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A bunch more ideas for getting links to your site

As you know, I can’t stress strongly enough how important it is to have a programme in place aimed at generating links to your website. Look, it’s May, and in a few weeks’ time there’ll be no end of self-confident, web-literate students looking for a summer job. I bet that in six weeks, one of these could generate enough links for you that you could increase your Google traffic significantly. Let’s say you get 100 visitors a day to your website, and a stronger presence in Google from a few… Read More »A bunch more ideas for getting links to your site

What to do with pages about old products and events

A common scenario in industry is for the sales manager to stick his head around the marketing manager’s door and say “Now that we’ve got the Red Widget 2, I’d like all references to the original Red Widget removed from the website”, which leads to the marketing manager doing just that, by deleting the relevant pages. This is a mistake for so many reasons. Never just delete pages. Firstly, you’d managed to get your original Red Widget page onto the first page of the Google results for “red widgets”. Now… Read More »What to do with pages about old products and events

Why you’ll only ever scratch the surface of AdWords

The art and science of Google AdWords advertising has a level of complexity which none of us with other responsibilities will ever be able to cope with. Even if you have nothing to do with AdWords, have a quick glance at Do Not Overlook the Importance of the Display URLs in PPC Ads on SEOmoz. This article reveals some fascinating results on what’s normally considered the least important part of an AdWords ad, the fourth line with the company URL on it. Look at the length of the article! If… Read More »Why you’ll only ever scratch the surface of AdWords

Real comparisons with your competitors

I hope most people by now realise that old-style “site traffic measurement” programs like Webalizer and AWstats are pretty useless nowadays, particularly for industrial websites where we need to know about conversions and return on investment. We should all be using something like Google Analytics, and I hope you are. Similarly, old-style measurement of how good your website is compared to your competitors have been shown up for the crude measurements they are. Statistics such as your “Google PageRank” and relative numbers of links shown in Yahoo! are just that… Read More »Real comparisons with your competitors

Don’t force your users to do the work for you

Although it’s on a specialist search engine optimisation website, today’s article can be followed by the layman without too much brow-furrowing, and I think you’ll find it worthwhile. Are You Forcing Your Users to Superfluously Click? on SEOmoz looks at “clicks that cause me to grit my teeth and shake my fist”. As a web user, you’ll agree with all of the examples, but you’ll probably also recognise one or two which your own website might be guilty of. “Click here to continue” prompts? Things that look like they’re clickable… Read More »Don’t force your users to do the work for you

Getting your words in the order right

Here’s one for those of you who are already well into keyword optimizing: identifying the search terms you want to be found for, and getting them on your pages in the right places and quantities. Optimizing for Multiple Word Order Search Phrases on the terrific SEOmoz blog discusses whether you should optimise for “red widgets UK” or “UK red widgets” or any other combination of those words (assuming you sell red widgets in the UK!). If all this sounds a bit like hard work, we’ll be covering these sorts of… Read More »Getting your words in the order right