Right, now that all the fuss has died down about that Apple gadget, we can start to think about whether this is just another electronic toy or – like the smartphone – if it’s the start of something which might affect the marketing landscape. Let’s say we believe the iPad is the start of a whole new class of device. I do. If you disagree, I’ll see you again on Monday. Still with me? Right, let’s say you do find the device as potentially interesting as I do. The difference… Read More »It’s only an electronic gadget.