Coschedule Blog

The passive voice is something we should usually try to avoid in marketing. But it’s easy to slip back into it.

I’m sure every one of us could find a dozen or so new words which would be effective and which we don’t use at the moment.

I’ve mentioned a few headline advisory tools over the years, but Headline Studio from CoSchedule may be the best yet.

This is not something where you can segment your audience to run tests, so we might be more dependent on research.