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iMedia Connection

The words which will make or break you

I thought I’d run with the subject of emails a bit more, as we’ve redesigned our own output this week for those of you who read these articles by email. iMedia Connection covered the topic of titling emails the other day in How to craft irresistible subject lines. The basics are to keep your subject line short, and to get your brand name in. If you’re sending a frequent communication, the standard format is to put your brand in square brackets at the start of the subject line. For things… Read More »The words which will make or break you

Don’t respond like a robot

What do you send your customers when they buy a product? What about potential customers who’ve just requested a datasheet? Or people you’re thanking for having entertained a sales call? In 10 crucial elements for great transactional emails on iMedia Connection, author Wendy Roth says: “If I sent you a present, you’d send me a thank-you note, right? Not just to say thanks (even if you hated it), but also to let me know it got to you safely and because we’re friends. So, when people buy from your online… Read More »Don’t respond like a robot