There’s a growing trend to strip out all of the home page menu choices and to ask the visitor what they want
Does the home page of your website try to be all things to all visitors? Almost certainly. But there’s a growing trend to strip out all of the menu choices and to ask the visitor what they want …and then present them with a more focused set of choices.
A home page based on this approach might typically introduce the company with an essential message, then go straight to “I want to…” with a set of options such as “find out about products”, “get support”, “contact the company”, etc.
The resulting page, after clicking these links, can be much more effective than an all-purpose home page. What’s more, the setup lends itself to a mobile screen, which demands simplicity and big panels to click, rather than complex menus.
Moving to this approach does not require the mass of bread-and-butter pages on a site to be touched. It just needs a new home page and a new level of index pages beneath this. Many websites could introduce it without waiting another decade for their next big redesign.