Skip to content

Business Marketing Online

First impressions

First impressions

The first thing a website visitor wants to know is: “Am I in the right place?” Incredibly, many business websites mess this up.

The sound of authority

The sound of authority

Text-to-speech has been around for years, but there are now website plug-ins that can offer really good audio reading of articles for users.

Developing a Value Proposition

Developing a Value Proposition

We all know about the ‘Call To Action’, but the Value Proposition is also crucial: this explains why customers should buy our product.

Don’t make me think

Don’t make me think

The proof of whether plain language works is in whether it inspires more people to take the call to action. The evidence is that it does.

Your phone can be a lifesaver

Your phone can be a lifesaver

Take photos or videos of anything that might be useful in the future. It’s so simple to do, and you may be so glad that you did it.

Nothing new under the sun

Nothing new under the sun

What have we got to look forward to in the next year of business-to-business online marketing? Our focus shouldn’t change.

Let’s talk about trust

Let’s talk about trust

We need to think about experience, expertise, authoritativeness and trustworthiness, and work particularly hard on demonstrating the latter.

PDFs are not duplicate content

PDFs are not duplicate content

Ignore anyone recommending that you remove your PDF documents from Google’s crawls just to avoid some sort of SEO duplicate content problem.

An easy way out of the pronoun trap

An easy way out of a pronoun trap

If a sentence is referring to a generalised, unspecified subject, it can refer to more than one of them, and we can use the pronoun ‘they’.

Learn about AI for free

Learn about AI for free

A couple of the biggest names in the online world, Amazon and Google, have come up with some free training courses around AI.

Going beyond email open rate

Going beyond email open rate

We probably need to be more sophisticated about what we track in emails. Click Rate, Conversion Rate, List Growth and ROI are options.

Has social media hit the buffers?

Has social media hit the buffers?

I’ve seen a few articles recently asking if social media is dying as a business marketing tool. Do we want to be seen on them at all nowadays?