Orbit Media

Why direct traffic matters more than we think

Often dismissed as unattributable, direct traffic is actually one of the best measures of brand awareness in B2B marketing.

Although most website hosts have some very helpful security systems in place, it’s not something we can ignore.

Many people want to get more proficient with Google Analytics 4, and having specific exercises to undertake is a good way of doing that.

An example of how I’ve been investigating the use of AI (GPT-4) for SEO, website visitor analysis and content generation ideas.

Those readers struggling with the changeover to Google Analytics 4 might like to know that you’re not alone.

Here’s an excellent guide to something you’d hope would only be necessary very rarely: changing the domain name of a website

It’s easy to write a great piece and then just stick in a product photo almost as an afterthought, but we need to think in more visual terms.

I doubt many people are brave or affluent enough to commit to ‘Big Content’ at the moment. But let me know if any of you do.

If a video is embedded into a page on our website, we need to know how often it’s getting watched there, and where any viewers came from.