Stone Junction Blog

People are comfortable with things other people like, so if you get agreement from a customer to use them as a case study, put it on your website, and link to it from relevant places.

For nearly 20 years, the term "colour separation charges" has just been a meaningless phrase used as a substitute for "paid-for editorial".

Richard Stone has been looking at how the four Pro-Talk engineering sites have been amalgamated recently into a more centralised resource, closely linked to The Engineer, Centaur's flagship engineering publication.

Should I pay for colour separations? What should I put in a press pack? Should I embed links in my press releases? Read on, and I'll give you the answers.

An excellent article on the Stone Junction blog from one of the UK’s most internet-aware technical PR people, Richard Stone, is well worth a read. How to write a good landing page explains how to write web pages which appeal to prospects from different industries. After all, if you were in, say, the pharmaceutical industry, which page would appeal to you more? “Why our Blue Widgets will help you”? Or “Why our Blue Widgets will help you in the pharmaceutical industry”?

Three things you can do to improve your ROI from advertising on the Stone Junction Blog makes a lot of good points. I’m convinced that more advertising than ever is being bought for the wrong reasons. With reduced budgets, spending should be more considered than ever. Instead, schedules are being dropped and people are advertising on an ad-hoc basis when three magical things come into alignment: an ad sales rep you get on with, a nice sunny day and – of course – an unrepeatable deal (until next time, anyway).… Read MoreTime to bag yourself another useless bargain »