Hands up who’s doing PPC (pay per click) advertising? You know, Google AdWords and the like? Hmm, that’s quite a lot of you. And I see a few of you, even at fairly small companies, spending as much as you ever did on print advertising – and the monthly expenditure is rising too. So perhaps we need to take stock of where we are. In 7 Signs Your PPC Campaigns Needs Optimization on the Marketing Optimization Blog the author contends that you’re probably not doing AdWords as efficiently as you… Read More »
Omniture: Industry Insights
A post at Future Now’s Marketing Optimization Blog put me on to an excellent article at Omniture: Industry Insights called How to Make Testing Successful. In it, author Lily Chiu answers the question “How can I bring testing and optimization into my company successfully?” It’s a big leap both in effort and conceptual terms to go from marketing through gut instinct to marketing through data alone, but it’s a direction we should all be taking.