You can’t stop customers comparing, you know!
Comparing yourself to your competitors as part of your marketing content is a path which few B2B companies seem to be brave enough to go down. There are good reasons for this, although the traditional one from the sales director is a bad one: “We don’t want to alert our customers to the competition’s existence”. Oh puh-lease. Go and Google the types of products you sell, which is exactly what your website visitors have done. The competitors are all there. Your prospects aren’t daft. They know who’s competing for their… Read More »You can’t stop customers comparing, you know!