Up to date with automated bidding in Google Ads
Automated bidding isn’t magic, but it can make campaigns smarter and more efficient when you set the right goals and feed clean data.
Automated bidding isn’t magic, but it can make campaigns smarter and more efficient when you set the right goals and feed clean data.
The Wordstream Blog has been looking at How ChatGPT and AI will impact PPC advertising, and the conclusions provide some food for thought.
How to Lower Your Cost Per Lead in Google Ads on the WordStream blog is one of those articles that I simply couldn’t have written better
The most important Google ranking factor is the quality of the content: good news if we know what we’re talking about
To publish content to social media services at a different time to when we create the content, a social media management tool is needed.
The article 39 Ways to Drive Traffic to Your Website for Free on the Wordstream blog delivers what it says it will.
Here’s a nice little resource on the WordStream blog, to bookmark for when copywriting inspiration seems to have deserted you.
Some techniques that may come in handy when coming up with business names, advertising slogans, or headlines for your content assets.
Google has made a big announcement regarding the way it handles keyword matching in Google Search Ads, which is another chore for us all.
A really useful piece of marketing collateral which could be used to direct other things, from the website to printed brochures.
It helps to be clear about what you want to do before settling on a product, which could have a substantial learning curve.
If the move opens up a lot of ‘long tail’ keywords that had a search volume too low to show previously, we’re cautiously optimistic about it.
If you’re managing your own AdWords campaigns, do you know what your impression share is?
It may be worth investigating if you’ve maxed out on what you can get from AdWords
The visitor numbers and the Google rankings speak for themselves.
It’s all happening at the moment
Natural (free) search results haven’t been hit hard
The best thing which courses provide is an up-to-date list of actions, and there are many such lists available online for free
The increasing amount to learn just to keep up with the best of your competitors is fine for those companies who are increasingly concentrating on online marketing.