What is an ‘Answer Engine’?
Here’s a tip: for all new content you add to your website, ask what questions it’s answering, and consider including those in the text.
Smart Insights
Google still wants its own home page for your business
Companies just aren’t handing over the information as Google hoped
You know that tiny bit of text at the top of your emails…?
That tiny bit of text which most companies put right above the title at the top of their emails has just been left in place, without much thought, by most of us.
Twitter advertising now a real option
I suspect Twitter is of significantly more interest to B2B advertisers than, say, Facebook, and as the advertising is on a pay-per-click basis, it’s well worth investigating.
Create content that’s interesting and the results will follow
Google is such a mature product now, run by such clever people, that any shortcuts will turn out to be very short-lived.
Don’t waste any of your customers’ time
If you’re sending an email where only a proportion of the audience will be interested in the offer, it’s tempting to hide the specificity of the content (as described by the subject line) to maximise the open rate.
Where on the page should you close the deal?
See just how much better your landing page could be, even if the ultimate objective is something as rare and desirable as procuring requests for sales meetings.
Website real-time reports: very, er, cool.
These reports are one of the most interesting features of Google Analytics, and I have seen them used successfully in one rather elementary application.
Why haven’t PR agencies taken over from SEOs?
In 2012, responsibility for getting your site on the first page of Google is down to whoever creates your company’s written output, whether it’s done in-house, or by an external agency.
Need a way of conforming to the EU “Cookie Directive”?
For those of you who are proactively looking at solutions to the demands of the EU “Cookie Directive”, here’s a ready-made – and free – method of making your site conform to the legislation.
Copywriters (will) love this tip
Read it.
Be brave: ignore the most obvious search terms
The top spot for generic product classifications is often beyond the reach of most manufacturers, especially if the competition includes sites like Wikipedia. So it may make more sense to concentrate on the less-used search terms.
Could QR Codes be a useful tool in industrial marketing?
QR codes are two-dimensional barcodes, which of course originally came out of the manufacturing sector, but free smartphone apps to read them brings all sorts of possibilities.
Putting your email performance under the microscope
Recording the traffic from your email marketing campaigns really isn’t that difficult, although all the talk of “tagging links” can seem a bit daunting from the outside.
How are your emails looking?
If you send emails to your customers and prospects, have a read of Nine email preview tools and why you need one from the Smart Insights blog. One thing’s for sure: there’ll be loads of different-looking versions of your email out there, and some of them might not be to your liking.