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Search Engine Journal

Get those search engine users clicking on your news

Here’s an article which is American, and aimed at newspaper journalists. Hang on, bear with me, because I absolutely believe there are some great lessons which industrial marketing managers can learn from this when it comes to writing their own press releases and the content pages on your website. 10 Ways Journalists and Newsrooms Can Conquer SEO comes from Search Engine Journal and the article drives home the fact that you need to engage your readers by using the headline to show how the story relates to them. And that… Read More »Get those search engine users clicking on your news

Building relationships with online writers

I’ve touched on link building and its importance before, and I will doubtless do so many more times in the future. One of the great sources for quality links has become quality blogs, and you’d probably be surprised how many there are in your general area of business (think as much about your markets as your products when tracking them down). Now, how do you get bloggers to write about you? It’s no different really from the way you’d approach magazine editors to write about you – just treat them… Read More »Building relationships with online writers

We all need to simplify what we do

“Ironic” is a frequently misused word, but I guess it may be ironic that on a day with a headline like the one above, those of you who receive these articles by email will be seeing a more designed layout rather than the almost plain-text one we’ve been using until now. “HTML emails”, as these are known, are fraught with dangers, as even amongst a circulation of 250 (like this blog), there’ll be many different email readers (Outlook, Notes, Googlemail, etc), and all will display the email slightly differently. The… Read More »We all need to simplify what we do

A checkup from Dr Google

Not all of you are joining us on the Insider Programme (although if it’s marketing budget time, please have a think about it for January). On the programme, we hope to identify all the areas for improvement in your existing websbite as well as taking you onwards and upwards. But I’m a nice guy, so from time to time here I’ll still be pointing you towards DIY ways of analysing your websites as they stand. After all, the ideas are in the public domain anyway! In How To Diagnose Your… Read More »A checkup from Dr Google

Another day, another browser

You thought Apple’s PR was good, but when Google launches a product – today it was a new browser – it can pick up equally massive coverage (the front page of the BBC website, to name but one example). So why is a new browser (the application you use to look at the web with, like Internet Explorer, or Firefox) of any real importance? Here’s why, and here’s how it affects you. If you have a decent web stats/analytics program running, you’ll probably be able to see that 80% of… Read More »Another day, another browser

How to focus on those keywords

The first thing to do when trying to improve your site’s performance in the search engine results is to work out what words and phrases you’re trying to improve it for. These search terms are called the “keywords”. Determining what these should be is not as obvious as you think, and we’ll be covering that right at the start in our Business Marketing Online Insider Programme. Once you’ve done this, you need to work on making those keywords prominent on your pages. Three Ways to Give Your Keywords Prominence on… Read More »How to focus on those keywords

Overcoming uncomplimentary comments

What happens when you type your company’s name into Google (like many people will, every day) and beneath the first result (which is your website, isn’t it?) is a result with a title like “[Your Company] is rubbish – don’t deal with them”. This is something any company can face, and it’s worth knowing what do do about it. How to Combat Complaints Sites in Google on Search Engine Journal discusses this issue. I was approached recently by a friend whose TV rentals company had exactly this problem. The first… Read More »Overcoming uncomplimentary comments

Get things in order behind the scenes

Here’s a technical item which I hope to be able to talk you through more thoroughly in our Insider Programme if you join it. Your web pages (indeed all web pages) are made up of “source code” which instructs visitors’ web browsers how to display things as the designer intended. You can see the source code of any page (including this one) by clicking “View Source” under “Page” (if you’re using Internet Explorer; if you’re using Firefox, click “Page Source” under “View”). It’s quite complex stuff, but it’s what the… Read More »Get things in order behind the scenes

A more impressive Google result

Here’s something you might like to know more about. Sitelinks in Google results are those entries (normally just the first one) which have a series of smaller links underneath them. For example, you’ll probably see them for the first result if you type “Microsoft” into Google. (You might also see a separate “search Microsoft” box, but we won’t discuss that here). So what are these “sitelinks”? They make your result look much more substantial, so it’d be nice to have them. But how do you qualify to get them? Search… Read More »A more impressive Google result

Dead? No, just resting

It’s amazing how many companies discontinue products (or entire manufacturers’ lines) and just delete all the relevant pages on their websites. D’oh! No, no, no, no and no. Imagine you had two adjoining exhibition stands, where you’d planned to separately display your traditional red widgets and your newer blue widgets, and you’d put out a lot of publicity in advance to potential customers of both types. The day before the show, at a strategic meeting, it’s decided that the company will no longer be selling the old red widgets. What… Read More »Dead? No, just resting

First keywords …but then get those links

There are a few people in the world who love link building, but I suspect that for most of us it’s one of those tasks which seems daunting, as well as potentially boring. So if ever there was a job which is likely to remain at number two on our “to-do” lists, this could be it. Excuses to avoid getting links are easy: after all, in trade and tech marketing, who’s going to want to link to B2B sites? But I have to keep banging on about how important it… Read More »First keywords …but then get those links

Why optimising your site is not risk-free

The objective of this blog is to seek out online articles which should be of interest to marketing managers in UK industrial and scientific businesses. Whilst many of the articles chosen will discuss developments in online marketing, and some intriguing techniques, I’ll also be selecting good background articles on various aspects of online marketing. Today’s choice is one of those. Bad SEO Techniques That Will Hurt Your Google Rankings from Search Engine Journal discusses how “search engine optimization”, or as it is commonly called, SEO, can actually hurt your site if done badly. The conclusion we should all draw from this is that if you’re allowing someone to play with your company’s web site, in order to improve its position in the Google results, make sure that person knows what they’re doing. You’re playing with fire here.Read More »Why optimising your site is not risk-free

A look at Google’s Site Search offering

A nice introduction from Search Engine Journal today to Google Site Search. Google Site Search Gives Site Owners More Control explains how outsourcing your own site search to Google’s paid-for, but excellent application could be a smart move. If you don’t have a search facility on your site, or the one you have is a bit clunky or hard to maintain, take a look at this alternative.Read More »A look at Google’s Site Search offering …or not?

Today I’d like to highlight a post from Search Engine Journal: Google, Yahoo and Microsoft: SEO Influence of Keywords in Domain Names asks “Are keywords in URL and domain name important? And how does it differ across various search engines?” For most of your companies, you have a set web site name (, probably), so you may be thinking “does this rather arcane discussion matter?” Well yes, it might well do, because you don’t have to put everything on your own company web site. Creating specific domains for specific campaigns is an option which most companies explore from time to time, and it’s a technique which can prove very effective. And if you try it, you’ll need to consider if it’s worth putting your keywords in your new domain name…Read More » …or not?