Remember the example I frequently use of a really good-looking Google result? It was very neat, but now they’ve gone and made it look blummin’ awful.
Peering into the future, what Google is aiming at, I suspect, is for organisations to just supply it with data which it can display in its own way, eliminating the need for users to visit the actual website.
There are several reasons why people might click on your result and quickly return to Google to click on another one, even if the page you’re offering is very relevant.
The overall number and quality of links to your site just edges out the links to the page you want to rank, but both factors still have a clear lead over anything else.
Some new research attempts to get an idea of what the typical Google results page looks like, in terms of how many ads surround the results, and where they’re positioned.
Once upon a time, if you’d set up a one-page site called “cheapest-blue-widgets.com” you could almost guarantee to have found yourself at the top of the Google results for a search on “cheapest blue widgets”.
Google may look on your page for words which might make a title, if you haven’t provided it with something suitable. You really don’t want this.
It’s possible to rename a page which is appearing in the Google results, and redirect the old page URL to a page you’d rather see there.
If you want to get to understand SEO, or you have someone in-house who you’d like to train in the subject, then here’s a superb place to start.
What we need to do is to point out where their page is going wrong, in the nicest and most helpful way. This will give them the reason to fire up their website editor, and add you at the same time.
If you’re offering something useful to the world, there’s every reason why people might want to highlight what you’ve got. What you need are sites offering lists of online resources to do with your area of interest.
Quite simply, if you want to rank highly in Google for a specific search term, one of the key requirements will be – not surprisingly – to have a page about that search term.
The 2011 edition of the SEOmoz Search Engine Ranking Factors survey is out, and it gives about as good an idea as any of us are going to get when it comes to working out what Google wants from a good website.
Every time I’ve set someone up with a company blog, I’ve ensured that it posts any new content straight to Twitter (this blog does too, and you can follow it at @bmon). Several owners of shiny new blogs have said: “That’s neat, but I can’t see our company having time to commit to maintaining a decent Twitter stream which people would want to follow”. My reply is that it doesn’t matter. Sure, it would be great if you could run an engaging Twitter stream, but even if you can’t, it… Read More »Why Tweet?
If any of you are really interested in today’s subject, perhaps you should go and get a job in internet consultancy rather than industrial marketing. But stick with it, because there’s a lesson to learn in fairly plain-English at the end. The hot discussion topic in the world of search engine optimisation at the moment is Latent Dirichlet Allocation and “topic modeling”. Stop glazing over already, some of us have to understand all this stuff. The main article to read is Latent Dirichlet Allocation (LDA) and Google’s Rankings are Remarkably… Read More »This one’s a bit technical
A more technical article today, for those of you studying how to promote your website in the Google results. As you know, “it’s all about the links”. But what constitutes a good link? It’s obvious that a link from the middle of a major news story on the BBC website is going to have more weight than a link from the Blogroll in the footer of your sister’s Blogger page about her cat. What about everything in between though? SEOmoz has some great information on this in All Links are… Read More »Make those links work harder
I hate to put caveats on the end of advice I give people, but with search engine optimisation, where there are no rules, only observed effects, it’s hard to be definitive. Here’s a case in point: an article at SEOmoz which examines ten questions where experts are agreeing to disagree. Here are the ten questions, and the conclusions: Q. How Significantly Does Personalization Affect Rankings? We all know Google serves up different results from person to person. But are they very different? Yes, they are. Or maybe they’re not. Q.… Read More »10 things search engine ‘experts’ argue about
When it comes to improving your search engine presence, you need to know what your competitors are doing. But who are your competitors? “That’s easy”, you may say, “Here at the Blue Widget Co we have 40% of the market, and the Red Widget Co has about 30%, with the rest being made up of loads of tiny distributors not worth worrying about. So we only really have one competitor, the one the sales director obsesses about.” But you’d probably be wrong. Because we’re not talking about competitors in product… Read More »How Google brings you a whole new set of competitors
A smart idea today from the SEOmozBlog on how and why you should Find Invisible Pages Using Google Analytics. If you’ve got a fairly extensive website, this is a really good exercise. ‘Invisible pages’ in this context are pages which might as well not be there as far as Google is concerned, because it’s not sending them any traffic. If you’ve got pages which nobody is finding from Google, but which you think have some value, they need some work. This applies particularly to pages which do get a fair… Read More »Which of your pages are underappreciated by Google?
A website called SEOmoz has long been an important resource for those of us who analyse and improve websites for a living, particularly for a range of tools which it offers. This week it added a new tool, called Open Site Explorer, which is available free until Friday afternoon. I’d urge you to go and have a one-off look at the sort of thing which we data geeks play around with all of the time. One way you can find out what the tool can do is to simply plug… Read More »Lots of things you didn’t know about your website
Everyone involved in internet marketing is publishing what they predict is going to happen next year, but I like the 8 Predictions for SEO in 2010 on the SEOmoz blog, as these folks do usually know what they’re talking about. If the whole concept is a bit geeky for you, here’s my elevator summary… 1. Showing stuff from Twitter on the first page of the Google results will be a short-lived gimmick; 2. People quoting you in Twitter, however, will be important for search engines; 3. “Personalised search”, where everyone… Read More »Some trends to think about next year