Online Marketing Blog

How branding can be achieved online

Branding is important, whatever size company you are, but with the huge swing to online marketing over the past few years, many B2B companies have struggled with the implications for the branding side of their promotional activities. For many, the easy answer has been to use email and the web for response marketing, and traditional media for the branding side of things. But it’s not really a satisfactory approach, because the reasons which have made magazines, exhibitions and direct mail less effective for response do rather apply to branding too.… Read More »

Twitter: will you let it pass you by?

Is your business on Twitter? I know quite a few which are, including companies as diverse as igus, Adept Scientific and Axis-Shield. Although I was initially doubtful about the effectiveness of Twitter for business (I’ve always been a huge fan of using it socially), I’m now convinced it’s a great idea. The fact is, some of your customers use it and will follow you, and it’s so cheap and easy to do that it makes no sense not to take advantage of that. In addition, it’s quite clear that you’ll… Read More »