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Search Engine Roundtable

A tricky outlook for Google

A tricky outlook for Google

‘Existential crisis at Google’ on your online marketing bingo card for 2023 probably wouldn’t have been a box likely to be ticked

Your ads, your way

Your ads, your way

If you use an agency, and your account shows that 100% of the Google Ads ‘recommendations’ have been implemented, ask why this has been done.

Hyphens or underscores?

Hyphens or underscores?

If the file you’re saving is heading for the web, then you may as well use hyphens rather than underscores to separate words.