Keyphrase performance tracking in WordPress
A new feature in Yoast SEO provides a record of how we’re ranking on the keywords or keyphrases chosen for certain pages.
Yoast
Why Google My Business is really important
If you don’t get involved, Google may well just create a panel anyway
New longer descriptions in Google: should we do anything?
Do they make a difference to ranking or click-through rate, and should we rewrite all of our descriptions?
So what makes a good link?
The answer is, of course, one from a page or site which is relevant to the search term you’re trying to rank for.