E-Marketing Performance

If you don’t… someone else may

Domain names are really cheap, in marketing terms. This morning I registered a “dot co dot uk” for two years for less than ten pounds, and I’m sure there are even cheaper places if you shop around. It was for a domain name I don’t need at the moment, but I expect to find a good use for it quite soon. The main reason to get it, however, was to ensure nobody else did. Have you got domain names registered for all of your main product lines? You should. If… Read More »

What’s the most important search engine?

There are regular independent updates on each search engine’s share of use, such as June 2008 Search Engine Market Share | Nielsen // NetRatings in E-Marketing Performance, but you need to be careful with these statistics and read the small print. Firstly, they’re usually from the US, and things are different here in Europe. Secondly, they cover all web users, and search engine use may be (and indeed, is) different amongst professional users. In fact, Google is even more prevalent than its competitors in Europe, and the lead is extended… Read More »

So what is a quality link anyway?

Is one “good” link from an important site worth ten links from lesser sites? Ah, if it were only that quantifiable. In Garbage SEO. Just What the Doctor Ordered!, a short tale from the E-Marketing Performance blog, the author reports some unexpected benefits from seemingly lower quality links. Which just goes to show the danger of trusting in perceived wisdom.

It was only a simple mistake!

Here’s a reference to something every site should have: a custom error page. If someone mistypes a URL on your domain, what do they see? That little bit of standard “page not found” text? They wanted to be on your site, so you should be giving them more than that. In An Absolute Pointless Custom 404-Error Page, the E-Marketing Performance blog shows how someone has gone to the effort of creating their own error page, then wasted that effort. Don’t do the same. If your site doesn’t have a custom… Read More »

How broken is your site?

There’s a nice post in the E-Marketing Performance blog today, called Three Easy Ways to Fix Broken Links and Stop Unneccessary Visitor Loss. It shows you how to look for broken links on your web site, and how to fix them – something which is easy to overlook, but easy to do if you know how. Every site owner should do this regularly.