Broader matching for search ads: be careful
If the move opens up a lot of 'long tail' keywords that had a search volume too low to show previously, we're cautiously optimistic about it.
Google Ads blog
Oh good. Now the ads in Google are getting pictures.
Advertisers can now show photos alongside their ads, taking up even more space on the page and pushing the free search results down even further.
We’ve got the search results surrounded
The "natural search" results give you the background on the subject or product, and the AdWords adverts surrounding it give you the suppliers. Perfect. That's why the AdWords system suits all parties.