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Business Marketing Online

A checklist for mobile users

A checklist for mobile users

For anyone still unsure what a site designed for mobile viewing looks like, open up the site on a mobile phone and answer these questions.

A simple tip for videos

A simple tip for videos

Backup every video project with its media. And if we’ve employed somebody to make a video for us, ensure they do the same.

Man vs machine

Man vs machine

The platforms don’t understand why we wouldn’t want a machine-optimised message being placed in a machine-optimised space.

Be a better proofreader

Be a better proofreader

Unfortunately we often have nobody other than ourselves to proof-read our copy. In that case, how do we do it as well as possible?

Twitter Tips

Twitter Tips

Control Panel For Twitter reverses many of the downgrades Twitter has introduced, as well as things to make it a nicer experience.

It’s happening (continued)

It’s happening (continued)

If search engines are making recommendations by stealing ‘suppliers guides’ content, being featured is more important than ever.

It’s happening.

It’s happening.

If you thought that the new AI-powered searches on the likes of Bing would be on the fence about recommending suppliers, think again.

Beyond ‘Any Questions?’

Beyond ‘Any Questions?’

We should all think a little harder before using business email clichés. Many can introduce a level of uncertainty for the recipient.

Back to the top

Back to the top

For any of us who have long web pages, here’s a really simple tip. Put a ‘back to top’ link at the end of every page.

Try out AI image creation now

Try out AI image creation now

Microsoft launched the enhanced Dall-E 3.0 image creation function for its Bing AI users at the weekend. It’s well worth trying out.

The peril of averages

The peril of averages

If we can just focus on what channel is generating the very best customers, it might be a much better target.

Analysing our competitors in SEO

Analysing our competitors in SEO

Keeping tabs on our competition’s online activities and success (or otherwise) is a worthwhile exercise, but it needs a benchmark.

A lasting legacy

A lasting legacy

Who’s checked up when their company domain name expires, and who’s got a system in place for renewing it when it does, if we’re not around?

Some SEO gold

Some SEO gold

The “People also ask queries, if they’re relevant to our business, are absolutely ones that we should be targeting.

Your new synthetic prospect

Your new synthetic prospect

Can we create an artificial ‘persona’ representing a customer type, which can then be interrogated to examine and develop our marketing?