remade in Google’s image. And it’s humans — not machines — who have to deal with the consequences.”

It’s a long read, but a fascinating one.