Search Engine Roundtable

Our page descriptions (which Google has over-ridden for years) may soon start being replaced with descriptive text written by machine.

‘Existential crisis at Google’ on your online marketing bingo card for 2023 probably wouldn’t have been a box likely to be ticked

If you’ve got a mass of product or shopping catalogue pages, then there’s no problem in just publishing them all in one go.

One group of users who must ensure GA4 is working by 1 July is Google Ads advertisers whose bidding strategies are linked to conversions.

If you use an agency, and your account shows that 100% of the Google Ads ‘recommendations’ have been implemented, ask why this has been done.

If the file you’re saving is heading for the web, then you may as well use hyphens rather than underscores to separate words.