More headaches in Google Ads management
Google has made a big announcement regarding the way it handles keyword matching in Google Search Ads, which is another chore for us all.
Wordstream
A one-page elevator pitch for the whole business
A really useful piece of marketing collateral which could be used to direct other things, from the website to printed brochures.
Webinar software: is Zoom enough?
It helps to be clear about what you want to do before settling on a product, which could have a substantial learning curve.
Broader matching for search ads: be careful
If the move opens up a lot of ‘long tail’ keywords that had a search volume too low to show previously, we’re cautiously optimistic about it.
AdWords refocuses attention on budgets
If you’re managing your own AdWords campaigns, do you know what your impression share is?
Pay-per-click advertising on Quora
It may be worth investigating if you’ve maxed out on what you can get from AdWords
Hands up who’s got a company Facebook page?
The visitor numbers and the Google rankings speak for themselves.
Three new ways to use Google AdWords
It’s all happening at the moment
More detail on the effects of Google’s ad changes
Natural (free) search results haven’t been hit hard
How a web marketing assistant could transform your site
The best thing which courses provide is an up-to-date list of actions, and there are many such lists available online for free
Have you got time for online advertising?
The increasing amount to learn just to keep up with the best of your competitors is fine for those companies who are increasingly concentrating on online marketing.