Business Marketing Online

A new layout format for Sitelinks in Google results and Ads

A new layout format for Sitelinks in Google results and Ads

Google seems to be playing around with a new format when the first result has ‘sitelinks’ under the main heading. These sitelinks are usually seen on company name results and the like, and are intended to provide quick links to what Google sees as the most important pages on the site. Here’s an example of the old format vs the new one: As you can see, the new layout shows the sitelinks one above the other, rather than in two columns, separated by horizontal rules. If you’re thinking that this… Read More »A new layout format for Sitelinks in Google results and Ads

Content marketing is not PR

Content marketing is not PR

If you divide up your time or budget between different activities, PR and Content Marketing need to be separate items.

Do you need a style guide?

Do you need a style guide?

Start with a few notes, for sure, but a good style guide is probably something best created by growing it over months and even years.

Making a point with data

Making a point with data

Numbers jump out of a page anyway, but numbers in a graphic even more so. What’s more, it only takes seconds.

The website-first advantage

The website-first advantage

One of the big giveaways that a website is neglected is the ‘latest news’ page which seems to have stopped dead in 2018.

Error codes on your website

Error codes on your website

Nobody wants error codes on their websites. So if you ever see one on your own site, what does it mean, and what should you do?

Different is what we do best

Different is what we do best

Gratisography is a free stock image website which is worth noting if you’re looking for images which are more eye-catching than normal.

When to say sorry

When to say sorry

People don’t always want compensation; contrition is fine if they can be assured it won’t happen again. Sincerity and empathy are everything

The future of Google Search?

The future of Google Search?

One thing we’ve learned in the history of ‘tech’ is that seemingly monopolistic players are often brought back to earth unexpectedly.