Social Media Examiner

LinkedIn has a relatively underused function for distributing newsletters, which may be worth investigating for many businesses.

There was a rework of LinkedIn’s company/corporate pages over the summer, which might be worth investigating.

LinkedIn has a nice way to get comparative data between companies for metrics including followers (and new followers). Here’s how it works.

There’s quite a lot of profiling data available in media that we might be targeting which could be useful in creating specific buyer personas

The influence of referrals in B2B marketing can be greater than many marketers think. The article is worth a read.