Avoiding awkwardness in getting customer testimonials
Ron Brauner’s Blog reminds us of “one of the most successful marketing headlines of all time” in Free Marketing Headlines. What is it? The customer testimonial. However, getting customer testimonials can be awkward and even embarrassing. When asked directly by someone to say something nice about them, can you say no, even if you want to? And you don’t want to put customers in a difficult position. Here’s a technique I recently used for a client, which produced results that bowled us over (and not just the one from the… Read More »Avoiding awkwardness in getting customer testimonials