I really don’t care about your company’s worldwide sales structure
Someone showed me their shiny new corporate website the other day. “Have a look at this”, they said, proudly. They typed in the URL, clicked on the world map to tell the website where we were, and …hang on a minute; they did what? Yes, as a visitor, the first thing they had to do was to click on a world map to let the site know their location. Talk about putting up barriers. You read that right: the first thing the website shows, on the home page, is a… Read More »I really don’t care about your company’s worldwide sales structure