Marketo Blog

Evergreen renewals: a modern hazard

I read a blog post on Modern B2B Marketing the other day which made me nod my head vigorously. Beware of the Evergreen Renewal describes clauses hidden in the back of contracts to automatically renew as “evil” and I agree. It’s bad enough being forced to sign up to some services for a minimum period, but when it comes to the end of the period and you find you’ve already been signed up to a further term …that’s just unacceptable, in my opinion. I know one industrial concern which claims… Read More »

Put your own site first and avoid duplicate content

“Duplicate Content” is a web problem frequently associated with tales of websites being banned from Google. In reality, such occurrences are rare, and the more everyday manifestations aren’t nearly as disastrous, but it’s still something which can hurt your web traffic. The simplest way in which “duplicate content” can affect you adversely is this: Google will attempt to show any given piece of web copy just once in its results. So if one of your product descriptions, for example, appears several times on the web, it might not be the… Read More »

Marketing is where profits begin

A tremendous article from the US today, from the Modern B2B Marketing blog. You’ll need a long coffee break for this one, but it’s worth it. In 7 Strategies for B2B Marketing during a Recession: The Definitive Guide, author Jon Miller discusses how tougher economic times will inevitably lead to reduced marketing budgets, and how we might be more efficient with what we’re left with. Managing your leads better and converting more enquirers into leads are two obvious areas, but ones in which we all have room for improvement. However,… Read More »