The article I’m linking to today was written at the start of the year, but the trends it observes will probably be even stronger now. But first let’s keep to basics. Are you using Google AdWords? They’re the small ads which appear at the top and on the right on Google results pages, and on many third-party sites like the site I used to edit, Engineeringtalk, and thousands of others. Let’s just say now, unequivocally, that if you’re in UK B2B marketing, you should be using AdWords. If you’re not,… Read More »Is the Google AdWords “Content Network” any good?