Google Analytics Blog

With the new "Auto-Event Tracking" addition to Tag Manager, you can now specify recording of events (such as clicking buttons or viewing PDF documents) without modifying the page.

If you can't tell what your website visitors are doing, and where they're coming from, you cannot market online effectively.

What's an acceptable page load time? For human users, I remember some research from a couple of years ago which showed that 40% will abandon a web page if it takes more than three seconds to load.

If you're a regular Google Analytics user, then you'll probably have heard about the sparkly new interface which is being introduced. Indeed, you may already have tried it.

Visiting a website and performing any transaction, from downloading a data sheet to ordering and paying for a product, ought to be as easy as buying a loaf of bread. Uh-oh...

A new tool for Google Analytics users, the Site Speed Report, will help you to see how quickly your site is responding, and how the response speed might be changing over time.

If you have a decent-enough amount of traffic on your company website, surely the few extra visits from within your own company won’t skew the figures dramatically, will they? Well, no, but they can prove irritating. For example, it’s only you and your colleagues who are going to look at pages the moment they’re posted, and it’s irritating to see this phantom traffic putting spikes on the visitor graphs in this way. You might also make specific Google searches to see where you appear, click through, and have that search… Read MoreExcluding your own company from Google Analytics »