Industrial Search Engine Marketing

A more interesting PR challenge

Have you got a decent technical writer in-house or on tap externally who you don’t think is being utilised effectively writing press releases? There’s a good tip in the article Hubpages and Squidoo for Industrial SEO on Industrial Search Engine Marketing: why not post some content on the Hubpages or Squidoo sites? These will give you valuable incoming links, and more importantly, will be good PR in the wider sense, helping establish your company as an authority on its subject. Go on – give your PR writer a more interesting… Read More »

Is Facebook relevant to us in industry?

Here’s an interesting discussion. Industrial Search Engine Marketing asks: “(is) Facebook a Viable Channel for Industrial Marketing?” and the answer is that it could well be. Now, like me, in a business context you may well gloss over anyone talking about Facebook and social media in general, thinking that it’s of no consequence. But there’s a growing (if still small) amount of business related activity going on in Facebook, and it might well be worth some of your time, especially if you’re a regular Facebook user and know your way… Read More »

Attractive looking URLs rule OK

Here’s an article which backs up something I’d been fairly sure about for quite a while. According to Improve click-throughs with the right URL names on Industrial Search Engine Marketing, the actual URL (the web page address) in Google results (the bit in green) is becoming more important. I agree. If I type in “widget review” into Google, I know that 9 out of 10 results which come up are not going to be reviews of widgets, but shopping sites selling widgets which have managed to score well for the… Read More »

Double-u double-u double-u

In WWW or Non-WWW, That is the Question on Industrial Search Engine Marketing, the question is asked: Is http://www.mysite.com better than http://mysite.com? – and there’s a good discussion which you might like to read. But there’s a more fundamental question which everyone should ask, right now: does my own website work for the alternative way of typing in the address? For most of us, that means, if the “www.” is missed off, does it work? It ought to, because many, many people now just bash the last part of a… Read More »

Keeping your website “search engine friendly”

Here’s a nice little article on the Industrial Search Engine Marketing blog which is worth going through. Quick Site Audit! Is Your Site Search Engine Friendly? gives a small selection of elementary things which your website should and shouldn’t have if it’s to be “search engine friendly”. If you think you might not be conforming to the article’s suggestions, get the problem fixed and you’ll undoubtedly see more traffic from Google. Some of the points may seem quite technical, but throw this at your website designers if you’re unsure and… Read More »

How dense are your keywords?

Today’s linked-to article is a fairly throwaway piece, but it allows me to bring up an important subject. In Keyword density: How many keywords are too much? on the Industrial Search Engine Marketing blog, the author ponders whether there’s a magic number for keyword density. Hang on a moment, if you’re thinking “keyword what?”, this is for you too. Keyword density is the percentage of the copy on the page taken up by “keywords”, or your targeted search terms (the ones you want to be found on Google for). To… Read More »

Keep your navigation to the point

The author of How to Use Keywords in your Navigation on the Industrial Search Engine Marketing blog and I tread very much on the same path. I can bore for Britain on the need to optimise the navigation on your web sites, and I almost certainly will do when we get our Insider Programme launched in the autumn. But not only should the navigation be focused on the important stuff on your site (we don’t really need links to legal disclaimers on every single page, thanks), the keywords for your… Read More »

This’ll save you a brainstorm

We’re often quite blinkered when it comes to devising ways to attract more traffic to our web sites. Sure, you can’t beat being number one on Google for “blue widgets” (especially if that’s all you sell), but there are other ways – and many of them contribute to a better Google ranking. Now, you might think that in industrial marketing, we’re a lot more limited in what we can do, and to some extent that’s true. But don’t use that as an excuse to completely walk away from new ideas.… Read More »