Massively successful online marketer Neil Patel wrote a blog post a few weeks back rounding up some of his favourite general online tools for online marketing. A few will only be of interest if you’re running a content-based business. Others like Grammarly, Trello, Slack and Todoist will be useful to almost everyone. I use quite a few of these, and really need to find the time to test out several of the others. I think you may too.
Read 26 Marketing Tools for Non-Tech-Savvy Marketers on the Quicksprout blog.
A good article on the invariably excellent Quicksprout blog highlights 4 Uncommon Types of Content That Attract Hundreds of Backlinks. It’s interesting because unlike many people discussing the subject, author Neil Patel gives us some ideas which might actually have some relevance in the technical business arena.
Our problem in getting links is, unfortunately, that very few people are writing about what we sell, either in blogs or on social media. So we need to be quite creative in the ways in which we create ‘link-worthy’ content. It’s no good just saying: “write something people will want to reference”, a strategy which gets dozens of links for the music or politics sites which I run, but will struggle to get any for commercial sites selling blue widgets.
Ideas in the Quicksprout article include creating online tools – we have several clients who have done this successfully, and it’s a great long term strategy because tools (such as calculators) continue to pick up links. Another idea is to create a viral video: this can be done even for the dullest of products if you have the imagination and the budget. Original statistics and research are also suggested, along with great images – and of course the two can be combined.
4 Uncommon Types of Content That Attract Hundreds of Backlinks (Quicksprout)
Just a quick note today which you should file away for reference. We’ve all read tales of Google banning sites from its index due to some sort of transgression, but we assume it won’t happen to us, right? Well, it happened quite recently to the company website run by a reader of this very email, and I have to admit I wasn’t able to suggest a quick fix. However, in searching for suggestions online, I have come across this extensive article from a guy who knows what he’s talking about. So make a note of The Step-by-Step Guide to Fixing Any Google Penalty on the Quicksprout blog, and if this nightmare ever happens to you, take a deep breath and have a read.