Digital Body Language

It’s only an electronic gadget.

Right, now that all the fuss has died down about that Apple gadget, we can start to think about whether this is just another electronic toy or – like the smartphone – if it’s the start of something which might affect the marketing landscape. Let’s say we believe the iPad is the start of a whole new class of device. I do. If you disagree, I’ll see you again on Monday. Still with me? Right, let’s say you do find the device as potentially interesting as I do. The difference… Read More »