Occasionally I like to get into graphic design, because although I’m no expert at implementation, it’s essential to understand what works and what doesn’t when subcontracting work to professional designers. Sadly, it’s easy to be overwhelmed by their ability to choose nice colours and fonts, and forget to see if they actually understand usability, structure and organisation. Few of us in technical marketing will have websites without tables of data. However, tables can also be a great way of displaying and summarising simple arguments (“us: tick – the competitors: cross”).…
Read MoreData tables aren’t just for data sheets »