Category Archives: Hubspot Inbound Marketing blog

Dare you see how your website scores? (Part 593)

We all love online tools which assess what we’re doing, and one of the daddies of the genre has always been HubSpot’s Website Grader. This has recently been updated, and I’m sure you’ll want to give it a go. It’s not always entirely accurate in its assessment, but I’ll forgive it almost anything for the great scores it gives to the main websites that I run.


Note once again how compelling the service is to use because it requires so little information.

Learn the language of your web designer

Here’s a really useful read from Hubspot. I’ve been meaning to write this myself for about two years, and of course when you put off something for that long, eventually someone else does it and you lose your chance. Lesson learned (or probably not, come to think of it). Anyway, 38 Essential Website Redesign Terms You Need to Know is a terrific glossary of words your website designer probably uses and which you might be too embarrassed to ask about. But don’t read it if you already know the meaning of Backend, Browser Testing, Call to action (CTA), Content Development, Content Management System, Conversion Rate, CSS, Customer Personas, Conversion Rate Optimization (CRO), Domain Name, Flat Design, Front End, FTP, Grid System, Hosting, HTML, Infinite Scrolling, Information Architecture, Jquery, Landing Page, Lead Form, Localization, Meta Tags, Mobile First, Mockup, Parallax Scrolling, Photoshop, QA, Responsive Design, Sitemap, SVG, Template, UI Design, UX Design, Whitespace and Wireframe. Have a read.

This is what we get in return for Shakespeare

A recent article on the Hubspot blog about what they call “business babble” had me spluttering into my coffee. The reason was that we import almost all of our corporate jargon from the USA (I suspect there’s a secret site there churning it all out), and I hadn’t yet come across many of the phrases mentioned. If these terms are what the Americans are complaining about now, there’s every chance that some sharp-suited sales director here will be slipping them into his (and it’s usually his) presentation in a conference room near you, quite soon. So get ready, apparently, for “opening the kimono”, “boiling the ocean” and “circling back”.

What are your most reviled phrases which are only ever used in a business context? For me, new depths were reached when a company told me the other day that it would “reach out” to me that week to “deep dive” into an issue. And they were in Ireland, not California! Or take a look – there are over 150,000 references to Google to this appalling combination of buzzwords.

Over to you in the comments…

Here’s a nice introduction to “SEO” for you

Here’s a really nice article which might be of use to those a bit unsure about the whole “SEO” business. Answers to 18 SEO Questions You Were Too Afraid to Ask on the Hubspot Blog covers topics from What is SEO? to What is the difference between index(ing) and crawling?. My main criticism, given the level at which the article is pitched, would be the How long does it take to see results from SEO? answer, which suggests that you might see changes you’ve made reflected in a few days. You probably will do, but the question should probably have been How long does it take to see changes I’ve made reflected in the search engines? Most beginners define “seeing results from SEO” as “getting my website up to the top of the Google results from nowhere”, and this can take months, and possibly years.

RIP those crazy searches

So as we know, Google is no longer sending us the search terms which people used to find our site – at least not through Google Analytics, anyway. If there’s one thing we all need to have learned from the data while it was provided, it’s just how much of our Google traffic came from searches on our company name. I’ve seen sites where 95% of all visits from Google had just typed in the company name, and 50% to 75% is not unusual.

At the other extreme, however, are the one-off searches which make you think “why would anyone type that into Google?” and “why would Google then suggest our site?”. Inspired by this article on the Hubspot blog, here are my all-time favourites. These have all been typed into Google and have led people to the BMON website. I shall miss knowing about them.

1. “can you recommend a company to do our adwords bmon”
Er… yes. I guess we can.

2. “careful with that axe”
One for the teenagers, there.

3. “do you switch the kitchen light out with your chin”
One for the Half Man Half Biscuit fans, there.

4. “google adwords more visits than enquiries”
The MD’s just asked why we don’t have a 150% conversion rate.

5. “how many businesses use online marketing”
About twelve.

6. “here you go a half”
Cheers. Don’t mind if I do.

7. “how do you delete everything of google”
I’m sure some other search engines are working on that right now.

8. “irritating emails”

9. “can a panda hurt me?”
Possibly. They don’t realise their own strength, you know.

10. “can you find out more for us?”
I’ll do my best. Now what’s the question?

11. “do up your buttons”
Yes. I do not want any scruffy readers, you hear me?

12. “example for how tolk salsman with costemor”
My advice is to stick to the verbal presentations, for a start.

13. “fish just resting”
As opposed to working hard in the marketing department?

14. “great unanswered questions”
Gosh, er …how do the road gritters get to work, perhaps?

15. “my website vanished”
Don’t look at me.

16. “police car drawing up”
I’m sorry officer, I was looking at the BMON website…

17. “chris rand death of marketing”
We all want to be influential, but that would be remarkable.

18. “he call me dear online”
There’ll be a police car drawing up outside his house soon.

19. “how long should i try magazine advertising”
About 45 years, ending around 2003, I’d say.

20. “who are you if no bodies looking”
If a tree falls in the forest, and there’s nobody around to hear, does it make a sound?