Category Archives: Hubspot Inbound Marketing blog

Is your logo designed for today’s media?

I’m always surprised how often I visit a website where the company logo in the top corner is a really low-quality JPEG file. On a ‘retina’ standard display (which includes many mobile devices, not just expensive laptops and desktops), it’s very easy for the logo to look distinctly shoddy in comparison to the pin-sharp headlines and text around it.

Many businesses have logos which pre-date the internet, never mind high-resolution displays. But it’s easy enough for all but the largest organisations to get theirs ‘cleaned up’ for the current era. That means producing nice new vector graphics files to use as the master for everything, so you never again have to dig up third-generation re-re-re-compressed JPEG files.

Google’s AdWords ‘responsive’ ads system addresses today’s web by taking a series of elements and compiles them on the fly to make up adverts which will fit the space on a web page. To give it some degree of flexibility, Google asks for two versions of the company logo, one to fit in a square space, the other in a space four times as wide as it is high. This to me is not unreasonable, yet many businesses have just one fixed logo which ends up being a compromise in almost every situation. I don’t know why. There are no laws about logos. You can have what you want, so why not create something flexible?

A recent article on the Hubspot blog looked at examples where companies have gone even further. 26 Animated Logos to Inspire Your Own is a gallery of logos which actually move, often to give an image of dynamism. Of course, you don’t want something jumping up and down in the corner of every web page, but if designed with subtlety, they can look classy as well as eye-catching. When you see them, you might think: “Why not ours too?”

Dare you see how your website scores? (Part 593)

We all love online tools which assess what we’re doing, and one of the daddies of the genre has always been HubSpot’s Website Grader. This has recently been updated, and I’m sure you’ll want to give it a go. It’s not always entirely accurate in its assessment, but I’ll forgive it almost anything for the great scores it gives to the main websites that I run.

hubspot-website-grader

Note once again how compelling the service is to use because it requires so little information.

Learn the language of your web designer

Here’s a really useful read from Hubspot. I’ve been meaning to write this myself for about two years, and of course when you put off something for that long, eventually someone else does it and you lose your chance. Lesson learned (or probably not, come to think of it). Anyway, 38 Essential Website Redesign Terms You Need to Know is a terrific glossary of words your website designer probably uses and which you might be too embarrassed to ask about. But don’t read it if you already know the meaning of Backend, Browser Testing, Call to action (CTA), Content Development, Content Management System, Conversion Rate, CSS, Customer Personas, Conversion Rate Optimization (CRO), Domain Name, Flat Design, Front End, FTP, Grid System, Hosting, HTML, Infinite Scrolling, Information Architecture, Jquery, Landing Page, Lead Form, Localization, Meta Tags, Mobile First, Mockup, Parallax Scrolling, Photoshop, QA, Responsive Design, Sitemap, SVG, Template, UI Design, UX Design, Whitespace and Wireframe. Have a read.

This is what we get in return for Shakespeare

A recent article on the Hubspot blog about what they call “business babble” had me spluttering into my coffee. The reason was that we import almost all of our corporate jargon from the USA (I suspect there’s a secret site there churning it all out), and I hadn’t yet come across many of the phrases mentioned. If these terms are what the Americans are complaining about now, there’s every chance that some sharp-suited sales director here will be slipping them into his (and it’s usually his) presentation in a conference room near you, quite soon. So get ready, apparently, for “opening the kimono”, “boiling the ocean” and “circling back”.

What are your most reviled phrases which are only ever used in a business context? For me, new depths were reached when a company told me the other day that it would “reach out” to me that week to “deep dive” into an issue. And they were in Ireland, not California! Or take a look – there are over 150,000 references to Google to this appalling combination of buzzwords.

Over to you in the comments…

Here’s a nice introduction to “SEO” for you

Here’s a really nice article which might be of use to those a bit unsure about the whole “SEO” business. Answers to 18 SEO Questions You Were Too Afraid to Ask on the Hubspot Blog covers topics from What is SEO? to What is the difference between index(ing) and crawling?. My main criticism, given the level at which the article is pitched, would be the How long does it take to see results from SEO? answer, which suggests that you might see changes you’ve made reflected in a few days. You probably will do, but the question should probably have been How long does it take to see changes I’ve made reflected in the search engines? Most beginners define “seeing results from SEO” as “getting my website up to the top of the Google results from nowhere”, and this can take months, and possibly years.