Google outlines its use of AI
Search engines are probably at the leading edge of how artificial intelligence and machine learning is being used, in any application.
Google – the Official Blog
The world of browser extensions
Browser extensions continue to be an increasing area of usefulness, and here’s a great list. These are just a start.
You have to admit, this is great
Live View in Google Maps helps you keep your bearings so you can find your way around. Now there are new ways to use Live View.
25 billion web spam pages every day
In its latest annual ‘Webspam report’, it’s revealed that Google discovers 25 billion pages every day to be filtered out of the index.
Understanding what your prospects want to know
Why what we should be doing is writing great explanatory content, answering the questions that prospects are probably asking.
Favicons catapulted to front and centre in Google
Google has been rolling out a slightly new look to its mobile search results; the green URL line is being moved up above the headline, and alongside it you’ll see the site’s ‘favicon’.
Want to know the 2012 way to get on the first page of Google?
The latest changes at Google continue its drive to make sources of useful information more important than “lists of stuff”.
What were they searching for? We’ll never know.
You may see something new in your Google Analytics reports: the term “(not provided)” in the “keyword” column of incoming traffic from search engines.
Google moves to keep up to the minute
I’ve deliberately not mentioned Google’s recent important ranking algorithm until now, so we could actually judge the effect, particularly for business-to-business marketing.
Expect to see changes in the traffic sent by Google
The new Google algorithm update is supposed to downgrade low-quality sites, so I’d hope that it wouldn’t affect your company site.
Now it’s really worth uploading video content
Videos are great for business, and still a hugely under-used marketing tool in most B2B sectors. You don’t have to spend thousands on them: bring in a modern video camera, get a decent salesman to demonstrate a product in a well-lit room, and you can have the results up on YouTube up before elevenses. It’s a great thing to point prospects towards, and it’s another tempting item for bloggers and news sites to include. The problem with video is in getting it to convert, even to website traffic. That’s because… Read More »Now it’s really worth uploading video content
Why you should follow Google’s advice
Last week I mentioned one of the useful guides issued by Google, and a lot of you found that interesting, so here’s another – probably the most basic one of all, as it happens. Whilst Google’s Webmaster Guidelines page is critical to owners of new websites to ensure they don’t make big mistakes, it’s also a great checklist for your existing site. When you get on to the technical section, don’t worry if it goes over your head, but do forward the items to whoever set up and manages your… Read More »Why you should follow Google’s advice
Those nice people at Google
To know how to write web pages to do well in Google, it can be helpful to know a bit about Google itself. And there’s a nice little introductory article on the official Google Blog, called Introduction to Google Search Quality, which puts a human face on what they do. Obviously it doesn’t reveal any trade secrets, but it reinforces the fact that there are people behind all this technology. As well as a staggering number of PCs.