Content Marketing Institute

Also known as ledes, good article introductions hook the reader, indicate the subject matter, and set the tone.

It’s probably not the word ‘solutions’ that I’d be glad to see the back of, it’s the laziness that was behind it in the first place.

A useful guide on the Content Marketing Institute blog gives a series of steps to lower spam scores and improve email deliverability

For a lot of marketing communications, a more conversational voice is not only desirable, it’s much underused.

A comprehensive list, and I’d recommend making a note of it